Leadership Empowerment

What Leadership Empowerment does

Leadership Empowerment Pty Ltd is a privately held Australian strategic marketing and corporate governance consultancy headquartered at Level 4, 11 York Street, Sydney. Founded in 1997 as Launch Engineering Pty Ltd, the firm now positions itself as a boutique advisory targeting C-suite executives, directors, and boards of medium and large organisations, with a stated focus on strategic marketing governance, leadership development, and corporate decision-making frameworks. Its core intellectual property comprises the proprietary MEVPIV framework (Mission, Ethos, Vision, Purpose, Identity, Values) for corporate governance and the OSATTA framework (Objectives, Strategies, Actions, Tactics, Tasks, Assessment) for ongoing strategic execution, both delivered through facilitated engagements rather than packaged software.

The firm monetises through professional services engagements (senior executive mentoring, market research and strategic guidance, new product development and launch support, fractional CMO) and a self-paced online course titled 'Marketing Mastery: Strategy, Growth & Innovation' hosted on an Odoo-based learning hub. Pricing is opaque: engagements are quote-based and preceded by a complimentary 30-minute consultation, while the online course functions as a freemium/digital learning channel. Distribution is entirely direct via website appointment booking, phone outreach (+61-2-8317 3327), email enquiry, and organic content marketing (blog, LinkedIn, CEO's Twitter/X, free e-book and workbook downloads). The customer base spans 450+ organisations across FMCG, retail, financial services, manufacturing, government, and consumer goods, including named logos such as Coca-Cola, Woolworths, NAB, Toyota, 3M, Mars, Coles, ING, and Uncle Tobys.

The team is small (2–10 employees) and founder-led by CEO Leigh Cowan, whose personal brand and senior-level experience (mentoring executives from Mars, P&G, Sara Lee, 3M) anchor the value proposition. The company discloses no technology stack beyond its Odoo e-learning platform, no AI capabilities, no institutional investment, and no recurring revenue metrics. Its competitive narrative rests on proprietary frameworks, claimed PIMS database expertise, and a 98% product launch success rate benchmark.

Name

Leadership Empowerment

Legal name

Leadership Empowerment Pty Ltd

Website

https://leadershipempowerment.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Leadership Empowerment is a privately held Sydney-based boutique consultancy offering strategic marketing governance, executive mentoring, market research, and new product launch advisory to C-suite leaders and boards, monetised through project-based engagements and a self-paced online course.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Marketing Consulting Services (541613), Human Resources Consulting Services (541612), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

akta.pro secondary industries

Corporate & Leadership Development (BPACANAA), Executive Leadership & C-Suite Development (EDABAAAA), Organizational Culture & Values-Based Leadership (EDABAAAE)

Keywords

• Strategic marketing consulting
• Executive leadership training
• Corporate governance advisory
• Market research services
• Brand strategy consulting

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Consulting & Advisory Services: Revenue is generated through senior executive mentoring, strategic marketing consulting, corporate governance advisory, and leadership training engagements billed to organisations. The company offers free initial consultations and appears to price engagements on a custom/quote basis.
2. Online Courses & Digital Learning: The company hosts an e-learning platform offering courses such as 'Marketing Mastery: Strategy, Growth & Innovation' with structured lessons, completion tracking, and XP rewards, generating revenue through course enrolments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Leadership Empowerment is a boutique strategic consultancy that delivers senior executive mentoring, leadership training, corporate marketing governance, market research, and new product launch advisory to C-level executives and boards of medium and large organisations. Its offerings are anchored in two proprietary frameworks — MEVPIV (Mission, Ethos, Vision, Purpose, Identity, Values) and OSATTA (Objectives, Strategies, Actions, Tactics, Tasks, Assessment) — and a proprietary market research methodology drawing on the PIMS database. The firm also distributes a self-paced online course, "Marketing Mastery: Strategy, Growth & Innovation," via an Odoo-based learning management system as a secondary recurring revenue line.

