SaaStock
SaaStock is a B2B SaaS conference and media company operating flagship events in Dublin and Austin, serving SaaS founders, operators, and investors through ticketed conferences, sponsorships, a paid membership program, and an 18-city local chapter network, now pivoting to AI-focused programming under Founderpath's ownership.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SaaStock does
SaaStock is a B2B SaaS-focused conference and media company founded in 2016 in Dublin, Ireland, that operates flagship events connecting SaaS founders, operators, and investors. It has run 14 flagship editions across two venues: SaaStock Europe in Dublin since 2016 and SaaStock USA in Austin, Texas since 2023, accumulating 25,527+ attendees, 889+ speakers, and 756+ sponsor partnerships. The product portfolio extends beyond the two flagship conferences to include a 635-talk Recordings library (762K YouTube views), a Speakers directory, the SaaS Revolution Show podcast, Product Market Fit resources, eBooks, an 18-city SaaStock Local chapter network, and a Founder Membership program (€1,499-€1,999/year) targeting SaaS founders with $500K-$100M ARR. Since 2025 the program has pivoted to AI-native content positioning under the AI Growth Summit banner.
Revenue is generated through three streams: conference ticket sales, sponsorships (84 sponsors at Europe 2025, 55 at USA 2026), and the recurring Founder Membership subscription. The original UK-registered operating entity, SaaScribe Media Ltd, entered liquidation in 2026 with over €2 million in debts amid AI-driven disruption to SaaS business models. Founderpath acquired the SaaStock USA and Europe operations in 2025-2026, with plans to rebrand as the AI Growth Summit and add London and San Francisco flagship events in 2027. The company has no proprietary technology platform; its infrastructure consists of operational playbooks (SearchOps, SpeakerOps, BrandOps, MediaOps) for managing speaker curation, SEO, and content distribution. Co-founder Alex Theuma has departed to launch a new AI-focused event in Barcelona.
SaaStock firmographics
Firmographics- Name
- SaaStock
- Legal name
- SaaScribe Media Ltd
- Website
- https://saastock.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- SaaStock is a B2B SaaS conference and media company operating flagship events in Dublin and Austin, serving SaaS founders, operators, and investors through ticketed conferences, sponsorships, a paid membership program, and an 18-city local chapter network, now pivoting to AI-focused programming under Founderpath's ownership.
- Ownership category
- akta.pro rank
SaaStock industry classification
Industry- Product category
- SaaS Industry Conferences & Events
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Sales Kickoffs (SKOs) & Commercial Enablement Events (THAHAIAC)
- akta.pro secondary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where SaaStock is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
SaaStock business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Personnel, Technology or R&D, Others
Revenue model
- Conference Tickets: Revenue from selling tickets to flagship SaaStock events in Dublin and Austin, plus SaaStock Local meetups across 18 cities. Ticket prices vary by tier and early-bird availability.
- Sponsorship: 756+ sponsor partnerships across 14 flagship editions. Sponsors pay for booth space, branding exposure, and access to the founder community. Top sponsors include Chargebee (5 editions), Intercom (4 editions), FE International (4 editions), Founderpath (4 editions), Maxio (4 editions), Deel (4 editions).
- Founder Membership: Annual membership program for B2B SaaS founders with ARR between $500K-$100M. Three tiers: TRACTION (€1499/year for 500K-1M ARR), GROWTH (€1999/year for 1M-10M ARR), and SCALE (for 10M+ ARR). Membership includes peer groups, workshops, networking events, and discounts on SaaStock conferences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | For founders with $500K-$1M ARR - includes peer groups, workshops, and event discounts |
| Subscription | Annual | For founders with $1M-$10M ARR - includes peer groups and workshops |
| Subscription | Annual | For founders with $10M+ ARR - includes coaching and masterclass sessions |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
SaaStock product offering
Product offeringCore offering
SaaStock is a conference and media company that produces annual flagship B2B SaaS founder conferences in Dublin (SaaStock Europe, since 2016) and Austin (SaaStock USA, since 2023), selling tickets, corporate sponsorships, and a tiered Founder Membership subscription (€1,499–€1,999/year). Surrounding the events, it operates an 18-city SaaStock Local chapter network, a content distribution ecosystem (podcast, YouTube recordings library, eBooks), and a private membership platform with peer groups, workshops, and curated networking for B2B SaaS founders at various ARR stages. Since 2025 the program has pivoted to AI-native GTM, product, and infrastructure content, and the brand has been acquired by Founderpath with a rebrand to AI Growth Summit.
