Everything Is New
Everything Is New is a Lisbon-based concert and festival promoter that organizes international and Portuguese music events across major Portuguese venues, operates the NOS Alive festival, and runs the international Festival Fado circuit across 21 cities.
- Company typePrivate
- Founded2007
- HeadquartersLisboa, Portugal
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Everything Is New does
Everything Is New is a Lisbon-headquartered concert and festival promotion company operating in Portugal since at least 2007-2008. The company's core business is acquiring international and Portuguese music acts, securing venue bookings at major Portuguese arenas (MEO Arena, Sagres Campo Pequeno, Coliseu de Lisboa, Coliseu Porto AGEAS, Super Bock Arena, LAV Lisboa ao Vivo) and outdoor locations (Passeio Marítimo de Algés), and selling tickets through its own website alongside a network of authorized partners including Ticketline, BOL.pt, SeeTickets, Masqueticket, and physical points-of-sale at Fnac, Worten, El Corte Inglés, and CTT post offices. The promoter also operates the internationally recognized NOS Alive festival and the multi-city Festival Fado circuit, the latter of which has reached its 16th edition across 21 cities in Europe, Latin America, Central America, and Africa.
The portfolio spans roughly 25+ concerts and festivals scheduled across July 2026 through May 2027, covering rock (Scorpions, Placebo, Billy Corgan, Sigur Rós), pop (Brandi Carlile, The Neighbourhood, Laura Pausini, Anitta, Anastacia, Iolanda, Richie Campbell), K-pop (KARD), virtual/anime (Hatsune Miku, The Living Tombstone), classical orchestral (Hans Zimmer), and family entertainment (Cirque du Soleil OVO). Ticket pricing is structured in tiered bands from general admission starting at €18 to VIP packages reaching €783, with multiple sold-out events signalling demand strength. The company is privately held, headquartered at Rua Pêro da Covilhã 36, Lisbon, and operates with 11-50 employees.
Everything Is New generates revenue primarily through transaction fees on ticket sales for events it promotes, plus ancillary revenue from VIP/premium packages, VIP add-ons (meet & greet, soundcheck access, early entry, signed merchandise), and festival operations. The business model is fundamentally event-driven: revenue is lumpy and event-specific, with no disclosed subscription, SaaS, or recurring revenue component. Geographic expansion is concentrated in Portuguese-speaking and culturally proximate markets via Festival Fado, while the core promotion business remains anchored in Portugal's two largest cities, Lisbon and Porto.
Everything Is New firmographics
Firmographics- Name
- Everything Is New
- Legal name
- Everything is New, LDA
- Website
- https://everythingisnew.pt
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Everything Is New is a Lisbon-based concert and festival promoter that organizes international and Portuguese music events across major Portuguese venues, operates the NOS Alive festival, and runs the international Festival Fado circuit across 21 cities.
- Ownership category
- akta.pro rank
Everything Is New industry classification
Industry- Product category
- Live Event Promotion
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Performing Arts, Spectator Sports, and Related Industries (711), Performing Arts Companies (7111)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Music Festival Organizers & Promoters (MPAGAAAB)
- akta.pro secondary industries
- Festival & Event Producers/Organizers (MPAIAFAC), Concerts & Music Festivals (THAJAFAA), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)
Keywords
Where Everything Is New is headquartered
LocationHeadquarters
- HQ city
- Lisboa
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Everything Is New business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Event Promotion and Ticket Sales: Everything Is New generates revenue primarily through promoting live music events and concerts in Portugal. The company acts as the promoter, acquiring international artists, securing venue bookings, and selling tickets through its own website and authorized ticket partners (Ticketline, BOL, SeeTickets). Revenue is derived from ticket sales commissions and service fees across a broad calendar of events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Hans Zimmer - The World of Hans Zimmer, MEO Arena, 17 May 2027 |
