BluMarbl
BluMarbl is a UK-headquartered low-code/no-code rapid application development services firm and licensed European reseller of Jitterbit's Vinyl platform, serving enterprise and mid-market clients in transport, manufacturing, retail and finance.
- Company typePrivate
- Founded2018
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What BluMarbl does
BluMarbl is a UK-headquartered low-code/no-code rapid application development services firm and licensed European reseller of Jitterbit's Vinyl platform. Founded in 2018 by Andrew Luckett and Martin Dowdall, the company combines certified Vinyl Architects and Developers with a consultative delivery model targeting enterprise and mid-market clients across Transport, Manufacturing, Retail and Finance, with primary delivery centred in Amsterdam and additional offices in Stavanger, Norway and the United Kingdom. Its technical core is the Vinyl hpaPaaS platform, which BluMarbl uses to integrate disparate enterprise systems — SAP, Salesforce, Oracle, DB2, AS/400 and dozens of other data sources — without moving data from source, including the proprietary 'Lite Integration' capability for connecting legacy systems in days rather than months.
The business sells through four revenue streams: Vinyl platform licensing and resale (with Enterprise, Mid-Market and Start-up pricing tiers), professional services and implementation delivered by Solution Architects, Data Scientists, Project Managers and Developers, AWS-based cloud hosting for Vinyl environments, and tiered managed support packages with SLA-based issue resolution. BluMarbl also operates a vertical product line focused on zero-emission transport — the TakeCharge electric bus battery health tool, co-developed with PwC and The Mobility House for Transdev Nederland, and the Zero Emission Operator Platform for electric coach fleet management delivered through the ScotZEB2 consortium. Go-to-market is consultative enterprise field sales driven by direct demo engagement, supplemented by industry events, thought leadership and case-study marketing.
The company has no external institutional funding disclosed and appears founder-owned and controlled. Recent strategic activity has been oriented around non-dilutive grant funding (TRIG in 2023, ScotZEB2 in 2024), co-development partnerships with PwC and The Mobility House, and productisation of transport decarbonisation analytics on top of the Vinyl platform. Geographic focus is European with stated intent to expand into the Middle East market.
BluMarbl firmographics
Firmographics- Name
- BluMarbl
- Legal name
- BluMarbl
- Website
- https://blumarbl.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BluMarbl is a UK-headquartered low-code/no-code rapid application development services firm and licensed European reseller of Jitterbit's Vinyl platform, serving enterprise and mid-market clients in transport, manufacturing, retail and finance.
- Ownership category
- akta.pro rank
BluMarbl industry classification
Industry- Product category
- Low-code application development and enterprise integration services
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
- akta.pro secondary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where BluMarbl is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
BluMarbl business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Professional Services & Implementation: Consultancy services delivered by experienced Solution Architects, Data Scientists, Project Managers and Developers who enable companies to tackle business process challenges. Includes coaching and training customers to build their own applications, as well as leading or assisting with design and development.
- Vinyl Platform Licensing & Resale: BluMarbl acts as a licensed reseller of Vinyl by Jitterbit, providing platform support, upgrades, license compliance management, and training enrollment. Pricing tiers cover enterprise, mid-market, and start-up entry-level.
- Support Packages: Tailored support packages including issue resolution (SLA-based), round-the-clock support options, enhancement support service, and assistance for Citizen Developers. Issues and enhancement requests can be logged through a support portal.
- Cloud Hosting: Fully hosted solution for all Vinyl environments on AWS, including scalable infrastructure, performance monitoring, on-demand upgrades, sandbox and training environments, and Dockerised solution for fast deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier for large global organisations |
| Subscription | Annual | Mid-market tier at value-oriented pricing |
| Subscription | Annual | Startup entry-level tier for emerging businesses |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
BluMarbl product offering
Product offeringCore offering
BluMarbl is a licensed reseller and certified implementation partner for Jitterbit's Vinyl low-code/no-code rapid application development platform, building bespoke enterprise-ready applications that integrate with SAP, Salesforce, Oracle, DB2 and AS/400 systems. The company also delivers AI/ML solutions, AWS-based cloud hosting, ongoing platform support, and agile project delivery services, with vertical specialisation in transport, ESG, energy transition, and supply chain.
Product overview
BluMarbl is a low-code application development company that provides rapid application development services built on the Jitterbit Vinyl platform. Their core offering combines the Vinyl low-code/no-code platform with professional services including AI Solutions, Cloud Hosting, Support Services, and Project Delivery. The product portfolio centers on Vinyl, a rapid application development platform that integrates with enterprise systems like SAP, Salesforce, Oracle, and DB2. BluMarbl also offers specialized vertical solutions including a Zero Emission Operator Platform for electric vehicle fleet management and TakeCharge for battery health monitoring. Services include AI-powered data analytics using TensorFlowJS and IBM Watson, AWS-hosted cloud infrastructure, and comprehensive support with ServiceNow/Jira integration.
