Total Abogados
Total Abogados is a Chilean legaltech firm providing digital-first, remote legal services to individual consumers (family law, divorce, inheritance, debt, civil, real estate) and SMBs across Chile, supported by proprietary Tapp Legal document automation for B2B clients.
- Company typePrivate
- Founded2017
- HeadquartersLa Florida, Chile
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Total Abogados does
Total Abogados is a Chilean legaltech firm founded in 2017 and headquartered in Las Condes, Santiago, that delivers digital-first legal services to individual consumers across Chile through a fully remote service model. Its B2C practice spans eight modules: Pensión de Alimentos (child support), Divorcio, Régimen de Visitas, Herencia, Bienes Raíces, Deudas, Civil, and Empresa, with services accessed via website, WhatsApp, call center, and a dedicated services portal (servicios.totalabogados.cl). Pricing is transparent and fixed per case type, beginning at a $14,990 CLP initial consultation that is credited toward subsequent service engagement, with divorce fees ranging from $250,000 to $1,000,000 CLP depending on complexity.
The company's core technology is a multi-portal digital infrastructure: a client case-tracking portal (servicioalcliente.totalabogados.cl), a services and contracts portal (servicios.totalabogados.cl), and an integrated payment gateway (pagos.totalabogados.cl) supporting installment billing via credit/debit cards. Its proprietary asset is Tapp Legal, a SaaS document automation tool marketed as increasing labor-law document creation efficiency by 85% for B2B clients. Marketing and CRM operations run on HubSpot, with Google Analytics and Meta Pixel powering acquisition analytics and remarketing, and Zoom, Microsoft Teams, and Google Meet supporting remote consultations. The technology stack is standard SaaS rather than AI-native.
Total Abogados operates a hybrid B2C/B2B revenue model. B2C revenue is transactional, earned per legal case at published price points. B2B revenue (Empresa plans) is recurring monthly subscription with custom pricing, minimum 12-month terms and 6-month minimum commitment, periodic usage reviews, and an option to upgrade plans. Additional monetization comes from a Refiere y Gana referral program (paying clients 30,000 CLP per converted referral) and a Club de Beneficios loyalty program. The company is bootstrapped, privately held, and operates through two co-operating legal entities, Easy Law SpA (RUT 76.611.715-5) and Asesorías Legales Easy Law Limitada (RUT 77.734.948-1), with no external venture capital or private equity involvement disclosed.
Total Abogados firmographics
Firmographics- Name
- Total Abogados
- Legal name
- Easy Law SpA y Asesorías Legales Easy Law Limitada
- Website
- https://totalabogados.cl
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Total Abogados is a Chilean legaltech firm providing digital-first, remote legal services to individual consumers (family law, divorce, inheritance, debt, civil, real estate) and SMBs across Chile, supported by proprietary Tapp Legal document automation for B2B clients.
- Ownership category
- akta.pro rank
Where Total Abogados is headquartered
LocationHeadquarters
- HQ city
- La Florida
- HQ country
- Chile
- HQ region
- Latin America
Offices2 records
Markets served
Total Abogados business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Legal Service Fees (B2C): Total Abogados charges fees for individual legal services across multiple practice areas including family law (pensión de alimentos, divorcio, régimen de visitas), inheritance, civil law, real estate, and debt resolution. An initial consultation is priced at $14,990 (credited toward service if contracted). Divorcio services range from $250,000–$400,000 for mutual agreement cases and $350,000–$1,000,000 for unilateral contested cases. The standard fee model for family matters is approximately 2 months of child support payments. Fees are quoted per service/instances (e.g., first instance court proceedings), with additional charges for subsequent instances.
- B2B Enterprise Plans (Empresa): Annual subscription plans for businesses providing ongoing legal services, including labor law document automation through Tapp Legal. Plans are billed monthly with a minimum 12-month contract (6-month minimum commitment), renewable annually. Periodic evaluations occur every six months to assess usage and potentially upgrade plans.
- Referral and Upsell Revenue: A 'Refiere y Gana' (Refer and Earn) program provides referral bonuses to existing clients who introduce new customers. Additional legal services can be contracted independently, generating incremental revenue.
- Installment Payment Revenue: Total Abogados facilitates payment in installments via credit card or debit card through a payment gateway. The first installment triggers billing; subsequent invoices are issued monthly on the same date. Installment arrangements are backed by promissory notes (pagarés) and credit authorization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Initial legal consultation — $14,990 (credited toward service) |
| One time/ perpetual license | Pay-as-you-go | Divorce — mutual agreement: $250,000–$400,000 CLP |
| One time/ perpetual license | Pay-as-you-go | Divorce — unilateral/contested: $350,000–$1,000,000 CLP |
| One time/ perpetual license | Pay-as-you-go | Child support (pensión de alimentos) representation: ~2 months support amount |
| Subscription | Monthly | B2B Empresa Plan — custom pricing, subscription-based |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Total Abogados product offering
Product offeringCore offering
Total Abogados is a Chilean legaltech firm that delivers fully remote, digital-first legal services to individual consumers across family law (pensión de alimentos, divorcio, régimen de visitas), inheritance, civil law, real estate, and debt resolution, while also offering subscription-based corporate legal plans for businesses that include its proprietary Tapp Legal document automation platform. Services are accessed through a multi-portal digital ecosystem (main website, services portal, client portal, payment portal) supported by HubSpot CRM, enabling nationwide coverage without physical office visits.
