What Broglia does

Broglia is a family-owned Italian winery operating as Broglia Società Semplice Agricola, headquartered at the La Meirana estate in Gavi, Piedmont. Founded in 1972 by Gr.Uff. Bruno Broglia following the purchase of the estate from Count Edilio Raggio, the company is now managed by the third generation of the Broglia family (Roberto, Filippo, and Bruno). The 100-hectare La Meirana estate, documented as a named wine property since 972 AD, contains 65 hectares of contiguous vineyards—the largest merged land ownership in the Gavi DOCG denomination—and produces the company's Gavi Cortese-based wines, sparkling wines, rosé, and Piedmont red wines.

The production model is built on traditional viticulture (Guyot vine training) combined with temperature-controlled stainless steel fermentation (12-18°C) and extended sur lie aging for premium cuvées, including the 108-month Vecchia Annata program. Technical capabilities are reinforced through long-running collaborations with Professor Donato Lanati (O.I.V. member and 'enologist scientist') and research partnerships with the Universities of Turin and Milan covering clonal selection and sulfite-free winemaking. The portfolio spans still whites (La Meirana, Bruno Broglia, Villa Broglia, Doge, Vecchia Annata, Derthona Timorasso), sparkling wines (Roverello, Blanc de Blancs, Moscato d'Asti), rosé (100% Nebbiolo), and reds (Langhe Nebbiolo, Pinot Nero).

Broglia monetizes the estate through three primary streams: wholesale wine distribution via wine merchants and international HORECA channels (including placement in top US restaurants per Wine & Spirits Top 50 recognition), direct-to-consumer sales at the estate, and an agritourism hospitality offering consisting of two 130 sq.m country house apartments and wine tasting experiences. Pricing is not publicly disclosed and is set through retail and distribution partners. Marketing is centered on international wine competitions, earned media coverage in Italian food and wine press, and annual presence at VINITALY (Stand B3, Piedmont Pavilion).

Name

Broglia

Legal name

Broglia Società Semplice Agricola

Website

https://broglia.it

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Broglia is a third-generation, family-owned Italian winery producing premium Gavi DOCG Cortese wines, sparkling wines, and Piedmont reds from 65 hectares of contiguous vineyards at the La Meirana estate in Gavi, Piedmont, distributing globally through wine merchants, HORECA, estate sales, and agritourism.

Ownership category

akta.pro rank

Product category

Premium Italian Wines

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Italian white wine
• Gavi DOCG wine
• Piedmont winery
• Sparkling wine production
• Agritourism wine estate

Headquarters

HQ city

Gavi

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wine Sales: Production and sale of still wines (Gavi DOCG varieties including La Meirana, Bruno Broglia, Villa Broglia, Doge, Vecchia Annata), sparkling wines (Roverello, Blanc de Blancs), rosé, and dessert wines (Moscato d'Asti). Sold through distributors, wine merchants, and direct-to-consumer at the estate.
2. Hospitality and Tourism: The estate offers accommodations in two country house apartments (130 sq. m each) and wine tasting experiences, generating revenue from agritourism visitors to the 100-hectare estate located 2km from Gavi.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Broglia is a family-owned Italian winery producing premium Gavi DOCG wines and other Italian wines from Cortese, Nebbiolo, Moscato, Pinot Noir, and Timorasso grapes grown on its 65-hectare La Meirana estate in Gavi, Piedmont. The portfolio spans still whites, classic method sparkling wines, rosé, and red wines. The estate also offers wine tourism experiences including tastings and country house accommodations across a 100-hectare property.

Product overview

Broglia is a family-owned winery specializing in Gavi wines from Piedmont, Italy. The product portfolio centers on white Gavi DOCG wines (Gavi del Comune di Gavi denomination) including La Meirana, Bruno Broglia, Villa Broglia, Doge, and Vecchia Annata. Additional offerings include sparkling wines (Roverello, Blanc de Blancs, Moscato d'Asti), rosé from Nebbiolo, and Piedmont-focused red wines (Langhe Nebbiolo and Pinot Nero). The estate spans 100 hectares with 65 hectares of vineyards, producing wines exclusively from proprietary grapes using stainless steel fermentation with traditional Guyot cultivation methods.

