Sleepeezee
- Company typePrivate
- Founded1956
- HeadquartersCampbellfield, Australia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sleepeezee does
Sleepeezee Bedding Australia Pty Ltd is a family-owned Australian mattress manufacturer and importer established in 1956 in Melbourne and operated as part of the Mantzis Group of companies. The company manufactures and supplies bedding products — primarily mattresses and matching base foundations — to premium bedding retailers across Australia and internationally, claiming to be Australia's largest combined manufacturing/import mattress supplier. Its product portfolio comprises three branded collections: the Sleepeezee Collection, the Slumberzone Collection, and the Chiro Osteo Collection, the latter positioned around spinal support and alignment. Each collection is built on multiple spring technologies (offering a choice of support profiles), comfort layers incorporating wool, latex, visco memory foam and gel-infused visco memory foam, and luxurious fabrics sourced from premium international mills. Sleepeezee invests in a state-of-the-art international testing facility that supports development of exclusive patented technologies, which underpins its R&D and product differentiation claims.
The business operates a B2B wholesale model, selling through retail channel partners rather than direct-to-consumer, with pricing handled on a quote basis through those partners rather than published publicly. Headquartered in Campbellfield, Victoria, Sleepeezee runs four manufacturing plants nationally — Melbourne (head office), Sydney, Brisbane and Perth — and employs 150+ full-time staff. Revenue is generated through hardware sales of mattress systems and foundations; no software, subscription, service-fee or licensing revenue streams are disclosed. No AI, data, or software capabilities are referenced in available materials. The company maintains no app, no API, and no documented e-commerce channel, and operates without disclosed venture capital, private equity or institutional ownership, retaining full family control under the Mantzis Group.
Sleepeezee firmographics
Firmographics- Name
- Sleepeezee
- Legal name
- Sleepeezee Bedding Australia Pty Ltd
- Website
- https://sleepeezee.com.au
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Sleepeezee industry classification
Industry- Product category
- Mattress Manufacturing
- NAICS
- Mattress Manufacturing (33791), Mattress Manufacturing (337910)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)
- akta.pro secondary industry
- Mattresses, Bedding & Sleep Products Distribution (CRAOAFAL)
Keywords
Where Sleepeezee is headquartered
LocationHeadquarters
- HQ city
- Campbellfield
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Sleepeezee business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Bedding Products Sales: Sleepeezee manufactures and sells mattresses and bedding products to premium retailers. Products include The Sleepeezee, Slumberzone & Chiro Osteo Collections featuring mattresses paired with matching base foundations for added stability and durability.
Go-to-market motion1 record
Distribution channels1 record
Sleepeezee product offering
Product offeringCore offering
Sleepeezee manufactures, imports and supplies a portfolio of premium mattresses and bedding products through its Sleepeezee, Slumberzone, and Chiro Osteo Collections. Each collection features luxurious fabrics sourced from international mills, comfort layers using wool, latex, visco, and gel-infused visco memory foam, and multiple spring technologies for customised support. Mattresses are paired with matching base foundations and distributed to premium bedding retailers across Australia and internationally.
Product overview
Sleepeezee is a bedding manufacturer offering a portfolio of mattress collections including the Sleepeezee, Slumberzone, and Chiro Osteo Collections. These collections feature luxurious fabrics sourced from international mills, comfort technologies such as Wool, Latex, Visco, and Gel Infused Visco Memory Foam, and multiple spring technologies. Each mattress collection is paired with a matching Base Foundation for added stability. The company positions itself around the philosophy of 'Invest in Rest,' delivering comfort, support, and durability.
Differentiator
Problem solved
Functional benefit
Brands
- Sleepeezee Collection: Luxurious mattress collection featuring premium fabric designs and comfort technologies including wool, latex, visco, and gel infused memory foam.
- Slumberzone Collection
- Chiro Osteo Collection
Products and services
- Sleepeezee Collection Premium mattress collection featuring luxurious fabric designs sourced from international mills, comfort layers with technologies such as wool, latex, visco, and gel-infused visco memory foam, and multiple spring technologies for customised support. Sold to premium bedding retailers for resale to end consumers.
- Slumberzone Collection Premium mattress collection offering luxurious fabric designs, comfort layers using various technologies, and multiple spring technologies aimed at delivering ultimate comfort, pressure relief and durability. Paired with matching base foundations and supplied to premium retailers.
- Chiro Osteo Collection Premium mattress collection featuring luxurious fabric designs sourced from international mills, comfort layers including visco and gel-infused visco memory foam, and multiple spring technologies designed to offer individual support requirements. Targeted at spinal support and alignment.
