Artsmedia Denmark
ARTSMedia Denmark develops, manufactures, and distributes ISO 13485 certified culture media for the full human IVF workflow, selling to IVF laboratories and fertility clinics worldwide through 18 country-specific distributors from its Hundested, Denmark facility.
- Company typePrivate
- Founded2020
- HeadquartersVirum, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Artsmedia Denmark does
ARTSMedia Denmark ApS is a privately held Danish medical device company founded in 2020 by Dr. Lotte Stroebech that develops, manufactures, and distributes culture media for human in vitro fertilization (IVF). The company's product portfolio comprises eleven ART media products covering the full IVF workflow, including oocyte aspiration, semen washing, sperm density gradient separation, hyaluronidase-based oocyte denudation, hyaluronan-based sperm selection (AM HyaSpermSelect), fertilization (AM-IVF Medium), embryo culture to blastocyst stage (AM-IVC Medium), hyaluronan-based embryo transfer (AM-EmbryoGrip), and high-viscosity overlay oil (AM-HV Oil). All media are manufactured in glass bottles at an ISO 13485 and MDSAP certified facility in Hundested, Denmark, and undergo quality control that includes a proprietary Bovine Embryo Assay (BEA) on top of the industry-standard Mouse Embryo Assay (MEA) to detect batch performance differences beyond simple non-toxicity screening.
The company generates revenue through one-time sales of its registered medical device media products to IVF laboratories and fertility clinics, distributed via a network of 18 country-specific channel partners across Southeast Asia, South Asia, East Asia, the Middle East, Africa, and North America, including a strategically prioritized US partnership with IVF Store LLC. Pricing is quote-based and not publicly disclosed, with each batch delivered with a Certificate of Analysis. The founder/CEO's prior commercial serum-free IVF media (animal segment) achieved global #1 market position in four years before being sold to IVFBioscience UK, providing a track record of category leadership in adjacent IVF media. The company currently has no external institutional funding, no parent company, and no M&A activity disclosed, operating as a bootstrapped founder-owned enterprise with 11–50 employees.
Artsmedia Denmark firmographics
Firmographics- Name
- Artsmedia Denmark
- Legal name
- ARTSMedia Denmark
- Website
- https://artsmediadenmark.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ARTSMedia Denmark develops, manufactures, and distributes ISO 13485 certified culture media for the full human IVF workflow, selling to IVF laboratories and fertility clinics worldwide through 18 country-specific distributors from its Hundested, Denmark facility.
- Ownership category
- akta.pro rank
Artsmedia Denmark industry classification
Industry- Product category
- Assisted Reproductive Technology (ART) Media for IVF
- NAICS
- Biological Product (except Diagnostic) Manufacturing (325414)
- SIC
- Biological Products, (No Disgnostic Substances) (2836)
- akta.pro primary industry
- Endocrinology & Reproductive Health Pharmaceuticals (incl. Women’s Health) (HLAIAAAJ)
Keywords
Where Artsmedia Denmark is headquartered
LocationHeadquarters
- HQ city
- Virum
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Artsmedia Denmark business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- IVF Media Product Sales: Sale of ART (Assisted Reproductive Technology) media products to IVF laboratories and fertility clinics worldwide. Products are sold in various volumes (e.g., 10ml, 20ml, 50ml, 100ml glass bottles) with batch certificates provided for each batch. Revenue is generated through direct sales and distributor relationships across 18 countries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Professional use medical device - pricing upon inquiry |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Artsmedia Denmark product offering
Product offeringCore offering
ARTSMedia Denmark manufactures and sells a complete portfolio of medical-device-grade ART (Assisted Reproductive Technology) media products used in human IVF procedures. The portfolio covers the entire IVF workflow from oocyte retrieval and handling, sperm preparation and selection, fertilization, oocyte denudation, embryo culture to the blastocyst stage, embryo transfer, and overlay oil. Products are manufactured at the company's ISO 13485 certified facility in Hundested, Denmark, packaged in glass bottles, and distributed globally to IVF laboratories and fertility clinics.
