IVF Store
IVF Store is a US-based B2B distributor founded in 2018 that sells consumables, capital equipment, software, and services to IVF clinics and embryology labs across 40+ brands. Proprietary products include Reflections, ART Compass, and SID Software.
- Company typePrivate
- Founded2018
- HeadquartersAlpharetta, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What IVF Store does
IVF Store is a US-based B2B online distributor founded in 2018 and headquartered in Alpharetta, Georgia. The company sells consumables, capital equipment, software, and services to in-vitro fertilization (IVF) clinics and embryology laboratories, distributing products from more than 40 brands through a single procurement channel. The model positions IVF Store as a consolidated sourcing partner for fertility clinics that would otherwise purchase from multiple specialty vendors, monetizing through resale margins on distributed products.
Alongside its distribution business, the company has developed a proprietary software stack targeted at IVF lab operations. Named products include Reflections (cloud-based quality control), ART Compass (lab management), and SID Software (a sperm selection tool). These software assets are sold or bundled into the same customer base of IVF labs, with the potential to generate higher-margin, more recurring revenue than physical distribution alone.
The business operates as a sales-led B2B distributor with a US-focused footprint. With a headcount of 1-10 employees, the company runs a lean operation that relies on its online channel and brand portfolio rather than large direct-sales coverage. In May 2026, IVF Store extended its portfolio through the acquisition of IVF On Demand, deepening its footprint in adjacent IVF services and consumables. Diana Patricia Bernal serves as President.
IVF Store firmographics
Firmographics- Name
- IVF Store
- Legal name
- IVF Store
- Website
- https://ivfstore.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IVF Store is a US-based B2B distributor founded in 2018 that sells consumables, capital equipment, software, and services to IVF clinics and embryology labs across 40+ brands. Proprietary products include Reflections, ART Compass, and SID Software.
- Ownership category
- akta.pro rank
IVF Store industry classification
Industry- Product category
- Reproductive Laboratory Supplies and Equipment Distribution
- NAICS
- In-Vitro Diagnostic Substance Manufacturing (325413)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- IVD Reagents, Assay Kits & Consumables (Non-instrument) (HLAHAAAM)
Keywords
Where IVF Store is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IVF Store business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (Consumables & Disposables): IVF Store generates the majority of revenue through the sale of IVF and andrology lab consumables including culture dishes, pipettes, tubes, media, oils, micropipettes, cryopreservation supplies, and specialty IVF items. Products are sold at listed prices or via quote for larger quantities, with volume discounts (Buy 2+ get 10% off).
- Capital Equipment Sales: Sale of large laboratory equipment including incubators, microscopes, micromanipulators, anti-vibration tables, air purification systems, refrigerators, freezers, workstations, and cryogenic storage equipment. Capital equipment requires quotes and custom pricing.
- Lab Services & Professional Services: Installation, preventive maintenance, repair, calibration, air quality analysis, cryostorage relocation, and lab launch support services. These services support the equipment and consumable sales while providing independent service revenue.
- Training & Education Services: Embryology training courses, IVF Academy programs, and World Embryology Skills and Training programs. Revenue from training enrollment and course fees.
- Software Subscriptions: Cloud-based QC software (Reflections) and lab management software (ART Compass) likely operate on subscription or licensing models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Volume Discount: Buy 2+ get 10% discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
IVF Store product offering
Product offeringCore offering
IVF Store is a U.S.-based distributor and service provider specializing in products, equipment, consumables, software, and training for in vitro fertilization (IVF) and andrology laboratories. The company curates and resells labware, culture media, micromanipulation pipettes, cryopreservation devices, and capital equipment from multiple manufacturers through its online store, and supplements product sales with lab installation, equipment calibration, air quality analysis, embryology training, and proprietary lab management and QC software.
Product overview
IVF Store is a comprehensive B2B supplier for IVF and andrology laboratories, offering consumables, equipment, and services. The product portfolio includes IVF labware (dishes, pipettes, tubes, vials), culture media and oil, micromanipulation pipettes, cryopreservation devices and media, andrology products (semen collection, analysis, sperm preparation), and gynecology supplies. Equipment offerings include large equipment (incubators, microscopes, air purification systems), small equipment (centrifuges, dry baths, cameras), and monitoring systems. The company also provides software solutions including Reflections (cloud-based QC), ART Compass (lab management), and SID Software (sperm selection). Services include lab installation, training programs, air quality analysis, and cryopreservation monitoring. IVF Store carries top brands including Vitrolife, BIRR, Cryolock, Nidacon, Falcon, Eppendorf, and Rocket Medical, among others.
