Leveraged Equities
Leveraged Equities is an Australian margin lending specialist, founded 1991 and wholly owned by Bendigo and Adelaide Bank. It offers three margin loan products plus add-ons to self-directed investors, wholesale clients, and financial advisers across Australia.
- Company typePrivate
- Founded1991
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Leveraged Equities does
Leveraged Equities Limited is an Australian margin lending specialist founded in 1991 and operating as a wholly owned subsidiary of Bendigo and Adelaide Bank Limited. The company holds Australian Financial Services Licence 360118 and is the issuer of three core margin loan products — the Margin Loan (the comprehensive revolving credit product with full feature set), the Investment Funds Multiplier (a margin loan with a built-in progressive repayment plan), and the Direct Investment Loan (a lower-rate product capped at AUD 500,000 credit limit for self-directed investors). Add-on modules include Rewards Plus (Qantas Frequent Flyer Points on loan balances), Exchange Options Plus (integration with Exchange Traded Options strategies), and Instalment Plus (regular contribution combined with loan drawdowns). The underlying technology stack is a web-based account management platform branded Leverage Online, providing 24/7 loan and portfolio access, the Financial Goals Simulator, and the Buffer Alert System that warns customers when facility utilisation exceeds 50% of the buffer amount. Connectivity extends to major online platforms, selected brokers (including Bendigo Invest Direct, operated by CMC Markets Stockbroking), and international acceptable investment lists.
The business model is primarily usage-based, generating revenue through variable interest rates of 8.34%-10.70% p.a. on drawn balances, fixed-rate interest of 8.54%-9.99% p.a. on 1-5 year terms, and supplementary transaction and service fees. Revenue is supplemented by tiered pricing on optional features (Rewards Plus adds 1% to variable rates) and tailored wholesale rates for facilities over AUD 500,000. The customer base spans three segments: self-directed individual investors borrowing to invest in shares, ETFs, and managed funds; wholesale clients meeting Corporations Act 2001 thresholds (gross income above AUD 250,000 p.a. or net assets exceeding AUD 2.5 million); and licensed financial advisers and stock brokers who recommend Leveraged products to clients as part of broader wealth strategies.
Go-to-market combines direct-to-consumer online application and telephone sales, a national Business Development Management team of six covering every Australian state and territory, and a dedicated adviser-only distribution channel supported by relationship managers and educational content. The company is Australia-only and does not disclose standalone revenue or loan book figures, with financial results consolidated within Bendigo and Adelaide Bank Limited's reporting.
Leveraged Equities firmographics
Firmographics- Name
- Leveraged Equities
- Legal name
- Leveraged Equities Limited
- Website
- https://leveraged.com.au
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Leveraged Equities is an Australian margin lending specialist, founded 1991 and wholly owned by Bendigo and Adelaide Bank. It offers three margin loan products plus add-ons to self-directed investors, wholesale clients, and financial advisers across Australia.
- Ownership category
- akta.pro rank
Leveraged Equities industry classification
Industry- Product category
- Margin Lending
- NAICS
- Credit Intermediation and Related Activities (522)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Margin Lending & Equity Financing (FSACAFAC)
Keywords
Where Leveraged Equities is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Leveraged Equities business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Margin Loan Interest: The primary revenue stream is interest charged on margin loans. Variable rates range from 8.34% to 10.70% p.a. depending on product type. Fixed rates range from 8.54% to 9.99% p.a. Interest is calculated on the borrowed amount and forms the main cost for customers using gearing.
- Transaction and Service Fees: Various fees including dishonour fees ($9-$35), break costs (minimum $250), company/executive options fees ($200-$250), off-market transfer fees ($25 per security), late settlement fees ($30 per contract note), and retrieval fees ($50). Most basic services like credit/debit funds have no fees.
