What Common Citizen does

Common Citizen, operating through Common C Services LLC, is a Michigan-based vertically integrated cannabis cultivator and lifestyle brand headquartered at a 70-acre greenhouse campus in Marshall, Michigan. The company cultivates more than 60 unique cannabis strains under controlled environment agriculture (CEA) conditions, with CO2 and water recycling systems supporting what it characterizes as one of the most technologically advanced greenhouses of its class in the Midwest. Its product portfolio is organized around four branded 'Common States' — Daily Dose (energy/focus), Sweet Relief (pain/anxiety), Unplug (sleep/relaxation), and Time to Shine (social/recreation) — and is sold in bulk flower, prepackaged flower, pre-roll, and mini pre-roll formats. The Marshall facility holds PJRFSI, cGACP, and cGMP certifications, with the 2022 cGACP/cGMP achievement described as the first and largest of its class.

The company serves recreational and medical cannabis consumers exclusively within Michigan, distributing through licensed dispensaries with a 'Find In Store' locator on its website and selling bulk flower wholesale to other Michigan licensees. Go-to-market is direct-to-consumer retail plus wholesale, with no disclosed multi-state footprint, retail ownership beyond authorized purchases at the Marshall facility, or partnerships outside Michigan. Pricing is not publicly disclosed; the company positions around accessible pricing enabled by scale.

Revenue is generated through one-time purchases of packaged flower and pre-rolls at retail and wholesale bulk flower sales to other licensed Michigan operators. Marketing is organic-social-led (Instagram, LinkedIn, YouTube, Twitter) supplemented by website content and email, with no paid acquisition or app-based channels disclosed. The company is privately held, founder-led by Michael Elias (Co-Founder & CEO) and Joseph Jarvis (Co-Founder & President), and structured as an LLC with no disclosed parent company, subsidiaries, or institutional investors.

Name

Common Citizen

Legal name

Common C Services LLC

Website

https://commoncitizen.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Common Citizen is a Michigan-based vertically integrated cannabis cultivator and lifestyle brand operating a 70-acre CEA greenhouse in Marshall, Michigan, producing 60+ strains across four need-state product lines for recreational and medical consumers via state dispensaries.

Ownership category

akta.pro rank

Product category

Cannabis Cultivation and Products

NAICS

Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Production-Crops (100), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

akta.pro secondary industries

Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA), Medical Cannabis Dispensaries (CRANAFAB)

Keywords

• Cannabis cultivation
• Premium cannabis products
• Greenhouse cannabis farming
• Medical cannabis dispensary
• Recreational cannabis products

Headquarters

HQ city

Marshall

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Cannabis Product Sales: Direct sales of premium cannabis products including bulk flower, prepackaged flower, pre-rolls, and mini pre-rolls to recreational and medical consumers through Michigan dispensaries
2. Wholesale/Bulk Cannabis: Sale of bulk cannabis products to other licensed operators in Michigan

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Common Citizen cultivates and produces premium cannabis products at a 70-acre controlled environment agriculture (CEA) greenhouse in Marshall, Michigan, growing more than 60 unique strains. The company sells bulk flower, prepackaged flower, pre-rolls, and mini pre-rolls through licensed Michigan dispensaries under four purpose-driven product lines (Daily Dose, Sweet Relief, Unplug, and Time to Shine) targeting recreational and medical cannabis consumers.

Product overview

Common Citizen is a Michigan-based cannabis company offering a portfolio of premium, purpose-driven cannabis products organized around four fundamental human need states: Daily Dose (everyday well-being), Sweet Relief (pain/comfort), Unplug (relaxation/sleep), and Time to Shine (recreation/social). The company operates its own 70-acre greenhouse farm in Marshall, Michigan, cultivating over 60 unique cannabis strains. Products are available in multiple formats including bulk flower, prepackaged flower, pre-rolls, and mini pre-rolls, all produced under cGACP and cGMP standards with PJRFSI certification. The company positions itself as both a cannabis provider and lifestyle brand focused on 'Cannabis for Humanity' and 'Change for the Better' principles.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Dose Cannabis product line designed to support everyday well-being, providing energy, focus, creativity, and revitalization for daytime pursuits such as work, studying, yoga, and workouts.
• Sweet Relief Cannabis product line offering all-natural relief from everyday aches and pains, including headaches and back pain, with effects including pain relief, reduced anxiety, and sedation.
• Unplug Cannabis product line designed for relaxation, stress relief, and sleep support, providing euphoria, relaxation, and sleepiness for use before bed or after stressful days.
• Time to Shine Cannabis product line for recreational use, designed to enhance social experiences, parties, movies, and concerts with happiness, uplifting, euphoric, and psychedelic effects.
• Bulk Flower Raw cannabis flower sold in bulk quantities for customers who prefer to purchase larger amounts of specific strains.
• Prepackaged Flower Pre-packaged cannabis flower products available in branded packaging for retail sale.
• Pre-Rolls Ready-to-smoke rolled cannabis products for convenient consumption.
• Mini Pre-Rolls Smaller-sized pre-rolled cannabis products offering a more compact consumption option.

Quantifiable outcome

• First and largest cannabis facility of this class to achieve PJRFSI certification at Marshall location in 2022

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Jushi Holdings: Vertically integrated cannabis operator with cultivation, processing, and retail dispensaries across multiple states including Michigan. Comparable vertically integrated model with brand-led positioning targeting premium cannabis consumers.
• AYR Wellness: Multi-state vertically integrated cannabis operator with cultivation, processing, and retail operations. Operates in Michigan with similar premium wholesale and retail model targeting adult-use and medical consumers.
• iAnthus: Multi-state cannabis operator with cultivation, processing, and retail in Michigan and other limited-license markets. Similar vertically integrated premium brand positioning competing for the same shelf space as Common Citizen.
• Ascend Wellness Holdings: Multi-state vertically integrated cannabis operator with cultivation, processing, and retail operations. Operates in Michigan and other Midwest states with similar wholesale and retail distribution model.
• Lume Cannabis: Michigan-based cannabis operator with vertical integration across cultivation, processing, and numerous retail dispensaries. Directly competes with Common Citizen's wholesale distribution channels and serves the same Michigan consumer base.

Broad incumbents

• Green Thumb Industries: Multi-state cannabis operator with significant Michigan presence including cultivation, processing, and retail. Operates RISE dispensaries in Michigan with both adult-use and medical offerings, overlapping directly with Common Citizen's market position.
• Cresco Labs: Multi-state cannabis cultivator, processor, and retailer with operations across the Midwest. Has large-scale cultivation facilities similar to Common Citizen's 70-acre operation and operates Sunnyside dispensaries serving adult-use and medical markets.
• Curaleaf: Largest U.S. multi-state cannabis operator with cultivation, processing, and retail across 20+ states. Operates retail dispensaries and cultivation facilities in Michigan, directly competing with Common Citizen's wholesale and retail channels.
• Trulieve: Multi-state cannabis operator with vertical integration across cultivation, processing, and retail. Operates in limited-license states with a similar regulatory-driven moat to Common Citizen's Michigan focus and premium wholesale strategy.

Regional players

• High Life Farms: Michigan-based cannabis cultivator focused on premium flower production. Comparable wholesale-focused cultivation model serving Michigan dispensaries, directly competing with Common Citizen's wholesale flower distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CommonCitizenry
• YouTubeyoutube.com/@commoncitizen8469/videos
• LinkedInlinkedin.com/company/common-citizen
• Instagraminstagram.com/commoncitizenry
• Facebookfacebook.com/commoncitizenry

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Common Citizen