CruiseNow.com
CruiseNow.com, operating as iCruise.com, is a US-based cruise-only online travel agency that distributes cruise inventory from 40+ major cruise lines and 200+ ships to individual leisure, group, and luxury travelers via a website, mobile app, and 24/7 advisor support, earning commissions and iCruise Rewards membership fees.
- Company typePrivate
- Founded2004
- HeadquartersDelray Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What CruiseNow.com does
CruiseNow.com operates as a cruise-only online travel agency under the consumer-facing brand iCruise.com, distributing cruise inventory across more than 40 cruise lines and 200+ ships with over 10,000 itineraries spanning Alaska, the Caribbean, Europe, Hawaii, river, and expedition routes. The platform is built on Arrivia, Inc.'s technology and operational infrastructure and is structured as a division of WMPH Vacations, a holding entity founded in 2004 by Uf Tukel and Don Walker, both 2014 inductees into the CLIA Hall of Fame as Outstanding Cruise Retailers. Products include the iCruise.com website, the Cruise Finder mobile app on iTunes, Google Play, and Amazon, and the iCruise Rewards membership program that adds member-only pricing and a $100 travel credit on top of standard bookings.
The business operates a hybrid direct-to-consumer GTM: self-serve online booking supplemented by 24/7 phone-based expert advisor support with dedicated toll-free lines for the US, UK, Australia, Singapore, Taiwan, India, and the EU. Revenue is generated primarily through travel agency commissions on cruise bookings, with a secondary recurring layer from iCruise Rewards membership fees. Authorized-retailer relationships with Carnival, Royal Caribbean, Norwegian, Celebrity, Princess, and Disney Cruises underpin distribution, and the company reports more than 75,000 cruise passengers served since inception. Operations are lean, with 1-10 employees and corporate offices listed in Scottsdale, Arizona, under Arrivia, Inc., with a Delray Beach, Florida presence reflecting the WMPH Vacations heritage.
CruiseNow.com firmographics
Firmographics- Name
- CruiseNow.com
- Legal name
- Arrivia, Inc.
- Website
- https://icruise.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CruiseNow.com, operating as iCruise.com, is a US-based cruise-only online travel agency that distributes cruise inventory from 40+ major cruise lines and 200+ ships to individual leisure, group, and luxury travelers via a website, mobile app, and 24/7 advisor support, earning commissions and iCruise Rewards membership fees.
- Ownership category
- akta.pro rank
CruiseNow.com industry classification
Industry- Product category
- Online Cruise Travel Agency
- akta.pro primary industry
- Online Cruise Agencies & Cruise Booking Platforms (THAKAKAB)
- akta.pro secondary industries
- Cruise Aggregators & Online Cruise Agencies (THAKAAAK), Cruise Booking Platforms (THALAFAG), Cruise Travel Agencies & Specialist Cruise Consultants (THAEAFAB)
Keywords
Where CruiseNow.com is headquartered
LocationHeadquarters
- HQ city
- Delray Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CruiseNow.com business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Travel Agency Commissions: iCruise.com earns commissions from cruise lines for bookings made through their platform. As a travel agency, they receive compensation from cruise line partners for directing customers to their cruises.
- iCruise Rewards Membership: Fee-based membership program offering exclusive member-only prices not available to the public, with points earned on every dollar spent for future travel savings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard cruise booking with advisor support |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
CruiseNow.com product offering
Product offeringCore offering
CruiseNow.com (operating as iCruise.com) is a cruise-only online travel agency that sells cruise vacations across 40+ major cruise lines and 200+ ships covering 10,000+ itineraries worldwide. The company combines a self-serve online booking platform with 24/7 phone-based expert cruise advisor support, supported by a Cruise Finder mobile app and an iCruise Rewards loyalty membership program that provides member-only pricing and points on bookings.
Product overview
iCruise.com operates as a cruise-only travel agency platform offering a comprehensive online booking experience for cruise vacations. The core product is the iCruise.com website where customers can search and book cruises across all major cruise lines. The platform is supported by the Cruise Finder mobile app for on-the-go trip planning and the iCruise Rewards loyalty program that provides members with exclusive pricing and travel credits. Together, these products enable customers to access over 200 ships and 10,000+ itineraries to destinations worldwide including Alaska, Caribbean, Europe, Hawaii, and more.
Differentiator
Problem solved
Functional benefit
Brands
- Cruise Finder App: Mobile cruise vacation-planning app available on iTunes, Google Play, and Amazon.com with 40+ cruise lines and over 450 cruise ships.
- iCruise Rewards
Products and services
- iCruise.com Cruise Booking Platform Online cruise booking platform and cruise-only travel agency providing access to 40+ cruise lines, 200+ ships, and 10,000+ itineraries worldwide. Search, compare, and book cruise vacations across Alaska, Caribbean, Mediterranean, Europe, Hawaii, Asia, and other destinations. Targeted at individual travelers and groups seeking cruise vacations.
- iCruise Rewards Membership Fee-based membership program providing exclusive member-only cruise pricing, $100 travel savings credit, and points earned on bookings redeemable for future travel. Includes member pricing on cruise, hotels, luxury resorts, and car rentals.
- Cruise Finder Mobile App Free mobile cruise vacation-planning app available on iOS, Android, and Amazon enabling cruise search and booking across 40+ cruise lines including Carnival, Royal Caribbean, Princess, and Disney Cruises, covering more than 450 cruise ships.