- Base Foundation Matching base foundation designed to provide added stability and increased durability for Sleepeezee mattress investments. Partnered with all mattress collections.
Companies that use Sleepeezee
Customer profileSegments2 records
Ideal customer profiles1 record
Sleepeezee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sleepeezee partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Sleepeezee competitors and assessment
Company assessmentEmerging players
- Ecosa: Ecosa is an Australian online mattress retailer selling memory foam and ergonomic sleep products direct to consumers. It competes for the same end consumer Sleepeezee targets through its retail partners, but bypasses the traditional retailer channel.
- Koala: Koala is an Australian-born mattress and furniture brand that disrupted the market with a bed-in-a-box model and direct-to-consumer distribution. It competes with Sleepeezee for the same Australian sleep consumer but via a different (DTC) channel.
- Sleeping Duck: Sleeping Duck is an Australian DTC mattress brand offering customisable foam and hybrid mattresses online. It overlaps with Sleepeezee's product technology (memory foam, hybrid construction) and end market while operating a different go-to-market motion.
Direct peers
- Comfort Sleep: Comfort Sleep is an Australian bedding manufacturer producing mattresses for retail and wholesale channels. It is a direct peer to Sleepeezee in the Australian mattress manufacturing and distribution space.
- AH Beard: AH Beard is one of Australia's largest bedding manufacturers producing innerspring, pocket spring, and foam mattresses for retail. It is a direct competitor to Sleepeezee in the Australian premium bedding manufacturing space with overlapping product lines and retail channel focus.
- Herald Sun Bedding: Herald Sun Bedding is an Australian mattress manufacturer producing bedding products for retail channels. It is a direct peer to Sleepeezee in the Australian B2B mattress manufacturing and supply market.
Regional players
- King Living: King Living is a premium Australian furniture and sleep products manufacturer with proprietary design and retail showroom network. It competes with Sleepeezee in premium Australian sleep products with a stronger showroom-led D2C motion.
Broad incumbents
- Tempur Sealy International: Tempur Sealy is the largest global premium mattress manufacturer (Tempur-Pedic, Sealy, Stearns & Foster) with Australian distribution. It competes in the same premium sleep category as Sleepeezee but with global scale, brand recognition, and significant R&D investment.
- Sealy Australia: Sealy is a globally established bedding brand with an Australian operation distributing premium innerspring and hybrid mattresses through retail. It competes with Sleepeezee in the same premium retail channel but operates as part of a broader international portfolio.
- Slumberland Australia: Slumberland is a long-established bedding brand with Australian distribution offering mattresses, bases and sleep accessories through retail. It competes in the same channel as Sleepeezee as part of a broader international bedding portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sleepeezee social profiles
Digital presenceSleepeezee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sleepeezee leadership team
Management profileNumber of profiles
Sleepeezee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sleepeezee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sleepeezee
What does Sleepeezee do?
Sleepeezee manufactures, imports and supplies a portfolio of premium mattresses and bedding products through its Sleepeezee, Slumberzone, and Chiro Osteo Collections. Each collection features luxurious fabrics sourced from international mills, comfort layers using wool, latex, visco, and gel-infused visco memory foam, and multiple spring technologies for customised support. Mattresses are paired with matching base foundations and distributed to premium bedding retailers across Australia and internationally.
Is Sleepeezee a public or private company?
Sleepeezee is a private company. It is classified as family owned and is currently operating.
When was Sleepeezee founded?
Sleepeezee was founded in 1956. It employs 101 to 250 people.
Where is Sleepeezee based?
Sleepeezee is headquartered in Campbellfield, Australia, in the Oceania region.
How does Sleepeezee make money?
One revenue line is on record: bedding Products Sales.
Who are Sleepeezee's main competitors?
Emerging players on record are Ecosa, Koala and Sleeping Duck. Direct peers are Comfort Sleep, AH Beard and Herald Sun Bedding. King Living is listed as a regional player. Broad incumbents are Tempur Sealy International, Sealy Australia and Slumberland Australia.
Does Sleepeezee have an API?
No public API is recorded for Sleepeezee.
What industry is Sleepeezee in?
Sleepeezee's product category is Mattress Manufacturing. Its primary akta.pro industry code is IMAOAKAE, Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors), with a secondary code of CRAOAFAL, Mattresses, Bedding & Sleep Products Distribution. Its NAICS code is 33791 and its SIC code is 2300.