Differentiator
Problem solved
Functional benefit
Brands
- Vinyl: Low-code/no-code rapid application development platform by Jitterbit that BluMarbl is an official partner and reseller of. Described as the only 5-star low-code platform powerful enough for full stack developers and intuitive enough for citizen developers.
Products and services
- Vinyl Low-Code Platform (resale & implementation) Vinyl is Jitterbit's low-code/no-code rapid application development platform (hpaPaaS) that BluMarbl resells, supports and implements, enabling citizen developers and full-stack engineers to build enterprise-ready applications that integrate with SAP, Salesforce, Oracle, DB2, AS/400, ServiceNow, Jira, DocuSign and SharePoint.
- AI Solutions AI/ML and advanced analytics service that uses Vinyl to connect and curate business data, exposing it in JSON format for tools such as TensorFlowJS and IBM Watson to build, train and query predictive models in real time, enabling prescriptive workflows for natural language understanding, visual recognition and deep learning use cases.
- Cloud Hosting Fully managed AWS-hosted environment for Vinyl applications, delivering scalable infrastructure, performance monitoring, on-demand upgrades, sandbox and training environments, and a Dockerised deployment model for fast provisioning.
- Support Services Tailored ongoing support packages for Vinyl environments, including SLA-based issue resolution, optional round-the-clock support, an enhancement support service, assistance for Citizen Developers, and integration with ServiceNow and Jira. Issues and enhancement requests are logged through a dedicated support portal.
- Project Delivery Agile consultancy engagement covering user journeys, user stories, Scrum Master and Product Owner roles, iterative monthly showcases, IT integration, testing process, and sponsor engagement, designed to produce a minimum viable product in 4 to 6 weeks using the Vinyl platform.
- Zero Emission Operator Platform Cloud-based SaaS platform for electric coach and bus operators that identifies optimal journeys for electric coaches, reserves opportunity chargers for en-route charging, delivers operational alerts and suggested actions, and provides comprehensive metrics and reporting across shared charging infrastructure.
- TakeCharge Software tool for electric bus operators that monitors battery health to ensure optimal deployment and reliability of electric fleets, originally co-developed with PwC and The Mobility House for Transdev Nederland.
Quantifiable outcome
- National Express Transport Solutions saved 4 days of manual effort per month preparing compliance meeting materials
- +5 more outcomes
Companies that use BluMarbl
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles2 records
BluMarbl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature5 records
BluMarbl partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- Jitterbit (formerly Zudy)coreOfficial partners and licensed resellers of Jitterbit's Vinyl platform (formerly Zudy Vinyl). BluMarbl provides platform support, upgrades, license compliance, training enrollment, and certified Vinyl Architects and Developers. Zudy was acquired by Jitterbit in March and the brand was sunsetted in June 2023. BluMarbl continues as a premium supplier of Vinyl delivery services through Europe.
- The Mobility HousecoreStrategic partner in energy transition and zero-emission transport. Deep experience in building energy models and charging strategies. Co-developed the TakeCharge tool with PwC and Transdev Nederland. Partnered on zero-emission fleet management and charging infrastructure planning for coach and bus operators.
- PwCflagshipCo-developed the TakeCharge zero-emission mobility tool for Transdev Nederland alongside BluMarbl and The Mobility House. TakeCharge monitors electric bus battery health and ensures optimal deployment and reliability of electric fleet operations. The project was realised in 7 months using Jitterbit and Vinyl technologies.
- Transdev NederlandflagshipTransdev Nederland uses the TakeCharge software (co-developed by BluMarbl, PwC, and The Mobility House) to monitor electric bus battery health and optimise electric bus fleet operations. This collaboration highlights BluMarbl's dedication to eco-friendly transport solutions and operational efficiency for public transport.
- Connected Places CatapultcoreTRIG (Transport Research and Innovation Grants) programme delivered by Connected Places Catapult on behalf of the Department for Transport (DfT). BluMarbl's toolset for Coach Operators to accelerate transition to Net-Zero was selected to receive a grant. The Catapult team provides expertise and guidance to help projects succeed.
