What Röhr-Bush does

Röhr-Bush GmbH & Co. KG is a German furniture manufacturer founded in 1953 and headquartered in Rietberg, with production facilities in Ostwestfalen (East Westphalia). The company operates three product divisions: (1) Object Furnishing (Objekteinrichtung) with 11 specialized solutions for hotels, hostels, student housing, business apartments, micro-apartments, modular living modules, vacation rentals, accessible housing, and offices; (2) Office furniture under three sub-brands (techno by rb, objekt.plus by rb, flow by rb) covering home office through enterprise environments; and (3) Young Living, four youth/young-adult furniture series (cocoon by rb, clip by rb, qunit by rb, cadre.plus by rb). The product portfolio integrates ergonomic mechanisms (electric height-adjustable desks operating 68-128cm, soft-close hardware, 270-degree wide-angle hinges, integrated LED lighting, built-in USB charging), supported by CNC manufacturing, surface finishing, and traditional craftsmanship in Ostwestfalen.

The business model is a hybrid B2B2C/B2B structure. Retail product lines (Office and Young Living) are sold exclusively through an authorized dealer network across Germany, with no direct online consumer sales. Object furnishing projects (hotels, student housing, micro-apartments, accessible housing, office fit-outs) are sold directly to enterprise clients through dedicated sales and project management staff, with services covering consultation, space planning, custom manufacturing, logistics, and on-site professional assembly. Pricing is not publicly disclosed; object furnishing projects receive individual quotations with multi-year contract structures, while retail products are sold at unit pricing with multiple price/quality tiers. The company maintains GS (Geprüfte Sicherheit) safety certification on the majority of furniture and emphasizes its Made in Germany positioning. Market footprint is Germany-only, with no international expansion disclosed. Revenue is not publicly disclosed.

Name

Röhr-Bush

Legal name

Röhr-Bush GmbH & Co. KG

Website

https://roehr-bush.de

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

51–100 employees

Short description

Röhr-Bush is a German family-owned furniture manufacturer (founded 1953, Rietberg) producing custom object furnishing for hotels, student housing, and micro-apartments, plus office and youth furniture, sold through an authorized dealer network and direct enterprise sales in Germany.

Ownership category

akta.pro rank

Product category

Commercial and Residential Furniture Manufacturing

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Household and Institutional Furniture Manufacturing (33712), Institutional Furniture Manufacturing (337127), Wood Office Furniture Manufacturing (337211)

SIC

Office Furniture (2520), Household Furniture (2510), Public Bldg & Related Furniture (2531), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Classroom & Student Furniture (Desks, Chairs, Tables, Storage) (EDAEAIAA)

Keywords

• Commercial furniture manufacturing
• Office furniture systems
• Youth bedroom furniture
• Hotel furniture supply
• Contract furniture solutions

Headquarters

HQ city

Rietberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Object Furnishing Projects: Full-service object furnishing for hotels, student housing, business apartments, micro-living units, hostels, holiday apartments, barrier-free housing, and office fit-outs. Services include consultation, space planning, custom manufacturing, logistics, and professional on-site assembly. Projects range from single apartments to large-scale multi-unit developments.
2. Ready-Made Office Furniture Retail: Pre-configured furniture series (techno, objekt.plus, flow) sold through dealer network for office and home office applications. Products include desks, storage units, cabinets, and ergonomic accessories available in multiple price and quality tiers.
3. Youth and Young Living Furniture Retail: Youth bedroom furniture series (cocoon, clip, qunit, cadre.plus) sold through dealer network. Complete room solutions and individual furniture pieces for teenagers and young adults transitioning to independent living.
4. Professional Assembly Services: On-site furniture assembly and installation services provided as part of object furnishing projects and potentially for retail customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Röhr-Bush manufactures and supplies furniture across three product divisions: Object Fitting (commercial/institutional interiors including hotels, student housing, serviced apartments, hostels, vacation rentals, barrier-free housing, and office fit-outs), Office furniture (corporate and home office solutions), and Young Living (youth and children's bedroom furniture). The company operates its own manufacturing facilities in Ostwestfalen, Germany, and delivers end-to-end services including consultation, space planning, custom manufacturing, logistics, and professional on-site assembly for contract projects.

