Roaring River Vineyards

What Roaring River Vineyards does

Roaring River Vineyards is a privately held, single-site vineyard and hospitality operator based at 493 Brewer Mill Road, Traphill, North Carolina, in the western North Carolina foothills. Founded in 2016, the company operates a vineyard producing French-inspired wines and German-style locally sourced beers, and runs The Tasting Haus, its on-site tasting room, along with an outdoor biergarten. Offerings include wine and beer tastings, a German-inspired food menu of shareables and small plates, an event venue for weddings and private events, on-site vacation rentals, and a small RV campground. The company also operates the Vine & Stein Club, a wine club membership program with recurring engagement.

The business is structured as Roaring River Vineyards, LLC, an independently owned LLC with no disclosed institutional funding, no parent operating company (the website is managed by Magic Table Media LLC for digital operations, not as a corporate parent), and no M&A history. Revenue is generated through six streams: wine and beer sales, food and beverage service, event venue rentals, lodging and RV camping, tastings, and Vine & Stein Club memberships. Pricing for most products is not publicly disclosed; weddings and private events are quote-based. Specific per-unit pricing exists only for event experiences such as Wine Bingo ($35/person) and the Annual Duck Derby ($10/duck).

Customers are reached through a direct-to-consumer motion: an events-heavy website (roaringrivervineyards.com), an active Facebook presence, and referral partnerships with WineTourism.com, the Bridal Association, and Explore Elkin. The primary customer segments are wine and craft beer enthusiasts seeking scenic tasting experiences, wedding and event couples seeking a vineyard backdrop, and weekend travelers seeking overnight stays. The company has 11-50 employees and is celebrating its 10th anniversary in 2026.

Name

Roaring River Vineyards

Legal name

Roaring River Vineyards, LLC

Website

https://roaringrivervineyards.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Roaring River Vineyards is a privately held, single-site vineyard and hospitality operator in Traphill, North Carolina, producing French-inspired wines and German-style beers and serving consumers through on-site tastings, dining, weddings, private events, vacation rentals, and an RV campground.

Ownership category

akta.pro rank

Product category

Winery and Hospitality Venue

NAICS

Wineries (312130), Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Bars (THAFAEAF)

Keywords

• Winery services
• Craft beer brewing
• Wedding venue hosting
• Vacation lodging
• Wine club membership

Headquarters

HQ city

Traphill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine and Beer Sales: Sales of French-inspired wines and German-style locally sourced beers produced at the vineyard
2. Food and Beverage Service: German-inspired food, shareables, and small plates served at The Tasting Haus and Biergarten
3. Event Venue Rentals: Wedding and private event hosting on vineyard grounds
4. Lodging and RV Camping: On-site vacation rental accommodations and small RV campground
5. Wine and Beer Tastings: Tasting experiences featuring the range of RRV wines and beers
6. Club Memberships: Vine & Stein Club subscription membership program

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Roaring River Vineyards operates a vineyard and on-site hospitality destination in Traphill, North Carolina, producing French-inspired wines and German-style locally sourced beers sold through The Tasting Haus tasting room and biergarten alongside German-inspired shareables and small plates. The property also functions as an event venue for weddings and private celebrations, with on-site vacation rentals and a small RV campground that extend the vineyard experience into overnight stays. Recurring revenue is supported by the Vine & Stein Club wine membership, e-gift cards, and a calendar of live music, Wine Bingo, and seasonal market events.

Product overview

Roaring River Vineyards is a single-site vineyard and hospitality destination offering multiple experiences: French-inspired wines and German-style beers available at The Tasting Haus (the core tasting room), along with German-inspired food. The property provides lodging, RV camping, and event venue services for weddings and private events. Ancillary offerings include a wine club membership (Vine & Stein Club), e-gift cards, and seasonal events such as River Jams live music series, Wine Bingo activities, and the Annual Duck Derby fundraiser.

