Muddy Outdoors
Muddy Outdoors is a US-based hunting equipment brand that designs and sells tree stands, box and ground blinds, cellular and digital trail cameras, and apparel under the DV8 and TRX sub-brands, primarily to hobbyist hunters through DTC e-commerce, an authorized dealer network, and a Guidefitter discount program.
- Company typePrivate
- Founded-
- HeadquartersIrving, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Muddy Outdoors does
Muddy Outdoors is a US-based hunting equipment brand that designs, manufactures, and sells tree stands, hunting blinds (box blinds and ground blinds), trail cameras, apparel, and accessories primarily through direct-to-consumer e-commerce at gomuddy.com, supplemented by an authorized box blind dealer network. Its primary customers are individual hobbyist hunters across the deer, turkey, and wildlife scouting use cases, with a secondary segment of professional guides and outfitters served via a dedicated dealer program. The brand operates under the GSM Outdoors umbrella, a multi-brand outdoor platform, with patents on hunting equipment and a Made-in-USA positioning on its premium box blind line.
Its core technology stack centers on (1) the proprietary Therma Tek four-layer wall paneling system used in steel box blinds (Gunner, Bull, Bull XL, Penthouse) for thermal, scent, and noise isolation; (2) cellular trail cameras (Matrix 2.0, Mitigator 2.0, MUDDY TRIFECTA 180) paired with the Command Pro mobile app for remote camera management, photo viewing, and subscription-based cellular data plans; (3) integration with HuntStand, North America's #1 hunting and land management app, enabling camera markers, photos, and status to be managed within a third-party GPS hunting property platform; and (4) proprietary camouflage patterns including Mossy Oak Bottomland (licensed) and EPIC across apparel and ground blind product lines. Performance apparel is offered under the DV8 and TRX sub-brands.
Muddy's business model is a hybrid of one-time hardware sales (the dominant revenue stream across blinds, tree stands, cameras, and apparel) and recurring subscription revenue from cellular data plans servicing the cellular trail camera base. Pricing spans entry-level (digital trail cameras at $99.99, basic tree stands at $149.99) to premium (Made-in-USA steel box blinds at $1,789–$5,519). Go-to-market is direct-to-consumer via gomuddy.com with free shipping on cellular cameras, plus an authorized dealer network for box blinds, BOGO promotional pricing on ground blinds, Klarna-based installment financing on higher-priced SKUs, and a Guidefitter-powered discount program for guides, outfitters, military, and first responders.
Muddy Outdoors firmographics
Firmographics- Name
- Muddy Outdoors
- Legal name
- Muddy Outdoors
- Website
- https://gomuddy.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Muddy Outdoors is a US-based hunting equipment brand that designs and sells tree stands, box and ground blinds, cellular and digital trail cameras, and apparel under the DV8 and TRX sub-brands, primarily to hobbyist hunters through DTC e-commerce, an authorized dealer network, and a Guidefitter discount program.
- Ownership category
- akta.pro rank
Muddy Outdoors industry classification
Industry- Product category
- Hunting Equipment
- akta.pro primary industry
- Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)
- akta.pro secondary industry
- Hunting Clothing, Footwear & Camouflage Retail (CRAMAKAD)
Keywords
Where Muddy Outdoors is headquartered
LocationHeadquarters
- HQ city
- Irving
- HQ country
- United States
- HQ region
- North America
Markets served
Muddy Outdoors business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Hunting Equipment Sales: Direct sales of hunting equipment including tree stands, hunting blinds, trail cameras, and accessories through e-commerce and retail channels.
- Cellular Data Plans: Subscription-based cellular data plans for cellular trail cameras, providing recurring revenue from camera connectivity services.
- Apparel Sales: Sales of performance hunting apparel including DV8 and TRX clothing lines, jackets, shirts, bottoms, footwear, and heated gear.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Box Blinds - Steel construction with Therma Tek insulation |
| Unit Pricing | Pay-as-you-go | Tree Stands - Various configurations for solo and group hunting |
| Unit Pricing | Pay-as-you-go | Ground Blinds - Multi-person hunting blinds with BOGO deals |
| Unit Pricing | Pay-as-you-go | Digital Trail Cameras |
| Unit Pricing | Pay-as-you-go | Cellular Trail Cameras and Bundles |
| Other | Pay-as-you-go | Special Discount Programs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Muddy Outdoors product offering
Product offeringCore offering
Muddy Outdoors manufactures and sells hunting equipment through its own e-commerce store at gomuddy.com, offering tree stands, made-in-USA steel box blinds with Therma Tek wall paneling, ground blinds, cellular and digital trail cameras, hunting accessories, and performance apparel under the DV8 and TRX sub-brands. The Command Pro app plus cellular data plans provide a recurring service layer for connected trail cameras, and the product line is also distributed through an authorized box blind dealer network and industry professional discount programs.
Product overview
Muddy Outdoors is a hunting equipment manufacturer offering a broad portfolio of products organized into four core categories: Tree Stands (including Hang-On, Ladder, Tripod/Quad-Pod, and Climbing Systems), Hunting Blinds (Box Blinds made in USA with Therma Tek technology and Ground Blinds), Trail Cameras (Cellular and Digital with the Command Pro App), and Hunting Accessories. The company also offers apparel under the DV8 and TRX sub-brands featuring Mossy Oak Bottomland camouflage patterns. The product line includes both budget-friendly options and premium offerings like the steel box blinds ($1,789-$5,519). Notable features include cellular connectivity integration with HuntStand for trail camera management, and Buy One Get One promotions on ground blinds.