Quantifiable outcome
- Over 75,000 cruise passengers served since 2004
Companies that use CruiseNow.com
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
CruiseNow.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
CruiseNow.com partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Arrivia, Inc.coreArrivia powers the iCruise.com platform. Arrivia is an international leisure travel and lifestyle benefits organization with global offices. iCruise.com is a division of WMPH Vacations, which operates under Arrivia's technology and operational infrastructure.
- Cruise Lines International Association (CLIA)coreWMPH Vacations is a member of CLIA, the largest cruise industry trade association. Founders Uf Tukel and Don Walker were inducted into the CLIA Hall of Fame as Outstanding Cruise Retailers in 2014.
- Carnival Cruise LinecoreiCruise.com is an authorized retailer of Carnival Cruises, offering exclusive deals and booking services for Carnival cruise vacations.
- Royal Caribbean CruisescoreiCruise.com is an authorized retailer of Royal Caribbean Cruises, offering exclusive deals and booking services for Royal Caribbean cruise vacations.
- Celebrity CruisescoreiCruise.com is an authorized retailer of Celebrity Cruises, offering exclusive deals and booking services for Celebrity cruise vacations.
- Princess CruisescoreiCruise.com is an authorized retailer of Princess Cruises, offering exclusive deals and booking services for Princess cruise vacations.
- Disney Cruise LinecoreiCruise.com is an authorized retailer of Disney Cruises, offering exclusive deals and booking services for Disney cruise vacations.
- Norwegian Cruise LinecoreiCruise.com is an authorized retailer of Norwegian Cruise Line, offering exclusive deals and booking services for Norwegian cruise vacations.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
CruiseNow.com competitors and assessment
Company assessmentBroad incumbents
- Priceline: Major US OTA under Booking Holdings offering cruise, flight, hotel, and package products. Comparable broad-based online distributor competing in the cruise category with significantly larger marketing spend.
- Kayak: Meta-search engine owned by Booking Holdings that aggregates cruise fares and other travel inventory from multiple suppliers. Indirect but important peer capturing upper-funnel cruise search demand.
- Booking.com: Largest OTA globally, owned by Booking Holdings, with an expanding cruise and attraction offering. Represents the broad incumbent category that competes for the same leisure traveler wallet share.
- Expedia: Global online travel agency operating a dedicated cruise vertical alongside flights, hotels, and packages. Represents the well-funded incumbent competing for the same cruise booking demand iCruise serves.
Direct peers
- Dream Vacations / CruiseOne: Cruise-focused franchise travel agency network under World Travel Holdings. Comparable business model of pairing cruise-specialist advisors with centralized booking technology, competing directly for the same cruise vacation customer.
- CruiseDirect: Online cruise travel agency offering discounted fares across major cruise lines with price-match guarantees. Direct peer in the online cruise booking category targeting value-oriented leisure travelers.
- Avoya Travel: Cruise- and vacation-focused agency network with a Live Network that connects travelers to independent agents. Overlaps with iCruise in cruise specialization and in combining online booking tools with high-touch advisor support.
- Vacations To Go: Long-standing cruise-only agency founded by a former industry executive, known for deep discounting and a 90-day price guarantee. Closely matches iCruise's cruise-specialist positioning and advisor-led sales model.
- CruisesOnly: One of the largest US cruise-only online travel agencies. Direct competitor to iCruise with a comparable model of aggregating multiple cruise lines, offering last-minute deals, and pairing online booking with phone-based cruise advisor support.
- Cruise Critic: Largest online cruise review, comparison, and meta-search community (owned by Tripadvisor). A key demand-aggregation and price-comparison peer that captures cruise intent earlier in the funnel and increasingly pushes into booking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
CruiseNow.com social profiles
Digital presenceCruiseNow.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
CruiseNow.com leadership team
Management profileNumber of profiles
Profiles2 records
CruiseNow.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CruiseNow.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CruiseNow.com
What does CruiseNow.com do?
CruiseNow.com (operating as iCruise.com) is a cruise-only online travel agency that sells cruise vacations across 40+ major cruise lines and 200+ ships covering 10,000+ itineraries worldwide. The company combines a self-serve online booking platform with 24/7 phone-based expert cruise advisor support, supported by a Cruise Finder mobile app and an iCruise Rewards loyalty membership program that provides member-only pricing and points on bookings.
Is CruiseNow.com a public or private company?
CruiseNow.com is a private company. It is classified as corporate owned and is currently operating.
When was CruiseNow.com founded?
CruiseNow.com was founded in 2004. It employs 1 to 10 people.
Where is CruiseNow.com based?
CruiseNow.com is headquartered in Delray Beach, United States, in the North America region.
How does CruiseNow.com make money?
Two revenue lines are on record. Travel Agency Commissions are the primary driver. The others are iCruise Rewards Membership.
Who are CruiseNow.com's main competitors?
Broad incumbents on record are Priceline, Kayak, Booking.com and Expedia. Direct peers are Dream Vacations / CruiseOne, CruiseDirect, Avoya Travel, Vacations To Go, CruisesOnly and Cruise Critic.
Does CruiseNow.com have an API?
No public API is recorded for CruiseNow.com.
What industry is CruiseNow.com in?
CruiseNow.com's product category is Online Cruise Travel Agency. Its primary akta.pro industry code is THAKAKAB, Online Cruise Agencies & Cruise Booking Platforms, with a secondary code of THAKAAAK, Cruise Aggregators & Online Cruise Agencies.