Championship Martial Arts

What Championship Martial Arts does

Championship Martial Arts (CMA) is a privately held Orlando, Florida-based martial arts franchise network that delivers structured self-defense and character-development training through 168+ independently licensed school locations spanning 20+ U.S. states, Canada, and Europe (including multiple sites in Berlin, Germany and operator presence in Norway). The company serves roughly 22,000 enrolled students across five age-segmented programs: Lil' Dragons (ages 3-6), Children's (ages 6-12), Teen (ages 13-17), Adult, and Birthday Party Events as an add-on experience.

CMA's core "technology" is its curriculum and teaching framework rather than software. The franchise ships a dual-track curriculum — a Classic belt-based progression system and a Modern quarter-based structured learning system — supported by a Character Development Framework emphasizing confidence, discipline, focus, and physical well-being. Distribution runs through a franchise/licensed-operator model where individual school owners deliver in-person instruction at a maintained student-to-teacher ratio of approximately 10:1 for safety.

The business model combines recurring monthly membership tuition at the school level with franchise/licensing fees, curriculum material sales, and birthday-party revenue flowing back to CMA. Customer acquisition uses a multi-channel approach: a website with location finder, a Facebook community (CMAHQ Live), in-school demonstrations, and elementary school partnerships (Waterford, Sunrise, Lake George, Castle Creek) feeding a standardized $19.95 trial (private intro meeting, two classes, free uniform) that converts prospects into ongoing memberships. CMA is founder/locally owned with no disclosed institutional investors, funding rounds, or M&A activity in the available data.

Name

Championship Martial Arts

Legal name

Championship Martial Arts

Website

https://championshipmartialarts.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Championship Martial Arts is a privately held Orlando-based franchise network operating 168+ licensed martial arts schools across 20+ U.S. states, Canada, and Europe, serving roughly 22,000 students through age-segmented programs for children, teens, and adults.

Ownership category

akta.pro rank

Product category

Martial Arts Instruction

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)

akta.pro secondary industries

Kids & Youth Martial Arts Programs (HSADADAG), Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts) (MPAKAJAG), Boxing & Kickboxing Fitness Classes (HSADABAF)

Keywords

• Martial arts training
• Self defense classes
• Karate instruction
• Youth character development
• Fitness and wellness programs

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Martial Arts Membership/Tuition: Recurring membership fees for ongoing martial arts training programs. Programs include Lil' Dragons (ages 3-6), Children's (ages 6-12), Teen (ages 13-17), and Adult programs. Revenue generated through monthly or periodic tuition payments from enrolled students.
2. Trial Program: $19.95 trial special offering private intro meeting, 2 regular classes, and free uniform as a lead generation and conversion mechanism into full membership programs.
3. Birthday Party Events: One-time event bookings for birthday parties including specialized martial arts activities, skill games, and life education components.
4. Curriculum and Training Materials: Sale of structured curriculum materials, belt progression guides, and training resources to licensed school operators within the franchise network.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Championship Martial Arts operates a network of licensed martial arts schools delivering structured, age-segmented training programs (Lil' Dragons ages 3-6, Children's ages 6-12, Teen ages 13-17, and Adult) built on a dual-track Classic and Modern curriculum with belt progression. Core delivery is in-person instruction by certified instructors at 168+ franchise locations across North America and Europe, with ancillary birthday party event services.

Product overview

Championship Martial Arts is a network of professional martial arts training academies offering structured programs across multiple age groups. The core product portfolio consists of five main offerings: Lil' Dragons Program (ages 3-6) for early childhood motor and social skill development; Children's Program (ages 6-12) focused on building confidence, discipline, and academic success; Teen Program (ages 13-17) emphasizing self-defense, leadership, and personal achievement; Adult Program providing fitness, weight loss, and stress relief; and Birthday Parties as an add-on experience offering specialized martial arts activities for celebrations. The company operates as a franchise/network model with 168+ locations across 20+ states and Canada, serving over 22,000 students.

Differentiator

Problem solved

Functional benefit

Products and services

• Lil' Dragons Program Martial arts program for children ages 3-6 focused on developing motor skills, listening skills, coordination, balance, teamwork, cooperation, and positive social interaction in a structured class environment.
• Children's Program Martial arts program for children ages 6-12 designed to build courage, life skills, goal setting, focus, discipline, and academic success through challenging and fun training.
• Teen Program Martial arts program for teens ages 13-17 teaching confidence, self-defense, goal setting, and physical fitness to help young adults succeed at home, in school, and personally.
• Adult Program Martial arts training program for adults offering cardio, weight loss, muscle growth, stress relief, and self-defense in a motivating and relaxed atmosphere.
• Birthday Parties Birthday party experience at CMA locations featuring martial arts classes, skill games, samurai cake cutting, special gifts, and life education for children and friends.

Quantifiable outcome

• 22,000+ students trained across the network
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor.

• Waterford Elementary SchoolminorStrategic or Co-development PartnerPartnership for in-school martial arts program teaching Core Values to students. School administrators report positive impact on student behavior and character development.
• Sunrise Elementary SchoolminorStrategic or Co-development PartnerAnnual martial arts shows and demonstrations for student body, teaching healthy body and making right choices. Principal reports students build self-esteem while learning self-control.
• Lake George Elementary SchoolminorStrategic or Co-development PartnerABC's of Success Program bringing martial arts education to students with positive feedback from school.
• Castle Creek Elementary SchoolminorStrategic or Co-development PartnerIn-school martial arts program teaching core values including focus, respect, and self-discipline. Assistant Principal reports pleased results for students and parents.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tiger Schulmann's Martial Arts: Long-standing chain of company-owned and franchised martial arts schools offering karate, kickboxing, and self-defense for kids and adults, comparable in curriculum structure and customer segments.
• ATA (American Taekwondo Association): Largest US taekwondo franchise network with thousands of licensed schools, similar in operating model (licensed schools, belt curriculum, character-development programs) and target market (kids, teens, adults) to Championship Martial Arts.
• Gracie Barra: Global Brazilian Jiu-Jitsu franchise with hundreds of licensed schools using a standardized curriculum and belt system, operating under a similar licensed-school distribution model.
• Premier Martial Arts: National martial arts franchise offering multi-age programs with similar curriculum structure, character-development focus, and trial-conversion GTM. Closely comparable in product mix and franchise economics.
• Karate America: Multi-location karate school chain with similar age-segmented programs and belt-based curriculum for kids and adults, competing in the same local markets as CMA franchises.

Broad incumbents

• Gold's Gym: Global fitness incumbent that offers general fitness and group classes; competes for adult fitness share but does not specialize in youth martial arts or character development.
• UFC GYM: National fitness chain offering MMA, boxing, and youth martial arts programs. Operates as a broader fitness brand rather than a martial-arts-specialist franchisor, but overlaps in adult self-defense and youth programs.

Emerging players

• 9Round Fitness: Specialized kickboxing fitness franchise with hundreds of locations; overlaps with CMA's adult cardio/weight-loss segment but does not offer the youth character-development program.
• Title Boxing Club: National boxing/kickboxing fitness franchise competing primarily for the adult cardio/stress-relief segment that CMA's Adult Program targets.

Others

• Black Belt Magazine / Century Martial Arts: Major supplier of martial arts curriculum, equipment, and training resources to schools and instructors; not a direct competitor but a relevant ecosystem player and potential supply-chain partner for a franchised martial arts network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/championshipmartialarts
• LinkedInlinkedin.com/company/championship-martial-arts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Championship Martial Arts