National Training Center

What National Training Center does

National Training Center (NTC) is a single-site, multi-facility sports and fitness complex operating within the Orlando Health South Lake Hospital campus in Clermont, Florida. Founded in 2001, the facility combines a 37,000 square-foot Fitness Center with Olympic lifting platforms, selectorized and plate-loaded strength equipment, modern cardiovascular machines with personal viewing screens, group fitness studios (Les Mills formats, Tabata, Cycle, Waterworks, Zumba, Pilates, Yoga), and a Kids' Club for child watch. Adjacent facility components include an outdoor 70-meter by 25-yard heated Aquatic Center (27 short-course lanes, 8 long-course lanes, moveable bulkhead, zero-depth entry), a 400-meter Track & Field Complex with Eurotan Premier synthetic surface and full field-event infrastructure, five manicured Tiff Bermuda grass Athletic Fields operated by Florida Rush Soccer, and a Human Performance Lab for sports-science testing.

NTC serves two primary customer types: (a) community residents, families, and seniors who purchase all-inclusive fitness memberships with access to the Fitness Center, Aquatic Center, group fitness classes, locker rooms, and Kids Club; and (b) high school, collegiate, professional, and amateur athletes using Clermont's warm-weather, hilly terrain as a destination training site, supplemented by concierge coordination with lodging (multiple branded hotels) and transportation (Enterprise, Magna Auto Rentals) partners. Additional programming includes PURE Athletics youth and adult track club memberships, Private Swim Lessons priced at $45-$140 per 30-minute session by ASCA coaching level, Florida Rush developmental soccer leagues, Triathlon training camps and clinics, corporate Employee Wellness Solutions for local businesses, and hosted competitive events such as Short Course FLAGS Championships and semi-annual professional track meets.

The business model blends subscription recurring revenue (community fitness and PURE Athletics memberships), transactional one-off pricing (swim lessons, individual training sessions, event entry fees), and custom professional-services engagements (team training camps and corporate wellness). The facility is wholly integrated into the Orlando Health network as a strategic wellness division rather than an independently financed entity, and the company has hosted athletes from over 25 countries, hundreds of colleges, and dozens of Olympians including Noah Lyles and Shaunae Miller-Uibo. Revenue, headcount growth, and detailed pricing for membership tiers are not publicly disclosed.

Name

National Training Center

Legal name

National Training Center

Website

https://usantc.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

National Training Center is a single-site sports and fitness complex in Clermont, Florida, operated within Orlando Health South Lake Hospital, serving community fitness members and destination athletes with a Fitness Center, Aquatic Center, 400m track, athletic fields, youth programming, and team training camps.

Ownership category

akta.pro rank

Product category

Sports and Fitness Training Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Racing, Including Track Operation (7948), Services-Educational Services (8200)

akta.pro primary industry

Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC)

akta.pro secondary industries

Training & Practice Facilities (Team Performance Centers) (MPAKAEAI), Strength & Conditioning / Athletic Performance Training (HSADAEAB), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH), General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Sports training facility
• Fitness center memberships
• Athletic training services
• Swim lesson programs
• Youth sports programs

Headquarters

HQ city

Clermont

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Fitness Memberships: Community fitness, sports and health memberships and programs for youth and adults, including access to fitness center, pool, group fitness classes, locker rooms, and Kids Club.
2. Private Swim Lessons: Individual instruction for ages 3.5 and older, including adult lessons, with three pricing tiers based on instructor level and video analysis.
3. Team Training Camps: Destination training experiences for teams including scheduled facility sessions, pool lanes, complimentary coach access, on-site amenities and catering.
4. Individual Training Sessions: Personal training and specialized training throughout campus for individual athletes not affiliated with teams.
5. PURE Athletics Track Club Programs: Youth and adult track club membership with professional coaching, group workouts, and training programs.
6. Event Hosting: Hosting of competitive events such as Short Course FLAGS Championships with spectator entry fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

National Training Center (NTC) is a single-site, multi-facility sports and fitness complex in Clermont, Florida, offering community fitness memberships, private swim lessons, youth and adult track club programs, developmental soccer leagues, triathlon training, corporate employee wellness, and destination team training camps. The facility includes a 37,000 sq ft Fitness Center, a 70m x 25yd heated Aquatic Center, a 400m Track & Field Complex, and athletic fields, and also hosts competitive events such as the Short Course FLAGS Championships and twice-yearly professional track meets.