Differentiator
Problem solved
Functional benefit
Brands
- IVF Store: Primary brand operating under for all IVF lab supplies, andrology products, equipment, and services.
Products and services
- Reflections - Cloud Based IVF QC Cloud-based quality control software for IVF laboratories that enables clinics to track, document, and manage QC processes.
- ART Compass - Lab Management Software Assisted reproductive technology (ART) lab management software used by fertility clinics to track cycles, samples, and laboratory workflows.
- SID Software - Sperm Selector Assistant Software designed to assist embryologists with sperm selection during andrology and ICSI procedures.
- IVF On Demand Services Comprehensive lab services including new lab installation and setup, equipment installation and calibration, air quality analysis, and cryostorage relocation for fertility clinics and andrology labs.
- Embryology Training Programs Multi-tier embryology and andrology training offerings, including IVF Academy USA, World Embryology Skills, and IVF Training at ARTLAB, designed for clinical embryologists and lab technicians.
- Nova Genomics Preimplantation Genetic Testing Preimplantation genetic testing (PGT) services provided through partnership, enabling IVF clinics to offer embryo genetic screening to patients.
- Cryopreservation Products Cryopreservation consumables, devices, and media including S-Cryolock vitrification devices and related freezing media used for oocyte, embryo, and gamete storage.
- Andrology Products Andrology lab consumables and devices including semen collection supplies, sperm preparation and freezing media, and devices such as the SwimCount Harvester used for semen analysis and processing.
- IVF Lab Consumables Core IVF lab consumables including culture dishes, labware, culture media, mineral oil, and micromanipulation pipettes used in routine IVF and ICSI procedures.
- Capital Lab Equipment Capital equipment for IVF and andrology laboratories including incubators, microscopes, micromanipulators, workstations, and related large instruments.
Companies that use IVF Store
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
IVF Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
IVF Store partnerships and signals
Strategic signalPartnerships
45 partnerships are on record, tiered core, major and minor.
- IVF On DemandcoreIVF Store acquired IVF On Demand (IVFOD) in May 2026, significantly expanding its ability to support fertility clinics, andrology laboratories, and embryology programs with a broader portfolio of products, capital equipment, scientific expertise, and technical services. This acquisition transformed IVF Store into a complete partner for IVF and andrology laboratories.
- VitrolifecoreFeatured partner and one of the most trusted names in IVF. IVF Store distributes Vitrolife products including dishes, micropipettes, EmbryoScope time-lapse systems, MicroCell, and specialty labware. Vitrolife is highlighted as a key brand partner with dedicated collection page.
- BIRRcoreFeatured partner and trusted supplier of IVF labware known for precision-engineered dishes, tubes, and consumables. IVF Store features an extensive BIRR product catalog including 8+4 dishes, 6-well dishes, serological pipettes, culture dishes, ICSI dishes, needle guides, and tubes.
- CryoLock (Biotech)coreCryoLock and S-Cryolock vitrification devices are featured products. The S-Cryolock is described as the best-selling vitrification device globally, used for oocytes and embryos. IVF Store offers Cryolock products as a top brand.
- Rocket MedicalcoreFeatured brand partner offering oocyte retrieval needles, embryo transfer catheters, IUI catheters, EchoCath products, suction pumps, and HSG/HyCoSy catheters. Rocket Medical products are prominently featured across multiple product categories.
- NidaconmajorNidacon products distributed through IVF Store including PureSperm 100 and 40/80/90 gradient media, PureSperm Wash, NidOil embryo culture oil, and SpermCryoProtec freezing media.
- EppendorfmajorEppendorf Biopur epT.I.P.S. pipette tips are distributed, available racked and MEA tested. Eppendorf is listed among top brands in the labware category.
- Falcon (Corning)majorFalcon brand cell culture dishes, test tubes, and conical tubes are distributed. Falcon 14mL test tubes and 15mL conical tubes are featured products.
- Nunc (Thermo Fisher)majorNunc Delta Treated IVF Certified dishes including 4-well and center well dishes are distributed as featured products.
- Cryotec / Reprolife AmericamajorCryotec vitrification and warming solutions for oocyte, embryo, and blastocyst cryopreservation are distributed. Cryotec Vitri and Warm Plates are featured products with dedicated collection page.
- Medical Electronic SystemsmajorAutomated semen analysis systems including SQA-Vision and QuikCheck kits distributed through IVF Store. Available as complete semen analysis solutions for labs.
