HuntStand
HuntStand (TerraStride Inc.) is a US-based hunting and land management software platform offering subscription mobile and web apps with advanced mapping, property boundary data, AI-powered trail camera tools, and whitetail forecasting, serving approximately 2 million active hunters across North America.
- Company typePrivate
- Founded2012
- HeadquartersIrving, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What HuntStand does
HuntStand (legally TerraStride Inc.) is a US-based hunting and land management software company founded in 2012 by Lanford Holloway and headquartered in Irving, Texas. The company operates a mobile and web application that combines advanced mapping, satellite imagery, property boundary data, weather overlays, and specialized hunting tools including a 15-Day Whitetail Activity Forecast, Whitetail Rut Map, and Whitetail Habitat Map. The platform serves individual hunters, hunting clubs, land managers, and conservation organizations across North America, with company-reported reach of 2 million active hunters, 4.8 million mapped hunt areas, 210 million acres under management, and 6.2 million harvests recorded. The core technology stack centers on a nationwide database of private and public land boundaries aggregating thousands of data sources, monthly-updated satellite imagery with multi-year historical archives, real 3D terrain visualization, offline map support, and computer-vision-based species recognition within the trail camera management module. The company also operates a content platform, HuntStand Field Notes, featuring video series (Turkey POSSE, Whitetail POSSE, Deer Dirt, Cell Cam Stories), the HuntStand Podcast, and editorial articles produced in partnership with hunting experts and conservation organizations.
HuntStand monetizes primarily through a freemium subscription model: a free Lite tier plus Pro at $34.99/year and Ultimate at $69.99/year. Additional revenue streams include the HuntStand Gear Store (e-commerce for branded hunting merchandise), printed physical maps, and an affiliate program paying commissions per app install. Distribution runs through Apple App Store, Google Play, and a direct self-serve web subscription portal. Go-to-market is product-led and community-led: free Lite drives top-of-funnel adoption, while HuntStand Field Notes content and flagship brand partnerships (Savage Arms, Bowtech, Yamaha) and conservation alliances (NWTF, Delta Waterfowl, Backcountry Hunters & Anglers, IHEA-USA) reinforce credibility and reach within the hunting vertical.
The company is privately held with no disclosed funding rounds, no public revenue figures, and no disclosed headcount, suggesting an organically grown, cash-flow-funded operation. AI capability is presently confined to computer vision species recognition for trail cameras and AI-assisted whitetail habitat modeling; no proprietary foundational models, research publications, or specialized AI hires are documented. The product is delivered through mobile and web, with notable integrations into third-party cellular trail camera hardware (Stealth Cam, Muddy) extending the platform into adjacent hardware ecosystems.
HuntStand firmographics
Firmographics- Name
- HuntStand
- Legal name
- TerraStride Inc.
- Website
- https://huntstand.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HuntStand (TerraStride Inc.) is a US-based hunting and land management software platform offering subscription mobile and web apps with advanced mapping, property boundary data, AI-powered trail camera tools, and whitetail forecasting, serving approximately 2 million active hunters across North America.
- Ownership category
- akta.pro rank
HuntStand industry classification
Industry- Product category
- Hunting and Land Management Software
- NAICS
- Fishing, Hunting and Trapping (114)
- SIC
- Fishing, Hunting And Trapping (900)
- akta.pro primary industry
- Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)
- akta.pro secondary industries
- Hunt, Fish & Shooting Sports Distribution (CRAOAJAC), Hunting Clothing, Footwear & Camouflage Retail (CRAMAKAD)
Keywords
Where HuntStand is headquartered
LocationHeadquarters
- HQ city
- Irving
- HQ country
- United States
- HQ region
- North America
Markets served
HuntStand business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- HuntStand Pro Subscription: Annual subscription model providing access to premium mapping features including property boundaries, public land maps, monthly satellite imagery, weather overlays, 3D mapping, and trail camera management. Priced at $34.99 per year.
- HuntStand Pro Whitetail Subscription: Specialized annual subscription for serious whitetail hunters offering additional features including Whitetail Activity Forecast, Whitetail Rut Map, Whitetail Habitat Map, National Aerial Imagery, and Crop History layer. Priced at $69.99 per year.
- HuntStand Ultimate Subscription: Premium tier combining advanced tools for whitetail hunting and western big game with exclusive discounts on gear from top hunting brands in the HuntStand Gear Store.
- HuntStand Gear Store: E-commerce merchandise store selling branded hunting gear and apparel.
- Affiliate Program Revenue: Commission-based revenue from affiliate partnerships where content creators and influencers promote HuntStand and earn commissions per app install.
- Printed Maps: Physical printed versions of user-created digital maps available in various sizes and materials for use in the field.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | HuntStand Lite - Free tier with basic mapping |
| Subscription | Annual | HuntStand Pro - $34.99/year |
| Subscription | Annual | HuntStand Pro Whitetail - $69.99/year |
| Subscription | Annual | HuntStand Ultimate - Premium tier |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
HuntStand product offering
Product offeringCore offering
HuntStand provides a mobile and web-based hunting and land management application offering advanced mapping, nationwide property boundaries, monthly satellite imagery, 3D terrain views, AI-powered trail camera management, weather overlays, and proprietary whitetail activity forecasting. The platform operates on a freemium model with paid Pro ($34.99/year) and Ultimate ($69.99/year) subscriptions, supplemented by a branded gear e-commerce store and custom printed maps.