Product overview

National Training Center is a single-site, multi-facility sports and fitness complex offering a comprehensive portfolio of integrated training services. The core offering consists of a 37,000 sq ft Fitness Center, Aquatic Center (70m x 25-yard pool), Track & Field Complex (400m), and Athletic Fields, all serving as a warm-weather training destination for high school, collegiate, professional, and amateur athletes. Programming spans youth and adult track clubs (PURE Athletics), soccer leagues (Florida Rush), triathlon training, swim lessons, and group fitness classes. Ancillary services include Kids' Club child watch, corporate Employee Wellness Solutions, and Concierge/Training Trip coordination with lodging and transportation partners. The facility also hosts competitive events including FLAGS Championships swim meets and professional track meets.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness Memberships All-inclusive membership options for community residents, families, seniors, students, and visiting guests, including short and long-term plans with access to the 37,000 sq ft Fitness Center, 70m heated pool, group fitness classes, locker rooms, and Kids Club.
• PURE Athletics Track Club Track & field, cross country, and sports conditioning training for youth (ages 7-18) and adults with professional coaching, including group workouts and structured development programs.
• Florida Rush / NTC RUSH Developmental Soccer League In-house soccer leagues for neighborhood teams with Friday evening practices and Saturday games in 8-game seasons, emphasizing fun and developmental play.
• Triathlon Training Program Year-round triathlon training for individuals, groups, camps, and clinics, with facility access and temporary memberships available for visiting athletes.
• Private Swim Lessons Private 30-minute swim lessons at three pricing tiers: ASCA Level 1-2 ($45), ASCA Level 3-5 ($90), and ASCA Level 3-5 with video analysis ($140), for ages 3.5 and older including adults.
• Employee Wellness Solutions Corporate wellness programs giving businesses options to support employee health, fitness, and overall well-being through facility access and structured wellness programming.
• Team Training Camps Destination team training experiences including scheduled facility sessions, pool lanes, complimentary coach access, on-site amenities, and catering coordination for visiting high school, collegiate, professional, and amateur teams.
• Short Course FLAGS Championships Hosted youth swimming championship at the NTC Aquatic Center, with spectator entry fees at $5 per session or $25 for all sessions.
• Concierge and Training Trip Services Travel, lodging, and transportation coordination services for visiting teams and athletes, leveraging partnerships with hotels (Home2Suites, Holiday Inn Express, Fairfield Inn, Staybridge Suites) and transportation providers (Enterprise, Magna Auto Rentals).
• Human Performance Lab Sports science testing facility providing high-tech performance assessment for athletes, supporting the NTC's elite training environment.
• Kids Club Child Watch

