WoodMill Winery

What WoodMill Winery does

WoodMill Winery is a privately held North Carolina winery founded in 2001 by Larry Cagle, Jr., operating a 40-acre vineyard with approximately 9,000 vines in Vale, NC, in the Southern Appalachian foothills at roughly 1,100 feet of elevation. The company specializes in wines made from Muscadine and Scuppernong grapes native to the Southeastern United States, alongside fruit wines from blueberries, blackberries, strawberries, and Concord grapes. Its core product positioning centers on the heart-healthy properties of Muscadine grapes, which the company cites as containing 40 times higher Resveratrol concentrations than other grape varieties according to referenced North Carolina State University studies. The portfolio spans core varietals (Red Muscadine, Golden Scuppernong, Blueberry), blends (American Jubilee, Rosie Twilight), and seasonal Christmas-label releases.

The business runs a hybrid revenue model combining direct-to-consumer sales (on-site tastings, tours, and wine flights at the Vale flagship), event venue rentals (weddings, corporate events, reunions, and festivals accommodating up to 140 guests indoors and 200+ outdoors), wholesale distribution through more than 200 retail locations across North Carolina including Food Lion, Harris Teeter, Lowes Foods, Ingles, Total Wine, and independent retailers, farmers market presence in Charlotte, Greensboro/Piedmont Triad, and Asheville, and direct-to-consumer online ordering through the Vinoshipper platform. The company exports wines internationally to China and has received earned-media coverage including a feature on UNC-TV's North Carolina vineyard series. A fire in August 2025 damaged the venue facility, temporarily limiting tasting, tour, and event operations while a new large covered pavilion is constructed with target completion in September 2026.

Name

WoodMill Winery

Legal name

WoodMill Winery Inc.

Website

https://woodmillwinery.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

WoodMill Winery is a Vale, North Carolina-based family-owned winery founded in 2001, producing heart-healthy Muscadine, Scuppernong, and fruit wines distributed via 200+ NC retail outlets, farmers markets, on-site tastings, event venue rentals, and online ordering.

Ownership category

akta.pro rank

Product category

Wines & Spirits Manufacturing

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Muscadine wine production
• Scuppernong wine varieties
• Winery event venues
• Heart-healthy wine
• North Carolina vineyard

Headquarters

HQ city

Vale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Direct Wine Sales: On-site wine sales at the winery location including tastings, bottle purchases, and wine flights. Revenue from visitors to the vineyard for tastings, tours, and retail purchases.
2. Wholesale/Retail Distribution: Wholesale wine sales to over 200 retail locations across North Carolina including grocery chains (Food Lion, Harris Teeter, Lowes Foods, Ingles), wine specialty stores (Total Wine), and independent retailers.
3. Online Orders and Shipping: Direct-to-consumer online orders through Vinoshipper platform with wine shipped to customers.
4. Event Venue Rentals: Revenue from hosting weddings, receptions, anniversaries, birthday celebrations, baby/bridal showers, class reunions, family reunions, company meetings, workshops, and team building events. Non-profit venues available at special prices.
5. Farmers Market Sales: Direct sales at farmers markets including Charlotte Regional Farmers Market and Piedmont Triad Farmers Market.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

WoodMill Winery cultivates 40 acres of Muscadine and Scuppernong vineyards in Vale, North Carolina, and produces a range of wines from sweet Southern styles to dry varietals, including fruit wines made from blueberries, blackberries, strawberries, and Concord grapes. The winery sells bottles directly on-site and online, distributes wholesale to 200+ retail locations across North Carolina, and operates its estate as a tasting, tour, wedding, and event venue.