Differentiator
Problem solved
Functional benefit
Brands
- DV8: Performance apparel line featuring the DV8 Morph Jacket and other hunting apparel items.
- TRX
- Command Pro
Products and services
- Muddy Steel Box Blinds (Penthouse Steel, Bull XL Steel, Bull Steel, Gunner Steel) Made-in-USA elevated steel hunting blinds used by hunters for concealed, weather-protected sits. Available in multiple sizes/configurations (Gunner, Bull, Bull XL, Penthouse) for solo through group hunting.
- Muddy Ground Blinds (Infinity 2 Man, Infinity 3 Man, Prevue 2 and Prevue 3 See-Through) Portable ground-level hunting blinds for solo and multi-person hunting, featuring EPIC camo patterns and see-through window options.
- Muddy Tree Stands (Hang-On, Ladder, Tripod/Quad-Pod, Climbing Systems) Elevated tree-mounted hunting stands in multiple configurations (hang-on, ladder, tripod, climbing) for solo and group hunting, with related safety systems and accessories.
- Cellular Trail Cameras (Matrix 2.0, Mitigator 2.0, MUDDY TRIFECTA 180) Remote cellular trail cameras that send photo and video captures to the user's phone via cellular networks, enabling remote wildlife scouting and property monitoring.
- Digital Trail Cameras (Pro Cam 28 Combo, Pro Cam 20 Combo) Non-cellular digital trail cameras for hunters who want on-device photo storage rather than cellular transmission.
- Muddy DV8 Performance Apparel Performance hunting apparel line featuring Mossy Oak Bottomland camouflage patterns, designed for all-season hunting use.
- Muddy TRX Performance Apparel Secondary performance hunting apparel sub-brand positioned alongside DV8.
- Command Pro App Companion mobile app for Muddy cellular trail cameras, enabling remote viewing, configuration, and management of cameras, with direct integration into the HuntStand hunting/land management app.
- Cellular Data Plans Recurring cellular data subscription plans that connect Muddy cellular trail cameras to the Command Pro app for transmission of photos and video.
- Hunting Accessories (Lights, Bags & Packs, Hooks & Hangers, Straps & Bungees, Range Finders, Seats & Chairs, Tree Stand Safety Systems, Camera Arms) Supporting accessories and supporting gear for tree stands, blinds, and trail cameras, including safety systems, camera arms, and field accessories.
Companies that use Muddy Outdoors
Customer profileSegments2 records
Ideal customer profiles2 records
Muddy Outdoors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Muddy Outdoors partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- HuntStandcoreMuddy cellular trail cameras integrate with HuntStand, North America's #1 Hunting & Land Management app. This integration allows users to import camera markers, view photos, and monitor camera status directly within the HuntStand app. This is described as the first GPS hunting app to introduce a mobile-friendly trail camera integration, with the CommandPro account connecting directly to HuntStand.
- Mossy OakcoreMuddy Outdoors uses Mossy Oak Bottomland camo pattern across their DV8 apparel lineup and selected products, providing brand recognition and camouflage technology integration.
- GuidefitterminorPartnership with Guidefitter for discount programs targeting guides, outfitters, military, law enforcement, fire, coast guard, EMS, and public service professionals. Provides discounts and affiliate opportunities through the Guidefitter Insiders program.
- KlarnaminorPayment processing partner offering financing options for customers purchasing box blinds. Allows customers to pay in installments for higher-priced products.
Recent moves6 records
Expansion highlights5 records
Muddy Outdoors competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Muddy Outdoors social profiles
Digital presenceMuddy Outdoors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Muddy Outdoors leadership team
Management profileNumber of profiles
Muddy Outdoors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Muddy Outdoors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Muddy Outdoors
What does Muddy Outdoors do?
Muddy Outdoors manufactures and sells hunting equipment through its own e-commerce store at gomuddy.com, offering tree stands, made-in-USA steel box blinds with Therma Tek wall paneling, ground blinds, cellular and digital trail cameras, hunting accessories, and performance apparel under the DV8 and TRX sub-brands. The Command Pro app plus cellular data plans provide a recurring service layer for connected trail cameras, and the product line is also distributed through an authorized box blind dealer network and industry professional discount programs.
Is Muddy Outdoors a public or private company?
Muddy Outdoors is a private company. It is classified as corporate owned and is currently operating.
When was Muddy Outdoors founded?
Muddy Outdoors was founded in -1. It employs 11 to 50 people.
Where is Muddy Outdoors based?
Muddy Outdoors is headquartered in Irving, United States, in the North America region.
How does Muddy Outdoors make money?
Three revenue lines are on record. Hunting Equipment Sales are the primary driver. The others are cellular Data Plans and apparel Sales.
Does Muddy Outdoors have an API?
No public API is recorded for Muddy Outdoors.
What industry is Muddy Outdoors in?
Muddy Outdoors's product category is Hunting Equipment. Its primary akta.pro industry code is CRAMAKAE, Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras), with a secondary code of CRAMAKAD, Hunting Clothing, Footwear & Camouflage Retail.