Product overview
HuntStand is a hunting and land management platform consisting of a core mobile/web application combined with tiered subscription modules. The base HuntStand App provides essential mapping, property data, and hunting tools. HuntStand Pro ($34.99/year) adds premium features including nationwide property boundaries, satellite imagery, 3D mapping, trail camera management, stand reservations, and weather overlays. HuntStand Ultimate ($69.99/year) bundles all Pro features with specialized whitetail tools (Activity Forecast, Rut Map, Habitat Map, Crop History). The company also operates HuntStand Field Notes as a content/media sub-brand featuring video series and podcasts, plus a Gear Store e-commerce platform and Printed Maps physical product.
Differentiator
Problem solved
Functional benefit
Products and services
- HuntStand App The core mobile and web application for hunters providing advanced mapping tools, satellite imagery, property boundaries, public land access, wind and weather information, and hunting-specific planning and land management features.
- HuntStand Pro Annual subscription tier priced at $34.99/year that unlocks nationwide property boundaries, public land maps, monthly satellite imagery, 3D mapping, trail camera management with AI species recognition, stand reservations, weather overlays, advanced property search, offline mapping, and an ad-free experience.
- HuntStand Ultimate Premium annual subscription tier priced at $69.99/year that bundles all HuntStand Pro features with specialized whitetail tools including the 15-Day Whitetail Activity Forecast, Whitetail Rut Map (covering 4,240+ counties), Whitetail Habitat Map, National Aerial Imagery, Crop History layer (134 crops), and exclusive gear store discounts up to 50%. Legacy members are locked in at $69.99/year.
- HuntStand Field Notes Content platform (formerly HuntStand Media) featuring video series (Turkey POSSE, Whitetail POSSE, Deer Dirt, Geared for the Hunt, Cell Cam Stories), podcasts, pro tips, gear reviews, recipes, and hunting guides produced in partnership with industry brands and expert contributors.
- HuntStand Gear Store E-commerce store offering branded and partner-brand hunting gear, apparel, and equipment with exclusive discounts of up to 50% for HuntStand Ultimate subscribers.
- Printed Maps Physical printed versions of HuntStand digital maps available in various sizes and materials for use in the field as a companion to the mobile application.
Quantifiable outcome
- 210 million acres managed by users
- +2 more outcomes
Companies that use HuntStand
Customer profileSegments3 records
Ideal customer profiles3 records
HuntStand technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature9 records
HuntStand partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core, major and minor.
- Savage ArmsflagshipSavage is the Official Firearms Partner of HuntStand. Savage rifles are featured in HuntStand content and the partnership includes product integration in deer hunting videos.
- Bowtech ArcheryflagshipBowtech (operating as Mathews in some contexts) is the Official Compound Bow Partner of HuntStand. Featured in bowhunting content including first impressions and product reviews.
- YamahaflagshipYamaha is the Official Off-Road Partner of HuntStand. ATVs and side-by-side vehicles are featured in hunting content and reviews.
- National Wild Turkey Federation (NWTF)coreNWTF is dedicated to the conservation of the wild turkey and preservation of hunting heritage. Partnership includes co-branded content, conservation initiatives, and ecosystem visibility.
- Delta WaterfowlcoreDelta Waterfowl is The Duck Hunters Organization, a leading conservation group focused on producing ducks through intensive management programs and habitat conservation.
- Backcountry Hunters & AnglerscoreBackcountry Hunters & Anglers ensures North America's outdoor heritage of hunting and fishing through education and advocacy for wild public lands, waters, and wildlife.
- International Hunter Education Association (IHEA-USA)coreIHEA-USA is the professional hunter education association affiliated with the Association of Fish and Wildlife Agencies and the 50 state fish and hunter education programs.
- Stealth CammajorStealth Cam is featured in HuntStand content including trail camera reviews, tutorials, and the Cell Cam Stories video series. Compatible with HuntStand Command App.
- Muddy OutdoorsmajorMuddy Outdoors builds treestands and blinds, now expanding into DV8 apparel and boots. Featured in HuntStand content including product evolution stories.
- Base Camp LeasingminorHunting property leasing service connecting landowners with hunters seeking to lease private land for hunting, fishing, and target shooting.
- Outdoor AccessminorPlatform for leasing private land by the day, week, or season for hunting, fishing, target shooting, and more outdoor recreation activities.
- Westervelt Wildlife ServicesminorManages over 625,000 acres of hunting leases across Alabama, Georgia, Mississippi, Florida, South Carolina, and Virginia with professional wildlife biologists.
- Alabama Department of Conservation and Natural ResourcesminorState agency partner providing wildlife and outdoor recreation information integrated with HuntStand mapping and hunting tools.
