Total Abogados

What Total Abogados does

Total Abogados is a Chilean legaltech firm founded in 2017 and headquartered in Las Condes, Santiago, that delivers digital-first legal services to individual consumers across Chile through a fully remote service model. Its B2C practice spans eight modules: Pensión de Alimentos (child support), Divorcio, Régimen de Visitas, Herencia, Bienes Raíces, Deudas, Civil, and Empresa, with services accessed via website, WhatsApp, call center, and a dedicated services portal (servicios.totalabogados.cl). Pricing is transparent and fixed per case type, beginning at a $14,990 CLP initial consultation that is credited toward subsequent service engagement, with divorce fees ranging from $250,000 to $1,000,000 CLP depending on complexity.

The company's core technology is a multi-portal digital infrastructure: a client case-tracking portal (servicioalcliente.totalabogados.cl), a services and contracts portal (servicios.totalabogados.cl), and an integrated payment gateway (pagos.totalabogados.cl) supporting installment billing via credit/debit cards. Its proprietary asset is Tapp Legal, a SaaS document automation tool marketed as increasing labor-law document creation efficiency by 85% for B2B clients. Marketing and CRM operations run on HubSpot, with Google Analytics and Meta Pixel powering acquisition analytics and remarketing, and Zoom, Microsoft Teams, and Google Meet supporting remote consultations. The technology stack is standard SaaS rather than AI-native.

Total Abogados operates a hybrid B2C/B2B revenue model. B2C revenue is transactional, earned per legal case at published price points. B2B revenue (Empresa plans) is recurring monthly subscription with custom pricing, minimum 12-month terms and 6-month minimum commitment, periodic usage reviews, and an option to upgrade plans. Additional monetization comes from a Refiere y Gana referral program (paying clients 30,000 CLP per converted referral) and a Club de Beneficios loyalty program. The company is bootstrapped, privately held, and operates through two co-operating legal entities, Easy Law SpA (RUT 76.611.715-5) and Asesorías Legales Easy Law Limitada (RUT 77.734.948-1), with no external venture capital or private equity involvement disclosed.

Name

Total Abogados

Legal name

Easy Law SpA y Asesorías Legales Easy Law Limitada

Website

https://totalabogados.cl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Total Abogados is a Chilean legaltech firm providing digital-first, remote legal services to individual consumers (family law, divorce, inheritance, debt, civil, real estate) and SMBs across Chile, supported by proprietary Tapp Legal document automation for B2B clients.

Ownership category

akta.pro rank

Headquarters

HQ city

La Florida

HQ country

Chile

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Legal Service Fees (B2C): Total Abogados charges fees for individual legal services across multiple practice areas including family law (pensión de alimentos, divorcio, régimen de visitas), inheritance, civil law, real estate, and debt resolution. An initial consultation is priced at $14,990 (credited toward service if contracted). Divorcio services range from $250,000–$400,000 for mutual agreement cases and $350,000–$1,000,000 for unilateral contested cases. The standard fee model for family matters is approximately 2 months of child support payments. Fees are quoted per service/instances (e.g., first instance court proceedings), with additional charges for subsequent instances.
2. B2B Enterprise Plans (Empresa): Annual subscription plans for businesses providing ongoing legal services, including labor law document automation through Tapp Legal. Plans are billed monthly with a minimum 12-month contract (6-month minimum commitment), renewable annually. Periodic evaluations occur every six months to assess usage and potentially upgrade plans.
3. Referral and Upsell Revenue: A 'Refiere y Gana' (Refer and Earn) program provides referral bonuses to existing clients who introduce new customers. Additional legal services can be contracted independently, generating incremental revenue.
4. Installment Payment Revenue: Total Abogados facilitates payment in installments via credit card or debit card through a payment gateway. The first installment triggers billing; subsequent invoices are issued monthly on the same date. Installment arrangements are backed by promissory notes (pagarés) and credit authorization.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Total Abogados is a Chilean legaltech firm that delivers fully remote, digital-first legal services to individual consumers across family law (pensión de alimentos, divorcio, régimen de visitas), inheritance, civil law, real estate, and debt resolution, while also offering subscription-based corporate legal plans for businesses that include its proprietary Tapp Legal document automation platform. Services are accessed through a multi-portal digital ecosystem (main website, services portal, client portal, payment portal) supported by HubSpot CRM, enabling nationwide coverage without physical office visits.