Product overview

Röhr-Bush is a German furniture manufacturer (Röhr-Bush GmbH & Co. KG) based in Rietberg, producing furniture since 1953 under a 'Made in Germany' quality standard. The company operates three main product divisions: (1) Office furniture with three branded series (techno by rb, objekt.plus by rb, flow by rb) covering workplace solutions from home office to corporate offices; (2) Young Living (Jugendzimmer) with four youth furniture series (cocoon by rb, clip by rb, qunit by rb, cadre.plus by rb) targeting teenagers and young adults; and (3) Object Fitting (Objekteinrichtung) with 11 specialized solutions for commercial and institutional clients including student living, business apartments, micro living, hotel modules, hostels, vacation rentals, handicap-accessible housing, office object fitting, and serviced apartments. All products are manufactured in the company's East Westphalia facilities with comprehensive services including consultation, planning, construction, production, logistics, and assembly.

Differentiator

Problem solved

Functional benefit

Brands

• techno by rb: Office furniture series - a versatile all-rounder for single and open-plan offices, home office, and commercial spaces. Features functional accessories, integrated lighting, and USB charging.
• objekt.plus by rb
• flow by rb
• cocoon by rb
• clip by rb
• qunit by rb
• cadre.plus by rb

Products and services

• techno by rb A versatile office furniture program for individual and open-plan offices, home offices, and commercial spaces, offering flexible combinations of desks, roll containers, filing cabinets, and shelves with integrated indirect lighting and built-in power outlets with USB connections.
• objekt.plus by rb Modern office furniture with modular solutions for home offices, corporate offices, conference rooms, and reception areas, including height-adjustable desks, free-form tables, conference tables, mobile pedestals, and highboards with flexible combinability.
• flow by rb Home office furniture for the modern working world, offering functional storage solutions, height-adjustable desks, lowboards, roll containers, and shelves that integrate into various living styles.
• cocoon by rb Multifunctional youth furniture that transforms youth rooms, student apartments, or first apartments into comfortable living spaces, with flexible, combinable designs and practical storage solutions.
• clip by rb Stylish and flexible youth furniture featuring the innovative faceClip grip clip as a design highlight, with cozy beds that include sleep-over bases, creative workspaces with cable management, and smart storage solutions.
• qunit by rb Modern youth furniture with Riptype structured surface finish, available in white or anthracite, featuring height-adjustable desks that grow with teenagers, Twister shelves, and valuable storage space with a clear timeless design.
• cadre.plus by rb Flexible youth furniture combining cool elegance with warm natural tones in anthracite and oak reproduction, featuring walk-in corner wardrobes, generous desks, extendable sofa beds, and stylish TV elements.
• student living by rb Complete furniture solutions for student dormitories and student apartments, including bed, mattress, desk, wardrobe, shelf, and sofa, designed for small spaces with optimal space utilization.
• business apartment by rb Fully furnished apartment solutions for business travelers, featuring smart living with automatic lighting sensors, push-to-open functionality, modern cabinet hardware, and flexible workspace and relaxation zones.
• micro living by rb Space-saving apartment furnishing for small apartments (approximately 15-32 square meters), featuring custom built-ins and multifunctional furniture with intelligent storage solutions for single-person urban households.
• wohnmodul by rb All-in-one living module solutions starting from 16 square meters, including 270-degree opening wardrobes, adjustable bathroom lighting, design shelves for room division, compact kitchens, and desks with magnetic wall boards.
• hotel by rb Complete hotel furnishing and equipment for suites, bathrooms, double rooms, bedrooms, single rooms, and apartments, including consultation, concept, planning, construction, manufacturing, and assembly services with sustainable solid wood materials.
• hostel by rb Complete furnishing solutions for hostels, youth hostels, and B&Bs, including all furniture from private rooms with single beds to multi-bed or double rooms, with mattresses and pillows available.
• ferienwohnung by rb Furniture and equipment for vacation homes and apartments, specializing in large batches for multiple vacation properties with robust and durable furniture suitable for family rentals.
• handicap living by rb Barrier-free and wheelchair-accessible furnishing solutions, including height-adjustable workstations, roll-in showers, accessible kitchen sinks, and furniture designed for independent living for people with disabilities.
• objekteinrichtung büro by rb Office furnishing solutions for object installations, ranging from home office to large open-plan offices, including ergonomic workstations with height-adjustable desks, office chairs, roll containers, filing cabinets, and shelves.
• apartment ausstattung by rb Apartment furnishing and equipment for various apartment types including serviced apartments, studio apartments, and vacation rentals, featuring complete basic equipment from bedroom to kitchen and bathroom.
• serviced apartments by rb Complete furnishing for serviced apartments, apartment hotels, and boarding houses, offering comfortable and flexible solutions with maximum storage space for long-term guests as an alternative to traditional hotels.
• Professional Object Furnishing Project Services End-to-end object furnishing services covering consultation, space planning, custom manufacturing, logistics, and professional on-site assembly for hotels, student housing, business apartments, micro-apartments, and office fit-outs.

