NOS Alive
NOS Alive is an annual three-day outdoor music festival held since 2007 at Lisbon's Passeio Marítimo de Algés, operated by Everything Is New, Lda., and serving music enthusiasts via ticket sales and brand sponsorships.
- Company typePrivate
- Founded2007
- HeadquartersLisbon, Portugal
- Headcount1–10
- GTM typeB2C
- OfferingServices
What NOS Alive does
NOS Alive is an annual three-day outdoor music festival held since 2007 at the Passeio Marítimo de Algés waterfront in Lisbon, Portugal, and operated by the private Portuguese event promoter Everything Is New, Lda. The 18th edition (July 9-11, 2026) features multiple stages — the main NOS Stage, Heineken Stage, WTF Clubbing Stage, Sagres Stage, and the newly introduced Palco Literário (Literary Stage) — and books a mix of internationally recognized headliners (Foo Fighters, Florence + The Machine, Twenty One Pilots, Nick Cave & The Bad Seeds, Lorde) and prominent national acts, positioning the festival as Portugal's highest-reputation music brand since 2022 in the view of national and international press.
The festival's product is complemented by on-site accommodation (Lisbon Camping & Bungalows), a Special Access program for attendees with mobility needs and expectant mothers (supported by partner Joaquim Chaves Saúde), and accessibility features. The technology footprint is minimal and not publicly disclosed; the operation is event-driven with a lean core team of seven employees.
Commercially, NOS Alive monetizes through ticket sales distributed via its exclusive ticketing partner Ticketline (with multilingual support across Portuguese, English, and Spanish) and through brand sponsorships at the stage and operational level (notably Heineken as a stage sponsor). The company holds no patents or proprietary technology assets, is privately held with no disclosed funding history, and operates under GDPR/RGPD for personal data processing of its newsletter and website audiences.
NOS Alive firmographics
Firmographics- Name
- NOS Alive
- Legal name
- Everything Is New, Lda.
- Website
- https://nosalive.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NOS Alive is an annual three-day outdoor music festival held since 2007 at Lisbon's Passeio Marítimo de Algés, operated by Everything Is New, Lda., and serving music enthusiasts via ticket sales and brand sponsorships.
- Ownership category
- akta.pro rank
NOS Alive industry classification
Industry- Product category
- Live Music Festival Production
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Festival Grounds & Fairgrounds Operations (MPAGALAH)
- akta.pro secondary industries
- Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG), Live Music Clubs & Venues (MPAGAIAB), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
Keywords
Where NOS Alive is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
NOS Alive business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: The festival generates primary revenue through ticket sales for the 3-day event, with tickets sold via Ticketline platform and the festival's own ticket office.
- Sponsorship: Brand sponsorships for festival stages (e.g., Heineken Stage, WTF Clubbing Stage) and festival operations.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
NOS Alive product offering
Product offeringCore offering
NOS Alive operates an annual three-day outdoor music festival at Passeio Marítimo de Algés in Lisbon, Portugal, held each July since 2007. The festival combines international headliners with national music acts across multiple themed stages (NOS Stage, Heineken Stage, WTF Clubbing, Sagres Stage, Palco Literário), with tickets sold through Ticketline and the festival's own ticket office. Supplementary offerings include on-site accommodation at Lisbon Camping & Bungalows, accessibility services through the Special Access Program, and stage-level brand sponsorships.
Product overview
NOS Alive is a multi-day outdoor music festival held annually in Lisbon, Portugal. The 2026 edition (18th) takes place July 9-11 at Passeio Marítimo de Algés featuring multiple stages: NOS Stage (headliners), Heineken Stage (secondary acts), WTF Clubbing (electronic), Sagres Stage (emerging artists), and the new Palco Literário (literary content). The festival offers accommodation via Lisbon Camping & Bungalows and accessibility services through its Special Access Program. Tickets are sold exclusively through Ticketline.
Differentiator
Problem solved
Functional benefit
Products and services
- NOS Alive Festival Major annual outdoor music festival held at Passeio Marítimo de Algés, Lisbon, Portugal. Operated since 2007 as a three-day event featuring international and national music acts across multiple stages (NOS Stage, Heineken Stage, WTF Clubbing Stage, Sagres Stage, and Palco Literário). Since 2022 it has been recognized as Portugal's music festival with the highest reputation. Tickets are sold via Ticketline and the festival's own ticket office.
- Special Access Program Accessibility services available to NOS Alive festival attendees, providing special access platforms for people with mobility limitations and a dedicated Área Futuras Mamãs (Future Moms Area) for expectant mothers, supported by healthcare partner Joaquim Chaves Saúde.
- Lisbon Camping & Bungalows On-site accommodation option for NOS Alive festival visitors, located at the venue grounds and offering camping and bungalow facilities for multi-day festival stays.
- Ticketline Ticketing for NOS Alive Official online ticketing service for NOS Alive festival, operated by partner Ticketline. Provides sales of festival passes and day tickets across multiple languages (Portuguese, English, Spanish) and handles customer support for ticket purchases.
