New Standard

What New Standard does

New Standard is a privately held, vertically retail-only cannabis dispensary chain founded in 2020 and headquartered in Hazel Park, Michigan. The company operates six storefronts across Michigan (Edmore, Hazel Park, Nunica/Exit 9, Sand Lake, Saugatuck, and Whitehall), serving both recreational cannabis users aged 21+ and registered medical marijuana patients. Product assortment spans eight categories - flower, edibles, concentrates, pre-rolls, vapes and cartridges, tinctures, topicals, and branded merchandise and accessories - sourced from Michigan-based cultivators and brands.

The business generates revenue entirely through one-time retail transactions across in-store purchases, curbside pickup, online orders for in-store pickup, and delivery at participating locations. Pricing is pay-as-you-go and cash-only, with on-site ATM access; medical cardholders receive a stackable 10% discount and are exempt from the 10% recreational excise tax. The company does not appear to operate a mobile app; e-commerce is delivered through a Dutchie-powered platform with the marketing site built on Superbud (Superbud.io) and audience analytics via Google Analytics. Marketing channels include an active owned presence on Instagram, Facebook, and Twitter, plus email/newsletter and the 'Higher Education' content blog.

Distribution is Michigan-only with no disclosed plans into adjacent adult-use states. Headcount is reported in the 251-500 range, consistent with multi-store retail staffing. No management team, funding history, revenue, or ownership structure is disclosed in available materials. Strategic activity to date has been limited to organic geographic expansion, channel buildout (delivery, curbside, online ordering), and brand/educational content investment.

Name

New Standard

Legal name

New Standard

Website

https://anewstandard.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

New Standard is a Michigan-based, privately held cannabis retail chain operating six dispensaries across Hazel Park, Edmore, Nunica/Exit 9, Sand Lake, Saugatuck, and Whitehall. It serves recreational users 21+ and medical marijuana patients through in-store, curbside pickup, online ordering, and delivery channels.

Ownership category

akta.pro rank

Product category

Cannabis Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)

akta.pro secondary industries

Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.) (CRANAFAJ), Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC)

Keywords

• Cannabis dispensary retail
• Recreational cannabis sales
• Medical marijuana dispensary
• Cannabis e-commerce ordering
• Michigan cannabis retail

Headquarters

HQ city

Hazel Park

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Cannabis Product Sales: New Standard generates revenue through retail sales of cannabis products including flower, edibles, concentrates, vapes, pre-rolls, tinctures, topicals, accessories, and merchandise across their 6 Michigan dispensary locations. Sales are conducted both in-store and through online ordering with pickup or delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

New Standard sells recreational and medical cannabis products directly to consumers through six Michigan retail dispensaries and a Dutchie-powered online ordering channel. Its assortment spans flower, edibles, concentrates, pre-rolls, vapes and cartridges, tinctures, topicals, and cannabis accessories and branded merchandise, with in-store shopping, curbside pickup, and delivery fulfillment options.