Product overview
Total Abogados is a Chilean legaltech company that provides technology-optimized legal services through two main channels: B2C services for individuals (covering family law, civil law, real estate, and debt matters) and B2B services for businesses. The core offerings include specialized modules for Pensión de Alimentos, Divorcio, Régimen de Visitas, Herencia, Bienes Raíces, Deudas, and Civil matters. The platform is enhanced by Tapp Legal, a document automation tool for business clients that reportedly increases legal document creation efficiency by 85%. Additional self-service resources include a Centro de Ayuda Legal (help center) and an informational Blog. The company also operates loyalty and referral programs (Club de Beneficios and Plan de Referidos) to retain and grow its client base.
Differentiator
Problem solved
Functional benefit
Brands
- Tapp Legal: Internal legaltech platform for business clients that automates and streamlines the creation of legal documents, reportedly increasing efficiency in legal document creation by 85%.
- Club de Beneficios
Products and services
- Pensión de Alimentos (Child Support) Legal Services
Quantifiable outcome
- 85% efficiency increase in labor legal document automation for business clients using Tapp Legal
- +2 more outcomes
Companies that use Total Abogados
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Total Abogados technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Total Abogados partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Easy Law SpAcoreEasy Law SpA (RUT 76.611.715-5) is one of the two legal entities operating under the Total Abogados brand, alongside Asesorías Legales Easy Law Limitada. Both entities are co-operators of the brand and jointly provide legal services to clients.
- Asesorías Legales Easy Law LimitadacoreAsesorías Legales Easy Law Limitada (RUT 77.734.948-1) is the second legal entity operating under the Total Abogados brand, alongside Easy Law SpA. Both entities co-provide legal services and share the Total Abogados brand identity and infrastructure.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Total Abogados competitors and assessment
Company assessmentDirect peers
- Legalio: Mexican legaltech platform providing subscription-based legal services to SMBs with document automation and on-demand lawyer access. Comparable to Total Abogados' B2B Empresa plans and Tapp Legal automation tool for Latin American SMBs.
- LegalZoom: US-based legaltech platform offering fixed-fee legal services and subscriptions to consumers and small businesses across family, civil, and business law. Closest analog to Total Abogados' transparent, tech-enabled, fixed-price B2C + B2B legal services model, though at much larger scale.
- Rocket Lawyer: Subscription-based online legal services platform providing document automation, attorney access, and on-demand legal advice to consumers and SMBs. Comparable to Total Abogados' Tapp Legal document automation and subscription B2B offering.
- Abogada.io: Spanish-speaking legaltech offering online legal services to consumers and SMBs in Spain and Latin America. Directly comparable to Total Abogados in target customer (Spanish-speaking individuals/SMBs), digital delivery model, and broad practice area coverage.
Broad incumbents
- Carey: One of Chile's largest and most established full-service law firms. Represents the traditional incumbent model Total Abogados is disrupting, with overlapping corporate, real estate, and family law capabilities but without the digital-first/fixed-fee positioning.
- Philippi Prietocarrizosa Ferrero DU & Uría: Major Latin American law firm with significant presence in Chile. Provides broad corporate and commercial legal services that overlap with Total Abogados' Empresa B2B offering, but as a traditional full-service firm rather than a digital platform.
Emerging players
- NetLex: Chilean legaltech focused on legal document automation and contract lifecycle management for businesses. Directly comparable to Total Abogados' Tapp Legal in the document automation niche, though with a more enterprise/SaaS orientation.
- LexGo: Chilean legaltech platform connecting clients with lawyers through a digital marketplace. Overlaps with Total Abogados' digital intake and consumer-facing legal services model in the Chilean market, though primarily an intermediation model.
Regional players
- Jusbrasil: Brazil's largest legal information and legaltech platform offering consumer-facing legal content, document access, and lawyer matching. Comparable in addressing consumer legal needs through a tech-first model, but operates in Brazil rather than Chile.
Others
- Signaturit: European e-signature and digital transaction management provider serving legal and business clients. Comparable as adjacent legaltech infrastructure, though focused on signing/identity verification rather than end-to-end legal service delivery like Total Abogados.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Total Abogados social profiles
Digital presenceTotal Abogados financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Abogados leadership team
Management profileNumber of profiles
Profiles1 record
Total Abogados funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Abogados M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Abogados
What does Total Abogados do?
Total Abogados is a Chilean legaltech firm that delivers fully remote, digital-first legal services to individual consumers across family law (pensión de alimentos, divorcio, régimen de visitas), inheritance, civil law, real estate, and debt resolution, while also offering subscription-based corporate legal plans for businesses that include its proprietary Tapp Legal document automation platform. Services are accessed through a multi-portal digital ecosystem (main website, services portal, client portal, payment portal) supported by HubSpot CRM, enabling nationwide coverage without physical office visits.
Is Total Abogados a public or private company?
Total Abogados is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Total Abogados founded?
Total Abogados was founded in 2017. It employs 11 to 50 people.
Where is Total Abogados based?
Total Abogados is headquartered in La Florida, Chile, in the Latin America region.
How does Total Abogados make money?
Four revenue lines are on record. Legal Service Fees (B2C) is the primary driver. The others are B2B Enterprise Plans (Empresa), referral and Upsell Revenue and installment Payment Revenue.
Who are Total Abogados's main competitors?
Direct peers on record are Legalio, LegalZoom, Rocket Lawyer and Abogada.io. Broad incumbents are Carey and Philippi Prietocarrizosa Ferrero DU & Uría. Emerging players are NetLex and LexGo. Jusbrasil is listed as a regional player. Signaturit is listed as an others.
Does Total Abogados have an API?
No public API is recorded for Total Abogados.