- Cryo Bio SystemmajorCryo Bio System High Security Tubes for cryopreservation of testicular and ovarian tissue, and VisoTube goblets for cryopreservation are distributed.
- ARTSMedia DenmarkcoreFeatured brand partner. ARTSMedia Denmark single-step culture media, sperm wash media, density gradient media, oocyte aspiration medium, and high viscosity oil are distributed. Highlighted as a premium brand for IVF culture media.
- Hunter ScientificmajorHunter Scientific Glass Pasteur Pipettes certified for IVF use, and related andrology products are distributed.
- InVitroCaremajorInVitroCare products including HTF HEPES, PVP, Human Serum Albumin, and other IVF media supplements are distributed.
- OosafemajorOosafe brand products including 4-well dishes and inline filters are distributed. Oosafe is featured among labware brands.
- SwimCount HarvestermajorSwimCount Harvester - innovative single-use device for sperm separation and preparation for IVF and IUI. Available in the U.S. exclusively through IVF Store. Mimics natural selection of best motile sperm cells.
- PHCbimajorPHCbi incubators including MCO-50M are distributed as featured equipment products.
- Tokai HitmajorTokai Hit ThermoPlate TPi series heated glass stages compatible with Olympus, Nikon, Leica and Zeiss microscopes are distributed.
- SoZoodmajorSoZood IVF laboratory cleaning products including surface cleaner and cleaning wipes are distributed as featured products.
- CryoSentinelmajorCryoSentinel thermographic early warning system for cryogenic storage vacuum failures is distributed. Featured as a cryopreservation monitoring solution.
- Allwin MedicalmajorAllwin Double Lumen Ovum Pickup Needles are distributed as featured products.
- CryoFuturemajorCryoFuture specimen storage products are distributed, featuring IVF CRYO-One GEN 2 storage solutions.
- CryoHexagonmajorCryoHexagon cryo storage solutions that can increase cryo storage capacity by up to 4x without expanding facility footprint are distributed.
- DewinmajorDewin BxGuard biopsy pipette and Flickmate biopsy holding pipette are distributed as innovative products. BxGuard enhances control during biopsy and Flickmate eliminates need for laser during blastocyst biopsy.
- OkolabmajorOkolab Leo 2.0 CO2, O2, temperature, humidity, and gas flow analyzer is distributed as a new featured product.
- Nexpring HealthminorNexpring Health products are distributed through the store.
- Orchid Spec (Bridea Medical)minorBridea Orchid Spec speculums including BioBased eco-friendly options are distributed in the gynecology category.
- ScopeScreen / AlphaTecminorQC-Beads for sperm counting quality control are distributed.
- VitaVitro BiotechminorVitaVitro Biotech products are distributed through the store.
- IVF CryominorIVF CRYO-One GEN 2 and Cryo-clamp products are distributed.
- i-STAT (Abbott Point of Care)minori-STAT 1 analyzer and CG3+/CG4+ cartridges are distributed as bench-side blood gas testing solutions for IVF labs.
- Femasys (FemVue)minorFemVue Sono HSG products for hysterosalpingography are distributed in gynecology category.
- Parker LaboratoriesminorTristel ULT high level disinfectant foam for ultrasound probes is distributed through Parker Laboratories.
- Nova GenomicsminorNova Genomics advanced preimplantation genetic testing services are offered through IVF Store.
- Life AireminorLife Aire air quality analysis and Aire Analysis services for comprehensive air quality checks in IVF labs are distributed.
- AccurionminorAccurion products are distributed through the equipment category.
- ESCOminorESCO biological safety cabinets and lab equipment are distributed.
- Hamilton ThorneminorHamilton Thorne equipment is distributed through the store.
- OlympusminorOlympus microscopes and related equipment are distributed.
- Genea BiomedxminorGenea Biomedx products are distributed through the store.
- Astec-BiominorAstec-Bio products are distributed through the store.
- IVF Academy USAmajorIVF Academy USA in San Antonio TX receives support from IVF Store for embryology education. IVF Store supports the academy and local embryology societies around the country.
- World Embryology Skills and TrainingminorWorld Embryology IVF Skills and Training programs are offered through IVF Store training services.
- IVF Training at ARTLABminorIVF Training at ARTLAB is offered as a training service through IVF Store.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
IVF Store competitors and assessment
Company assessmentBroad incumbents
- CooperSurgical (CooperCompanies): Large diversified reproductive health and women's health company offering IVF labware, Wallace catheters, media, and ART disposables through its own direct sales force and distributor network. A scaled incumbent that competes with IVF Store on consumables, IUI catheters, and lab setup bundles.