Quantifiable outcome

• Served thousands of community members and hosted thousands of athletes from over 25 countries in first 10 years of operation
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Orlando Health South Lake HospitalcoreStrategic or Co-development Partner · 1 January 2001The NTC is operated as part of Orlando Health South Lake Hospital campus. The hospital administration, along with physicians and USA Triathlon, had the vision to create a health, education, and wellness campus that would serve medical needs and provide sports, health and fitness options. The NTC opened in 2001 as part of this healthcare and wellness campus.
• Lake Sumter Community CollegecoreStrategic or Co-development PartnerIn 2008, the NTC partnered with Lake-Sumter Community College and Lake County to open Legends Way Ballfields for softball and baseball. The college is also adjacent to the NTC campus.
• PURE AthleticscoreStrategic or Co-development PartnerPURE Athletics manages the National Training Center Track Complex and provides professional coaching for youth and adult track club programs. Home training center of PURE Athletics.
• Florida Rush Soccer Club / Sol SCcoreStrategic or Co-development PartnerFlorida Rush Soccer Club manages the NTC athletic fields, attracting teams for warm-weather training and instructional camps. Operates NTC RUSH Developmental Soccer League.
• Special Olympics FloridamajorStrategic or Co-development PartnerSpecial Olympics Florida is headquartered on the Orlando Health South Lake Hospital campus alongside the NTC.
• Brandy Johnson's Global GymnasticsmajorStrategic or Co-development PartnerGymnastics facility located on the Orlando Health South Lake Hospital campus alongside the NTC.
• Home2Suites by Hilton ClermontminorGTM or Marketing PartnerBrand new all-suite hotel in Clermont, steps from the NTC. Offers special discounted pricing for all NTC visitors and teams. Eco-friendly, pet-friendly, bike-friendly with free breakfast, WiFi, and outdoor saline pool.
• Fairfield Inn & Suites by Marriott ClermontminorGTM or Marketing PartnerLocated adjacent to the NTC within 5-minute walk. Offers complimentary hot breakfast, free WiFi, outdoor pool, and group discounts at NTC rates.
• Holiday Inn Express ClermontminorGTM or Marketing PartnerLocated minutes from NTC, newly renovated. Provides special NTC group pricing and team reservation options for 10+ rooms.
• Staybridge Suites Clermont Southeast by IHGminorGTM or Marketing PartnerBrand new all-suite hotel in Clermont with free breakfast, WiFi, and full kitchens. Offers special NTC pricing for visitors and teams.
• Enterprise Rent-A-CarminorGTM or Marketing PartnerTransportation partner providing discounted rates for cars, minivans, SUVs, and 15-passenger vans for NTC visitors and teams with special NTC code.
• Magna Auto Rentals, Inc.minorGTM or Marketing PartnerProvides professional shuttle service for college and high school sports teams to and from Central Florida airports, plus daily rentals of passenger vans, cars and trucks.
• Mateo De AngulocoreOthersSports Business Coordinator at NTC who assists with team training trip planning and concierge services.
• Kelsey TobincoreOthersNTC staff contact for team training scheduling and facility requests for swim training and team trips.

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• IMG Academy: Bradenton, FL-based multi-sport destination training academy hosting youth, collegiate, and professional athletes across track, swimming, soccer, and more. Operates an integrated campus with similar sport-coverage breadth and team camp model to NTC.
• ESPN Wide World of Sports Complex: Walt Disney World-operated multi-sport venue hosting amateur, collegiate, and professional team training and tournaments on a single integrated campus. Directly competes for Florida team camp and event spend.
• National Sports Center: Blaine, MN-based multi-sport destination featuring a large soccer complex, velodrome, and event hosting. Comparable as a destination training and event campus targeting amateur, collegiate, and international teams.

Regional players

• Premier Sports Campus: Lakewood Ranch, FL-based multi-field destination primarily focused on soccer and lacrosse tournaments. Regional competitor for Florida team camp and tournament bookings within NTC's geography.
• Sanford Sports Complex: Sioux Falls, SD-based multi-sport destination offering training facilities and event hosting. Comparable regional destination model with team camp and tournament programming similar to NTC.

Broad incumbents

• Life Time Fitness: National premium fitness club chain offering pools, group fitness, and family programming. Overlaps NTC's community membership and group fitness offering at scale across many markets.
• YMCA of Central Florida: Regional community fitness and recreation provider with pools, group fitness, youth sports, and family programming. Closest community-membership and youth-sport overlap with NTC in the Central Florida market.
• Equinox: Premium urban fitness operator offering group fitness, personal training, and wellness amenities. Comparable to NTC on the higher-end community membership side but does not operate destination team training.

Others

• Twyman Center / Visit Lake County Sports: Regional destination marketing organization promoting sports tourism in Lake County, FL. Adjacent ecosystem participant that influences the same visiting team and tournament funnel NTC depends on.
• Special Olympics USA / State Programs: National and state Special Olympics organizations that stage multi-sport training and competition events. NTC already hosts Special Olympics Florida on its campus; they are an adjacent ecosystem participant and partner rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NTCatOrlandoHealth
• Xx.com/NTCSports
• YouTubeyoutube.com/channel/UCr4M_-1hKd2JXKFxvJRh6pA
• Instagraminstagram.com/ntcorlandohealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Training Center