Parlogis

What Parlogis does

Parlogis ehf. is a Reykjavík-based, wholly-owned subsidiary of Ósar (lífæð heilbrigðis hf.) that operates as Iceland's leading healthcare logistics and product management provider. Its roots trace to a 1919 pharmacy wholesaler; the modern entity was founded in 1995 as Lyfjadreifing, rebranded Parlogis in 2005, and folded into the Ósar group in 2022 alongside sister company Icepharma. The company holds ISO 9001, GDP, and GMP certifications and dispatches approximately 700 orders per day from two specialized warehouses — a 3,000 m² pharmaceutical facility at Krókhálsi 14 and a 3,200 m² consumer-products facility at Skútuvogur 3 — under a "Partner in logistics" model in which pharmaceutical and healthcare marketing companies outsource end-to-end product management.

The platform stack comprises two core technology assets: Vörutorg, an electronic ordering marketplace where customers place orders digitally, and mitt.parlogis.is (Mínar Síður), a customer self-service portal providing real-time sales monitoring, order history, account management, and an electronic returns system. The business sells to enterprise healthcare customers (Icepharma, Gilead, Alvogen, Pharmactica, Acare, Provision, Williams & Halls, Icevet), and downstream to pharmacies, hospitals, laboratories, dentists, specialist doctors, and grocery retailers across Iceland. Specialized modules include Parlogis Special (hard-to-source and emergency medicines), Neyðarþjónusta (24/7 emergency delivery), a medicine waitlist (Biðlisti lyfja), and returns processing. Market position is anchored by an estimated ~40% share of Iceland's pharmaceutical supply chain.

Parlogis monetizes through a layered, transaction-based revenue model: service fees on orders (2,500 kr for orders under 30,000 kr; free above that threshold in the capital area; 880 kr rural service fee), warehousing and managed product-handling services for marketing companies, customs clearance and import support, and tiered express/emergency delivery fees (2,900-30,000 kr depending on speed and geography). A published 3,150 kr returns-processing fee rounds out the fee schedule. Go-to-market is direct B2B enterprise sales, supported by an annual third-party customer-service survey; the company does not employ traditional marketing channels. Operations are national in scope, with no disclosed presence outside Iceland.

Name

Parlogis

Legal name

Parlogis ehf.

Website

https://parlogis.is

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Parlogis is an Icelandic B2B healthcare logistics provider, wholly owned by the Ósar group, that operates two specialized warehouses and handles roughly 40% of Iceland's pharmaceutical supply chain — dispatching ~700 orders daily to pharmacies, hospitals, and healthcare institutions nationwide.

Ownership category

akta.pro rank

Product category

Pharmaceutical Distribution

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (4242), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Pharmacy Logistics, Returns, Reverse Distribution & Compliance Services (CRAOAHAJ)

akta.pro secondary industry

Medical Devices, Healthcare Supplies & Pharma Returns (Regulated) (TLAAALAG)

Keywords

• Pharmaceutical distribution
• Healthcare logistics
• Pharmaceutical warehousing
• Medical product distribution
• Pharmaceutical supply chain

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Service Fees on Orders: Parlogis charges service fees based on order value. Orders under 30,000 kr incur a 2,500 kr service fee; orders over 30,000 kr in the capital area are free of service charge. Rural orders add 880 kr service fee per order. Same-day pickup orders (5 lines or fewer) cost 1,300 kr.
2. Warehousing and Fulfillment Services: Customers utilize product hosting and warehousing services at Parlogis facilities, with comprehensive product management throughout the supply chain from inventory management to invoicing.
3. Express/Emergency Delivery Services: Priority delivery services including 2-3 hour delivery in capital area (2,900-4,900 kr), rural delivery by car (5,000 kr) or flight (6,500 kr), and emergency weekend/after-hours service (20,000-30,000 kr per order).
4. Customs Clearance and Import Services: Parlogis assists with importing products and handles customs clearance as part of comprehensive product management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Parlogis is an Icelandic pharmaceutical and healthcare distribution company that provides end-to-end product management services for pharmaceutical marketing companies, including purchasing, customs clearance, warehousing, order management, nationwide distribution, and invoicing. The company operates two specialized warehouses (a 3,000 m2 pharmaceutical/ healthcare facility and a 3,200 m2 consumer products facility) and handles approximately 40% of Iceland's pharmaceutical market, processing around 700 orders daily to pharmacies, hospitals, laboratories, dentists, specialists, and grocery stores across Iceland.