| One time/ perpetual license | Pay-as-you-go | Thirty Seconds to Mars - MEO Arena, 6 April 2027 |
| One time/ perpetual license | Pay-as-you-go | Cirque du Soleil OVO - Super Bock Arena, 6-10 January 2027 |
| One time/ perpetual license | Pay-as-you-go | Pedro Sampaio - Passeio Marítimo de Algés, 17 July 2027 |
| One time/ perpetual license | Pay-as-you-go | Murmuration Level 2 - Coliseu de Lisboa, 29 November 2026 |
| One time/ perpetual license | Pay-as-you-go | Freya Skye - MEO Arena Sala Tejo, 28 November 2026 |
| One time/ perpetual license | Pay-as-you-go | Hatsune Miku - Sagres Campo Pequeno, 27 November 2026 |
| One time/ perpetual license | Pay-as-you-go | Brandi Carlile - Sagres Campo Pequeno, 1 November 2026 |
| One time/ perpetual license | Pay-as-you-go | Anastacia - Sagres Campo Pequeno, 27 October 2026 |
| One time/ perpetual license | Pay-as-you-go | Jungle - MEO Arena, 24 October 2026 |
| One time/ perpetual license | Pay-as-you-go | Laura Pausini - MEO Arena, 22 October 2026 |
| One time/ perpetual license | Pay-as-you-go | Placebo - Sagres Campo Pequeno, 29 September 2026 |
| One time/ perpetual license | Pay-as-you-go | Fat Freddy's Drop - Sagres Campo Pequeno, 23 September 2026 |
| One time/ perpetual license | Pay-as-you-go | Sigur Rós - Sagres Campo Pequeno, 17 September 2026 |
| One time/ perpetual license | Pay-as-you-go | Ronnie Wood - Coliseu de Lisboa, 14 September 2026 |
| One time/ perpetual license | Pay-as-you-go | Billy Corgan - Coliseu de Lisboa, 15 September 2026 (SOLD OUT) |
| One time/ perpetual license | Pay-as-you-go | The Neighbourhood - MEO Arena, 12 September 2026 |
| One time/ perpetual license | Pay-as-you-go | KARD - LAV Lisboa ao Vivo, 6 September 2026 |
| One time/ perpetual license | Pay-as-you-go | The Living Tombstone - LAV Lisboa ao Vivo, 9 September 2026 (SOLD OUT) |
| One time/ perpetual license | Pay-as-you-go | The Last Internationale - LAV Lisboa ao Vivo, 10 November 2026 |
| One time/ perpetual license | Pay-as-you-go | The Beatles Symphonic Fantasy - Sagres Campo Pequeno, 5 December 2026 |
| One time/ perpetual license | Pay-as-you-go | Iolanda - Coliseu de Lisboa, 7 December 2026 |
| One time/ perpetual license | Pay-as-you-go | Richie Campbell - MEO Arena, 12 December 2026 |
| One time/ perpetual license | Pay-as-you-go | Scorpions - MEO Arena, 8 July 2026 |
| One time/ perpetual license | Pay-as-you-go | Anitta - Passeio Marítimo de Algés, 18 July 2026 |
| One time/ perpetual license | Pay-as-you-go | December 10 - LAV Lisboa ao Vivo, 5 July 2026 |
| One time/ perpetual license | Pay-as-you-go | Festival Fado Maroc - Théâtre National Mohammed V, Rabat, 10-11 September 2026 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Everything Is New product offering
Product offeringCore offering
Everything Is New is a Portuguese live music promoter that produces and stages large-scale music festivals and concerts, most notably the NOS Alive festival held annually in Lisbon. The company also develops international touring opportunities for Portuguese fado artists through its Festival Fado programme and distributes event tickets through its retail and online partner network.
Product overview
Everything Is New is a Portuguese entertainment promotion company that operates primarily as an event ticketing and promotion platform. The core offering consists of concert and festival promotion services, with the flagship product being the NOS Alive music festival (held annually in July at Passeio Marítimo de Algés, Lisbon). The company also promotes individual concerts and events across Portugal, and operates ticket sales through its website for events it manages, using third-party ticketing platforms including Ticketline, BOL.pt, SeeTickets, and Masqueticket for transaction processing. Additionally, Everything Is New organizes the international Festival Fado circuit, promoting Portuguese fado in cities worldwide including Madrid, Barcelona, Rabat, Bogotá, Buenos Aires, Lima, Panama, Rio de Janeiro, and Seville.
