What Britvic does

Britvic is a UK-headquartered branded soft drinks manufacturer that develops, produces, and distributes a portfolio of 39 owned and licensed beverage brands — including Robinsons, J2O, Tango, R. White's Lemonade, Fruit Shoot, Ballygowan, Club, MiWadi, Teisseire, Maguary, and Plenish — alongside licensed PepsiCo brands (Pepsi MAX, 7UP, Mountain Dew, Gatorade, Lipton Ice Tea, Rockstar Energy). Operations span Great Britain, Ireland, France, and Brazil, with distribution reaching grocery multiples, discounters, convenience, on-trade hospitality, wholesale, and online grocery channels. The company's core technology is beverage formulation, flavour development, and bottling/manufacturing, supported by long-standing brand equity (several brands exceeding 100–300 years of heritage).

Britvic generates revenue through one-time sale of branded beverages across retail, wholesale, and on-trade channels. The PepsiCo bottling partnership is a central go-to-market pillar, providing both licensed-brand volume and category-leading shelf presence. Customer segments span everyday consumers (family, health-conscious, kids), on-trade hospitality (pubs, restaurants, hotels sourcing mixers and soft drinks), and regional Brazilian consumers. FY2024 revenue was £1,899.0m with adjusted EBIT of £250.9m and adjusted EPS of 69.5p.

In January 2025, Carlsberg Group completed its £3.3 billion ($4.23 billion) acquisition of Britvic, taking the company private and delisting shares from the LSE on 20 January 2025. The combination doubled soft drinks' share of Carlsberg's volumes to 30%. CEO Simon Litherland stepped down on completion; integration synergies are running approximately 30% ahead of plan on the £110m target. Britvic now operates as a wholly-owned subsidiary within the Carlsberg Group.

Name

Britvic

Legal name

Britvic plc

Website

https://britvic.com

Company type

Public

Founded year

1938

Operating status

Acquired

Headcount range

1,001–5,000 employees

Short description

Britvic is a UK-headquartered branded soft drinks manufacturer operating 39 owned and licensed beverage brands across Great Britain, Ireland, France, and Brazil, serving retail, wholesale, and on-trade hospitality customers. Acquired by Carlsberg Group in January 2025.

Ownership category

akta.pro rank

Product category

Soft Drinks and Non-Alcoholic Beverages

NAICS

Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industries

Soft Drink & Carbonated Beverage Syrups (AFAFAGAA), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Beverage Wholesale (Alcoholic & Non-Alcoholic) (AFAIABAH)

Keywords

• Branded soft drinks
• Non-alcoholic beverages
• Bottling and distribution
• Fruit juices and mixers
• Licensed beverage brands

Headquarters

HQ city

Hemel Hempstead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Soft drinks and beverage sales: Britvic generates revenue primarily through the manufacture and sale of branded soft drinks, fruit juices, mixers, sports drinks, energy drinks, iced coffees, coconut waters, and plant-based beverages across Great Britain, Ireland, France, and Brazil. The company distributes its own branded portfolio alongside licensed brands (PepsiCo brands including Pepsi MAX, 7UP, Mountain Dew, Gatorade; Lipton Ice Tea). Revenue reported as £1,899.0m in fiscal year 2024 with adjusted EBIT of £250.9m.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Britvic manufactures, markets and distributes a portfolio of 39 branded non-alcoholic beverages — including carbonated soft drinks, fruit juices, mixers, sports drinks, energy drinks, iced coffees, coconut water and plant-based drinks — across Great Britain, Ireland, France and Brazil. The company sells its own brands alongside licensed PepsiCo brands (Pepsi MAX, 7UP, Mountain Dew, Gatorade, Lipton Ice Tea, Rockstar Energy) through retail grocery, on-trade hospitality, wholesale and online channels. Britvic became a wholly-owned subsidiary of Carlsberg Group following its £3.3 billion acquisition completed in January 2025.

Product overview

Britvic is a UK-based soft drinks manufacturer with a portfolio of 39 brands, operating as part of the Carlsberg Group following its £3.3 billion acquisition completed in January 2025. The company offers a diversified portfolio of family favourite and global premium brands across carbonated soft drinks, fruit juices, mixers, sports drinks (including Gatorade), energy drinks (Rockstar), iced coffee (Jimmy's), and plant-based beverages (Plenish). Britvic's product architecture consists of owned core brands (Robinsons, J2O, Tango, R. White's Lemonade, Ballygowan, MiWadi, Club, Fruit Shoot), licensed brands (Pepsi MAX, 7UP, Mountain Dew, Lipton Ice Tea), acquired brands (Plenish plant-based drinks 2021, Maguary Brazil 2015), and international brands (London Essence Company premium mixers, Mathieu Teisseire syrups, Energise Sport). Operations span Great Britain, Ireland, Brazil, and other international markets. 2024 revenue was £1,899.0m with adjusted EBIT of £250.9m.

