TRG The Restaurant Group

What TRG The Restaurant Group does

TRG The Restaurant Group is a boutique restaurant consulting firm headquartered in Miami, Florida, providing end-to-end advisory services to new restaurant startups, independent operators, multi-unit brands, and hospitality groups across the United States. The firm has been operating since at least 2013 and self-describes as a 'boutique' consultancy, consistent with its disclosed headcount of 11–50 employees.

The firm's service portfolio spans the full restaurant lifecycle and includes New Concept Development, Restaurant/Kitchen/Bar Design, Feasibility Studies, Startup Consulting, Restaurant Management, Menu & Culinary Strategy, Restaurant Operations Assessment, and Marketing & Branding. On top of this core offering, TRG operates TRG AutoSocial, a recurring social media management add-on, and is building TRG IQ, a forthcoming technology platform for restaurant operators. A free Restaurant Profitability Analyzer and a library of downloadable guides (menu engineering, daily operations, startup checklist) function as content-led lead-generation tools, while the TRG Insights blog serves as the firm's primary thought-leadership channel.

TRG's revenue model is project-based professional services, with fees customized to scope and timeline — menu analysis reportedly runs 2–3 weeks, full startup consulting 3–6 months, and operational assessments 30–60 days. Distribution is sales-led through direct outreach, phone consultations (877-777-6175), website contact forms, and free strategy calls. Notable disclosed clients include Bagatelle Group, Paris Baguette, Victor's Café, Main Deck, and Rusty Pelican, spanning enterprise, mid-market, and startup tiers.

Name

TRG The Restaurant Group

Legal name

TRG (The Restaurant Group)

Website

https://trgrestaurantconsulting.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

TRG The Restaurant Group is a boutique US restaurant consulting firm offering concept development, feasibility, design, menu strategy, operations assessment, and branding services to new startups, independent operators, multi-unit brands, and hospitality groups.

Ownership category

akta.pro rank

Product category

Restaurant Consulting Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Hotel & Resort Restaurants (THAFACAH)

akta.pro secondary industry

Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH)

Keywords

• Restaurant consulting
• Feasibility studies
• Menu engineering
• Restaurant design
• Hospitality consulting

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Restaurant Consulting Services: TRG provides tailored consulting solutions for new restaurant startups, emerging concepts, and multi-unit brands. Services include feasibility studies, concept development, design services, branding, marketing strategy, and operational analysis and optimization. The company charges consulting fees that vary based on project scope, timeline, and specific needs, offering customized solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

TRG The Restaurant Group is a boutique restaurant consulting firm that provides tailored consulting solutions for new restaurant startups, emerging concepts, and multi-unit brands. Services span feasibility studies, concept development, restaurant/kitchen/bar design, startup consulting, restaurant management, menu and culinary strategy, operations assessment, and marketing and branding — delivered as personalized consulting engagements that vary in scope, timeline, and project-based fees.

Product overview

TRG The Restaurant Group is a full-service restaurant consulting and business management firm offering a portfolio of consulting services organized as both core service offerings and supplementary tools. The core consulting services include New Concept Development, Restaurant/Kitchen/Bar Design, Feasibility Studies, Startup Consulting, Restaurant Management, Menu & Culinary Strategy, Restaurant Operations Assessment, and Marketing & Branding—all delivered through personalized expert guidance. TRG AutoSocial provides dedicated social media management as an add-on service. The firm also provides free resources including a Restaurant Profitability Analyzer tool, downloadable guides (Menu Engineering & Profitability, Daily Operations Management, Restaurant Startup Checklist), and is developing upcoming technology tools under the TRG IQ brand for restaurant operators.

Differentiator

Problem solved

Functional benefit

Brands

• TRG AutoSocial: Social media management service for restaurants that handles posts, captions, and profiles.
• TRG IQ

Products and services

• New Concept Development Collaborative consulting service that works with owners, developers, architects, and property holders to develop and implement new restaurant concepts from initial vision through opening day. Targeted at aspiring restaurateurs and developers launching new venues.
• Restaurant, Kitchen and Bar Design Design consulting for front-of-house, back-of-house, and bar layouts to create efficient operational spaces and memorable brand identities for restaurant establishments.
• Feasibility Study Comprehensive market analysis providing detailed insights into market demand, competition, and financial potential before launching a restaurant concept. Delivered as a standalone consulting engagement.
• Startup Consulting End-to-end guidance for launching new restaurants, including business plan development, site selection, equipment selection, brand development, operational systems setup, and ongoing support through launch.
• Restaurant Management Operational optimization services that help restaurants boost efficiency, drive profitability, and strengthen their brand through systematic management approaches.
• Menu & Culinary Strategy Strategic menu development that transforms menus into profit-generating tools, improving guest satisfaction while supporting scalable and efficient restaurant operations.
• Restaurant Operations Assessment Comprehensive analysis of restaurant operations to identify areas for improvement and deliver actionable plans to optimize performance and profitability.
• Marketing & Branding Food and restaurant branding consulting with graphic design solutions to help restaurants differentiate themselves and build customer loyalty.
• TRG AutoSocial Social media management service that handles posts, captions, and profiles to keep restaurant brands active and on-point across social platforms. Sold as an add-on to TRG's consulting engagements.
• Restaurant Profitability Analyzer Online tool that allows restaurants to input revenue and expenses to receive instant profitability analysis with expert recommendations. Free resource available on the TRG website.

Quantifiable outcome

• Average profit increase for clients
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Coyle Hospitality Group: A hospitality-focused customer experience consulting and mystery-shopping firm serving restaurant and hotel operators. Highly comparable in boutique-consulting positioning and target audience even if the methodology differs.
• Restaurant Coach by David Scott Peters: A boutique restaurant coaching and consulting firm focused on independent restaurant owners — operating, profit, and growth. Overlaps directly with TRG's start-up, operations-assessment, and menu strategy work for the independent-restaurant segment.

Broad incumbents

• Restaurant365: A broader restaurant management software platform with accounting, operations, and increasingly services-style resources for multi-unit operators. Larger and more horizontal than TRG; encroaches from product-led pricing/benchmarking advice.
• Toast: Restaurant technology platform (POS, online ordering, marketing) widely used by independent operators. Toast increasingly bundles advisory, marketing, and growth content into its offering, partially substituting for boutique consultants like TRG.
• SpotOn: A restaurant and SMB technology platform covering POS, payroll, marketing, and online ordering. Includes advisory/marketing services that overlap thematically with TRG's Marketing & Branding offering.

Others

• Black Box Intelligence: Restaurant-industry data, benchmarking, and intelligence provider (formerly TDn2K). An adjacent data-and-insights vendor that informs strategy decisions for multi-unit operators — overlapping thematically with TRG's consulting inputs but not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/trg_miami
• Facebookfacebook.com/trg.the.restaurant.group
• Instagraminstagram.com/trg_restaurantconsulting
• LinkedInlinkedin.com/company/2516547

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRG The Restaurant Group