What PagoEfectivo does

PagoEfectivo is a Peru-headquartered digital payments platform and a subsidiary of global payments processor Paysafe, operating across Peru, Argentina, and Ecuador. Its core offering is an alternative payment method (APM) for online merchants: consumers receive unique CIP (Código de Pago) transaction codes at checkout and can pay at thousands of physical cash deposit points (agencies, agents, bodegas), via mobile banking using the DEBIN rail, or through integrations with third-party digital wallets including Yape. This bridges Peru's large cash-preferring and underbanked population with e-commerce merchants who would otherwise see high cart abandonment due to low credit/debit card penetration.

In July 2025, PagoEfectivo extended this offering by launching its own branded digital wallet — Paysafe's first wallet in Latin America — enabling consumers to top up funds, make online purchases, send and receive money, and pay via CIP codes from a mobile app distributed on Google Play and the App Store. The wallet launch was supported by a brand-ambassador campaign featuring Peruvian actor Carlos Alcántara, an interactive consumer experience in Lima, and the 'Soy PagoEfectivo' loyalty program with cashback, discounts, and sweepstakes.

PagoEfectivo generates revenue primarily through merchant transaction fees, with additional monetization from digital wallet services (fund top-ups, P2P transfers, checkout payments). It serves two primary customer segments: (i) Peruvian consumers who prefer or require cash-based payment methods for online transactions, and (ii) online merchants and e-commerce businesses that integrate PagoEfectivo to reduce cart abandonment and reach unbanked buyers. A secondary segment — cross-border merchants — is enabled through Paysafe's international payment infrastructure. Specific pricing is not publicly disclosed and is negotiated merchant by merchant.

Name

PagoEfectivo

Legal name

PagoEfectivo Peru

Website

https://pagoefectivo.pe

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

PagoEfectivo is a Peru-based alternative payments platform and Paysafe subsidiary that enables online merchants to accept cash-equivalent digital payments via unique CIP codes, mobile banking, and a newly launched branded digital wallet, serving Peru's largely unbanked e-commerce consumers.

Ownership category

akta.pro rank

Product category

Digital Payments Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL)

akta.pro secondary industry

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

Keywords

• Cash-based online payments
• Alternative payment methods
• Digital wallet services
• Cash payment network
• Merchant payment integration

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Transaction Fees: PagoEfectivo charges merchants a transaction fee for each payment processed through its platform, typical of alternative payment method (APM) providers in Latin America. This is the primary revenue stream, aligned with Paysafe's broader payment processing business model.
2. Digital Wallet Services: Revenue generated from the digital wallet's functionality including fund top-ups, P2P transfers, and merchant checkout payments. Monetization likely includes interchange/transfer fees and merchant service charges.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PagoEfectivo is a multi-channel digital payment platform operating in Peru, Argentina, and Ecuador that enables online purchases without credit or debit cards. Its core offering consists of a digital wallet, a unique CIP (Código de Pago) transaction code system, and an affiliated network of physical cash deposit points, digital wallets, and mobile banking channels through which consumers can pay merchants online. Merchants integrate the platform via the 'Integra tu tienda' program to accept cash-equivalent payments and expand their addressable market.

Product overview

PagoEfectivo is a multi-channel payment platform operating in Peru, Argentina, and Ecuador, offering a unified portfolio of cash-based and digital payment solutions. The core offering consists of the PagoEfectivo Digital Wallet (a mobile wallet for funds storage, purchases, and money transfers), the CIP payment code system (enabling card-free online payments), and an extensive affiliated store network (comprising digital wallets, mobile banking options, and physical agencies/agents for cash deposits). Add-on services include Experiencias (promotional rewards and experiences) and Integra tu Tienda (merchant integration platform). The platform bridges the gap between digital commerce and cash-dependent consumers across Latin America.

Differentiator

Problem solved

Functional benefit

Products and services

• Billetera PagoEfectivo (Digital Wallet) A consumer-facing digital wallet mobile app that allows users to store funds, make online purchases, send and receive money (P2P transfers), and pay merchants via unique CIP transaction codes. Available on Google Play and Apple App Store.
• CIP (Códigos de Pago) Unique payment codes that allow consumers to complete online purchases on merchant websites without needing a credit or debit card, by paying through affiliated digital wallets, mobile banking apps, or physical cash deposit points.
• Tiendas Afiliadas (Affiliated Stores Network) A nationwide network of physical affiliated stores, agents, and bodegas, plus connected digital wallets and mobile banking channels, where consumers can deposit cash and complete CIP-coded payments in person across Peru.
• Integra tu Tienda (Merchant Integration Platform) A merchant integration solution enabling online retailers and e-commerce businesses in Peru to embed PagoEfectivo payment options at checkout, expand customer reach to cash-preferring consumers, and reduce cart abandonment.
• Experiencias PagoEfectivo (Promotions & Rewards) A consumer rewards and promotional program offering cashback, exclusive discounts, sweepstakes (e.g., Caribbean trip), and experiential marketing events tied to the PagoEfectivo digital wallet and payment methods.