Product overview

Parlogis operates as a comprehensive logistics and product management platform for the healthcare sector in Iceland, built around its core Vörutorg (e-commerce ordering platform) and Mínar Síður (customer portal). The platform is organized into integrated service modules: Innkaup og birgðastýring (Purchasing and Inventory Management), Tollafgreiðsla og vörumóttaka (Customs Clearance and Goods Receipt), Hýsing og móttaka pantana (Warehouse Storage and Order Management), and Dreifing og innheimta (Distribution and Collections). Additional specialized offerings include Parlogis Special for emergency pharmaceutical procurement, Neyðarþjónusta for after-hours critical deliveries, an electronic Endursendingarkerfi for returns processing, and a Biðlisti lyfja medicine waitlist service. The platform manages approximately 40% of Iceland's pharmaceutical market supply chain, processing around 700 orders daily across two warehouses.

Differentiator

Problem solved

Functional benefit

Products and services

• Parlogis Pharmaceutical and Healthcare Distribution Services Comprehensive outsourced product management service for pharmaceutical and healthcare marketing companies in Iceland, covering the full supply chain from procurement and customs clearance through warehousing, order processing, nationwide distribution, and invoice collection.
• Vörutorg Parlogis (Electronic Ordering Marketplace) Web-based electronic ordering platform that allows Parlogis customers to place orders digitally for pharmaceutical, healthcare, and consumer products. Customers apply for access to use the platform.
• Mínar Síður (Customer Portal / My Pages) Customer self-service portal providing access to order history, inventory status, account management, real-time sales and product monitoring, and electronic returns processing for Parlogis customers.
• Parlogis Special Specialized procurement service that sources hard-to-find medicines and life-essential pharmaceuticals through international supplier networks when items are unavailable through regular Icelandic distribution channels.
• Neyðarþjónusta (Emergency Delivery Service) 24/7 emergency delivery service for critical medicines and nursing supplies outside normal operating hours, available via dedicated phone line with premium-priced priority, weekend, and after-hours delivery options.
• Endursendingarkerfi (Electronic Returns System) Electronic returns management system for processing returns of short-expiry medicines, discontinued products, recalled items, and damaged goods, with online submission and tracking accessible through the customer portal.
• Biðlisti lyfja (Medicine Waitlist) Medicine availability waitlist service that tracks when out-of-stock pharmaceutical products become available and notifies interested customers.

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Ósar (lífæð heilbrigðis hf.)coreStrategic or Co-development PartnerÓsar is the parent company of both Parlogis and Icepharma. The organizations work collaboratively to serve the healthcare industry. Ósar provides subsidiaries with support services in IT, human resources management, financial management, and quality/integrity work, allowing Parlogis and Icepharma to focus on their core activities.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tamro (Phoenix Group): One of the largest pharmaceutical wholesalers in the Nordic region (Finland/Sweden/Baltics), part of Phoenix Group. Comparable as a regulated pharma distributor with warehousing and GDP-certified operations serving pharmacies and hospitals.
• Nomeco: Danish pharmaceutical distribution company serving pharmacies, hospitals and manufacturers across the Nordics. Comparable pharma wholesaler with similar regulatory and customer profile.
• Icepharma: Icelandic pharmaceutical marketing and distribution company operating under the same parent Ósa as Parlogis. Most directly comparable peer given shared Icelandic market, pharma focus, and corporate parent.
• Mediq: European healthcare products distributor and provider serving hospitals, pharmacies, and care institutions. Comparable direct distribution, home delivery, and chronic care supply model across multiple European countries.

Broad incumbents

• Owens & Minor: Global healthcare logistics and medical product distribution company. Comparable in offering medical device and pharmaceutical supply chain solutions with similar regulatory handling.
• Sinopharm Group: China's largest pharmaceutical distributor serving hospitals, retail pharmacies, and manufacturers. Comparable function as regulated pharma distributor, though operating at vastly larger scale and geography.
• Cardinal Health: US/global pharmaceutical and medical product distributor serving retail pharmacies, hospitals, and healthcare providers. Comparable function (regulated pharma and medical distribution) at much larger scale.
• McKesson: Global pharmaceutical distribution and healthcare services giant. Operates one of the largest pharma wholesale networks in the world, making it a broad incumbent comparable to Parlogis at vastly larger scale.
• Phoenix Group: Pan-European pharmaceutical distribution group operating across 27 countries. Comparable through its pharmaceutical wholesale, retail pharmacy, and pre-wholesale logistics activities at much larger scale.
• Alliance Healthcare: Pan-European pharmaceutical wholesaler and distributor (part of Walgreens Boots Alliance). Comparable in offering pharma distribution, storage, and returns services at much larger scale across many markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/parlogis-hf

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parlogis