- Wholesale Rate Premium: Wholesale customers with loans over $500,000 receive tailored interest rates, potentially generating different margin profiles for larger facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Direct Investment Loan Variable Rate |
| Usage-based | Monthly | Margin Loan Variable Rate |
| Usage-based | Monthly | Investment Funds Multiplier Variable Rate |
| Usage-based | Annual | Direct Investment Loan Fixed Rate (1 year) |
| Usage-based | Multi-year contract | Margin Loan and IFM Fixed Rates (1-5 years) |
| Usage-based | Monthly | Wholesale Rates |
| Transaction based/ take rate | Monthly | Direct Investment Loan Trading Fees |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Leveraged Equities product offering
Product offeringCore offering
Leveraged Equities is a margin lending specialist that provides revolving credit facilities enabling Australian investors to borrow against investment portfolios to increase purchasing power. The company offers three core loan products — Margin Loan, Investment Funds Multiplier, and Direct Investment Loan — supported by 24/7 online account management, variable and fixed interest rate options, and add-on features such as Qantas Points rewards, Exchange Traded Options strategies, and instalment investing. Products are issued by Leveraged Equities Limited (ABN 26 051 629 282, AFSL 360118) as Lender.
Product overview
Leveraged Equities is a margin lending specialist operating as a wholly owned subsidiary of Bendigo and Adelaide Bank since 1991. The company offers three core margin loan products: the Margin Loan (most comprehensive with full feature set including Exchange Options Plus, Instalment Plus, and Rewards Plus add-ons), the Investment Funds Multiplier (exclusive product with built-in repayment plan feature), and the Direct Investment Loan (lowest variable rate solution for self-directed investors with $500,000 maximum credit limit). All products are designed for borrowing to invest strategies, enabling customers to increase their investment capacity through gearing. The company connects with major online platforms and selected brokers, and offers wholesale services for eligible high-value investors.
Differentiator
Problem solved
Functional benefit
Brands
- Rewards Plus: A feature enabling customers to earn Qantas Points on their loan balance, with up to 60,000 points per $100,000 borrowed per annum.
- Instalment Plus
- Exchange Options Plus
Products and services
- Margin Loan A revolving line of credit that allows investors to borrow against their investment portfolio to increase investment capacity. Supports connectivity to major online platforms, diverse acceptable investment lists including domestic and international securities and managed funds, variable and fixed interest rate options, and add-on features such as Exchange Options Plus, Instalment Plus, and Rewards Plus. Issued by Leveraged Equities Limited (ABN 26 051 629 282, AFSL 360118).
- Investment Funds Multiplier A margin loan exclusive to Leveraged Equities that includes a repayment plan feature. In the event of a significant and sustained fall in portfolio value, the IFM facility may be subject to a repayment plan where borrowers progressively reduce the loan by repaying 1% of the total amount owing each month until the gearing level is restored to an acceptable level, providing greater certainty compared to a single margin call.
- Direct Investment Loan The lowest variable rate margin lending solution offered by Leveraged Equities, specifically designed for self-directed investors. It offers integration with selected online brokers including Bendigo Invest Direct (CMC Markets Stockbroking), an online application process, a maximum credit limit of $500,000, and supports borrowing against ASX listed securities and ETFs. Does not support managed funds or international shares.
Quantifiable outcome
- Up to 60,000 Qantas Points per $100,000 borrowed annually for loan balances of $1,000,000 or greater
- +1 more outcomes
Companies that use Leveraged Equities
Customer profileSegments3 records
Ideal customer profiles3 records
Leveraged Equities technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Leveraged Equities partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- QantasminorRewards Plus feature enables customers to earn Qantas Frequent Flyer Points based on their loan balance. Points are calculated daily and paid monthly. Customers must be Qantas Frequent Flyer members to participate. This partnership adds a rewards dimension to the margin lending products.
- CMC Markets Stockbroking (Bendigo Invest Direct)coreOnline broking partner providing share trading services that can settle transactions via Leveraged for the Direct Investment Loan. Bendigo Invest Direct is a service provided by CMC Markets Stockbroking Limited ABN 69 081 002 851 AFSL No. 246381, a Participant of the ASX Group.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Leveraged Equities competitors and assessment
Company assessmentDirect peers
- ANZ Margin Loan: ANZ's share-investor margin lending product, directly competing for self-directed and wholesale clients with similar gearing mechanics and an Australian-only footprint.