Product overview
ARTSMedia Denmark offers a comprehensive portfolio of ART (Assisted Reproductive Technology) media products covering the entire IVF workflow. The product portfolio includes: AM Oocyte Aspiration for oocyte retrieval and washing; AM Handling Medium for handling gametes and embryos outside the incubator; AM Semen Wash and AM-SDG Media (45% and 90%) for sperm preparation and density gradient separation; AM-IVF Medium for fertilization; AM Hyaluronidase and AM Recombinant Hyaluronidase for oocyte denudation prior to ICSI; AM HyaSpermSelect for sperm selection; AM-IVC Medium for embryo culture until blastocyst stage; AM EmbryoGrip (Hyaluronan Embryo Transfer Medium) for embryo transfer; and AM-HV Oil (High Viscosity Oil) as overlay for maintaining pH, temperature, and osmolality. All products are manufactured in ISO 13485 certified facilities, delivered in glass bottles, and undergo rigorous quality control including MEA and BEA testing.
Differentiator
Problem solved
Functional benefit
Products and services
- AM Oocyte Aspiration Medium HEPES-buffered balanced salt solution for retrieval of human oocytes by follicular aspiration or flushing, and for washing of oocytes. Used in IVF laboratories and fertility clinics during oocyte retrieval procedures.
- AM Handling Medium Bicarbonate and HEPES buffered balanced salt solution for handling of oocytes, spermatozoa, and embryos outside the incubator; also used for embryo transfer and biopsy. Used by embryologists in IVF laboratories.
- AM Semen Wash HEPES-buffered balanced salt solution for washing of sperm and sperm swim-up procedures; also used for IUI (Intra Uterine Insemination). For use by andrology laboratories and fertility clinics.
- AM-SDG Medium 45% HEPES-buffered two-layer gradient system with silane-coated colloidal silica particles for separating human sperm using density gradient centrifugation; the 45% layer. Suitable for IUI, IVF, and ICSI procedures.
- AM-SDG Medium 90% HEPES-buffered two-layer gradient system with silane-coated colloidal silica particles for separating human sperm using density gradient centrifugation; the 90% layer. Suitable for IUI, IVF, and ICSI procedures.
- AM-IVF Medium Bicarbonate-buffered balanced salt solution for fertilization and culture until 2-8 cell stage, containing amino acids, minerals, vitamins, synthetic serum replacement, HSA, and gentamicin. For IVF laboratories performing fertilization procedures.
- AM Hyaluronidase Bicarbonate and HEPES-buffered balanced salt solution with 80 IU/ml bovine-derived hyaluronidase for denudation of oocytes prior to ICSI. For embryologists in IVF laboratories.
- AM Recombinant Hyaluronidase HEPES-buffered balanced salt solution with 80 IU/ml recombinant hyaluronidase for denudation of oocytes prior to ICSI. For embryologists in IVF laboratories requiring non-bovine-derived enzymes.
- AM HyaSpermSelect Bicarbonate and HEPES-buffered balanced salt solution with high concentration of hyaluronan for decreasing sperm movement and selection of most mature and viable spermatozoa for ICSI (PICSI). For IVF laboratories performing ICSI sperm selection.
- AM-IVC Medium Bicarbonate-buffered balanced salt solution for in vitro fertilization and culture of human gametes and embryos from fertilization until the blastocyst stage of development (day 5); also used for embryo transfer. Manufactured under ISO 13485 MDSAP certification. For IVF laboratories performing embryo culture.
- AM EmbryoGrip (Hyaluronan Embryo Transfer Medium) Bicarbonate-buffered balanced salts solution with high concentration of hyaluronan, minerals, vitamins, amino acids, HSA, and gentamicin for embryo transfer. For IVF laboratories and fertility clinics performing embryo transfer procedures.
- AM-HV Oil (High Viscosity Oil) Pharmaceutical grade light mineral oil (pre-washed and sterile filtered paraffin oil) with viscosity of 95-140 cP, for overlay on media during IVF, ICSI, and related ART procedures. Maintains temperature, pH, and osmolality. For IVF laboratories.
Quantifiable outcome
- BEA blastocyst rates 40-50% indicate performance differences vs MEA 80-90% which only indicates non-toxicity
- +2 more outcomes
Companies that use Artsmedia Denmark
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Artsmedia Denmark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Artsmedia Denmark partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered standard and core.
- Atchyut Import Export Co LtdstandardDistributor for Cambodia market. Located at #9, st D, Borey new world, Khan Sensok, Phnom Penh. Contact: Gopal Karthikeyan, Director.