Differentiator

Problem solved

Functional benefit

Brands

• The Tasting Haus: Tasting room featuring French-inspired wines, German-style beers, and German-inspired food
• The Tasting Haus Biergarten
• Vine & Stein Club

Products and services

• The Tasting Haus On-site tasting room and biergarten at the Traphill, NC vineyard offering French-inspired wine tastings, German-style craft beer tastings, and German-inspired food service including shareables and small plates for individual visitors and groups.
• French-Inspired Wines French-inspired wines produced on-site at the Roaring River vineyard and sold to consumers for tasting, by the glass, or by the bottle at The Tasting Haus and through the online store.
• German-Style Craft Beers German-style craft beers brewed using locally sourced ingredients and served to visitors at The Tasting Haus as part of the vineyard's beverage offering.
• Event Venue Rentals Rental of the vineyard grounds for weddings, private celebrations, and corporate or community events, leveraging the mountain and river backdrop as the venue setting.
• Wedding Venue Services Dedicated wedding ceremony and reception hosting using the vineyard's scenic mountain and river backdrop, with bundled access to on-site lodging and hospitality services.
• On-Site Vacation Rentals (Lodging) On-site vacation rental accommodations booked directly through the website, allowing visitors to extend their stay and complement wine tastings and on-site activities.
• RV Campground Sites Small on-site RV campground offering campsites to RV travelers seeking rural vineyard-based stays, booked directly through the website.
• Vine & Stein Club (Wine Club Membership) Recurring wine club membership that provides exclusive benefits and access to RRV wines for individual consumers.
• E-Gift Cards Digital gift cards redeemable at The Tasting Haus for wine, beer, and food purchases, sold online to individual consumers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Wilkes Rescue GroupminorOthersCharitable partnership for the Annual Duck Derby event. 100% of duck adoption proceeds from the event go to Wilkes Rescue Group to support animal rescue efforts.
• WineTourism.comminorGTM or Marketing PartnerWine tourism marketing partnership featured on the website footer, promoting wine experiences to visitors from around the world.
• Bridal AssociationminorGTM or Marketing PartnerWedding industry partnership providing venue visibility to engaged couples seeking wedding locations.
• Explore ElkinminorGTM or Marketing PartnerRegional tourism partnership promoting Roaring River Vineyards as a local attraction in the Elkin, NC area.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Bold Rock Hard Cider: Nellysford, VA cidery with taproom, events, and a destination hospitality model in the Blue Ridge. Comparable as a rural Virginia/NC-region craft beverage producer building a destination experience, though cider rather than wine.
• Devil's Backbone Brewing Company: Virginia craft brewery with taproom, restaurant, and on-site lodging/basecamp operations. Comparable for the beer-production-plus-hospitality model, with overlapping German/beer tradition and event-driven traffic.

Broad incumbents

• Biltmore Winery at Antler Hill Village: Biltmore Estate's on-site winery in Asheville, NC offering tastings, food, and events as part of a much larger hospitality and tourism destination. Overlaps with RRV's wine-plus-events offering but at vastly greater scale and brand recognition.

Direct peers

• Childress Vineyards: Lexington, NC winery with on-site restaurant (Bistro), event venue hosting weddings and private events, wine tastings, and a wine club. Direct comparable for the North Carolina winery-hospitality model, though somewhat larger in scale.
• JOLO Winery & Vineyards: Pilot Mountain, NC winery operating a similar multi-revenue model: on-site tasting room, restaurant, lodging, weddings, and private events. Closest direct comparable given overlapping rural NC location, comparable scale, and near-identical product/service mix.
• Raffaldini Vineyards: Round Hill, VA winery producing Italian-style wines with a tasting room, event venue, and wine club. Comparable in offering a destination winery experience paired with events and direct-to-consumer sales, though geographically adjacent (Virginia) rather than overlapping.
• Brushy Mountain Winery: North Carolina winery in the Brushy Mountains offering tastings, on-site sales, and event hosting in a rural scenic setting. Comparable destination-winery model and regional NC operating context.
• Chateau Morrisette: Meadows of Dan, VA winery with restaurant, wine tastings, weddings, and a wine club on the Blue Ridge Parkway. Comparable rural destination-winery model pairing scenic setting with multi-vertical hospitality and events.
• WoodMill Winery: Vale, NC winery with on-site tasting room, wine club, and event hosting. Comparable small-to-mid scale North Carolina winery combining DTC wine sales with a community/event-driven model.
• Shelton Vineyards: Dobson, NC winery with tasting room, restaurant, and event hosting in the Yadkin Valley AVA. Comparable as a North Carolina winery pairing production with hospitality and event-driven revenue.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RoaringRiverVineyards
• Xx.com/rorivineyards
• LinkedInlinkedin.com/company/roaringrivervineyards

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roaring River Vineyards