OK Rent a Car

What OK Rent a Car does

OK Rent a Car, legally registered as OTHMAN KTIRI SERVICIOS CORPORATIVOS SLU, is a Spain-based mobility company that provides vehicle rental and related transportation services through its OK Mobility brand. The company operates a digitally-enabled, multi-format rental platform spanning short-term rentals (1-89 days), flexible medium-term renting (2-9 months), long-term renting (24-60 months), chauffeur-driven transfer services, and the resale of pre-owned vehicles from its fleet. It serves both individual consumers (tourists, business travelers, leisure renters) and corporate clients across more than 20 countries in Europe, North America, Africa, and the Middle East, supported by 70+ physical stores and a multilingual digital storefront (web and mobile app) available in seven languages.

The company's product stack is built around a core fleet of approximately 90 vehicle models across 80+ trim configurations, including cars, scooters, vans, campers, and 7/9-seat vehicles. Proprietary digital features include a mobile-based Digital Key ("Llave digital") for vehicle access, a "Mobility Wallet" for installment-based payments, an "OK Mobility PLUS" premium coverage add-on, a pet-friendly rental package, and the "Club OK" loyalty program with points accumulation and member-only pricing. The underlying booking and operations platform supports both self-service online reservations and a telephone-based sales channel staffed by dedicated "Sales Mobility Advisors," with corporate accounts handled through a separate B2B sales division.

OK Mobility monetizes primarily through usage-based rental fees (daily/weekly rates varying by vehicle class, duration, and location), recurring subscription-style revenue from its flexible and long-term renting lines, transaction fees from transfer services, and one-time hardware revenue from pre-owned vehicle sales. Customer acquisition is driven through a mix of direct digital channels, brand ambassador partnerships (e.g., Abdón Prats), promotional discounts (up to 25%), installment payment options via Scalapay and Klarna, and a Best Price Guarantee. The company's stated headcount is 600+ professionals, materially larger than the 101-250 range in third-party firmographic data.

Name

OK Rent a Car

Legal name

OTHMAN KTIRI SERVICIOS CORPORATIVOS SLU

Website

https://okrentacar.es

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

OK Rent a Car (OK Mobility) is a Spain-based vehicle rental and mobility company offering short-, medium-, and long-term rentals, transfer services, and pre-owned vehicle sales across 20+ countries in Europe, Africa, the Americas, and the Middle East via 70+ stores and digital channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Palma

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Short-term Vehicle Rental: Daily rental of vehicles (cars, scooters, vans, campers, 7/9-seaters) for periods of 1-89 days to individuals and businesses through online and phone channels
2. Flexible Renting: Medium-term vehicle leasing for 2-9 months with flexible terms
3. Long-term Renting: Extended vehicle leasing for 24-60 months for individuals and businesses
4. Vehicle Sales: Sale of pre-owned (nearly new) vehicles from the rental fleet
5. Transfer Services: Transportation and transfer services for customers

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

No source data was provided to describe the company's core offering.

Product overview

OK Mobility is a car rental company operating under the OK Rent a Car brand, offering a unified mobility platform with multiple interconnected service lines. The core offering is short-term vehicle rental (Alquiler) for 1-89 days, supplemented by Transfer (chauffeur services), Renting Flexible (2-9 months), and Renting (24-60 months) for medium to long-term needs. The company also sells pre-owned vehicles through its Compra program. The product ecosystem includes loyalty benefits through CLUB OK, and add-on features like Llave Digital (digital key), OK Mobility PLUS, Mobility Wallet, and Pack Pet-friendly. The company operates a modern fleet of 90 models across 600+ professionals in 70+ stores across more than 10 countries, with availability 365 days per year.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 25% discount on next trip available through promotions

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Air EuropacoreGTM or Marketing PartnerPartnership with Air Europa airline for cross-promotional benefits. The company offers special promotions for Air Europa customers and integrated services for travelers. The collaboration includes a dedicated landing page featuring Air Europa SUMA loyalty program integration.

Scale indicators6 records

Expansion highlights5 records

Direct peers

• Avis Budget Group: Multinational rental operator with parallel leisure/B2B customer base, premium insurance add-ons, and worldwide locations; competes directly for both tourist and corporate customers alongside OK Mobility.
• Goldcar: Spanish low-cost car rental brand focused on Mediterranean tourist destinations across Europe; directly competes with OK Mobility on leisure travellers, airport locations, and price-led positioning.
• Hertz Global Holdings: Global car rental major with broad vehicle categories including vans and SUVs, loyalty program, and international footprint — directly comparable in product breadth, brand, and corporate/consumer split.
• Localiza: Latin America's largest rental operator that has expanded into Europe via acquisition; runs a similar combination of short-term rental and subscription rentals, making it a relevant cross-regional peer on both model and scale.
• Enterprise Rent-A-Car: The world's largest car rental company with broad vehicle categories, multi-country presence, and corporate accounts — directly comparable short-term/long-term rental offering to OK Mobility across Europe and beyond.
• Sixt SE: German-headquartered premium rental and leasing group with deep European footprint, fleet subscriptions, and strong direct-to-consumer digital booking — a closely analogous combination of short-term rental, flexible leasing, and digital-first GTM.
• Europcar Mobility Group: European-focused rental and mobility operator with strong Mediterranean and tourist-market presence; competes head-to-head with OK Mobility for leisure travellers in Spain, Italy, France, Portugal, and other southern European destinations.

Emerging players

• Drivy (Getaround): Peer-to-peer and digital car rental platform in Europe; adjacent rather than direct, but comparable in mobile-app-first booking, digital key, and short-term leisure mobility positioning relative to OK Mobility's digital stack.
• Virtuo: European digital-native car rental challenger offering mobile-app-based booking and digital key access; comparable to OK Mobility's Llave Digital and app-first GTM rather than counter-led flows.
• U-Save Car & Truck Rental: Franchised rental brand with international licensee network across leisure destinations; comparable in tourist/airport focus and international store footprint, with a lighter asset model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ok_rentacar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OK Rent a Car