- GeneX Scientific SolutionsstandardDistributor for Ghana market. Located at Bantama High St, Kumasi, Ghana. Contact: Abednego Arthur, CEO.
- Mediplus Medical Group LimitedstandardDistributor for Hong Kong market. Located at Room 708, 7/F, Albion Plaza, 2-6 Granville Road, Tsim Sha Tsui, Kowloon, Hong Kong. Contact: Lexie Li, Manager.
- Stech IVF SolutionsstandardDistributor for India market. Located at PAP-K-31 TTC MIDC Area, Behind Mindspace, Yadav Nagar, Navi Mumbai-400708, Maharashtra, India. Contact: Mr Sandeep A Tawte.
- MedTech Partners KKstandardDistributor for Japan market. Located at N&E BLD.6F, 1-12-4 Ginza Chuo-ku, Tokyo, 104-0061. Contact: Yuki Kato, Partner.
- Janine For Medical And Laboratory SuppliesstandardDistributor for Jordan market. Located at Biader Wadi Al Sir, build 14, 3rd Floor, Amman. Contact: Mohammad Alkhatib, Marketing Director.
- Advanced Technology CompanystandardDistributor for Kuwait market. Located at Salmiya, Bahrain Street, Block 4, Opposite Laila Tower, Kuwait. Contact: Mahmoud Abu Halimeh, Division Manager.
- Arab Engineers for Trading Medical Equipment & Supplies LLCstandardDistributor for Libya market. Located at Benghazi – al Jala'a st., Libya. Contact: Talal Sulaiman, IVF Sales Manager.
- Haczen Sdn BhdstandardDistributor for Malaysia market. Located at 37 & 37-1, Jalan Putra Mahkota 7/4 A, 47650 Putra Heights, Subang Jaya, Selangor, Malaysia. Contact: Tavanes, Office Administrator.
- Dharatee Meditech Pvt LtdstandardDistributor for Nepal market. Located at Sharada Marga, Shankhamul, New Baneshwor, Kathmandu-31, Nepal. Contact: Mr Ram Sharan Malla.
- BiolinestandardDistributor for Palestine market (West Bank). Located at Ramallah City, Palestine. Contact: Mohannad Hannoun, Purchase Manager.
- Lorumir F (Pty) LtdstandardDistributor for South Africa market. Located at 16 Bruce Road Irene, Centurion 0157, South Africa. Contact: Lorinda Sinclair (CEO) / Karla Laubsher (Operational Manager).
- Brightfeed International (Pvt.) Ltd.standardDistributor for Sri Lanka market. Located at No: 70/14P, St. Anthony's Mawatha, Colombo 03, Sri Lanka. Contact: Chathura Janakantha.
- Medical Business CenterstandardDistributor for Syria market. Located at 7, Alwared St. P.O. Box: 30589 Damascus, Syria. Contact: Osama Sabagh.
- Ming Mei Technology Co., LTDstandardDistributor for Taiwan market. Located at 3F., No.33, Dexing W. Rd., Shilin Dist., Taipei City, Taiwan (ROC). Contact: Tony Ming.
- K.A. Medical Co., LTD.standardDistributor for Thailand market. Located at 100 Moo 7 Pak Raet, Ban Pong District, Ratchaburi 70110, Thailand. Contact: Ms. Kanya Amornchaisakda.
- IVF Store, LLCcoreDistributor for USA market. Located at 5975 Shiloh Road Suite 101, Alpharetta, Georgia. Contact: Craig Hoffmann. This is a key strategic market for the company.
- Inventive Vision TechnologystandardDistributor for Vietnam market. Located at 290/30/16 No Trang Long Street, Ward 12, Binh Thanh District, Ho Chi Minh City, Vietnam. Contact: Vuong Truong, Managing Director.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Artsmedia Denmark competitors and assessment
Company assessmentDirect peers
- FUJIFILM Irvine Scientific: Major manufacturer of human ART media (Continuous Single Culture, Multipurpose Handling, Sperm Washing) supplying fertility clinics globally. Directly comparable product line and ISO-certified manufacturing footprint, with deeper R&D and distribution scale.
- Kitazato Corporation: Japanese IVF media specialist offering culture media, oocyte/embryo handling media, vitrification kits and the Embryo Glue hyaluronan transfer product. Directly comparable in product scope (especially EmbryoGrip-like hyaluronan transfer media) and Asia distribution.