Product overview

Total Abogados is a Chilean legaltech company that provides technology-optimized legal services through two main channels: B2C services for individuals (covering family law, civil law, real estate, and debt matters) and B2B services for businesses. The core offerings include specialized modules for Pensión de Alimentos, Divorcio, Régimen de Visitas, Herencia, Bienes Raíces, Deudas, and Civil matters. The platform is enhanced by Tapp Legal, a document automation tool for business clients that reportedly increases legal document creation efficiency by 85%. Additional self-service resources include a Centro de Ayuda Legal (help center) and an informational Blog. The company also operates loyalty and referral programs (Club de Beneficios and Plan de Referidos) to retain and grow its client base.

Differentiator

Problem solved

Functional benefit

Brands

• Tapp Legal: Internal legaltech platform for business clients that automates and streamlines the creation of legal documents, reportedly increasing efficiency in legal document creation by 85%.
• Club de Beneficios

Products and services

• Pensión de Alimentos (Child Support) Legal Services

Quantifiable outcome

• 85% efficiency increase in labor legal document automation for business clients using Tapp Legal
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Easy Law SpAcoreOthersEasy Law SpA (RUT 76.611.715-5) is one of the two legal entities operating under the Total Abogados brand, alongside Asesorías Legales Easy Law Limitada. Both entities are co-operators of the brand and jointly provide legal services to clients.
• Asesorías Legales Easy Law LimitadacoreOthersAsesorías Legales Easy Law Limitada (RUT 77.734.948-1) is the second legal entity operating under the Total Abogados brand, alongside Easy Law SpA. Both entities co-provide legal services and share the Total Abogados brand identity and infrastructure.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Legalio: Mexican legaltech platform providing subscription-based legal services to SMBs with document automation and on-demand lawyer access. Comparable to Total Abogados' B2B Empresa plans and Tapp Legal automation tool for Latin American SMBs.
• LegalZoom: US-based legaltech platform offering fixed-fee legal services and subscriptions to consumers and small businesses across family, civil, and business law. Closest analog to Total Abogados' transparent, tech-enabled, fixed-price B2C + B2B legal services model, though at much larger scale.
• Rocket Lawyer: Subscription-based online legal services platform providing document automation, attorney access, and on-demand legal advice to consumers and SMBs. Comparable to Total Abogados' Tapp Legal document automation and subscription B2B offering.
• Abogada.io: Spanish-speaking legaltech offering online legal services to consumers and SMBs in Spain and Latin America. Directly comparable to Total Abogados in target customer (Spanish-speaking individuals/SMBs), digital delivery model, and broad practice area coverage.

Broad incumbents

• Carey: One of Chile's largest and most established full-service law firms. Represents the traditional incumbent model Total Abogados is disrupting, with overlapping corporate, real estate, and family law capabilities but without the digital-first/fixed-fee positioning.
• Philippi Prietocarrizosa Ferrero DU & Uría: Major Latin American law firm with significant presence in Chile. Provides broad corporate and commercial legal services that overlap with Total Abogados' Empresa B2B offering, but as a traditional full-service firm rather than a digital platform.

Emerging players

• NetLex: Chilean legaltech focused on legal document automation and contract lifecycle management for businesses. Directly comparable to Total Abogados' Tapp Legal in the document automation niche, though with a more enterprise/SaaS orientation.
• LexGo: Chilean legaltech platform connecting clients with lawyers through a digital marketplace. Overlaps with Total Abogados' digital intake and consumer-facing legal services model in the Chilean market, though primarily an intermediation model.

Regional players

• Jusbrasil: Brazil's largest legal information and legaltech platform offering consumer-facing legal content, document access, and lawyer matching. Comparable in addressing consumer legal needs through a tech-first model, but operates in Brazil rather than Chile.

Others

• Signaturit: European e-signature and digital transaction management provider serving legal and business clients. Comparable as adjacent legaltech infrastructure, though focused on signing/identity verification rather than end-to-end legal service delivery like Total Abogados.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/totalabogadoschile

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Abogados