Product overview

New Standard operates as a retail cannabis dispensary chain with 6 locations across Michigan. The company offers a comprehensive selection of recreational and medical cannabis products through in-store shopping, online ordering with pickup/delivery options, and curbside service. The product portfolio consists of eight core product categories: Flower (premium cannabis buds including indicas, sativas, and hybrids), Edibles (gummies, chocolates, beverages, and other infused products), Concentrates (shatter, live resin, wax, badder), Pre-Rolls (pre-packed joints including infused varieties), Vapes & Cartridges (pen-style and cartridge-based vaporizers), Tinctures (liquid cannabis extracts), Topicals (infused lotions and transdermal patches), and Merchandise/Accessories (smoking gear and branded apparel). The company positions itself as offering Michigan's largest selection of recreational cannabis products with a focus on locally-grown flower and premium curated items.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Premium cannabis flower including indicas, sativas, and hybrid strains sourced from Michigan cultivators, with THC content ranging from 20-35% and available in 3.5g, 28g (ounce), and popcorn nug weights. Sold to recreational users 21+ and medical marijuana patients across all six New Standard Michigan locations and online.
• Edibles Cannabis-infused food and beverage products including gummies, chocolates, cookies, hard candy, and THC-infused drinks, in sativa, indica, and hybrid formulations with THC content ranging from 100mg to 200mg per package, plus CBD and full-spectrum options. Sold to recreational users 21+ and medical marijuana patients in Michigan.
• Concentrates Concentrated cannabis products including shatter, badder, wax, live resin, and crumble with THC content of 60-70%, distilling the plant to essential oils containing cannabinoids and terpenes. Sold to recreational users 21+ and medical marijuana patients in Michigan.
• Pre-Rolls Pre-packed cannabis joints available individually or in multi-packs, including standard pre-rolls and infused pre-rolls made with cannabis concentrates, in indica, sativa, and hybrid flower strains. Sold to recreational users 21+ and medical marijuana patients in Michigan.
• Vapes & Cartridges Cannabis vape cartridges, pens, and disposable vaporizers manufactured in Michigan and tested for potency and safety, in live resin, distillate, hash oil, and high-terpene full-spectrum extract (HTFSE) formulations. Sold to recreational users 21+ and medical marijuana patients in Michigan.
• Tinctures Liquid THC or CBD concentrates blended with a base liquid (plant oil or alcohol), administered via dropper under the tongue or added to food and drinks, providing precise dosing with effects felt in about 30 minutes and lasting three hours or more. Sold to recreational users 21+ and medical marijuana patients in Michigan.
• Topicals Cannabis-infused lotions, balms, transdermal patches, and pens for localized relief of pain, soreness, and inflammation; most products are non-psychoactive and include offerings such as Mary's Medicinals 1:1 Transdermal Compound. Sold to recreational users 21+ and medical marijuana patients in Michigan.
• Merchandise and Accessories Cannabis accessories and New Standard branded merchandise including hand-blown glass pipes, chillums, rechargeable vape pens, dab rigs, torch lighters, titanium grinders, bamboo wraps, and branded apparel such as t-shirts, sweatshirts, and caps. Sold at all six New Standard Michigan locations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• DutchiecoreTechnology or IntegrationThird-party order processing and e-commerce platform. Dutchie handles online order processing, payment processing (credit cards), and powers the online shopping experience for New Standard dispensaries.
• Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter)minorGTM or Marketing PartnerSocial media platforms used for connecting with customers, marketing, and community engagement. Includes Facebook, Instagram, LinkedIn, and Twitter.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stiiizy: Multi-state cannabis operator with branded retail locations and a strong vape/cartridge lineup. Comparable on dispensary retail and vape-category focus, though with national scale and vertically integrated brand IP.
• Harborside Inc. Established multi-state cannabis operator with retail dispensaries in California and other states. Comparable on branded dispensary retail and recreational + medical offering, though with broader geographic and operational scale.
• Cookies: National cannabis brand and licensed retailer operating dispensaries across multiple states including Michigan. Comparable on branded dispensary retail and product mix, but with broader geographic reach and a stronger owned-brand portfolio.

Direct peers

• Pure Options: Michigan-based cannabis dispensary operator serving recreational and medical customers with multiple storefronts. Comparable on Michigan-only footprint, product assortment breadth, and budtender-led retail experience.
• Lume Cannabis Co. Large Michigan-headquartered cannabis dispensary operator with multiple retail locations across the state. Direct competitor in the same geographies and customer segments (recreational + medical), making it the closest comparable on store count, format, and Michigan-only footprint.
• Ascend Cannabis Holdings: Michigan-focused cannabis retailer operating multiple dispensary locations under common branding. Comparable on Michigan single-state footprint, recreational + medical offering, and multi-store GTM.
• JARS Cannabis: Michigan-based multi-location cannabis retailer serving both recreational and medical customers with a comparable in-store + online ordering model. Directly overlaps on product categories, customer segments, and Michigan-only strategy.
• Common Citizen: Vertically integrated Michigan cannabis operator with retail dispensaries, cultivation, and processing. Comparable on Michigan retail footprint and product mix; differs only in upstream integration depth.
• Green Sage: Michigan-based cannabis dispensary chain with multiple locations emphasizing curated product selection and customer experience — directly comparable positioning to New Standard's premium-store narrative.

Regional players

• Planet 13 Holdings: Cannabis retailer operating flagship superstore-format dispensaries, primarily in Nevada with expansion into other states. Comparable on multi-channel retail and experiential-store positioning, but does not compete in Michigan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/anewstandardmi
• Facebookfacebook.com/anewstandardmi
• Instagraminstagram.com/new_standard_michigan
• LinkedInlinkedin.com/company/new-standard-cannabis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Standard