Famila

What Famila does

Famila (legally FamCom Verbrauchermärkte GmbH & Co. KG) is a regional German grocery and consumer goods retailer operating 20 self-service department stores (SB-Warenhäuser) and consumer markets (Verbrauchermärkte) across Northwest Germany. The company is a wholly-owned operating subsidiary of the Bünting-Gruppe, a family-owned German corporate conglomerate, and is led by Managing Director Nils Nikolai. Famila positions itself as a regional full-range retailer (Vollsortimenter) with the stated motto 'Wir handeln in der Region für die Menschen in der Region!' (We act in the region for the people in the region!), emphasizing local sourcing from Lower Saxony and North Rhine-Westphalia suppliers, competitive pricing, and broad product variety. The historical anchor is the 10,000 sqm famila-Center in Oldenburg, opened in 1977 as Germany's largest consumer market at that time.

The company's offering centers on an eight-brand private-label portfolio covering multiple price tiers and categories: Goldmarie and Goldmarie Handwerkerei (premium fresh foods and artisanal production), Jeden Tag (value products), Jeden Tag Bio (discount organic), Küstengold (regional Northern German products with over 400 SKUs), NaturWert Bio (EU-certified organic), HofWerte (animal welfare meat and seasonal produce), and Like (non-food household items). In-store services include the Marktfleischerei meat counter, specialty cheese counter (Käsebedientheke), in-store bakery (Backstube), Genießer-Plattenservice catering platters, Frischenetz reusable produce bags, and partner shop-in-shop CEWE Fotowelt. Digital channels supplement physical retail through online grocery delivery via mytime.de, curbside pickup (Abholservice), Scan & Go mobile self-checkout, the Moin Card loyalty app, the WhatsApp Prospekt-Service for weekly promotional flyers, and the quarterly myTime digital magazine. The technology stack integrates Amazon Pay, Apple Pay, PayPal, SOFORT, Giropay, Optimizely Campaign marketing automation, Google Analytics, Google Tag Manager, DoubleClick, Bonial Connect digital catalogs, Google Maps, billiger.de price comparison, Google reCaptcha, Cookiebot consent management, and WhatsApp messaging.

Famila generates revenue through transaction-based retail sales of food and non-food products across its physical stores and online channel, serving primarily individual end consumers (B2C) in Northwest Germany with a secondary, non-revenue supplier ecosystem of regional farmers and producers. The company is privately held with no external investment capital, no funding rounds, and no public revenue disclosure, operating under the corporate governance and shared services of the Bünting-Gruppe.

Name

Famila

Legal name

FamCom Verbrauchermärkte GmbH & Co. KG

Website

https://famila-nordwest.de

Company type

Private

Operating status

Operating

Short description

Famila is a regional German grocery and hypermarket chain operating 20 self-service department stores and consumer markets across Northwest Germany, serving individual consumers with an eight-brand private-label portfolio, in-store specialty counters, Scan & Go checkout, online delivery via mytime.de, and WhatsApp promotions.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Mid-Tier Department Stores (Family Value / Budget-Conscious) (CRAGACAE)

Keywords

• Grocery retail
• Consumer markets
• Private label brands
• Regional food retail
• Online grocery delivery

Headquarters

HQ city

Nortmoor

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Revenue generated from sales of food and non-food products across 20 physical store locations and online via mytime.de. Includes private label brands (Goldmarie, Jeden Tag, Küstengold, NaturWert Bio, HofWerte, Like) and national brands.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Famila operates 20 self-service department stores (SB-Warenhäuser) and consumer markets (Verbrauchermärkte) across Northwest Germany, offering a comprehensive range of food and non-food products as a full-range retailer (Vollsortimenter). The portfolio spans eight private-label brands across premium, regional, organic, value, and non-food categories, complemented by national brands. Digital offerings include online grocery delivery via myTime.de, curbside pickup, the Moin Card loyalty app, Scan & Go mobile checkout, and WhatsApp-based promotional flyer delivery.

Product overview

Famila is a regional German retail chain operated by FamCom Verbrauchermärkte GmbH & Co. KG, part of the Bünting Group, operating 20 hypermarkets and consumer markets in Northwestern Germany. The company offers a unified retail platform combining physical stores with digital services. The product portfolio centers on eight private-label brands spanning multiple categories: Goldmarie (premium fresh foods and meats), Jeden Tag (value everyday products), Jeden Tag Bio (certified organic value line), Küstengold (regional Northern German products), NaturWert Bio (premium organic), HofWerte (animal welfare-focused meat and produce), and Like (non-food household items). In-store services include meat counters (Marktfleischerei), cheese counters, bakeries, Scan & Go mobile checkout, and the Moin Card loyalty app. Digital offerings encompass online delivery (myTime.de), WhatsApp brochure delivery, CEWE photo services, and the myTime digital magazine. The core retail business is enhanced by beverage markets, gas stations, and partner tenants that expand the shopping experience beyond daily essentials.

