What kiwiSaaS does

KiwiSaaS is a New Zealand-based, non-profit membership community organization serving SaaS companies building from Aotearoa to global markets. Following the loss of government funding, it relaunched in October 2025 under a new industry-led, member-driven model (referred to internally as KiwiSaaS 2.0) and now operates under the NZTech Group umbrella with NZTE support. Its core offering is a tiered annual membership priced from NZ$200 for early-stage startups (under $1M ARR, under three years old, NZ-registered) to NZ$3,000 for companies with $5–20M ARR, with quote-based pricing for $20M+ ARR companies. Members gain access to a structured set of services: live and online workshops, an on-demand resource library of 20+ videos and articles, local meetups across NZ tech hubs from Auckland to Ōtepoti, member-only events, facilitated introductions (up to three per year per member company), Tune-Up Consultations with experienced operators, a SaaS Helpdesk Q&A service, and a Board Exchange program for governance benchmarking.

The operational footprint is intentionally light: the website is Squarespace-hosted, event ticketing runs through Humanitix, and the organization has no proprietary software products, no public API, and no mobile app distribution. Flagship programming includes 'SaaSpocalypse Now' — a national one-day conference scheduled for 24 September 2026 at HNRY Stadium, Wellington, with capacity for 300 attendees and 20+ speakers across GTM, Product/Engineering, and People/Ops streams — and the annual '7 Weeks of SaaSmas' celebration, which during the most recent cycle drew 700+ workshop registrations, 500+ party attendees across Auckland, Wellington, and Christchurch, and 45 leaders at exclusive member-only workshops. A 35-company SaaS Advent Calendar is featured throughout December.

Revenue derives from recurring annual membership fees, event ticket sales, and a multi-tier sponsorship ecosystem anchored by national sponsor Pioneer Capital, with additional partners including Stripe (event co-sponsor), NZX (listed partner), Atlas Digital (GTM partner), and event sponsors Talent Army, Clare Capital, Lumin, Avid Legal, Creative HQ, Bastion Security Group, and Lunit. The organization is led by Executive Director David Clearwater (paid part-time) and a volunteer Board, with operational support from NZTech Group resources. Publicly featured member and partner companies span the breadth of New Zealand's SaaS ecosystem, including Xero, FNZ, Serko, Gentrack, Auror, Tracksuit, Kami, Lumin, and Projectworks — with Xero and FNZ, alongside Rocket Lab, collectively representing an estimated 77% of NZ's $129B tech ecosystem value.

Name

kiwiSaaS

Legal name

KiwiSaaS

Website

https://kiwisaas.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

101–250 employees

Short description

New Zealand's national membership community for SaaS companies, providing tiered membership benefits, workshops, conferences, advisory services, peer networking, and online resources for SaaS founders, operators, and growth-stage companies building from Aotearoa to the world.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Annual membership fees from SaaS companies based on their ARR tier. The organization also generates revenue through event ticket sales and potentially sponsorship partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

KiwiSaaS is a national membership community organization for SaaS businesses building from Aotearoa New Zealand. It sells tiered annual company-based memberships and delivers member benefits including workshops, a resource library, advisory services (Tune-Up consultations, SaaS Helpdesk), a Board Exchange programme, facilitated introductions, and flagship events such as SaaSpocalypse Now and 7 Weeks of SaaSmas.

Product overview

KiwiSaaS is a membership community organization — not a software product company — serving SaaS businesses building from Aotearoa New Zealand to the world. The organization offers a suite of member services organized around community, learning, and advisory support. Core offerings include the KiwiSaaS Membership Community (with tiered annual fees based on company ARR), the Resource Library (20+ on-demand videos and articles), and Events & Workshops (live online and in-person sessions). Supporting services include the SaaS Helpdesk (a Q&A service), Tune-Up Consultations (1-on-1 advisory calls), Board Exchange (board benchmarking visits), and Facilitated Introductions (up to 3 per year per member company). Flagship events include SaaSpocalypse Now (an annual national conference in Wellington) and 7 Weeks of SaaSmas (a multi-city festive event series). KiwiSaaS also fosters Local SaaS Communities across NZ tech hubs and Online Member Communities for peer exchange. Membership fees range from $200/year (early-stage startups) to $3,000/year (mid-market), with custom pricing for $20M+ ARR companies.

Differentiator

Problem solved

Functional benefit

Products and services

• KiwiSaaS Membership Community
• KiwiSaaS Resource Library
• KiwiSaaS Events & Workshops
• SaaS Helpdesk
• Tune-Up Consultations
• Board Exchange
• Facilitated Introductions (Intros)
• SaaSpocalypse Now
• 7 Weeks of SaaSmas
• Online Member Communities

Quantifiable outcome

• 700+ workshop registrations during 7 Weeks of SaaSmas
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eleven partnerships are on record, tiered event co-sponsor, partner, core and event sponsor.