- CommSec Margin Lending: Commonwealth Bank's retail trading and margin lending arm; offers a directly comparable margin loan product to the same self-directed Australian investor base, with similar variable/fixed rate structure and integration with a major broking platform.
- NAB Margin Lending: National Australia Bank's margin lending solution, offering a directly comparable gearing product to Leveraged's Australian investor base with similar credit criteria and adviser-channel availability.
- HSBC Margin Trading: HSBC Australia's margin trading product for retail and wholesale investors, comparable on product mechanics, regulatory environment, and target customer segment to Leveraged's offering.
- Suncorp Margin Lending: Suncorp Bank's margin loan offering for Australian investors; competes in the same niche with similar product mechanics, adviser-channel support, and variable/fixed rate options.
- Westpac Margin Lending (BT Margin Loan): Westpac/BT's margin lending offering for self-directed and advised investors, sharing the same geared-investing value proposition, similar rate range, and adviser-channel distribution as Leveraged.
Emerging players
- SelfWealth: Australian challenger brokerage with a self-directed investor focus; while not a direct margin-lending product peer, it overlaps significantly on target customer (DIY Australian share investors) and on low-cost trading positioning.
Broad incumbents
- Interactive Brokers: Global broker with margin lending capabilities accessible to Australian self-directed and wholesale clients; competes for the same active investor cohort with broader geographic reach and asset-class coverage.
- CMC Markets Stockbroking: Australian online broker that is both a Leveraged partner (via Bendigo Invest Direct) and a competitor in the broader share-trading/margin ecosystem; offers margin capabilities adjacent to but not identical to Leveraged's specialist gearing focus.
- Saxo Markets: Global multi-asset broker offering margin/lending capabilities to Australian retail and wholesale investors; comparable on leveraged investing functionality but with a much broader international product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
Leveraged Equities social profiles
Digital presenceLeveraged Equities compliance and trust
Trust signalCompliance1 record
Leveraged Equities financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leveraged Equities leadership team
Management profileNumber of profiles
Profiles6 records
Leveraged Equities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leveraged Equities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leveraged Equities
What does Leveraged Equities do?
Leveraged Equities is a margin lending specialist that provides revolving credit facilities enabling Australian investors to borrow against investment portfolios to increase purchasing power. The company offers three core loan products — Margin Loan, Investment Funds Multiplier, and Direct Investment Loan — supported by 24/7 online account management, variable and fixed interest rate options, and add-on features such as Qantas Points rewards, Exchange Traded Options strategies, and instalment investing. Products are issued by Leveraged Equities Limited (ABN 26 051 629 282, AFSL 360118) as Lender.
Is Leveraged Equities a public or private company?
Leveraged Equities is a private company. It is classified as corporate owned and is currently operating.
When was Leveraged Equities founded?
Leveraged Equities was founded in 1991. It employs 51 to 100 people.
Where is Leveraged Equities based?
Leveraged Equities is headquartered in Sydney, Australia, in the Oceania region.
How does Leveraged Equities make money?
Three revenue lines are on record. Margin Loan Interest is the primary driver. The others are transaction and Service Fees and wholesale Rate Premium.
Who are Leveraged Equities's main competitors?
Direct peers on record are ANZ Margin Loan, CommSec Margin Lending, NAB Margin Lending, HSBC Margin Trading, Suncorp Margin Lending and Westpac Margin Lending (BT Margin Loan). SelfWealth is listed as an emerging player. Broad incumbents are Interactive Brokers, CMC Markets Stockbroking and Saxo Markets.
Does Leveraged Equities have an API?
No public API is recorded for Leveraged Equities.
What industry is Leveraged Equities in?
Leveraged Equities's product category is Margin Lending. Its primary akta.pro industry code is FSACAFAC, Margin Lending & Equity Financing. Its NAICS code is 522 and its SIC code is 6141.