What Thomas Henry GmbH does

Thomas Henry GmbH is a Berlin-based private limited company founded in 2010 that designs, produces, and sells premium non-alcoholic beverage mixers — principally tonic waters, ginger beers, lemonades, and specialty flavors — for use in cocktail preparation with or without alcohol. The product portfolio is organized into the Bar Classics, Lemonades, Zero Sugar, Tim Raue Edition, and Limited Editions lines, with over 20 distinct SKUs offered in both glass (0.2L/2L) and PET (0.075L) packaging. Formulations are developed in collaboration with professional bartenders, and the brand is anchored by the "Born In Bars" positioning, which frames the products as authentically bar-tested rather than laboratory-engineered. Notable technical and product differentiators include a dedicated sugar-free line, botanically flavored variants (Cherry Blossom Tonic, Botanical Tonic), and chef-driven limited editions such as the Tim Raue Citrus Lemonade.

The business operates a horizontally segmented model across three primary distribution channels: (1) German retail supermarkets including Edeka, Rewe, Aldi, and Lidl, where it competes in the premium tier against private-label offerings that hold an estimated 30-35% of category volume; (2) bars, restaurants, and on-trade hospitality customers that use Thomas Henry as a cocktail mixer; and (3) a direct-to-consumer e-commerce storefront at thomas-henry.de. Revenue is generated through one-time product sales rather than subscriptions or licensing. Marketing is built around bar-culture authenticity — bartender endorsements, Instagram-led content, an extensive recipe library, and annual drink-trend forecasting — rather than mass-market advertising. The company is privately held, independently operated without disclosed external investors or parent ownership, and operates with a headcount of 1-10 under founder and managing director Sebastian Brack.

Name

Thomas Henry GmbH

Legal name

Thomas Henry GmbH

Website

https://thomas-henry.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Thomas Henry GmbH is a Berlin-based premium non-alcoholic cocktail mixer brand, founded in 2010, that designs bartender-developed tonic waters, ginger beers, lemonades, and zero-sugar variants for retail, on-trade, and direct-to-consumer channels in Germany and Europe.

Ownership category

akta.pro rank

Product category

Premium Non-Alcoholic Beverage Mixers

NAICS

Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

akta.pro secondary industries

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Premium beverage mixers
• Non-alcoholic mixers
• Tonic water production
• Cocktail mixers
• Ginger beer beverages

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Beverage Mixer Product Sales: Thomas Henry generates revenue through the sale of premium non-alcoholic beverage mixers sold in retail stores, bars, and via direct-to-consumer e-commerce. Products are sold in both glass bottles and PET packaging in various sizes (0.075L and 2L).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Thomas Henry GmbH produces premium non-alcoholic beverage mixers designed for cocktail preparation, including tonic waters, ginger beers, lemonades, and specialty flavors. Products are developed in collaboration with professional bartenders under the 'Born In Bars' positioning and sold in glass bottles and PET packaging through retail, bar, and direct-to-consumer e-commerce channels.

Product overview

Thomas Henry GmbH is a German premium mixer and non-alcoholic beverage company. The company produces a portfolio of mixer products organized into distinct product lines: Bar Classics (tonic waters, bitter lemon, soda water), Lemonades, Zero Sugar variants, Tim Raue Edition (collaboration with chef Tim Raue), and Limited Editions (seasonal flavors). The products are developed in collaboration with professional bartenders and are designed for use in cocktails, both with and without alcohol. The portfolio includes over 20 distinct mixer products available in both glass and PET bottle formats.

Differentiator

Problem solved

Functional benefit

Brands

• Tim Raue Edition: Special edition product line featuring Tim Raue Edition Citrus Lemonade, a collaboration product.