Quantifiable outcome

• Over 100 completed object furnishing projects across hotels, offices, and residential properties

Named customers9 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Haworth: Global office furniture leader with comprehensive product portfolio across workspace, seating, and contract furnishing. Competes with Röhr-Bush in the broader office furniture market but operates at significantly larger scale with international reach across multiple regions.
• Steelcase: World's largest office furniture manufacturer with broad product portfolio and global dealer network. Represents the upper bound of scale and global brand presence that Röhr-Bush operates against in the office furniture market, with extensive R&D and design investment.

Direct peers

• Bene Büromöbel: Austrian office furniture manufacturer with strong presence in the DACH region and broader European markets. Comparable in office furniture portfolio, custom project capability, and premium positioning, though larger in scale and more internationally diversified than Röhr-Bush.
• Sedus Stoll: German office furniture manufacturer specializing in ergonomic seating and workspace solutions. Direct overlap with Röhr-Bush's office division (techno, objekt.plus, flow series) and similar Made-in-Germany quality positioning, though operating at a larger scale.
• Paidi: German youth and children's furniture manufacturer with strong presence in the same domestic market. Directly comparable product portfolio to Röhr-Bush's Young Living division (cocoon, clip, qunit, cadre.plus series) including beds, wardrobes, and study furniture for children and teenagers.
• ASSMANN Büromöbel: German office furniture manufacturer with similar mid-market positioning and product portfolio including desks, storage, and conference room furniture. Comparable in scale, geographic focus on Germany, and dealer-driven distribution model, competing directly with Röhr-Bush's office series.
• Thonet: Historic German furniture manufacturer with strong contract furniture and hospitality furnishing presence. Comparable in object furnishing for hotels and commercial interiors, shares Made-in-Germany heritage, and uses a similar dealer distribution model in Germany.
• Brunner Group: German contract furniture manufacturer specializing in office, hospitality, education, and event seating. Direct competitor in the object furnishing space serving similar commercial end markets with comparable Made-in-Germany positioning and project-based sales model.
• VS Möbel: German contract furniture manufacturer focused on office and institutional furnishing. Overlaps with Röhr-Bush's object furnishing division serving commercial clients with custom workspace solutions, particularly in DACH-region enterprise and public-sector projects.
• KFF Büromöbel: German office furniture manufacturer with comparable product range in desks, storage, and seating. Competes in similar mid-market segment with focus on German and European customers through dealer and direct channels, directly overlapping with Röhr-Bush's office offering.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/RoehrBushTV
• Facebookfacebook.com/RoehrBush
• Instagraminstagram.com/roehrbush
• LinkedInlinkedin.com/company/roehr-bush

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Röhr-Bush