What Green Building Renewables does

Green Building Renewables is a UK-based renewable energy installation company that designs and delivers solar PV systems, air source and ground source heat pumps, battery storage (including Tesla Powerwall, Fox ESS and Lux Power), EV charging points and underfloor heating for UK residential and commercial customers. The business operates as a trading name of GoEco Renewables Ltd (Company Registration No. 10062009) and is a wholly owned subsidiary of the Efficient Building Solutions Group, founded in 2016 by Chris Delaney and John Gilham and rebranded from GoEco Renewables in October 2021. Its technical proposition rests on MCS-certified in-house engineering (no subcontractors), with 15 directly-operated regional branches, an Odoo-based CRM and a multi-vendor tier-one equipment portfolio. All installers are direct employees, distinguishing the operating model from competitors reliant on third-party contractors.

The business runs a project-based, one-time-sale revenue model: customers obtain a quote via a self-serve website funnel or free 0808 number, a regional surveyor visits, and the system is installed by local in-house engineers under a 25% deposit / 35% heat-pump-delivery / balance-on-completion payment schedule. Domestic installation is the primary segment, with a dedicated commercial team serving hotels, breweries, schools, farms, sports clubs, industrial parks, housing developers and community organisations. Customer finance is facilitated through FCA-registered credit broking (Shermin Finance), and Boiler Upgrade Scheme grant administration supports heat-pump sales. Growth has been acquisition-led, with at least 14 regional installer roll-ups completed, taking reported turnover to £42 million following the JL Phillips (Newark) deal and the H2ecO acquisition, with stated ambition to become the UK's largest domestic renewables installer.

Name

Green Building Renewables

Legal name

GoEco Renewables Ltd

Website

https://greenbuildingrenewables.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Building Renewables is a UK renewable energy installer that designs and fits solar PV, heat pumps, battery storage, EV chargers and underfloor heating for residential and commercial customers via 15 in-house-engineer branches nationwide.

Ownership category

akta.pro rank

Product category

Renewable Energy Installation Services

NAICS

Power and Communication Line and Related Structures Construction (237130), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)

SIC

Electrical Work (1731), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Residential Electrical Installation & New Construction Wiring (HSAOADAA), Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

Keywords

• Solar PV installation
• Heat pump installation
• Renewable energy systems
• Battery storage solutions
• EV charging installation

Headquarters

HQ city

Dunnington

HQ country

United Kingdom

HQ region

Europe

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Domestic installation of renewable energy systems: One-time sale and installation of solar PV, ASHP, GSHP, EV chargers, battery storage and underfloor heating for residential customers. Customers pay a 25% deposit on order, an additional 35% on heat pump equipment delivery, and the balance on completion (cheque or BACS). Sales generated through local branches and a central sales team handling inbound enquiries and web leads.
2. Commercial renewable installations: One-time sale and installation of larger-scale solar PV and battery storage systems for commercial clients (breweries, hotels, schools, farms, sports clubs, industrial parks, housing developers). Includes dedicated commercial finance options and project-based revenue ranging from tens of kW to 155 kW+ systems.
3. Consumer finance / credit broking: Credit broking via Shermin Finance Limited (FCA-authorised) under FCA registration 1003260, offering customers finance products from a panel of lenders for installation purchases (subject to status, age and affordability). Company charges 8% per annum above Bank of England base rate on overdue balances.
4. After-sales service, maintenance and warranty administration: Service contracts and aftersales support for installed heat pumps and renewable systems, including manufacturer warranty administration, two-year installation warranty from commissioning, and optional paid engineer visits outside warranty.
5. Government grant facilitation (Boiler Upgrade Scheme): Facilitation of £7,500 (or £5,000 / £6,000) BUS grants toward ASHP/GSHP installations, where customers remain liable for full installation cost until grant is paid in full. The grant effectively reduces the net purchase price and supports sales conversion.
6. Referral programme (Refer a Friend): 'Refer a Friend and Earn £100 in Vouchers' programme providing incentives for customer referrals, generating lead-driven revenue at low acquisition cost.

Pricing tiers

Go-to-market motion5 records

Distribution channels4 records

Marketing channels9 records

Core offering

Green Building Renewables designs, supplies and installs renewable energy systems — including solar PV, air source and ground source heat pumps, solar battery storage (Tesla Powerwall, Fox ESS, Lux Power), EV charging points and underfloor heating — for UK homeowners and commercial customers. The company delivers all installation work through directly employed in-house engineers across 15 regional offices, supported by consumer finance, Boiler Upgrade Scheme grant facilitation, and after-sales service and warranty administration.