Product overview

Leadership Empowerment is a strategic consulting firm offering a portfolio of professional services focused on corporate governance, leadership development, and marketing excellence. The core offerings include MEVPIV (Mission, Ethos, Vision, Purpose, Identity, Values) development facilitation, senior executive mentoring, market research and strategic guidance, new product development and launch services, and fractional CMO support. The company also provides an online educational course, Marketing Mastery: Strategy, Growth & Innovation, available through their Learning Hub. These services are designed to help business leaders, CEOs, and boards make better strategic decisions and achieve optimal business performance through scientifically-grounded marketing and governance methodologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Mission & Vision Development (MEVPIV) A structured, leadership-led facilitation process that helps organisations clarify their mission (why they exist), define their vision (future direction), align leaders around shared purpose, and translate purpose into practical strategic direction using the proprietary MEVPIV framework.
• Senior Executive Mentoring & Leadership Training Executive-level training and mentoring for CEOs, directors, and senior leaders providing decision-making counsel, strategy development guidance, and practical business tools typically covered in an MBA programme, combined with real-world commercial know-how.
• Market Research & Strategic Guidance In-depth market research services including customer insights, competitive analysis, quantitative and qualitative research, and strategic data interpretation designed to provide competitive advantage for product launches and marketing success, built on a proprietary research methodology and PIMS-derived knowledge.
• New Product Development & Launch Expert consulting services for developing and launching new products, leveraging proprietary methodologies that have helped launch major global brands, with a professional performance standard targeting 98% launch success rates.
• Fractional CMO

Quantifiable outcome

• 70% reduction in meetings, 25% increase in productivity, 12–16% increase in profit, lower absenteeism, less staff turnover
• +2 more outcomes

Named customers47 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ipsos: Global market research and consumer insight firm — broader incumbent offering consumer insights, competitive analysis, and category research used in product launches, directly comparable to Leadership Empowerment's market research and strategic guidance service line.
• Kantar: Global research, analytics, and consulting firm (WPP) offering brand strategy, marketing effectiveness, and consumer research services. Comparable as a broad incumbent in marketing governance, research, and category strategy at enterprise scale.
• McKinsey & Company: Global management consulting firm offering strategy, marketing and sales, and organization practice areas. Serves the same C-suite audience on strategic planning, marketing governance, and organizational transformation, but at far broader scale.
• Bain & Company: Global management consulting firm with a dedicated Marketing & Sales practice and organizational consulting offerings. Directly comparable on strategic planning, customer strategy, and corporate governance advisory for senior executives.
• CEB (now part of Gartner): Research-based advisory firm offering executive insights, HR/leadership research, and best-practice content to senior leaders. Comparable as an incumbent providing strategic research, leadership benchmarks, and advisory at the executive level.

Emerging players

• Reforge: Emerging subscription-based growth and marketing education/learning community for senior product, growth, and marketing leaders. Comparable as a digitally delivered, IP-led marketing/leadership learning product for mid-to-senior professionals.

Direct peers

• Egon Zehnder: Executive search and leadership advisory firm serving boards, CEOs, and senior executives with succession, assessment, and leadership development. Directly comparable in targeting C-suite leadership needs and delivering confidential advisory services.
• Prophet: A global brand and marketing strategy consultancy combining marketing governance, transformation, and customer experience advisory — directly comparable to Leadership Empowerment's strategic marketing and corporate governance positioning for senior executives.
• Korn Ferry: Global organizational consulting firm offering executive search, leadership development, and organizational consulting services. Comparable on the senior executive mentoring, leadership training, and corporate governance advisory dimension of Leadership Empowerment's practice.
• Spencer Stuart: Global executive search and leadership advisory firm with strong practice in CEO succession, board advisory, and leadership assessment. Comparable on executive-level mentorship, leadership development, and confidential advisory to senior leaders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LeighCowan
• Facebookfacebook.com/StrategicGovernance
• LinkedInlinkedin.com/company/leadership-empowerment-pty-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leadership Empowerment