Quantifiable outcome
- Consumer Choice award winner for 7 consecutive years
- +1 more outcomes
Companies that use NOS Alive
Customer profileSegments1 record
Ideal customer profiles2 records
NOS Alive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NOS Alive partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, major and minor.
- Everything is New, Lda.coreThe parent company and promoter of NOS Alive festival. Everything is New, Lda. is responsible for organizing and running the festival, handling all aspects of event production, artist booking, and festival operations.
- TicketlinecorePrimary ticketing platform partner for NOS Alive. Ticketline handles online ticket sales for the festival across multiple languages (Portuguese, English, Spanish) and provides customer support services.
- HeinekenmajorStage sponsor for Palco Heineken (Heineken Stage), one of the main festival stages. Provides branding and sponsorship for the stage area.
- Joaquim Chaves SaúdeminorHealthcare partner providing support for the Special Access area for expectant mothers (Área Futuras Mamãs), offering a more comfortable experience for pregnant festival-goers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
NOS Alive competitors and assessment
Company assessmentBroad incumbents
- Lollapalooza: Global festival brand with editions in multiple countries; comparable multi-stage, multi-day format and headliner-driven positioning, though operating at a larger scale with stronger international brand equity.
- Rock in Rio: Mega-festival brand with origins in Rio de Janeiro and editions across multiple countries; operates at significantly larger scale and broader geographic footprint than NOS Alive but in the same live-music festival category with similar headliner-driven economics.
- Coachella: US-based mega-festival owned by AEG/Goldenvoice and parent of the broader festival-industry benchmark for sponsorship, ticketing, and brand economics. Sets the global standard against which European festivals like NOS Alive are measured.
- Glastonbury Festival: Iconic UK multi-day festival with global brand recognition and a similar multi-stage, headliner-driven model. Functions as a benchmark for what a top-tier European festival brand can achieve at scale.
Direct peers
- MEO Marés Vivas: Portuguese summer music festival with comparable multi-day, multi-stage format targeting the same national audience. Direct competitor within Portugal's festival calendar.
- Primavera Sound: Major multi-day music festival held in Barcelona, Spain, with comparable positioning as a premier Iberian/European destination festival featuring international headliners across multiple stages. Directly competes for the same artist-booking and tourist-festival-goer audience as NOS Alive.
- Vodafone Paredes de Coura: Portuguese multi-day music festival with a similar multi-stage, international-headliner model. Competes directly with NOS Alive for the Portuguese festival-going segment and summer tourist traffic.
- Reading and Leeds Festivals: UK-based twin-venue multi-day music festival with comparable headliner-driven, multi-stage format. Direct competitor in the European summer festival market for both artists and audiences.
- Super Bock Super Rock: Long-running Portuguese rock/pop music festival operating in the same national market as NOS Alive. Direct domestic competitor for Portuguese festival audiences and sponsorship dollars.
- Mad Cool Festival: Madrid-based multi-day music festival with a similar headliner-driven, multi-stage format and similar target audience of European festival tourists. Operates at the same scale tier and competes for the same summer slot on artist calendars.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NOS Alive social profiles
Digital presenceNOS Alive compliance and trust
Trust signalCompliance1 record
NOS Alive financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOS Alive leadership team
Management profileNumber of profiles
NOS Alive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOS Alive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOS Alive
What does NOS Alive do?
NOS Alive operates an annual three-day outdoor music festival at Passeio Marítimo de Algés in Lisbon, Portugal, held each July since 2007. The festival combines international headliners with national music acts across multiple themed stages (NOS Stage, Heineken Stage, WTF Clubbing, Sagres Stage, Palco Literário), with tickets sold through Ticketline and the festival's own ticket office. Supplementary offerings include on-site accommodation at Lisbon Camping & Bungalows, accessibility services through the Special Access Program, and stage-level brand sponsorships.
Is NOS Alive a public or private company?
NOS Alive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NOS Alive founded?
NOS Alive was founded in 2007. It employs 1 to 10 people.
Where is NOS Alive based?
NOS Alive is headquartered in Lisbon, Portugal, in the Europe region.
How does NOS Alive make money?
Two revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorship.
Who are NOS Alive's main competitors?
Broad incumbents on record are Lollapalooza, Rock in Rio, Coachella and Glastonbury Festival. Direct peers are MEO Marés Vivas, Primavera Sound, Vodafone Paredes de Coura, Reading and Leeds Festivals, Super Bock Super Rock and Mad Cool Festival.
Does NOS Alive have an API?
No public API is recorded for NOS Alive.
What industry is NOS Alive in?
NOS Alive's product category is Live Music Festival Production. Its primary akta.pro industry code is MPAGALAH, Festival Grounds & Fairgrounds Operations, with a secondary code of MPAGALAG, Outdoor Amphitheater & Open-Air Venue Operations. Its NAICS code is 71131 and its SIC code is 7900.