Differentiator

Problem solved

Functional benefit

Brands

• 7UP: The original lemon and lime soft drink since 1929. Fizzing with 100% natural lemon and lime flavours and free from colourings, preservatives and caffeine.
• Robinsons
• J2O
• Pepsi MAX
• Tango
• Gatorade
• Plenish
• Purdey's
• R. White's
• Fruit Shoot
• Teisseire
• Maguary
• Ballygowan
• Club
• MiWadi
• Lipton Ice Tea
• Mountain Dew
• Rockstar Energy
• The London Essence Company
• Aqua Libra
• Jimmy's Iced Coffee
• Cidona
• Energise

Products and services

• 7UP

Quantifiable outcome

• Revenue of £1,899.0m and adjusted EBIT of £250.9m in FY2024.
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Down Royal RacecourseminorGTM or Marketing Partner · 23 April 2026Down Royal Racecourse renewed its partnership with Britvic Ireland, with Club Mixers returning as title sponsor for the 2026 May Day Bank Holiday fixture on Monday 4 May. The sponsorship grants Club Mixers exclusive naming rights across the full seven-race card. Both organisations described the partnership as a cornerstone of their spring calendar.
• Carlsberg GroupcoreStrategic or Co-development Partner · 1 January 2025Carlsberg Group completed its £3.3 billion acquisition of Britvic in January 2025, creating a combined UK beverage business. The deal doubled Carlsberg's soft drinks share to 30% of volumes. Integration synergies are ahead of schedule with approximately 30% of the projected £110 million in cost savings already secured. Carlsberg delayed its 2030 ESG targets by two years to 2032 following the Britvic acquisition, adjusting its Science-Based Targets in line with the expanded group scope. CEO Simon Litherland stepped down upon completion.
• Marston'sminorChannel Partner/ Reseller/ Distributor · 1 January 2025As part of the Carlsberg-Britvic deal, Carlsberg bought out UK pub group Marston's from their joint venture for £206 million. This affected the distribution arrangements for certain beer and beverage products in the UK pub market.
• PepsiCocoreStrategic or Co-development PartnerBritvic is a strategic bottling partner for PepsiCo, producing and distributing Pepsi MAX, 7UP, Mountain Dew, Gatorade, Lipton Ice Tea, and Rockstar Energy across Great Britain. Carlsberg's acquisition of Britvic aims to strengthen its strategic bottling alliance with PepsiCo.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Coca-Cola Europacific Partners: CCEP is the principal Coca-Cola bottler across Western Europe including Great Britain and Ireland, directly competing with Britvic in CSD bottling, on-trade fountain, and grocery distribution. It is a broader incumbent operating across multiple markets with a portfolio dominated by Coca-Cola brands.
• Suntory Beverage & Food (Lucozade Ribena Suntory): Suntory owns Lucozade and Ribena, the principal UK sports/energy and juice competitor to Britvic's Energise Sport and Robinsons/J2O. It operates broadly across beverages globally with significant UK presence, making it a major incumbent competitor to Britvic's branded soft drinks portfolio.
• PepsiCo Inc. PepsiCo is the global brand owner of Pepsi MAX, 7UP, Mountain Dew, Gatorade, Lipton Ice Tea, and Rockstar — the licensed brands that Britvic produces and distributes in Great Britain. It is a broader incumbent controlling the IP behind a large share of Britvic's bottling volume.
• Keurig Dr Pepper: Keurig Dr Pepper is a major North American and select international branded beverage manufacturer across CSDs, juices, mixers, and coffee. It is comparable to Britvic as a multi-category branded beverage house with overlapping categories (mixers, juices, flavoured CSDs).

Direct peers

• Nichols plc: Nichols is the UK-listed owner of the Vimto brand and a soft drinks co-packer serving major CPG brands. It is directly comparable to Britvic's UK branded soft drinks and licensed manufacturing business, with overlapping grocery, wholesale, and international (Middle East, Africa) routes-to-market.
• Cott Corporation: Cott is a large-scale contract beverage manufacturer and private-label water/CSD supplier. It is directly comparable to Britvic's manufacturing and co-packing operations, particularly Britvic's bottling of PepsiCo brands and its role as a multi-brand producer.
• Fever-Tree Drinks plc: Fever-Tree is the leading premium mixer brand globally and a direct competitor to Britvic's mixer portfolio (Club Mixers, R. White's, Britvic Mixers, The London Essence Company). Both companies target UK and international on-trade and premium retail mixer occasions with comparable brand-led, premium positioning.
• Monster Beverage Corporation: Monster Beverage is a global energy drink company competing directly with Britvic's Rockstar Energy brand in UK and European markets. Both companies participate in the energy drink category and increasingly in adjacent functional beverage segments.
• Refresco Group: Refresco is one of the world's largest independent beverage manufacturers, focused on private-label and contract bottling across CSDs, juices, and functional drinks. It is directly comparable to Britvic's manufacturing and bottling footprint, including the PepsiCo-licensed production and broader licensed-brand bottling model.
• AG Barr plc: AG Barr is the most direct UK-listed peer to Britvic, manufacturing and distributing branded soft drinks such as Irn-Bru, Rubicon, and Barr. Both companies compete in the same UK grocery and convenience channels, serve UK on-trade mixers, and operate as multi-brand CPG beverage houses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/britvic
• Facebookfacebook.com/carlsbergbritvic
• LinkedInlinkedin.com/company/carlsberg-britvic
• Instagraminstagram.com/carlsbergbritvic

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Britvic