Differentiator

Problem solved

Functional benefit

Brands

• Goldmarie: Fresh, natural food products similar to weekly market quality. Includes meat specialties, fine food salads, fresh pasta, and eggs from free-range farming.
• Jeden Tag
• Küstengold
• NaturWert Bio
• HofWerte
• Like
• Jeden Tag Bio
• Goldmarie Handwerkerei

Products and services

• Famila SB-Warenhäuser und Verbrauchermärkte (Hypermarkets and Consumer Markets) Full-range (Vollsortimenter) self-service department stores and consumer markets providing extensive food and non-food assortment with competitive pricing, in-store specialty departments (meat counter, cheese counter, bakery), and customer-focused service; the core retail offering operated across 20 locations in Northwest Germany.
• Goldmarie Premium private-label brand featuring fresh, natural foods comparable to weekly-market quality, including fine meats, delicatessen salads, fresh pasta, and free-range eggs.
• Goldmarie Handwerkerei Artisanal private-label sub-brand offering natural freshness and full flavor from in-house production, representing master-craftsmanship quality within the Goldmarie line.
• Jeden Tag Value private-label brand delivering quality products at consistently low prices across meat, dairy, sweets, canned goods, beverages, frozen foods, and household items.
• Jeden Tag Bio Organic certified private-label brand offering responsibly sourced bio products at discount prices, making sustainable consumption accessible on a daily basis.
• Küstengold Regional private-label brand representing selected quality from Northern Germany, offering more than 400 products including milk, honey, and fish at attractive prices.
• NaturWert Bio Certified organic private-label brand featuring products free from genetic engineering and preservatives, produced according to EU organic standards (European Bio-Seal) with regular inspections.
• HofWerte Premium private-label brand featuring high-quality meat and sausage products from animal-welfare-oriented farming, plus seasonal fruits and vegetables from regional farmers.
• Like Non-food private-label brand offering household helpers, kitchen utensils, and cooking accessories with excellent price-performance ratio and high functionality.
• myTime.de Online Grocery Delivery Online grocery delivery service offering fresh food delivered to customers' homes regardless of store opening hours, providing 24/7 access to a diverse fresh-food assortment.
• Moin Card Loyalty Program (App) Digital loyalty card application providing exclusive benefits, discounts, and special offers accessible anytime via mobile device.
• Marktfleischerei (Market Butcher / Meat Counter) Full-service in-store meat counter offering daily fresh meats, premium cuts, and specialty items including Goldmarie-branded products with regional sourcing.
• Käsebedientheke (Cheese Service Counter) Specialty cheese counter providing expert advice and a wide selection of quality cheeses.
• Backstube (In-store Bakery) In-store bakery department offering freshly baked goods and baked-on-premises products.
• Genießer-Plattenservice (Gourmet Platter Service) Customized party platter and catering selection service for events and gatherings.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature3 records

Partnerships

One partnership is on record.

• Bünting Gruppe (Bünting Unternehmensgruppe)coreStrategic or Co-development PartnerFamila is a subsidiary and sales division of the Bünting Unternehmensgruppe. The parent company provides corporate oversight, shared services, and strategic direction. Famila represents the retail division focused on SB-Warenhäuser and consumer markets in Northwest Germany. The relationship involves shared branding, corporate governance through J. Bünting Beteiligungs AG, and centralized functions like the joint press office.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• HIT: Regional German hypermarket operator with full-range grocery focus and in-store specialty departments (meat, cheese, bakery), structurally comparable to Famila's Verbrauchermarkt model.
• Kaufland: German hypermarket chain (Schwarz Group) operating large-format SB-Warenhäuser with full-range grocery and non-food assortments and private-label brands, the closest large-format format competitor to Famila's hypermarket stores.
• Tegut: Regional German full-range grocery retailer with strong focus on organic, regional sourcing and sustainability branding, mirroring Famila's regional and Bio private-label emphasis.
• Rewe: Major German supermarket chain operating full-range stores with regional identity and private-label brands, a directly comparable grocery retail format to Famila's SB-Warenhäuser.
• Edeka: Germany's largest supermarket cooperative, with strong regional independent-retailer identity, full-range grocery assortments and extensive private-label ranges that closely mirror Famila's regional Vollsortimenter model.

Regional players

• Bünting-Gruppe (sister companies): The parent group operates adjacent retail formats (e.g., Combi, Jibi) in the same Northwest German geography, making them sister-format peers rather than direct competitors but highly relevant for portfolio and channel comparison.

Broad incumbents

• Lidl: German hard discounter with dense national footprint and growing fresh/organic ranges; a key indirect competitor pressuring Famila's value-tier (Jeden Tag) pricing.
• Aldi Süd: Hard-discount grocery giant active across Northwest Germany; competes with Famila on price for everyday staples and is rapidly expanding fresh and organic private label, threatening Vollsortimenter economics.
• Netto Marken-Discount: German discount grocery chain owned by the Edeka Group; overlaps with Famila's value-tier positioning while operating at much larger national scale.

Others

• Markant: German retail buying and marketing cooperative serving independent regional grocers; relevant as a wholesale/supplier counterpart that could influence Famila's procurement economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/familamaerkte/videos
• Facebookde-de.facebook.com/famila.nordwest
• Instagraminstagram.com/famila_nordwest
• LinkedInlinkedin.com/company/famila

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Famila