- CPT (Confederation for Passenger Transport)flagshipBluMarbl has been supporting the CPT's Zero Emission Coach Taskforce since its inception. Provided detailed data analysis using 30 million km of trip data to inform the CPT's response to DfT's call for evidence on charging infrastructure. The taskforce delivered the Coach Route to Destination Zero Report to Parliament. BluMarbl collects and analyses coach operators' telematics data to find insights into industry working patterns.
- ScotZEB2 ConsortiumflagshipConsortium of five coach operators, two bus operators, and an innovative scheduled coach operator led by Zenobē (energy provider). Won the ScotZEB2 challenge fund for zero-emission coach transition in Scotland. BluMarbl provides operational analysis, shared infrastructure planning, and advanced fleet management software including cloud-based platform for managing electric coaches and shared charging infrastructure.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
BluMarbl competitors and assessment
Company assessmentBroad incumbents
- Appian: Appian combines low-code development with process automation and BPM/iBPMS capabilities. It is comparable to BluMarbl's combined low-code plus process automation/value proposition for enterprise customers.
- Pega Systems: Pega provides low-code and BPM/workflow automation for large enterprises, including transportation, financial services and supply chain - verticals that intersect directly with BluMarbl's target segments.
- Mendix (Siemens): Mendix is a leading low-code application platform owned by Siemens Digital Industries. It overlaps with BluMarbl's core proposition of rapid enterprise app development and competes for the same enterprise and mid-market deals that BluMarbl's Vinyl implementations target.
- OutSystems: OutSystems is a global low-code platform widely adopted by large enterprises for mission-critical apps. It competes with Vinyl in enterprise and mid-market deals where BluMarbl acts as implementation partner.
- ServiceNow: ServiceNow's App Engine and Integration Hub offer low-code building inside a much larger enterprise platform. BluMarbl integrates with ServiceNow for support ticketing, so ServiceNow is both an integration partner and a competitive low-code incumbent.
Others
- Capgemini Engineering: Capgemini is a large IT services and systems integration firm with established low-code and SAP practices. It is comparable to BluMarbl's professional services plus platform implementation model at the enterprise tier.
Direct peers
- Quick Base: Quick Base is a low-code platform purpose-built for operations teams and SMB/mid-market, similar to Vinyl's mid-market positioning. It competes for the same line-of-business application workloads BluMarbl delivers.
- Jitterbit: Jitterbit is the platform owner of Vinyl (formerly Zudy) and BluMarbl's core technology partner. It is the most directly comparable peer because the majority of BluMarbl's revenue is built around implementing, reselling, and supporting Jitterbit's Vinyl low-code platform.
Emerging players
- Betty Blocks: Betty Blocks is a European low-code/no-code vendor focused on the enterprise market. Its regional footprint and emphasis on rapid app development overlap meaningfully with BluMarbl's European mid-market focus.
- Zoho Creator: Zoho Creator is a low-code platform from Zoho, popular with mid-market and SMB customers globally. It overlaps with Vinyl's start-up and mid-market pricing tier that BluMarbl resells.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
BluMarbl social profiles
Digital presenceBluMarbl financial estimates
Financial estimateRevenue estimate
Valuation estimate
BluMarbl leadership team
Management profileNumber of profiles
Profiles4 records
BluMarbl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BluMarbl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BluMarbl
What does BluMarbl do?
BluMarbl is a licensed reseller and certified implementation partner for Jitterbit's Vinyl low-code/no-code rapid application development platform, building bespoke enterprise-ready applications that integrate with SAP, Salesforce, Oracle, DB2 and AS/400 systems. The company also delivers AI/ML solutions, AWS-based cloud hosting, ongoing platform support, and agile project delivery services, with vertical specialisation in transport, ESG, energy transition, and supply chain.
Is BluMarbl a public or private company?
BluMarbl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BluMarbl founded?
BluMarbl was founded in 2018. It employs 1 to 10 people.
Where is BluMarbl based?
BluMarbl is headquartered in Boston, United States, in the North America region.
How does BluMarbl make money?
Four revenue lines are on record. Professional Services & Implementation is the primary driver. The others are vinyl Platform Licensing & Resale, support Packages and cloud Hosting.
Who are BluMarbl's main competitors?
Broad incumbents on record are Appian, Pega Systems, Mendix (Siemens), OutSystems and ServiceNow. Capgemini Engineering is listed as an others. Direct peers are Quick Base and Jitterbit. Emerging players are Betty Blocks and Zoho Creator.
Does BluMarbl have an API?
No public API is recorded for BluMarbl.
What industry is BluMarbl in?
BluMarbl's product category is Low-code application development and enterprise integration services. Its primary akta.pro industry code is HDAEAKAA, Low-Code/No-Code Application Platforms, with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 5132 and its SIC code is 7372.