Northern Mattress & Furniture 1st

What Northern Mattress & Furniture 1st does

Northern Mattress & Furniture 1st is a third-generation, family-owned mattress and furniture retailer headquartered in Central Maine, founded in 1950 by the Redman family as a mattress manufacturing company. The current operating entity was formed in August 2010 when the Redman family combined Priceless Mattress & Furniture with Northern Mattress Co. The business serves residential consumers in Central Maine through two retail showrooms in Augusta (16 Western Ave) and Skowhegan (49 Water St), supplemented by an e-commerce storefront. Product assortment spans living room, bedroom, dining room, home office, outdoor, and youth furniture, plus mattresses carrying national brands (Beautyrest, Serta, Mattress 1st) in innerspring, memory foam, hybrid, and adjustable configurations.

The core operating model is a direct-to-consumer physical-retail-plus-omnichannel motion rather than a technology business. Differentiated services include a Custom Order Program staffed by trained design specialists, an interactive set of Design Quizzes, a published Mattress Guide, no-minimum-purchase financing for qualified buyers, a 90-day Sleep Trial on select mattresses above $1,499, a 75% Satisfaction Credit guarantee, a Low Price Promise price-matching policy, and in-house delivery with assembly and packaging removal (in-stock items delivered within 3 days). The company has 11-50 employees, no disclosed institutional capital, and no AI/ML or proprietary technology stack evident in the available data.

Revenue is not publicly disclosed, and pricing is quote-based. Money is earned primarily through one-time furniture and mattress sales (including delivery fees, financing partners, and select service fees such as a $69 minimum post-warranty in-home service call). The customer base is described entirely as residential homeowners seeking home furnishings, with no enterprise, B2B, or institutional accounts identified. The go-to-market combines walk-in showroom traffic, online browsing, content-led lead generation, and a community-engagement-oriented social presence, anchored by the Redman family's long-running local reputation.

Name

Northern Mattress & Furniture 1st

Legal name

Northern Mattress & Furniture 1st

Website

https://northernmattressandfurniture.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Northern Mattress & Furniture 1st is a third-generation, family-owned furniture and mattress retailer founded in 1950, operating two showrooms in Central Maine (Augusta and Skowhegan) plus an e-commerce site serving residential customers with furniture, mattresses, custom orders, financing, and delivery services.

Ownership category

akta.pro rank

Product category

Furniture Retail

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industry

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

Keywords

• Retail furniture sales
• Mattress retail store
• Home furnishings
• Custom furniture orders
• Bedroom furniture

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Retail: One-time purchase model for furniture items including living room, bedroom, dining room, home office, outdoor, and youth furniture. Customers can purchase in-store or online with delivery or pickup options.
2. Mattress Sales: One-time mattress sales with various comfort levels, sizes, and types including innerspring, memory foam, hybrid, and adjustable mattresses. Sleep accessories such as foundations, bunkie boards, and mattress protectors also available.
3. Custom Order Furniture: Custom furniture orders where customers can personalize pieces to their style and specifications. Work with trained design specialists in-store or online to create custom pieces.
4. Financing Services: Provides financing options including no-interest financing for credit-qualified customers. Revenue generated through financing partnerships.
5. Delivery Services: Delivery services for purchased furniture and mattresses. Fees are non-refundable and charged for deliveries including mattress warranty services and sleep trials.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Northern Mattress & Furniture 1st is a third-generation family-owned furniture and mattress retailer operating physical showrooms in Central Maine (Augusta and Skowhegan) along with an e-commerce storefront. The company sells living room, bedroom, dining room, home office, outdoor, and youth furniture, plus mattresses (innerspring, memory foam, hybrid, adjustable) and sleep accessories from brands such as Beautyrest, Serta, and Mattress 1st. It also offers custom order furniture, in-home delivery, and financing for credit-qualified customers.

Product overview

Northern Mattress & Furniture 1st operates as a furniture retail business offering a comprehensive portfolio of home furnishings across multiple categories. The core offering consists of Living Room Furniture, Bedroom Furniture, Dining Room Furniture, Mattresses (featuring Beautyrest, Serta, and Mattress 1st brands), Home Office Furniture, Outdoor Furniture, and Youth Furniture. The company differentiates through a Custom Order Program allowing customers to personalize furniture pieces, complemented by Design Quizzes to help customers identify their style preferences. Additional services include financing options, in-home delivery, and a Low Price Promise price-matching guarantee. The product portfolio spans from entry-level to premium furniture across traditional, transitional, and contemporary styles.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Wayfair: Dominant online home furnishings retailer that pressures local furniture and mattress retailers on price, selection, and convenience; represents the primary e-commerce competitive threat to traditional showroom-based retailers.
• Ethan Allen: National furniture retailer with design centers offering customized home furnishings; comparable on the customization and design-assistance model even though price points and scale differ.
• Ashley HomeStore: National furniture powerhouse with hundreds of branded showrooms including many in Maine and New England; competes across the same living, bedroom, dining, and mattress categories with aggressive pricing.

Emerging players

• Casper: Direct-to-consumer mattress brand that pioneered bed-in-a-box category and continues to disrupt traditional mattress retail through online and physical store formats; competes for the same mattress customer.
• Sleep Number: Specialty mattress retailer with company-owned stores focused on adjustable and smart mattresses; represents a category competitor capturing premium mattress dollars that might otherwise flow to traditional retailers like Northern Mattress.

Regional players

• Havertys Furniture: Mid-Atlantic and Southeast furniture retailer operating showrooms with full furniture and mattress assortments; comparable as a multi-store regional chain emphasizing quality, service, and in-home delivery.
• Raymour & Flanigan: Northeast U.S. furniture chain with showrooms across the region; comparable as a multi-state furniture retailer emphasizing showroom experience, delivery service, and broad home furnishings assortment.
• Jordan's Furniture: Established New England furniture retailer operating multiple showrooms across Massachusetts, Rhode Island, Connecticut, and New Hampshire with broad furniture and mattress assortments; comparable as a regionally-rooted, family-influenced furniture chain competing on showroom experience and selection in the same northeastern geography.

Direct peers

• Bob's Discount Furniture: Value-oriented furniture retailer with strong Northeast presence offering full home furnishings including mattresses; competes head-to-head on price, financing, and full-room assortment in similar suburban communities to Northern Mattress & Furniture 1st.
• Mattress Firm: Largest U.S. specialty mattress retailer carrying Beautyrest, Serta, and Tempur-Pedic brands; the closest direct competitor on the core mattress category with similar in-store fitting and financing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/northern-mattress-furniture
• Facebookfacebook.com/Northern-Mattress-Furniture-1st-104181765354028

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northern Mattress & Furniture 1st