Quantifiable outcome

• 81% of Peruvian consumers surveyed indicated a preference for a digital wallet from PagoEfectivo, providing strong consumer demand validation for the product launch.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• YapecoreTechnology or Integration · 11 July 2025EBANX partnered with Peruvian digital wallet Yape (owned by BCP bank) to enable cross-border payments for merchants, expanding Yape's reach in global commerce. PagoEfectivo operates as a competing but complementary digital payment option in Peru, with Yape representing a key partner within the broader Peruvian digital wallet ecosystem that PagoEfectivo connects to.
• Digital Wallets (Multi-Wallet Network)coreTechnology or IntegrationPagoEfectivo integrates with multiple digital wallets available in Peru, enabling consumers to pay using the balance in their preferred digital wallet through the PagoEfectivo platform at online merchants. This interoperability expands the payment options available to consumers and the merchant reach for PagoEfectivo.
• Peruvian Banks (Mobile Banking / DEBIN)coreTechnology or IntegrationPagoEfectivo enables payments via mobile banking apps using the DEBIN (Débito Inmediato) system, allowing consumers to transfer funds directly from their bank accounts to make online payments. This bank integration is a core component of the multi-channel payment network.
• Physical Cash Deposit Agents (Agencias y Agentes)coreChannel Partner/ Reseller/ DistributorA nationwide network of physical agencies, agents, and corner stores (bodegas) act as cash deposit points where consumers can add funds to their PagoEfectivo digital wallet or make cash payments for online purchases. This network is critical for serving Peru's large unbanked population.
• Carlos AlcántaraflagshipGTM or Marketing PartnerPeruvian actor Carlos Alcántara serves as brand ambassador for the PagoEfectivo digital wallet launch. He appears in promotional campaigns and the interactive consumer experience event in Lima (through July 26, 2025), lending celebrity credibility and local cultural resonance to drive consumer adoption.
• EBANXminorStrategic or Co-development PartnerEBANX partnered with Yape for cross-border payments. PagoEfectivo is mentioned in the same context as a digital wallet launch in Peru, suggesting both operate within Peru's alternative payment ecosystem. The relationship appears peripheral rather than direct.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Plin: Plin is a Peruvian interbank mobile payment platform jointly operated by multiple Peruvian banks. It competes directly with PagoEfectivo for QR and P2P transactions and overlaps on the same merchant integration use cases in Peru.
• Yape: Yape is Peru's dominant mobile wallet, operated by BCP (Banco de Crédito del Perú). It directly competes with PagoEfectivo's digital wallet and is integrated into the same merchant ecosystem, making it the closest direct competitor for cash-preferring and banked consumers alike.
• SafetyPay: SafetyPay is a Paysafe-owned alternative payment method that enables cash-based online payments across Latin America. As a sister brand within the same parent group, it directly competes in the same online-cash-bridging category as PagoEfectivo.

Emerging players

• EBANX: EBANX is a Latin American payment processor focused on cross-border commerce and alternative payment methods, with direct integration partnerships in Peru (including with Yape). It competes for the same cross-border merchant use case as PagoEfectivo's LatAm reach.
• Kushki: Kushki is a LatAm-based payment infrastructure and orchestration platform operating in multiple Andean countries. It overlaps with PagoEfectivo's merchant integration value proposition in Peru and Ecuador and competes for online merchant acceptance contracts.
• dLocal: dLocal is a cross-border payment processor enabling global merchants to accept local payment methods across emerging markets including Peru. It competes for the same cross-border merchant enablement use case that PagoEfectivo supports via its Paysafe Group affiliation.

Regional players

• PagSeguro / PagBank: PagSeguro/PagBank is a major Brazilian digital payments and acquirer platform. While primarily Brazilian, it is comparable as a LatAm alternative payment method + wallet + merchant integration player serving unbanked consumers in cash-heavy markets.
• Niubiz (Visanet Peru): Niubiz is Peru's leading card acquirer/processor, processing Visa, Mastercard, and local schemes for online and in-person merchants. It is a regional incumbent competing for the same online merchant checkout wallet as PagoEfectivo, though focused on card rails.

Broad incumbents

• MercadoPago: MercadoPago is the largest digital wallet and online payments platform in Latin America, serving merchants and consumers across Peru, Argentina, and Ecuador. It competes broadly with PagoEfectivo on wallet, merchant acceptance, and cross-border e-commerce.

Others

• Paysafe Group: Paysafe is PagoEfectivo's parent company and the operator of the underlying payment infrastructure, regulatory, and cross-border capabilities. It is not a direct competitor but the most relevant strategic/ecosystem peer governing PagoEfectivo's trajectory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCD6UTY8D2N93g7m-Ah--YQA
• Facebookfacebook.com/PagoEfectivoGamers
• LinkedInlinkedin.com/company/pagoefectivo
• Instagraminstagram.com/pagoefectivope
• TikToktiktok.com/@pagoefectivope
• Xx.com/pagoefectivope

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PagoEfectivo