• Stripeevent co-sponsorGTM or Marketing PartnerStripe partners with KiwiSaaS for events including Stripe SaaS Connect NZ and co-hosts networking events. Stripe Local events bring together NZ SaaS community for growth strategy discussions.
• NZXpartnerGTM or Marketing PartnerNZX (New Zealand's stock exchange) is listed as a partner, providing visibility and credibility for the KiwiSaaS community.
• Atlas DigitalpartnerGTM or Marketing PartnerAtlas Digital is a partner of KiwiSaaS, providing digital marketing expertise and co-hosting workshops on SEO and GTM topics.
• NZTechcoreStrategic or Co-development PartnerKiwiSaaS operates under the NZTech umbrella. With support from NZTE, NZTech is helping re-establish KiwiSaaS as a membership organization built by the SaaS community for the SaaS community.
• Talent Armyevent sponsorGTM or Marketing PartnerTalent Army is a SaaS-focused recruitment firm that sponsors KiwiSaaS events including SaaSmas parties.
• Clare Capitalevent sponsorGTM or Marketing PartnerClare Capital (NZ SaaS-focused investment bank) sponsors KiwiSaaS events and provides expertise for SaaS Metrics workshops.
• Luminevent sponsorGTM or Marketing PartnerLumin (PDF SaaS company) sponsors KiwiSaaS events and provides venue hosting for Christchurch community events.
• Avid Legalevent sponsorGTM or Marketing PartnerAvid Legal provides legal expertise sponsorship for KiwiSaaS SaaSmas party events.
• Creative HQevent sponsorGTM or Marketing PartnerCreative HQ (startup incubator) sponsors KiwiSaaS events.
• Bastion Security Groupevent sponsorGTM or Marketing PartnerBastion Security Group sponsors KiwiSaaS events.
• Lunitevent sponsorGTM or Marketing PartnerLunit (formerly Volpara Health) sponsors KiwiSaaS SaaSmas party.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SaaStr: SaaStr is the largest global SaaS founder/operator community and conference business. It is directly comparable to KiwiSaaS as both serve SaaS founders and revenue leaders with community, content and events, but SaaStr operates globally and at vastly greater scale.
• SaaStock: SaaStock is a global SaaS founder community and conference series originating in Dublin. It mirrors KiwiSaaS's combination of an annual flagship conference (SaaSpocalypse Now) with year-round community programming for SaaS founders.
• Startup Grind: Startup Grind is a global startup founder community with local chapters, events and an annual conference. Its chapter-based operating model and founder/operator audience closely mirror KiwiSaaS's local meetup and SaaSpocalypse Now structure.
• Pavilion: Pavilion (formerly Revenue Collective) is a membership community for B2B/SaaS go-to-market leaders. Comparable to KiwiSaaS in offering peer cohorts, workshops and a private community for SaaS executives, but with a global rather than national footprint.

Emerging players

• Founder Institute: Founder Institute is a global pre-seed accelerator and founder community with structured programs and local chapters. Comparable to KiwiSaaS in serving early-stage SaaS/founder audiences with programming and peer networks, though it is program-led rather than membership-led.

Others

• Creative HQ: Creative HQ is a Wellington-based startup incubator and innovation hub that is also an event sponsor of KiwiSaaS. It is comparable as a NZ-based founder support organization, but operates a coworking/incubator model rather than a SaaS-specific membership community.
• Clare Capital: Clare Capital is a NZ SaaS-focused investment bank that sponsors KiwiSaaS events and contributes SaaS Metrics workshops. It is an adjacent capital-markets participant in the same NZ SaaS ecosystem rather than a community competitor, but shares the same member audience.

Broad incumbents

• NZTech: NZTech is the parent umbrella organization under which KiwiSaaS operates. While broader in scope (the entire NZ tech sector rather than SaaS specifically), it is the most direct institutional analogue and shares distribution, governance and partnership channels with KiwiSaaS.

Regional players

• SaaSBoomi: SaaSBoomi is an Asia-Pacific focused community and summit for SaaS founders, mirroring KiwiSaaS's regional/national community-for-SaaS positioning. It is a relevant peer given shared APAC focus, though it spans multiple countries rather than one.
• FintechNZ: FintechNZ is a vertical industry association under the NZTech Group serving NZ fintech firms. It is a sister organization with a similar membership/community/event model focused on a different vertical, making it a strong structural peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kiwisaas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kiwiSaaS