Grafliches Hofbrauhaus Freising

What Grafliches Hofbrauhaus Freising does

Gräfliches Hofbrauhaus Freising GmbH is a privately held German brewery headquartered in Freising, Bavaria, with documented brewing history dating to 1160 — making it one of Germany's oldest continuously operating breweries. The company operates from an Art Nouveau facility on Mainburger Straße designed by brewing engineer Professor Theodor Ganzenmüller in 1912, and produces a multi-brand portfolio spanning five sub-brands: Hofbrauhaus Freising (Urhell, Dunkel, Jägerbier Helles Export plus alcohol-free variants), Huber Weisses (wheat beers in Original, Dunkel, Leicht, and alcohol-free variants), Moy Bier (a regional cult lager), Graf Toerring (heritage beers honoring the former Toerring-Jettenbach family owners), and Graf Ignaz (a premium Pilsner). All products are brewed under the Bavarian Purity Law (Reinheitsgebot) using regional Bavarian malt, Hallertau hops, proprietary top-fermenting yeast cultures, and water drawn from the brewery's own 106-meter-deep on-site well, with a slow-brewing low-temperature maturation process as the core production technique.

The underlying technology is rooted in traditional artisanal brewing rather than proprietary industrial processes. Differentiated inputs include the proprietary yeast culture, the on-site well water, and the slow low-temperature maturation cycle; the 1912 facility is itself a heritage asset. Revenue mechanics are not publicly disclosed — pricing is opaque and the company reports no revenue or app/SaaS monetization — but distribution is concentrated in Bavaria's regional hospitality on-trade channel: beer gardens, restaurants, and regional festivals. GTM motion is traditional wholesale/on-trade plus a marketing website (German/English) and presence on Facebook, Instagram, and LinkedIn.

Customer segmentation targets three groups: regional hospitality operators (primary), discerning beer connoisseurs, and casual social consumers. Headcount is in the 101-250 band; the company is structured as a GmbH under Munich Local Court (HRB 66 507), with no disclosed parent company, external investors, or acquisition activity. Leadership is anchored by CEO Oliver Lentz (appointed 2024, previously 12 years CEO of König Ludwig Schlossbrauerei), First Brewmaster Arno Jacobi (since 1990), and VP of Commercial Operations Helga Bildhauer (since 1995). No partnerships, awards, patents, regulatory actions, or funding rounds are disclosed.

Name

Grafliches Hofbrauhaus Freising

Legal name

Gräfliches Hofbrauhaus Freising GmbH

Website

https://hofbrauhaus-freising.de

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Traditional Bavarian brewery founded in 1160 and headquartered in Freising, Germany. Produces a multi-brand beer portfolio under the Reinheitsgebot, distributed primarily through Bavaria's regional hospitality sector including beer gardens, restaurants, and festivals.

Ownership category

akta.pro rank

Product category

Traditional Bavarian Beer

NAICS

Breweries (31212)

SIC

Malt Beverages (2082)

akta.pro industry

PRIMARYCRADAIAA

Beer Brewing & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYTHAFALAC

Microbreweries & Craft Breweries

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYAFAFAAAJ

Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production

Agriculture & Food Production/Beverage Production/Alcoholic Beverage Production (Beer, Wine, Spirits, Cider)

Keywords

• Traditional Bavarian brewery
• Craft beer production
• Wheat beer brewing
• German pilsner beer
• Reinheitsgebot beer

Headquarters

HQ city

Freising

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels4 records

Core offering

Gräfliches Hofbrauhaus Freising is a traditional Bavarian brewery that produces and distributes a portfolio of beers across five sub-brands: Hofbrauhaus Freising (Helles, Dunkel, Jägerbier and alcohol-free variants), Huber Weisses (wheat beer Original, Dunkel, Leicht and alcohol-free), Moy Bier (Helles lager), Graf Toerring (traditional noble recipes) and Graf Ignaz (Pilsner). All beers are brewed under the Bavarian Purity Law (Reinheitsgebot) using Hallertau hops, Bavarian malt, proprietary yeast cultures, and water from the brewery's own 106-meter-deep well, then distributed to beer gardens, restaurants, and regional festivals in Bavaria.

