Greenovation

What Greenovation does

Greenovation s.r.l. is an Italian private startup founded in 2016 and headquartered in Turin, Italy, that operates a self-serve web portal generating personalized energy renovation projects for residential property owners. The platform ingests user-submitted property data (building envelope characteristics, heating systems, energy consumption) and matches it against an internal database of real-world renovation cases analyzed with the Italian UNI TS 11300 standards methodology to produce customized intervention recommendations, cost estimates, energy savings projections, CO2 impact, and investment payback periods. A complementary free tool, CheckUp Consumi, performs appliance-level energy analysis.

The product is delivered entirely through a web interface at greenovation.it and is positioned as vendor-neutral: technical specifications are provided without endorsing specific brands or models, leaving implementation choice to the user. The technology stack is built around a standards-based calculation engine (UNI TS 11300) and a proprietary database of analyzed renovation cases spanning building envelope, HVAC, and renewable energy installations. Distribution is digital-first, with a self-serve form acting as the primary conversion mechanism, supported by content marketing, organic social (Facebook, LinkedIn, Twitter), and select industry event presence such as Klimahouse.

Greenovation's business model is product-led growth with a freemium-to-paid structure. The Free tier provides basic building diagnostics; the Base tier (€299) adds detailed cost-benefit and payback analysis; and the Pro tier (€1,499) includes an on-site visit by a Greenovation technician. A free professional consultation service provides human follow-up after project delivery. The company targets individual homeowners and apartment owners (condominiums) in Italy, with explicit attention to Italian fiscal incentives such as the Super Ecobonus 110%. Greenovation is bootstrapped, has no disclosed external funding, operates with 1-10 employees, and is incubated at I3P, the Polytechnic University of Turin's business incubator.

Name

Greenovation

Legal name

Greenovation s.r.l.

Website

https://greenovation.it

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Greenovation s.r.l. is an Italian self-serve web platform that generates personalized energy renovation projects for residential property owners using UNI TS 11300 standards-based calculations, serving homeowners and apartment owners through a freemium-to-paid model across Free, €299 Base, and €1,499 Pro tiers.

Ownership category

akta.pro rank

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Energy Renovation Project Generation: One-time fee for generating personalized energy renovation projects. Users complete a detailed form about their property and receive a comprehensive PDF project with renovation recommendations, cost estimates, energy savings analysis, and investment payback periods.
2. Freemium Tier (Free Diagnostic): Free tier providing basic building diagnostics, proposed technologies and savings systems, and savings synthesis. Serves as lead generation for paid project tiers.
3. Business Service Follow-up: Free professional consultation service where a Greenovation technician reviews proposed interventions and evaluates project feasibility, potentially leading to future service revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Greenovation operates a web-based portal that generates personalized energy-economic retrofit projects for residential properties. Users input building data via an online form, and the platform matches the property against a proprietary database of case studies analyzed using UNI TS 11300 calculation standards to produce tailored renovation recommendations, cost estimates (computo metrico), energy savings projections, and Super Ecobonus 110% fiscal analysis. The portal is sold directly to individual property owners through tiered one-time fees, with an optional free expert consultation.

Product overview

Greenovation is a single-product platform offering an online portal for building energy requalification. The core product generates personalized energy-economic retrofit projects through an automated calculation system based on UNI TS 11300 standards and a proprietary database of real renovation cases. The platform offers three pricing tiers (Free, Base at €299, and Pro at €1499) with increasing service depth, and is supplemented by a free CheckUp Consumi tool for appliance-level energy analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Greenovation Portal Web portal that generates personalized energy-economic requalification projects for residential buildings by matching user-submitted property data against a proprietary database of case studies analyzed with UNI TS 11300 methodology, producing intervention recommendations, computo metrico, savings projections, payback analysis, CO2/forest savings, and Super Ecobonus 110% fiscal evaluation. Sold directly to individual property owners via tiered one-time fees.
• CheckUp Consumi Free interactive tool that analyzes household appliance energy consumption and provides savings recommendations for individual appliances including refrigerators, ovens, dishwashers, and washing machines. Targeted at residential consumers seeking to reduce household electricity use.

Quantifiable outcome

• Energy bill reduction through building renovation
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• I3P - Incubatore del Politecnico di TorinocoreStrategic or Co-development PartnerGreenovation s.r.l. is incubated at I3P, the Polytechnic University of Turin's business incubator. This partnership provides access to university resources, research expertise, and credibility in the energy efficiency sector.
• Politecnico di TorinocoreStrategic or Co-development PartnerAcademic partnership providing scientific methodology validation and research collaboration for energy calculation standards (UNI TS 11300). Engineers from Politecnico di Torino contributed to the platform's development and renovation recommendations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Tado°: European smart home company focused on smart thermostats and residential energy management. Adjacent comparable as a digital energy-efficiency player targeting the same residential customers, though focused on in-home controls rather than whole-building renovation planning.
• Optera: US-based energy management software company helping organizations identify, plan, and track energy and sustainability projects. Comparable SaaS-led approach to surfacing energy-efficiency interventions from building data.

Direct peers

• Deepki: French SaaS company providing energy intelligence and decarbonization planning for real estate. Direct comparable as a digital platform that ingests building data and produces energy-efficiency recommendations, though focused on commercial real estate rather than residential.
• Carbon Lighthouse: US company providing data-driven building decarbonization services by analyzing building characteristics and identifying efficiency interventions. Highly comparable business model of using data analysis to drive energy-efficiency projects, though oriented to commercial real estate.
• Enerbrain: Italian energy-tech company offering AI-driven building energy management and HVAC optimization. Comparable as an Italy-based digital energy-efficiency platform targeting the same building decarbonization outcomes through software.

Broad incumbents

• Schneider Electric EcoStruxure: Global energy management and automation incumbent offering integrated building energy solutions across the full stack. Could easily extend its portfolio into residential renovation planning, representing a major competitive threat with vast resources and customer reach.
• ENGIE: Global energy and services giant with deep presence in European building energy efficiency and renovation services. Major incumbent that could enter digital residential renovation planning leveraging its existing customer base and installation network.
• Enel X: Italian energy services arm of Enel, providing energy efficiency, demand response, and home electrification solutions. Most directly threatening incumbent in Greenovation's home market with resources and brand to build a competing residential renovation platform.

Regional players

• Iren: Italian multi-utility serving energy, water, and waste in Northern Italy. Comparable as a regional energy player already offering residential services to homeowners in Greenovation's core geography, with potential to bundle renovation planning.
• Sorgenia: Italian energy retailer serving residential electricity and gas customers. Comparable as a domestic energy player with direct access to the same homeowner target customers, and potential to add value-added renovation advisory services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/greenovation14
• Facebookfacebook.com/Greenovation-1468121820067543
• LinkedInlinkedin.com/company/10314316

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenovation