What Hoppler does

Hoppler Inc. is a Philippine private real estate brokerage operating as a digital marketplace, founded in 2014 and headquartered at the PNB Makati Center in Makati City. The company operates hoppler.com.ph and native mobile applications on iOS and Android, providing property listings across Metro Manila covering condominiums, houses and lots, townhouses, vacant lots, office spaces, commercial spaces, warehouses, and buildings for both sale and rent. Hoppler was reportedly the first fully online real estate network and brokerage in the Philippines.

Hoppler's core architecture is a platform-plus-modules design centered on the marketplace website, supplemented by Kumita (a proprietary mobile deal management/CRM tool for real estate professionals), the Hoppler mobile app, the Real Estate Magazine content platform, a Rent vs Buy Calculator, and a Partner Broker Network. The company runs a hybrid model: external licensed partner brokers list inventory for free, while internal Hoppler-licensed brokers are assigned to represent clients and manage end-to-end transactions including pre-qualification, viewing coordination, paperwork, and payment transfer.

Hoppler earns revenue primarily through commission sharing with partner brokers upon closing of property transactions, with no subscription or listing fees charged to property owners or partner brokers. Customer segments span individual property buyers and renters, property owners/sellers (free listing supply), partner brokers (referral/affiliate supply), and select enterprise accounts such as corporate employee housing assistance (e.g., Asian Development Bank). The company expanded via the acquisition of ZipMatch in November 2020 and is bootstrapped with no disclosed external funding.

Name

Hoppler

Legal name

Hoppler Inc.

Website

https://hoppler.com.ph

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Hoppler is a Philippine online real estate brokerage and marketplace connecting buyers, sellers, renters, and partner brokers across Metro Manila via hoppler.com.ph, mobile apps, and its proprietary Kumita deal management platform, earning commission on closed transactions.

Ownership category

akta.pro rank

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Commission on Property Sales and Rentals: Hoppler earns revenue by sharing commissions with partner brokers upon closing property transactions. Property owners list for free, and Hoppler brings qualified buyers/renters through their network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hoppler operates an online real estate marketplace and brokerage network that connects buyers, sellers, renters, and brokers of properties in Metro Manila, Philippines. The platform lists condominiums, houses and lots, townhouses, vacant lots, office spaces, commercial spaces, warehouses, and buildings for sale and rent. Property listings are free, and revenue is generated by sharing commissions with partner brokers upon closing transactions, with internal licensed brokers coordinating pre-qualification, viewings, paperwork, and payment transfer.

Product overview

Hoppler operates as a platform-plus-modules architecture centered on Hoppler.com.ph, the flagship online real estate marketplace for Metro Manila properties. The platform connects buyers, sellers, and renters through a network of partner brokers with internal Hoppler brokers facilitating transactions. Supporting modules include Kumita (mobile CRM software for real estate professionals), the Hoppler Mobile App for property searching, Real Estate Magazine for content, the Partner Broker Network for broker recruitment, and a Rent vs Buy Calculator for financial decision-making.

Differentiator

Problem solved

Functional benefit

Brands

• Kumita: A mobile deal management system that allows real estate professionals in the Hoppler network to manage transactions efficiently.

Products and services

• Hoppler Online Real Estate Marketplace Online real estate marketplace and brokerage platform at hoppler.com.ph connecting buyers, sellers, renters, and brokers with properties across Metro Manila. Covers condominiums, houses and lots, townhouses, vacant lots, office spaces, commercial spaces, warehouses, and buildings with search and filter capabilities by city.
• Hoppler Mobile App Dedicated iOS and Android mobile applications for property search, viewing management, and on-the-go real estate browsing in Metro Manila.
• Kumita Mobile CRM for Real Estate Professionals Proprietary mobile deal management and CRM software that allows real estate professionals in the Hoppler network to manage property transactions, track leads, and close deals efficiently on mobile devices.

Quantifiable outcome

• 1000s of serious buyers/renters visit website and mobile app each month

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Partner Broker NetworkcoreChannel Partner/ Reseller/ DistributorHoppler maintains a network of partner brokers who list properties on the Hoppler platform. Upon closing transactions, commissions are shared between Hoppler and partner brokers. Partner brokers gain access to qualified leads and the Hoppler network while Hoppler expands its property inventory reach.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• NoBroker: Indian proptech platform that bypasses traditional brokers with a direct-buyer/seller marketplace. Comparable business model evolution (disintermediating brokers via tech) to Hoppler's online network thesis.
• One Propertee: Philippine-focused proptech platform. Smaller and earlier-stage than Hoppler but targets the same Metro Manila residential brokerage and listings market.

Direct peers

• Dot Property: Pan-Asian property portal with a Philippines vertical. Competes head-to-head with Hoppler for broker listings and buyer traffic in the same Metro Manila sub-markets.
• Lamudi: Online real estate marketplace covering the Philippines (and other SEA markets). Lamudi directly competes with Hoppler for property listings, broker partnerships, and buyer/renter traffic in Metro Manila.
• ZipMatch: Philippine online real estate platform that was acquired by Hoppler in 2020. Operates the same marketplace-plus-broker model targeting Metro Manila buyers and sellers.
• RealEstate.com.ph: Philippine-focused online property portal. Directly comparable business model to Hoppler, targeting buyers, sellers, renters, and brokers in the same Metro Manila geographies.

Regional players

• 99.co: Singapore-headquartered online real estate marketplace expanding across Southeast Asia. Uses a similar marketplace-plus-agents model that overlaps conceptually with Hoppler, though its primary market is Singapore/Indonesia.
• Bayut: Leading property portal in the UAE and expanding into South Asia. Operates a comparable marketplace-plus-licensed-agents model to Hoppler in a different but adjacent market.
• Rumah123: One of Indonesia's largest property portals (part of the Emtek/OLX group). Compares as a regional marketplace peer using the same listing-and-broker-introduction playbook in a different geography.

Broad incumbents

• PropertyFinder: Large regional property portal operating across MENA and Southeast Asia including the Philippines. Offers overlapping listing and brokerage-introduction services to the same Metro Manila customer base as Hoppler.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hopplerph
• Xx.com/hopplerph
• LinkedInlinkedin.com/company/hoppler

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoppler