What Tegut does

Tegut is a German supermarket chain founded in 1947 and headquartered in Fulda, operating approximately 300 stores across six German states (Hesse, Bavaria, Baden-Württemberg, Thuringia, Lower Saxony, and North Rhine-Westphalia) with around 7,800 employees. The company generates annual revenue above EUR 1.3 billion and has historically differentiated itself through an organic, sustainability-focused assortment, supported by multiple industry awards (German Sustainability Award, Dow Jones Sustainability Index, IGD Award) and ISO 50001 energy-management certification. Tegut's assortment spans roughly 1,000+ own-brand products across eight private-label lines, supplemented by regional organic sourcing partnerships.

The business model is primarily B2C grocery retail, complemented by a structured B2B customer-card program offering a 2% annual rebate, a 'tebonus' consumer loyalty program, and a Saisongarten seasonal garden rental offering. Operations are increasingly digitally enabled: Tegut operates roughly 40 'Teo' unmanned convenience stores powered by Grab & Go computer-vision technology (the first deployment of its kind in Germany, managed via a Smart Retail Solutions subsidiary), maintains its own webshop, and in 2024 listed on Amazon as an additional online channel. The company maintains inclusion stores in partnership with stellenwert.gmbh to integrate people with disabilities into retail operations.

Tegut is wholly owned by the Swiss cooperative Genossenschaft Migros Zürich (GMZ). In November 2024, the company initiated a comprehensive restructuring that included approximately 120 job cuts and the departure of long-tenured CEO Thomas Gutberlet, with leadership distributed across Sven Kispalko (CRO), Karl-Christian Bay (CFO), and Robert Schweininger (COO). In March 2026, GMZ announced the sale of Tegut to EDEKA, subject to regulatory approval, which would end Migros Zürich's direct presence in the German supermarket market and integrate Tegut's footprint into the EDEKA network.

Name

Tegut

Legal name

tegut... gute Lebensmittel GmbH & Co. KG

Website

https://tegut.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Grocery and Convenience Retailers (4451), Convenience Retailers and Vending Machine Operators (44513), Specialty Food Retailers (4452)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Natural/Organic Supermarkets & Chains (CRAHAEAA)

akta.pro secondary industry

Grocery & Pantry Inventory-led Online Retailers (CRAFADAF)

Keywords

• Grocery retail
• Organic supermarkets
• Private label brands
• Unmanned convenience stores
• Regional food retail

Headquarters

HQ city

Fulda

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Grocery Retail Sales: Tegut generates revenue through the sale of grocery products across its network of approximately 300 supermarkets and Teo unmanned stores in Germany. The company offers up to 23,000 products per store including private label brands, organic products, regional items, and general grocery.
2. B2B Customer Card: Tegut offers a business customer card providing 2% annual rebate on total annual spend, monthly payment terms, and up to 5 personalized cards per team, targeting corporate buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Tegut operates a German grocery retail chain of approximately 300 supermarkets across six states (Hesse, Thuringia, Bavaria, Göttingen, Mainz, and greater Stuttgart), offering up to 23,000 products per store with a strong emphasis on organic (over 4,600 Bio products), regional, vegan, and sustainable items across eight private label brands. The company also runs around 40 Teo unmanned 24/7 smart convenience stores using Grab & Go technology, an online shop via Amazon, a tebonus loyalty program, a B2B business customer card, and a seasonal garden rental program (Saisongarten).

Product overview

Tegut is a German grocery retail company operating approximately 300 supermarkets across six states, offering an online shop and the autonomous tegut... teo smart store concept. The product portfolio includes eight private label brands covering organic (tegut... Bio, tegut... Bio zum kleinen Preis, tegut... Bio vegan), clean label (tegut... Reinheitsversprechen), premium meat (tegut... LandPrimus), specialty foods (tegut... Feinstes), and convenience (tegut... freppy, tegut... DAILY). Supporting services include the tebonus loyalty program, B2B corporate services, and the innovative tegut... Saisongarten seasonal garden rental program.

Differentiator

Problem solved

Functional benefit

Brands

• tegut... Bio: Organic products following strict guidelines of leading agricultural associations.
• tegut... Bio zum kleinen Preis
• tegut... Bio vegan
• tegut... Reinheitsversprechen
• tegut... LandPrimus
• tegut... Feinstes
• tegut... freppy
• tegut... DAILY
• tebonus
• tegut... teo
• tegut... QUARTIER

Products and services

• tegut... Supermärkte
• tegut... teo
• tegut... Online Shop
• tebonus Loyalty Program
• Geschäftskunden (B2B Business Customer Card)
• tegut... Saisongarten
• tegut... Bio Private Label
• tegut... Bio zum kleinen Preis Private Label
• tegut... Bio vegan Private Label

Quantifiable outcome

• Won Fruchthandel Magazin Retail Award 2024 for best Bio produce assortment in classic food retail — 7th consecutive year, 9th time total.
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• EDEKAcoreStrategic or Co-development Partner · 11 March 2026Genossenschaft Migros Zürich (GMZ) agreed to sell a majority of Tegut stores (approximately 300 supermarkets), the logistics center in Michelsrombach, the Herzberger bakery, and the Smart Retail Solutions subsidiary to EDEKA. The transaction is subject to regulatory approval by the German Federal Cartel Office. GMZ continues negotiations with other market participants for remaining Tegut locations.
• stellenwert.gmbh netzwerk für arbeitcoreStrategic or Co-development PartnerTegut partners with the inclusion enterprise stellenwert.gmbh to operate 'Lädchen für alles' (small neighborhood stores) that provide employment for people with disabilities. The partnership has 8 joint stores in Germany, including Hann.Münden in Lower Saxony (opened 2024).
• Redefine MeatminorStrategic or Co-development PartnerTegut carries Redefine Plant-Based products, a plant-based meat alternative brand, expanding its vegan and vegetarian assortment in partnership with the Israeli food-tech company.
• Herzberger Bio-BäckereicoreOthersThe Herzberger Bio-Bäckerei (Herzberger organic bakery) supplies fresh baked goods in Bio quality to Tegut supermarkets. This bakery business was included in the sale to EDEKA in March 2026.
• Bildungsunternehmen Dr. JordanminorStrategic or Co-development PartnerTegut partners with the Bildungsunternehmen Dr. Jordan for a dual continuing education program to train Handelsfachwirt (certified retail manager) candidates, alternating between theory in Fulda and practice in Tegut stores.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Alnatura: Germany's largest dedicated organic supermarket chain. Competes head-to-head with Tegut in organic assortment, private label depth, and regional organic sourcing, though it lacks Tegut's unmanned-store innovation.
• Denn's Biomarkt: Organic supermarket chain operated by Dennree, one of the largest organic wholesalers in Europe. Direct competitor in bio assortments and sustainability positioning across German-speaking markets.
• Bio Company: Berlin-based organic supermarket chain with a strong regional footprint. Comparable in product range (organic focus, private labels, sustainability narrative) and similar mid-size, regional positioning to Tegut.
• Basic AG: Regional organic supermarket chain with stores concentrated in western Germany. Competes directly with Tegut in the same bio-supermarket category with overlapping geography in Hesse and surrounding states.

Broad incumbents

• EDEKA: Germany's largest supermarket cooperative and Tegut's announced acquirer. Comparable as a grocery retailer but operates at vastly greater scale with a broader (non-organic-focused) assortment.
• REWE Group: Major German full-range grocer and competitor for grocery basket share. Comparable in supermarket operations but with national scale, broader assortment, and a different (less organic-centric) value proposition.
• Kaufland: German hypermarket chain operated by the Schwarz Group. Overlaps with Tegut on regional grocery assortment and increasingly competes on organic private labels at lower price points.
• Lidl: German hard discounter under the Schwarz Group with an expanding organic (Bioness) private-label range. Represents the structural price pressure on Tegut's organic premium positioning.
• Netto Marken-Discount: German discount grocer with an organic private-label range. Competes for value-conscious organic shoppers, putting pressure on Tegut's premium organic price architecture.
• Globus: German hypermarket chain with an emphasized fresh, regional, and bio assortment. Comparable in mid-size-store format and quality/regional sourcing narrative, overlapping with Tegut in several German states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TEGUT
• Facebookfacebook.com/tegut
• Instagraminstagram.com/tegut
• Pinterestpinterest.de/tegut_gutelebensmittel
• TikToktiktok.com/@tegut
• Xx.com/tegut

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tegut