- Genea Biomedx: Australian-origin IVF lab consumables and device company (Gems media, Gidget embryo culture dishes, Geri time-lapse incubator). Directly comparable as a single-vendor ART solution targeting clinical labs, with overlapping medium product range.
- Vitrolife: Swedish-listed global leader in IVF media, consumables and lab devices. Direct head-to-head competitor across ARTSMedia's entire ART media portfolio (G-Series, G-TL, EmbryoGlue/Icsi); most relevant benchmark for product, pricing and clinical-evidence expectations.
- IVF Bioscience (UK): UK-based IVF media company that acquired Stroebech's prior commercial serum-free animal IVF media range. Most direct evidence-of-concept peer for ARTSMedia's founder playbook, and an active competitor in the veterinary/ART-adjacent media space.
Emerging players
- Hamilton Thorne: Specialty vendor of ART lab equipment and consumables (lasers, disposables, media) targeting IVF clinics. Smaller, growing player with overlapping customer base in clinical embryology labs and partially overlapping media/consumable offering.
Broad incumbents
- Merck KGaA (Sigma-Aldrich / Life Science): Global life-sciences supplier whose Sigma-Aldrich and BioReliance lines include embryo-tested water, sera, and embryo culture reagents used by IVF labs. Broader catalog but overlapping reagent/media inputs; sets the lower-bound pricing benchmark and serves many of the same clinics.
- Thermo Fisher Scientific: Diversified life-sciences giant supplying Gibco cell-culture media, sera and IVF-adjacent reagents through its Specialty Diagnostics channel. Comparable on the cell-culture media manufacturing side and competes for the same lab budgets, though not a pure-play IVF supplier.
- CooperSurgical (Wallace / Origio): Large diversified fertility and women's-health company offering Wallace and Origio IVF media lines plus devices. Origio is specifically tied to ARTSMedia's founder history (Stroebech ran the bovine IVF lab there); broad incumbent across the same end customers.
- Origio a/s (now CooperSurgical): Historic Danish-origin ART media and micro-tools supplier (now within CooperSurgical) where Dr. Stroebech ran the bovine IVF research lab for six years. Directly comparable Danish/Scandinavian ART heritage and overlapping media product DNA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Artsmedia Denmark social profiles
Digital presenceArtsmedia Denmark compliance and trust
Trust signalCompliance2 records
Artsmedia Denmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Artsmedia Denmark leadership team
Management profileNumber of profiles
Profiles6 records
Artsmedia Denmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Artsmedia Denmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Artsmedia Denmark
What does Artsmedia Denmark do?
ARTSMedia Denmark manufactures and sells a complete portfolio of medical-device-grade ART (Assisted Reproductive Technology) media products used in human IVF procedures. The portfolio covers the entire IVF workflow from oocyte retrieval and handling, sperm preparation and selection, fertilization, oocyte denudation, embryo culture to the blastocyst stage, embryo transfer, and overlay oil. Products are manufactured at the company's ISO 13485 certified facility in Hundested, Denmark, packaged in glass bottles, and distributed globally to IVF laboratories and fertility clinics.
Is Artsmedia Denmark a public or private company?
Artsmedia Denmark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Artsmedia Denmark founded?
Artsmedia Denmark was founded in 2020. It employs 1 to 10 people.
Where is Artsmedia Denmark based?
Artsmedia Denmark is headquartered in Virum, Denmark, in the Europe region.
How does Artsmedia Denmark make money?
One revenue line is on record: IVF Media Product Sales.
Who are Artsmedia Denmark's main competitors?
Direct peers on record are FUJIFILM Irvine Scientific, Kitazato Corporation, Genea Biomedx, Vitrolife and IVF Bioscience (UK). Hamilton Thorne is listed as an emerging player. Broad incumbents are Merck KGaA (Sigma-Aldrich / Life Science), Thermo Fisher Scientific, CooperSurgical (Wallace / Origio) and Origio a/s (now CooperSurgical).
Does Artsmedia Denmark have an API?
No public API is recorded for Artsmedia Denmark.
What industry is Artsmedia Denmark in?
Artsmedia Denmark's product category is Assisted Reproductive Technology (ART) Media for IVF. Its primary akta.pro industry code is HLAIAAAJ, Endocrinology & Reproductive Health Pharmaceuticals (incl. Women’s Health). Its NAICS code is 325414 and its SIC code is 2836.