- Cook Medical: Broad medical device manufacturer with a reproductive health portfolio including oocyte retrieval needles, embryo transfer catheters, and ART lab products. Comparable because Cook sells overlapping disposables (needles, catheters) that IVF Store also distributes via partners like Rocket Medical.
Direct peers
- Vitrolife: Global IVF media, labware, and time-lapse incubation (EmbryoScope) manufacturer that sells both direct and through distributors like IVF Store. Directly comparable product portfolio in culture media, dishes, and pipettes, and a benchmark for the brand-aggregation model IVF Store leverages.
- Hamilton Thorne: Manufacturer of IVF capital equipment, clinical lasers, micromanipulators, and andrology instruments. Comparable because it supplies the same equipment category (lasers, manipulators) that IVF Store distributes and is one of the named brand partners on IVF Store's storefront.
- Genea Biomedx: IVF and andrology lab equipment manufacturer (Geri time-lapse incubators, Gidgets chambers, satellite accessories). Directly overlaps with IVF Store's capital equipment category and is also an IVF Store distribution partner.
- FUJIFILM Irvine Scientific: Major manufacturer and direct seller of IVF culture media, oil, cryopreservation media, and ART lab consumables. Overlaps directly with IVF Store's media and consumables categories, and in some cases may be both a supplier and a competitor to IVF Store's lab customers.
Others
- Merck KGaA / MilliporeSigma (Sigma-Aldrich): Supplies laboratory reagents, buffers, and chemicals used in IVF and andrology workflows. Comparable because Merck/MilliporeSigma provides upstream lab consumables that overlap with parts of the IVF Store catalog and serves the same IVF lab buyer.
- Corning Life Sciences: Manufacturer of Falcon brand cell culture dishes, tubes, and conical tubes widely used in IVF labs. Comparable because Falcon is one of IVF Store's featured brand partners, and Corning's labware directly overlaps with the consumables IVF Store distributes.
- Eppendorf: Global manufacturer of pipettes, pipette tips (including MEA-tested Biopur epT.I.P.S.), and lab consumables used in IVF workflows. Comparable because Eppendorf is a featured IVF Store brand partner and its products are central to the consumables catalog IVF Store aggregates.
- Thermo Fisher Scientific (Nunc brand): Supplies Nunc Delta Treated IVF Certified dishes and a broad life sciences catalog that touches IVF labs. Comparable as a manufacturer whose products are distributed by IVF Store and as an enabler of the IVF lab supply chain.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
IVF Store social profiles
Digital presenceIVF Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
IVF Store leadership team
Management profileNumber of profiles
Profiles1 record
IVF Store subsidiaries and ownership
Company hierarchySubsidiaries1 record
IVF Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IVF Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IVF Store
What does IVF Store do?
IVF Store is a U.S.-based distributor and service provider specializing in products, equipment, consumables, software, and training for in vitro fertilization (IVF) and andrology laboratories. The company curates and resells labware, culture media, micromanipulation pipettes, cryopreservation devices, and capital equipment from multiple manufacturers through its online store, and supplements product sales with lab installation, equipment calibration, air quality analysis, embryology training, and proprietary lab management and QC software.
Is IVF Store a public or private company?
IVF Store is a private company. It is classified as unknown and is currently operating.
When was IVF Store founded?
IVF Store was founded in 2018. It employs 1 to 10 people.
Where is IVF Store based?
IVF Store is headquartered in Alpharetta, United States, in the North America region.
How does IVF Store make money?
Five revenue lines are on record. Product Sales (Consumables & Disposables) is the primary driver. The others are capital Equipment Sales, lab Services & Professional Services, training & Education Services and software Subscriptions.
Who are IVF Store's main competitors?
Broad incumbents on record are CooperSurgical (CooperCompanies) and Cook Medical. Direct peers are Vitrolife, Hamilton Thorne, Genea Biomedx and FUJIFILM Irvine Scientific. Others are Merck KGaA / MilliporeSigma (Sigma-Aldrich), Corning Life Sciences, Eppendorf and Thermo Fisher Scientific (Nunc brand).
Does IVF Store have an API?
No public API is recorded for IVF Store.
What industry is IVF Store in?
IVF Store's product category is Reproductive Laboratory Supplies and Equipment Distribution. Its primary akta.pro industry code is HLAHAAAM, IVD Reagents, Assay Kits & Consumables (Non-instrument). Its NAICS code is 325413 and its SIC code is 5047.