Product overview

Gräfliches Hofbrauhaus Freising is a traditional Bavarian brewery founded in 1160, offering a portfolio of beer products under multiple sub-brands. The main product lines include: Hofbrauhaus Freising (classic beers including Urhell, Dunkel, and Jägerbier in regular and alcohol-free variants), Huber Weisses (wheat beers in Original, Dunkel, and Leicht variants including alcohol-free options), Moy Bier (a cult beer lager), Graf Toerring (traditional recipes from the noble Toerring family), and Graf Ignaz (a premium Pilsner). All beers are brewed according to the Bavarian Purity Law (Reinheitsgebot) using Hallertau hops, Bavarian malt, yeast cultures, and water from the brewery's own 106-meter-deep well. The company operates from an Art Nouveau facility designed by Theodor Ganzenmüller in 1912.

Differentiator

Problem solved

Functional benefit

Brands

• Hofbrauhaus Freising: Core brand featuring Hofbrauhaus Freising Urhell, Urhell Alkoholfrei, Dunkel, and Jägerbier Helles Export - smooth, refined beers popular at regional festivals and beer gardens.
• Huber Weisses
• Moy Bier
• Graf Toerring
• Graf Ignaz Pilsner

Products and services

• Hofbrauhaus Freising Urhell

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• König Ludwig Schlossbrauerei: Bavarian heritage brewery producing traditional German lagers and wheat beers for regional and tourist on-premise channels. Highly comparable to Hofbrauhaus Freising; the two are directly linked via its former CEO (Oliver Lentz, now leading Hofbrauhaus Freising).
• Schneider Weisse: Kelheim-based Bavarian wheat-beer brewery (Weissbierbrauhaus G. Schneider & Sohn), known for top-fermented wheat beers with proprietary yeast. Directly comparable to Huber Weisses in product category, proprietary yeast differentiation, and craft heritage.
• Hofbräuhaus München: Iconic Munich brewery famous globally for its brewery hall and traditional Bavarian beers. Closely comparable in heritage (centuries-old Hofbrauhaus tradition), Reinheitsgebot brewing, and beer-garden/festival-centric go-to-market.
• Andechser Klosterbrauerei: Bavarian monastery brewery near Munich producing traditional, Reinheitsgebot-compliant beers served through an on-site brewery tavern and regional accounts. Comparable heritage-led craft positioning and integrated taproom/on-premise retail model.
• Augustiner-Bräu Wagner: One of Munich's oldest and most prestigious traditional breweries, distributing through its own on-premise stalls and regional wholesale. Comparable heritage positioning, Reinheitsgebot compliance, and Bavaria-centric distribution.
• Erdinger Weißbräu: Germany's leading wheat-beer specialist, headquartered in Erding near Freising. Direct competitive overlap in the wheat-beer category (vs. Huber Weisses), with similar Bavarian craft positioning and broad domestic/international distribution.

Broad incumbents

• Spaten-Löwenbräu-Gruppe: Munich-based traditional brewery group (Spaten, Löwenbräu, Franziskaner) within AB InBev. Comparable Reinheitsgebot brewing heritage, strong on-premise presence, and Bavarian geographic anchor, but operates at industrial scale across multiple beer categories.
• Paulaner Brauerei Gruppe: One of Munich's six large traditional breweries, now part of the Schörghuber Group portfolio, distributing across Munich Oktoberfest and globally. Overlaps with Hofbrauhaus Freising in Bavarian traditional-beer category and on-premise channels, but at significantly larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hofbrauhausfreising
• LinkedInlinkedin.com/company/hofbrauhaus-freising
• Instagraminstagram.com/hofbrauhaus_freising

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grafliches Hofbrauhaus Freising