Differentiator
Problem solved
Functional benefit
Products and services
- NOS Alive Festival Annual multi-day rock and pop music festival held in Lisbon, attracting audiences across Portugal and international visitors, with tickets sold through Ticketline, BOL, SeeTickets, Masqueticket, Fnac, Worten, El Corte Inglés, CTT, and the festival website.
- Festival Fado International touring programme curated by Everything Is New to bring Portuguese fado artists to stages abroad, promoting fado as a national cultural export to international music audiences.
Companies that use Everything Is New
Customer profileNamed customers28 records
Segments4 records
Ideal customer profiles1 record
Everything Is New technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Everything Is New partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core and minor.
- NOS AliveflagshipNOS Alive is Portugal's premier music festival and Everything Is New's flagship property. Located at Passeio Marítimo de Algés in Lisbon, NOS Alive is considered one of the best festivals in the world by The Guardian, The Independent, NME, CNN, Rolling Stone, and Vogue. The festival features an eclectic international lineup and has been a core brand of Everything Is New for over a decade, attracting audiences from Portugal and internationally.
- TicketlinecoreTicketline is the primary authorized online ticketing partner for the majority of Everything Is New's events. Ticketline provides an extensive physical point-of-sale network covering Fnac, Worten, El Corte Inglés, CTT post offices, and Serveasy stores throughout Portugal.
- BOL (Bilheteira Online)BOL is the authorized ticketing platform for events at Coliseu de Lisboa and Coliseu Porto AGEAS, providing online sales and physical point-of-sale options at ABEP, El Corte Inglés, Fnac, and Worten.
- Festival Fado (International)coreEverything Is New organizes the international Festival Fado circuit, which has reached its 16th edition worldwide and spans 21 major cities across Europe, Latin America, Africa, and Asia, including Rabat, Madrid, Barcelona, Buenos Aires, Lima, Panama, Rio de Janeiro, and Bogotá. Partner cities include local theaters, cultural institutions, and national tourism entities.
- MEO ArenacoreMEO Arena (formerly Meo Arena) in Lisbon is one of the primary venues used by Everything Is New for major concerts and events, hosting artists such as Scorpions, Laura Pausini, Jungle, Thirty Seconds to Mars, and Hans Zimmer.
- Sagres Campo PequenocoreSagres Campo Pequeno (also known as Campo Pequeno Arena) in Lisbon is a key venue for Everything Is New events, hosting artists including Fat Freddy's Drop, Placebo, Sigur Rós, The Neighbourhood, Brandi Carlile, Hatsune Miku, Eros Ramazzotti, and The Beatles Symphonic Fantasy.
- Coliseu de LisboacoreColiseu de Lisboa (Coliseu dos Recreios) is a prestigious concert venue used for high-profile events including Billy Corgan, Ronnie Wood, Iolanda, Murmuration, and others.
- Coliseu Porto AGEAScoreColiseu Porto AGEAS (formerly Coliseu do Porto) is a major venue in Porto used for events including Sigur Rós, Father John Misty, Gabriel Iglesias, and others.
- Super Bock Arena – Pavilhão Rosa MotacoreSuper Bock Arena (Pavilhão Rosa Mota) in Porto is a key venue for Everything Is New events, hosting Placebo, Gabriel Iglesias, Cirque du Soleil OVO, and others.
- LAV – Lisboa ao VivocoreLAV – Lisboa ao Vivo is a Lisbon concert venue used for events including KARD, The Living Tombstone, The Last Internationale, December 10, and others.
- SeeTicketsminorSeeTickets is an authorized international ticketing platform used for select Everything Is New events including Freya Skye, Jungle, Scorpions, and others.
- MasqueticketminorMasqueticket is an authorized international ticketing platform used for select events including Brandi Carlile, Laura Pausini, Eros Ramazzotti, and others.
- Fnac PortugalminorFnac operates as a physical point-of-sale for tickets across its 33+ stores in Portugal, including locations in Lisbon, Porto, Braga, Faro, and other cities.