- Washington Department of Fish and WildlifeminorState agency partner dedicated to preserving, protecting, and perpetuating fish, wildlife, and ecosystems while providing recreational opportunities.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
HuntStand competitors and assessment
Company assessmentDirect peers
- OnX Hunt: OnX Hunt is the most direct competitor to HuntStand, offering premium hunting maps with nationwide public/private land boundaries, GPS tracking, and offline maps. Both target the same individual hunter customer with a freemium-to-paid subscription mobile app model, making them head-to-head rivals for category leadership.
- BaseMap: BaseMap is a hunting and fishing mapping app that competes directly with HuntStand on satellite imagery, property boundaries, and offline GPS. Both apps monetize via annual subscriptions and target the same North American hunter/angler segment with comparable core functionality.
- HuntWise: HuntWise (formerly ScoutLook) is a hunting planning app offering weather, mapping, and activity forecasts to hunters. It overlaps with HuntStand on mapping, weather overlays, and game-activity prediction, targeting the same freemium hunter persona on iOS and Android.
- ScoutLook Hunting: ScoutLook was a longstanding hunting weather and mapping app that merged into HuntWise. Historically a direct HuntStand competitor in the hunting-weather and activity-forecast category, its current HuntWise branding keeps it in the same competitive set on weather overlays and game forecasting.
Emerging players
- DeerCast: DeerCast is a whitetail-focused hunting app specializing in deer movement predictions and rut forecasts. It directly competes with HuntStand's Whitetail Activity Forecast and Rut Map features within a narrower whitetail-only vertical, representing a specialized subset of HuntStand's offering.
- Moultrie Mobile: Moultrie Mobile is a trail camera and feeder company whose cellular trail cameras integrate with a mobile app for image management and species identification. It competes in the trail camera management and game-scouting space where HuntStand integrates with Stealth Cam and Muddy devices.
Broad incumbents
- Garmin: Garmin is a broad GPS and outdoor electronics incumbent whose handheld GPS units, watches, and inReach devices serve hunters. While Garmin does not offer a hunting-specific subscription app comparable to HuntStand's premium mapping and forecast tools, its hardware ecosystem and Explore app create adjacent value for the same hunter customer.
- onX Backcountry (BackCountry Navigator / Gaia GPS): onX's broader mapping portfolio (Backcountry, Offroad) extends the same property-boundary, GPS-tracking approach to hiking, off-roading, and backcountry recreation. While not a pure hunting app, it competes for share-of-wallet against HuntStand among outdoor recreation users who also hunt.
Others
- Stealth Cam: Stealth Cam manufactures trail cameras (Flashback, Deceptor MAX, Fusion MAX, Connect MAX) that integrate with HuntStand's Command App for cellular image management and AI species recognition. It is an ecosystem partner rather than direct competitor, providing hardware that feeds data into HuntStand's platform.
- Bushnell Outdoor: Bushnell is a hunting optics and trail camera manufacturer with Ballistic app connectivity. It is an adjacent outdoor technology provider that competes for hunting discretionary spend rather than directly for HuntStand's mapping subscription, but increasingly overlaps as trail cameras and optics gain smart, app-connected features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
HuntStand social profiles
Digital presenceHuntStand financial estimates
Financial estimateRevenue estimate
Valuation estimate
HuntStand leadership team
Management profileNumber of profiles
Profiles1 record
HuntStand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HuntStand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HuntStand
What does HuntStand do?
HuntStand provides a mobile and web-based hunting and land management application offering advanced mapping, nationwide property boundaries, monthly satellite imagery, 3D terrain views, AI-powered trail camera management, weather overlays, and proprietary whitetail activity forecasting. The platform operates on a freemium model with paid Pro ($34.99/year) and Ultimate ($69.99/year) subscriptions, supplemented by a branded gear e-commerce store and custom printed maps.
Is HuntStand a public or private company?
HuntStand is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HuntStand founded?
HuntStand was founded in 2012. It employs 11 to 50 people.
Where is HuntStand based?
HuntStand is headquartered in Irving, United States, in the North America region.
How does HuntStand make money?
Six revenue lines are on record. HuntStand Pro Subscription is the primary driver. The others are huntStand Pro Whitetail Subscription, huntStand Ultimate Subscription, huntStand Gear Store, affiliate Program Revenue and printed Maps.
Who are HuntStand's main competitors?
Direct peers on record are OnX Hunt, BaseMap, HuntWise and ScoutLook Hunting. Emerging players are DeerCast and Moultrie Mobile. Broad incumbents are Garmin and onX Backcountry (BackCountry Navigator / Gaia GPS). Others are Stealth Cam and Bushnell Outdoor.
Does HuntStand have an API?
No public API is recorded for HuntStand.
What industry is HuntStand in?
HuntStand's product category is Hunting and Land Management Software. Its primary akta.pro industry code is CRAMAKAE, Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras), with a secondary code of CRAOAJAC, Hunt, Fish & Shooting Sports Distribution. Its NAICS code is 114 and its SIC code is 900.