Base7booking.com
Base7booking.com is a privately held, Swiss (Lutry) boutique business directory operator founded in 2012 by Bono Stebler, running with 1-10 employees and no publicly disclosed revenue, pricing, or customers.
- Company typePrivate
- Founded2012
- HeadquartersLutry, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Base7booking.com does
Base7booking.com is a privately held Swiss operator of a boutique business directory system, founded in 2012 and headquartered in Lutry, Switzerland. The firm is small, with a stated headcount band of 1-10 employees, and operates under a single co-founder-led structure, with Bono Stebler identified as founder, CTO, and co-founder. The product, as described in available firmographic inputs, is a directory-style platform rather than a broader horizontal SaaS suite, and there is no evidence in the input of a defined pricing model, go-to-market motion, named customer logos, or distribution channel mix.
On the technology and product surface, public records disclose no APIs, SDKs, MCP integrations, mobile applications, or third-party integrations, and no certifications, compliance regimes, or patents. The available secondary source found no corroborating detail on product architecture, tech stack, or active development status, and explicitly notes that much of the aggregated third-party content is unrelated to the company. The single documented financing event is a March 2014 funding tranche of approximately $113,477 led by the Foundation for Innovation and Technology (FIT), a Swiss innovation grant body, which is consistent with an early-stage, grant-supported company rather than a venture-scale venture-backed business.
On business model and go-to-market, the input contains no information on revenue mechanics: no pricing model, no disclosed paying customers, no segment mix, and no marketing or sales channels. There is no evidence of active fundraising beyond the 2014 tranche, no acquisition history, no leadership changes, no partnerships, no awards or recognitions, and no regulatory actions. Given the size band and the dated nature of the disclosed financing, the company should be treated as a micro-cap, founder-operated directory business with limited publicly observable activity since 2014.
Base7booking.com firmographics
Firmographics- Name
- Base7booking.com
- Website
- https://base7booking.com
- Company type
- Private
- Founded year
- 2012
- Headcount range
- 1–10 employees
- Short description
- Base7booking.com is a privately held, Swiss (Lutry) boutique business directory operator founded in 2012 by Bono Stebler, running with 1-10 employees and no publicly disclosed revenue, pricing, or customers.
- Ownership category
- akta.pro rank
Where Base7booking.com is headquartered
LocationHeadquarters
- HQ city
- Lutry
- HQ country
- Switzerland
- HQ region
- Europe
Markets served
Base7booking.com business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations
Base7booking.com product offering
Product offeringCore offering
Base7booking.com is a boutique business directory system that provides an online platform for organizing and presenting business listings and booking information. Founded in 2012 and based in Lutry, Switzerland, the company operates a small-scale (1-10 employees) digital directory service for businesses seeking online visibility.
Differentiator
Problem solved
Functional benefit
Products and services
- Base7booking.com Business Directory System
Companies that use Base7booking.com
Customer profileIdeal customer profiles1 record
Base7booking.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Base7booking.com partnerships and signals
Strategic signalRecent moves2 records
Base7booking.com competitors and assessment
Company assessmentDirect peers
- Capterra: Capterra is a software and B2B services directory owned by Gartner. Comparable as a verticalized directory platform that monetizes through vendor listings and lead generation, similar to how a boutique B2B directory might operate.
- Tripadvisor: Tripadvisor is a vertical-specific business directory (hospitality/travel) with reviews and booking hooks. Comparable in business model (directory + user-generated content + monetization via featured listings), with the 'booking' angle of Base7booking.com potentially aligning with Tripadvisor's reservation features.
- Crunchbase: Crunchbase is a directory of companies and business information, monetized via subscriptions and data licensing. Comparable as a structured business data directory with B2B positioning.
- G2: G2 is a software and services directory with user reviews and buyer intent data. Comparable as a directory-first platform organizing businesses for buyer discovery and lead generation.
- Yelp: Yelp is a large-scale consumer business directory and reviews platform. It is the canonical peer for any company operating a business directory system, sharing the same core offering of discoverable business listings organized by category and geography.
- Trustpilot: Trustpilot operates a global business directory anchored by consumer reviews. It is directly comparable as a directory platform monetizing business visibility and reputation data, similar in concept to a boutique directory product.
- Yellow Pages: Yellow Pages is the archetypal business directory and the historical reference point for directory businesses. Directly comparable as a categorized business listing service targeting local discovery.
- Foursquare: Foursquare provides a location-based business directory with POI data and check-in functionality. Comparable because it is a directory-first platform organizing businesses for discovery, with API/data licensing as a key revenue vector.
Broad incumbents
- Booking.com: Booking.com is the dominant booking marketplace globally, with an embedded business directory of accommodations. Relevant given the 'booking' component of Base7booking.com's name; broader in scope but conceptually overlapping as a directory-plus-booking platform.
Emerging players
- Clutch.co: Clutch is a B2B services directory with verified reviews and lead generation. Comparable as a smaller-scale, vertically specialized directory platform monetized through featured listings, similar in scale and niche focus to a boutique directory.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Base7booking.com social profiles
Digital presenceBase7booking.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Base7booking.com leadership team
Management profileNumber of profiles
Profiles1 record
Base7booking.com funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Base7booking.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Base7booking.com
What does Base7booking.com do?
Base7booking.com is a boutique business directory system that provides an online platform for organizing and presenting business listings and booking information. Founded in 2012 and based in Lutry, Switzerland, the company operates a small-scale (1-10 employees) digital directory service for businesses seeking online visibility.
When was Base7booking.com founded?
Base7booking.com was founded in 2012. It employs 1 to 10 people.
Where is Base7booking.com based?
Base7booking.com is headquartered in Lutry, Switzerland, in the Europe region.
Who are Base7booking.com's main competitors?
Direct peers on record are Capterra, Tripadvisor, Crunchbase, G2, Yelp, Trustpilot, Yellow Pages and Foursquare. Booking.com is listed as a broad incumbent. Clutch.co is listed as an emerging player.
Does Base7booking.com have an API?
No public API is recorded for Base7booking.com.