What Rubikon Werbeagentur does

Rubikon Werbeagentur GmbH, trading as Rubikon Brand und Digital Agency, is a privately held full-service advertising and digital agency headquartered in Graz, Austria. Founded in 1994, the firm operates as a Gesellschaft mit beschränkter Haftung (Austrian limited liability company) and is led by founders Bernd Maier (CEO) and Michael Fuchs alongside a management team including CTO Silvia Haselwanter and Team Lead Digital Marketing Tamara Grablowitz. The agency employs 25+ creative professionals and is organized across three service pillars: Branding (brand development, corporate design, campaigns, video/photography, PR, employer branding, and corporate publishing for annual and sustainability reports); Digital Projects (responsive websites on TYPO3 and WordPress/Avada, native iOS and Android app development, WooCommerce and custom e-commerce, customer portals, UX/UI design, and API/system integration work including Microsoft Dynamics CRM and PIM integrations); and Digital Marketing (performance marketing, Google Ads, SEO and the newer GEO / Generative Engine Optimization service line, social media, email marketing, web analytics, and performance recruiting). The technology stack is execution-oriented rather than proprietary — combining mainstream CMS platforms (TYPO3, WordPress/Avada), WooCommerce, and native mobile development with custom API and middleware engineering for clients such as Microsoft Dynamics and PIM integrations.

The business model is professional services, project-based, and quote-driven, with multi-year engagement cycles and no publicly disclosed pricing tiers. Go-to-market is sales-led and enterprise-focused, with acquisition via direct outreach, website inquiry, networking, and reputational pull from a credentialed award portfolio. Customers are predominantly leading Austrian enterprises and institutions, including AVL List GmbH, the Austrian Tennis Federation (ÖTV), BOKU Wien, MedUni Graz, Uni Graz, Steiermärkische Sparkasse, Griffnerhaus, ADA, Starkraft, Gaulhofer, JUFA Hotels, dvo, and the Österreichisches Sprachen-Kompetenz-Zentrum (ÖSZ). Geographic focus is Austria (DACH) with select international project reach. The agency has accumulated 100+ international awards including 2x Red Dot, 25x Green Panther, and 3x Staatspreis Marketing, and is privately held with no disclosed institutional investors or M&A activity.

Name

Rubikon Werbeagentur

Legal name

Rubikon Werbeagentur GmbH

Website

https://rubikon.at

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Rubikon Werbeagentur GmbH is a privately held, full-service branding and digital agency in Graz, Austria, serving enterprise and institutional clients across DACH with brand strategy, web/app development, and digital marketing services.

Ownership category

akta.pro rank

Product category

Full-Service Advertising & Digital Agency

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Paid Social Advertising (BPAFACAB), Reputation Management & Online PR (BPAFADAN), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

Keywords

• Advertising agency services
• Brand development services
• Digital marketing services
• Website design development
• Mobile app development

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Branding Services: Brand development, corporate design, employer branding, campaigns, video production, photography, PR and media work, and corporate publishing
2. Digital Projects: Website development, app development, online shops, maintenance and support, digital transformation, UX/UI design, customer portals, and API development
3. Digital Marketing: Digital marketing strategy, performance marketing, Google Ads, SEO and AI search, social media and content marketing, email marketing, web analytics, and performance recruiting

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Rubikon Werbeagentur is a full-service branding and digital agency that delivers integrated advertising, web and app development, and digital marketing services to enterprise clients in Austria. The agency combines strategy, design, development, and performance marketing under one team, with deep specializations in TYPO3 and WordPress/Avada websites, native iOS and Android apps, WooCommerce shops, brand strategy and corporate design, and SEO/GEO optimization. Its revenue is generated through project-based professional service engagements covering branding, digital projects, and digital marketing work.

Product overview

Rubikon Werbeagentur GmbH is a full-service advertising and digital agency based in Graz, Austria, with a team of over 25 professionals. The agency's portfolio is organized across three core pillars: (1) Branding (Markenwelten) — covering brand strategy and development, corporate design, campaign creation, video and photography production, PR and media relations, employer branding, and editorial design for annual/sustainability reports; (2) Digital Projects (Websites, Apps, E-Commerce) — offering responsive website development, native mobile app development (iOS/Android), online shop creation, custom web development, API and system integration services, UX/UI design, customer/service portals, and digital transformation consulting; and (3) Digital Marketing — including performance marketing, Google Ads management, SEO and AI search/GEO optimization, social media and content marketing, email marketing, web analytics, and performance recruiting. The agency also offers ongoing maintenance and support as an add-on to its digital projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Development (Markenentwicklung) Strategic brand development covering brand strategy, positioning, and brand world creation for enterprise clients seeking a differentiated market identity.
• Corporate Design Visual identity design including logo, color systems, typography, and graphic elements forming the visual foundation of a brand's communication.
• Advertising Campaigns (Kampagnen) Cross-channel advertising campaigns for digital and classic media including concept, creative production, video, photography, and campaign asset delivery for enterprise clients.
• Video and Photo Production
• PR and Media Relations
• Employer Branding
• Corporate Publishing and Sustainability Reports
• Website Development Responsive website design and development including concept, UI design, and technical implementation on TYPO3 and WordPress/Avada for desktop and mobile, for enterprise clients.
• App Development (iOS and Android)

Quantifiable outcome

• Top 3 at Staatspreis Marketing 2026 with AVL E-Mobility Kampagne
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• Steady MotioncoreStrategic or Co-development PartnerCo-development partner for AVL E-Mobility Kampagne 'Accelerate the change'. Both Rubikon and Steady Motion collaborated on the image campaign for AVL List GmbH, which was recognized as a Top 3 finalist at the 2026 Staatspreis Marketing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Serviceplan Group:
• Jung von Matt: Large Hamburg-headquartered creative network with offices across the DACH region, offering integrated branding, digital, and campaign services to enterprise clients. Comparable to Rubikon in service scope but operates at significantly greater scale and global footprint, often competing for the same Austrian/DACH enterprise briefs.

Direct peers

• Demner, Merlicek & Bergmann (DMB.): Austrian full-service advertising agency headquartered in Vienna, offering brand strategy, creative campaigns, digital, and media services to enterprise clients. Directly comparable to Rubikon in scope (branding + digital + campaigns), geography (Austria), and target segment (enterprise B2B), making it the closest head-to-head peer in the domestic market.
• Kraftwerk / Kraftwerk Living Media: Vienna-based creative and digital agency with a strong portfolio in branding, campaigns, and digital product work for Austrian and DACH enterprise clients. Comparable to Rubikon in offering mix (branding + digital + campaigns), boutique scale, and focus on creative-driven enterprise engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rubikonbrandanddigitalagency
• Instagraminstagram.com/rubikon.werbeagentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rubikon Werbeagentur