Product overview

Green Building Renewables operates a single unified service offering centred on the design and installation of renewable energy systems for UK homes and commercial buildings, rather than a discrete software platform. The portfolio is structured around several interlocking product lines that are sold either individually or as integrated whole-home energy systems. Core generation products include tier-one Solar Panels and ground-mounted or roof-integrated solar PV; these are paired with Solar Batteries (Tesla Powerwall, Tesla Powerwall 3, Fox ESS and Lux Power) to enable energy storage and grid independence. Renewable heating is delivered through Air Source Heat Pumps (ASHP) and Ground Source Heat Pumps (GSHP), typically installed alongside Underfloor Heating, with grant support routed through the Boiler Upgrade Scheme. Electric Vehicle Charging Points complete the residential portfolio. The same product lines are scaled for commercial customers via the Commercial Solar Panels, Commercial Air Source Heat Pumps, and Housing Developments offerings. Supporting the sales funnel, a Solar Panel Calculator digital tool helps homeowners assess eligibility and savings, and a Free CPD Course is offered to industry professionals. All installation work is performed by in-house employee engineers across 15 nationwide locations rather than third-party subcontractors.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Panels (Residential Solar PV) Design, supply and installation of tier-one solar photovoltaic (PV) systems for UK residential properties; flagship renewable energy offering, typically paired with solar battery storage for energy independence.
• Air Source Heat Pumps (ASHP) External unit heat pumps that absorb heat from outside air to provide home heating and hot water; designed to MCS standards, sized via room-by-room heat loss calculations, and offered alongside Boiler Upgrade Scheme grant assistance (£7,500 grant).
• Ground Source Heat Pumps (GSHP) Heat pumps drawing heat from underground loops for higher-efficiency home heating; requires significant outdoor space (equivalent to half a football pitch) for ground loops, and offered alongside Boiler Upgrade Scheme grant assistance (£6,000 grant).
• Electric Vehicle (EV) Charging Points Home EV charger installation service enabling customers to charge electric vehicles at their property; often installed alongside solar PV to maximise use of self-generated electricity.
• Solar Batteries / Battery Storage Battery storage systems paired with solar PV installations to store excess energy for later use, enabling greater energy independence from the grid. Offered in multiple brands including Tesla Powerwall, Fox ESS and Lux Power.
• Tesla Powerwall Tesla home battery storage system installed alongside solar PV for backup power and self-consumption optimisation.
• Tesla Powerwall 3 Latest-generation Tesla Powerwall home battery system featuring integrated solar inverter capabilities and other enhancements over previous generations, offered as part of the company's solar battery portfolio.
• Fox ESS Battery Storage System Fox ESS energy cube battery storage systems installed with hybrid inverters for residential and commercial solar PV systems, enabling storage from 4.1 kWh up to 60+ kWh with on/off-grid paralleling capability.
• Lux Power Battery Lux Power battery storage solution offered as part of the company's portfolio of solar battery brands for residential and commercial installations.
• Underfloor Heating Underfloor heating systems designed to operate at the lower flow temperatures required by heat pumps; marketed as an ideal pairing with ASHP/GSHP installations.
• Commercial Solar Panels Larger-scale solar PV installations for commercial customers including farms, schools, sports clubs, breweries, hotels and industrial parks, with documented case studies from 6.56 kW to 155.1 kW systems.
• Commercial Air Source Heat Pumps Commercial-scale ASHP installations for business customers as part of the company's broader commercial renewable solutions offering.
• Housing Developments Renewable Installations Renewable energy system installations designed for new-build housing developments, integrating solar PV, heat pumps, EV charging and battery storage into residential property portfolios.
• Boiler Upgrade Scheme Support Customer-facing service helping homeowners access the UK government's Boiler Upgrade Scheme for £7,500 grants toward air source or ground source heat pump installations, and supporting the wider sale of renewable systems.

Quantifiable outcome

• Janet (York) reduced energy bill direct debit to one-third of previous year
• +9 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Joju Solar: UK-based installer of solar PV, battery storage, EV chargers and heat pumps serving both residential and commercial customers. Closest comparable to Green Building Renewables in product mix, customer segments, and UK domestic/commercial installer business model.
• Solar Century (Statkraft): One of the UK's largest solar PV installers, now owned by Statkraft, serving residential, commercial, housing developer and new-build segments. Comparable on solar PV scale, housing developer channel, and large-scale UK installation capability.
• Nu-Heat: UK specialist in heat pumps (ASHP and GSHP) and underfloor heating design, supply and installation for residential and commercial customers. Directly comparable on the renewable heating and UFH side of GBR's product portfolio.
• PureSolar UK: UK residential and commercial solar PV, battery storage and EV charger installer. Comparable regional-rollout installer model serving UK domestic customers with similar product set and quote-based sales funnel.

Others

• Vaillant UK: UK arm of a leading European heat pump manufacturer that operates a certified installer network. GBR is a downstream installer of Vaillant heat pumps; comparable via the heat pump value chain and accredited installer requirements (MCS, Gas Safe).
• Daikin UK: UK subsidiary of a global heat pump and air conditioning manufacturer with a national accredited installer programme. Comparable on heat pump product line and MCS installer ecosystem; upstream supplier relationship to GBR's ASHP installations.

Broad incumbents

• British Gas (Centrica): UK's largest domestic energy supplier with an established boiler, heat pump, solar and EV installation arm. Comparable on residential heating installation and consumer finance offering, though serving customers via a broad incumbent energy-services portfolio rather than specialist positioning.
• E.ON UK: Major UK energy supplier with solar PV, heat pump, battery storage and EV charger installation services for residential and commercial customers. Comparable product breadth and end-customer base, with a wider portfolio and broader brand than GBR.
• EDF Energy UK: UK energy supplier and renewable energy developer with residential and commercial solar, heat pump and battery installation offerings. Comparable on renewable installation services and customer finance, but as part of a much larger utility and renewables developer portfolio.
• Octopus Energy: Large UK green energy supplier that has expanded into solar PV, heat pump and EV charger installation services via in-house and partner models. Comparable end-customer overlap and renewable installation offering, though at much larger scale and with energy retail as the core business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Building Renewables