Differentiator

Problem solved

Functional benefit

Brands

• La Meirana: Gavi La Meirana - the most representative and classical wine of the estate, named after the estate
• Bruno Broglia
• Villa Broglia
• Vecchia Annata
• Doge
• Derthona Timorasso
• Roverello
• Blanc de Blancs
• Moscato d'Asti
• Rosè
• Le Pernici
• La Beccaccia

Products and services

• Gavi La Meirana The most representative and classical wine of Broglia's production, carrying the estate name. Produced from grapes sourced entirely from the municipality of Gavi and aged six months in steel on lees to preserve fresh and fruity aromas. Targeted at premium HORECA and wine retail customers.
• Bruno Broglia Gavi

Quantifiable outcome

• Vecchia Annata 2009 declared 'Best Dry White Wine in the World' with 95 points from Guida essenziale ai vini d'Italia and 94+ points from Master of Wine G. Sherwood
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Professor Donato LanaticoreStrategic or Co-development PartnerCollaboration with Professor Donato Lanati, esteemed member of the Organisation International of the Vineyard and wine (O.I.V), known as the 'enologist scientist' for his technical and scientific approach to winemaking. The partnership has been extremely fruitful in advancing winemaking techniques.
• University of TurinminorStrategic or Co-development PartnerCollaboration brought new grape clones to the vineyard for quality improvement and clonal selection research.
• University of Milan (Professor Attilio Scienza)minorStrategic or Co-development PartnerResearch collaboration to study the creation of white wines without the addition of sulphurous anhydride, advancing sulfite-free winemaking techniques.

Scale indicators4 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• La Scolca: La Scolca is a historic Gavi DOCG winery based in Piedmont, Italy, producing premium Cortese-based white wines including the flagship 'Black Label' Gavi. It is one of Broglia's most direct competitors within the same denomination, serving similar premium HORECA channels with comparable heritage positioning.
• Planeta: Planeta is a leading Sicilian wine producer with significant white wine production across multiple estates. It is comparable to Broglia as a premium Italian white wine producer with agritourism operations, multi-generational family management, and strong international presence.
• Jermann: Jermann is a family-owned Friuli-Venezia Giulia winery renowned for premium Italian white wines, particularly Chardonnay and indigenous varietals. Comparable to Broglia as a critically acclaimed family-run Italian white wine specialist with similar export focus and premium positioning.
• Villa Sparina: Villa Sparina is a Gavi DOCG producer in Piedmont operating a 100+ hectare estate with vineyards, winery, and agritourism accommodations. It competes directly with Broglia in the premium Gavi white wine category and the wine tourism experience market.
• Pieropan: Pieropan is a family-owned Italian white wine specialist producing Soave Classico from Veneto. It is comparable to Broglia as a premium Italian white wine producer with family management, historic estate heritage, and similar agritourism and direct-to-consumer channels.
• Michele Chiarlo: Michele Chiarlo is a prominent Piedmont winery producing Gavi, Barolo, and Barbaresco wines with strong international distribution and HORECA presence. It competes with Broglia in the Gavi category while offering broader Piedmont portfolio diversification.

Regional players

• G.D. Vajra: G.D. Vajra is a Piedmont-based family winery producing Barolo, Barbera, and white wines from the same region as Broglia. It is comparable as a multi-generational Piedmont producer with strong critical acclaim and international distribution through specialty wine channels.

Broad incumbents

• Banfi (Castello Banfi): Banfi is a large Italian-American wine producer based in Tuscany with extensive international distribution. Comparable to Broglia as a premium Italian wine producer with strong US market presence and broader portfolio scale.
• Fontanafredda: Fontanafredda is a historic Piedmont wine producer specializing in Barolo and Barbaresco, with significant estate, hospitality, and agritourism operations in the Langhe region. Comparable to Broglia as a Piedmont wine producer combining premium production with estate-based tourism experiences.
• Marchesi Antinori: Marchesi Antinori is one of Italy's largest and most historic wine groups with a broad portfolio spanning Tuscany, Piedmont, and other regions. Comparable to Broglia as a multi-generational Italian wine producer with significant international distribution and premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/azienda-vitivinicola-broglia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broglia