- Worten PortugalminorWorten operates as a physical point-of-sale for tickets across its extensive store network in Portugal, covering locations in Lisbon (25 stores), Porto (37 stores), and cities nationwide.
- CTT PortugalminorCTT (Correios de Portugal) provides physical ticket point-of-sale services through its post office network across Portugal, including 281 locations in Lisbon, 181 in Porto, and hundreds more across all districts.
- El Corte Inglés PortugalminorEl Corte Inglés operates as a physical point-of-sale for tickets at its stores in Lisbon and Gaia (Porto).
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Everything Is New competitors and assessment
Company assessmentOthers
- Ticketline: Primary authorized ticketing platform partner for Everything Is New's events. Comparable as the dominant Portuguese ticketing infrastructure on which EIN's distribution model depends.
- Bandsintown: Live music discovery and ticketing platform. Comparable as a ticketing and event-discovery complement to EIN's event promotion model, especially for international artist fan engagement.
Regional players
- Mad Cool Festival (Mad Cool Entertainment): Major Spanish music festival promoter based in Madrid. Comparable as a direct Iberian Peninsula festival competitor targeting overlapping international headliners and audiences.
- Festas do Povo (Portuguese festival circuit): Network of Portuguese regional and municipal festivals. Comparable to EIN's Portuguese festival and concert calendar as adjacent domestic players competing for Portuguese audience share and artist dates.
- Primavera Sound: Barcelona-based international music festival organizer. Comparable as a Southern European festival promoter competing for premium international lineups and global media positioning similar to NOS Alive.
Emerging players
- Coolture Fest (and other Iberian promoters): Spanish festival and concert promoter. Comparable to EIN's Iberian live music promotion activities as a regional competitor pursuing similar mid-tier international artist routing.
Broad incumbents
- Live Nation Entertainment: World's largest live entertainment company operating concert promotion, venues, and ticketing globally. Comparable to EIN as the dominant global concert promoter competing for the same international artists' European tour routing.
- Eventim: Major European ticketing and live entertainment platform. Comparable as a potential alternative or complementary distribution partner and competitor in European event promotion infrastructure.
- WME (William Morris Endeavor): Major talent agency that books artists into promoter-organized events worldwide. Comparable to EIN at the artist acquisition/booking layer of the live music value chain, particularly for marquee international acts.
- AEG Presents: Global concert promotion and venue operations arm of AEG. Directly comparable to EIN's concert promotion business and competes for international artist routing across European markets including Iberia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Everything Is New social profiles
Digital presenceEverything Is New financial estimates
Financial estimateRevenue estimate
Valuation estimate
Everything Is New leadership team
Management profileNumber of profiles
Everything Is New funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Everything Is New M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Everything Is New
What does Everything Is New do?
Everything Is New is a Portuguese live music promoter that produces and stages large-scale music festivals and concerts, most notably the NOS Alive festival held annually in Lisbon. The company also develops international touring opportunities for Portuguese fado artists through its Festival Fado programme and distributes event tickets through its retail and online partner network.
Is Everything Is New a public or private company?
Everything Is New is a private company. It is classified as unknown and is currently operating.
When was Everything Is New founded?
Everything Is New was founded in 2007. It employs 11 to 50 people.
Where is Everything Is New based?
Everything Is New is headquartered in Lisboa, Portugal, in the Europe region.
How does Everything Is New make money?
One revenue line is on record: event Promotion and Ticket Sales.
Who are Everything Is New's main competitors?
Others on record are Ticketline and Bandsintown. Regional players are Mad Cool Festival (Mad Cool Entertainment), Festas do Povo (Portuguese festival circuit) and Primavera Sound. Coolture Fest (and other Iberian promoters) is listed as an emerging player. Broad incumbents are Live Nation Entertainment, Eventim, WME (William Morris Endeavor) and AEG Presents.
Does Everything Is New have an API?
No public API is recorded for Everything Is New.
What industry is Everything Is New in?
Everything Is New's product category is Live Event Promotion. Its primary akta.pro industry code is MPAGAAAB, Music Festival Organizers & Promoters, with a secondary code of MPAIAFAC, Festival & Event Producers/Organizers. Its NAICS code is 711320 and its SIC code is 7990.