Product overview

WoodMill Winery is a North Carolina winery specializing in premium Muscadine and Scuppernong wines, along with fruit wines made from Blackberries, Blueberries, Strawberries, and Concord Grapes. The winery offers wines ranging from Southern Sweets to Delightful Dries, with a focus on heart-healthy, high-Resveratrol wines. Their product portfolio includes core varietal wines (Red Muscadine, Golden Scuppernong, Blueberry), blended wines (American Jubilee, Rosie Twilight), and seasonal Christmas releases. Additionally, the winery operates as an event venue for weddings and celebrations, and offers wine tasting experiences. Products are distributed through over 200 retail locations across North Carolina, farmers markets, and direct shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Golden Scuppernong Wine Light golden wine made exclusively from Scuppernong grapes, a bronze variety of Muscadine native to the Southeastern United States, with delicate fruit flavors.
• Red Muscadine Wine Fruity red wine with robust berry flavors made from red Muscadine grapes, producing an intense red table wine high in antioxidants.
• Blueberry Wine Hearty wine made from local North Carolina blueberries, offered in Semi-Sweet, Semi-Dry, and Dry varieties.
• American Jubilee Wine Blended wine combining Red Muscadine, Golden Scuppernong, and Blueberry wines into a smooth, patriotic-themed offering.
• Rosie Twilight Wine Limited-release blended wine combining Golden Scuppernongs, blueberries, and strawberries; offered in Semi-Dry, Semi-Sweet, and Sweet styles, originally at winery and select farmers markets.
• Christmas Wine Collection Seasonal Christmas-labeled wine collection released each year at the Christmas Wine Festival, including Golden Scuppernong, Red Muscadine, Dixie Red, Midnite Gold, Blue Christmas, and Carolina Christmas variants.
• Midnite Gold Wine Signature wine released each year at the Grape Stomp Festival.
• Wine Tastings and Tours Guided wine tasting experiences and vineyard tours at the Vale, NC estate. Currently offering Sweet and Semi-Sweet Wine Flights only due to the August 2025 fire; Wine and Chocolate Flights and tours temporarily unavailable.
• Wedding and Event Venue Rental Event space rental at the winery for weddings, receptions, anniversaries, birthdays, showers, class and family reunions, company meetings, workshops, and team building events. Indoor seating for up to 140 guests and outdoor seating for over 200 guests; operations are limited pending a new covered pavilion expected by September 2026.

Quantifiable outcome

• Muscadines contain 40 times higher Resveratrol concentrations than any other grape tested (North Carolina State University studies)
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Childress Vineyards: Lexington, NC winery and event venue combining estate winemaking with a large restaurant, banquet, and concert facility. Highly comparable to WoodMill's blended wine-and-event-venue model within the North Carolina market.
• Laurel Gray Vineyards: Family-owned estate vineyard and winery in Hamptonville, NC in the Yadkin Valley AVA. Comparable to WoodMill on small-scale estate winemaking, NC Piedmont region, family ownership, and DTC tasting-room sales.
• Stonewall Cellars: Small family-owned winery in Rural Hall, NC producing estate wines with a tasting room. Comparable to WoodMill on size, family ownership, NC Piedmont location, and DTC-focused retail model.
• Hanover Winery: Yadkin Valley, NC family-owned winery with vineyard, tasting room, and wedding/event venue. Closely mirrors WoodMill's small-team, family-operated, wine-plus-event positioning in the same NC region.
• Shelton Vineyards: One of the larger North Carolina wineries, producing estate wines and operating a tasting room and hospitality venue. Comparable on scale of vineyard operation, NC-based distribution, and DTC hospitality offerings.
• RayLen Vineyards & Winery: Mocksville, NC estate vineyard and winery with tasting room and private event hosting. Comparable to WoodMill as a North Carolina estate winery combining wine sales with weddings and private events.
• Divine Llama Vineyards: Boutique North Carolina vineyard and winery with tasting room, events, and on-site llamas/llama experiences. Comparable to WoodMill as a small NC estate combining wine with destination-style experiences and events.
• Veronét Vineyards and Winery: Small North Carolina winery producing estate-grown wines with a tasting room and event hosting. Comparable to WoodMill on size, regional NC positioning, and DTC plus private-event revenue model.
• Duplin Winery: Family-owned North Carolina winery and the largest Muscadine producer in the US. Directly comparable to WoodMill on grape focus (Muscadine/Scuppernong), regional NC footprint, DTC plus wholesale distribution, and event venue programming.
• Myrick Vineyards: Small family-owned vineyard and winery near Pilot Mountain, NC producing estate wines. Comparable to WoodMill on small-scale North Carolina estate operation and tasting-room-led DTC sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/woodmillwinery
• Xx.com/WoodmillWinery
• LinkedInlinkedin.com/company/woodmill-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WoodMill Winery