Products and services

• Tonic Water Classic tonic water mixer designed for gin & tonic and other cocktails. Part of the Bar Classics product line.
• Tonic Water ZERO Sugar-free tonic water variant addressing consumer demand for reduced-sugar options.
• Botanical Tonic Premium tonic with botanical ingredients targeted at sophisticated cocktail preparation.
• Cherry Blossom Tonic Floral tonic water featuring cherry blossom flavor, part of the Bar Classics lineup.
• Spicy Ginger Beer Ginger beer mixer designed for Moscow Mule and other ginger-based cocktails.
• Spicy Ginger Beer ZERO Sugar-free ginger beer variant within the Zero Sugar product line.
• Ginger Ale Classic ginger ale mixer for cocktails and standalone consumption.
• Mojito Ginger Lime Ginger and lime flavored mixer designed for mojito-style cocktails.
• Bitter Lemon Traditional bitter lemon mixer for cocktails, part of the Bar Classics lineup.
• Soda Water Plain soda water mixer for various cocktail combinations.
• Pink Grapefruit Pink grapefruit flavored mixer for cocktails and standalone consumption.
• Pink Grapefruit ZERO Sugar-free pink grapefruit mixer variant within the Zero Sugar product line.
• Mystic Mango Tropical mango flavored mixer positioned within the Lemonades line.
• Vivid Watermelon Seasonal watermelon flavored mixer within the Limited Editions line.
• Piña Asada Grilled pineapple flavored mixer within the Limited Editions line.
• Wild Berry Mixed berry flavored mixer within the Limited Editions line.
• Citrus Lemonade (Tim Raue Edition) Specialty Citrus Lemonade developed in collaboration with chef Tim Raue, positioned as a premium limited-edition product within the Lemonades line and Tim Raue Edition sub-brand.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Tim RauecoreStrategic or Co-development Partner · 1 January 2026Thomas Henry collaborated with chef Tim Raue on a limited edition Citrus Lemonade product called the 'Tim Raue Edition.' Tim Raue is a renowned German chef known for his culinary expertise, and this collaboration positions the product as a premium, chef-endorsed beverage. This partnership aligns with Thomas Henry's bartender-collaboration model, extending it to the culinary world to create unique flavor profiles.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Aqua Monaco: German premium mixer and soft drink brand with strong on-premise presence. Directly comparable to Thomas Henry as a German-headquartered premium mixer peer competing in the same retail and HoReCa channels.
• Fentimans: UK premium botanical mixer brand (tonics, ginger beer, lemonade) positioned at the craft/premium end of the category. Highly comparable to Thomas Henry on product mix, premium positioning and on-premise-plus-retail distribution.
• The London Essence Company: UK premium mixer range (tonics, ginger beers, sodas) developed for cocktails. Comparable to Thomas Henry on bar-tested mixer portfolio, premium tier and cocktail-led marketing.
• Q Mixers: US premium mixer brand (tonic, ginger beer, sparkling) built around real-ingredient, less-sweet formulations. Comparable to Thomas Henry's Zero Sugar and bar-tested positioning, though primarily US-distributed.
• East Imperial: New Zealand-origin premium tonic and mixer brand sold globally in on-premise and retail. Directly comparable on product category, bartender-endorsed positioning and premium price point.
• Fever-Tree Drinks: UK-listed premium mixer brand (tonic water, ginger beer, lemonade) sold across retail and on-premise globally. Closely comparable to Thomas Henry in product category, premium positioning and bartender-led brand building, but at significantly larger scale.
• Goldberg & Sons: Japanese-origin premium tonic and mixer brand distributed in Europe and Asia. Comparable to Thomas Henry on craft tonic positioning and cocktail culture branding, though primarily regional.

Broad incumbents

• Schweppes: Global legacy mixer brand owned by Keurig Dr Pepper / Suntory. Overlaps with Thomas Henry across tonic, ginger beer and lemonade, but operates as a mass-market incumbent across a much broader beverage portfolio rather than as a cocktail-specialist.
• Britvic: UK-listed beverage manufacturer producing mixers, soft drinks and juices across multiple brands. Overlaps with Thomas Henry in mixer categories but at much larger scale and across mainstream, not specialist premium, positioning.

Emerging players

• 1724 Tonic: Smaller premium tonic brand with limited but distinctive geographic presence. Adjacent to Thomas Henry as a craft/premium tonic specialist, though with narrower distribution and product breadth.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thomashenryofficial
• Xx.com/thomashenry_de
• Facebookfacebook.com/thomashenry
• LinkedInlinkedin.com/company/6052449

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thomas Henry GmbH