Product overview
SaaStock is a conference and media company that operates as a platform-plus-content model. The core offering is the flagship conference series — SaaStock Europe (Dublin, annual since 2016) and SaaStock USA (Austin, annual since 2023) — which serve as the primary revenue driver, with sponsorships, tickets, and exhibitor fees. Surrounding the flagship events, SaaStock offers a portfolio of complementary content and community products: the SaaStock Recordings library (635+ recorded talks), the Speakers directory (889+ profiles), the SaaS Revolution Show podcast, Product Market Fit resources, and eBooks for SaaS leaders. The Founder Membership adds a paid community layer with tiered peer-group programs for founders at different ARR stages. SaaStock Local extends the brand into 18 city-level chapter communities. Since 2025, the program has pivoted toward AI-native content, rebranding as the AI conference for B2B software founders.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 1 in 3 sessions on SaaStock USA 2026 agenda are AI-focused (21 of 66 sessions)
- +2 more outcomes
Companies that use SaaStock
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
SaaStock technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SaaStock partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- FounderpathcoreFounderpath acquired SaaStock USA and Europe in 2025, bringing 30k attendees and 900 speakers. Rebranding as the AI Growth Summit. Nathan Latka leads 2027 flagship sponsorship partnerships for London and SF events.
- ChargebeeflagshipSponsored 5 editions from 2018-2025. Krish Subramanian, Co-founder & CEO, made 6 SaaStock appearances 2016-2024.
- IntercomflagshipSponsored 4 editions. Des Traynor, Co-founder & CSO, made 8 SaaStock appearances 2016-2024.
- FE InternationalflagshipSponsored 4 editions 2018-2025.
- MaxioflagshipSponsored 4 editions 2023-2026.
- DeelflagshipSponsored 4 editions 2024-2026.
- PaddleflagshipSponsored 3 editions. Christian Owens, Founder & Executive Chairman, made 1 SaaStock appearance 2023.
- SalesforcecoreSponsored 2 editions 2018-2020. Alex Kayyal, Partner at Salesforce Ventures, made 3 appearances 2016-2019.
- SpeakerOpscoreCurated speaker selection service that manages which speakers appear on SaaStock home page, pre/post-event promotion, and speaker-facing outreach playbooks.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
SaaStock competitors and assessment
Company assessmentBroad incumbents
- Dreamforce: Dreamforce is Salesforce's annual mega-conference for the broader SaaS ecosystem. It is a larger incumbent that overlaps with SaaStock's audience of SaaS founders and operators but serves a broader category and Salesforce-centric ecosystem.
- Web Summit: Web Summit runs large-scale tech conferences (Lisbon, Rio, Qatar, Vancouver) that include a substantial B2B SaaS founder audience. It is broader than SaaStock — covering all of tech — but competes for the same sponsor budgets and attendee mindshare.
- TechCrunch Disrupt: TechCrunch Disrupt is a major startup and technology conference covering SaaS, AI, and broader tech. It overlaps with SaaStock on B2B SaaS founders and sponsors but operates at a much larger scale and broader scope.
Others
- Money 20/20: Money 20/20 is a large fintech industry event with a similar high-end conference + sponsorship + community model, but its vertical (financial services) differs from SaaStock's B2B SaaS focus. Comparable as an events business archetype, not a direct competitor.
Direct peers
- Business of Software: Business of Software is a long-running B2B SaaS-focused conference for software founders and product/GTM leaders. Its single-track format and founder audience overlap tightly with SaaStock Europe's proposition.
- MicroConf: MicroConf runs biannual B2B SaaS founder events (MicroConf Starter and MicroConf Growth) targeting indie SaaS founders and small-team operators — the same core audience SaaStock serves, with a similar ticket/sponsorship model.
- HubSpot INBOUND: INBOUND is HubSpot's annual marketing, sales, and customer experience conference, drawing tens of thousands of B2B SaaS marketers, founders, and operators — a directly comparable marquee event for the same audience SaaStock targets.
- SaaStr: SaaStr operates SaaStr Annual, the largest B2B SaaS founder conference in the US, alongside SaaStr Europa. It is the most directly comparable peer to SaaStock given its overlapping focus on SaaS founders, sponsorships, and a membership/community layer.
- Pavilion: Pavilion (formerly Revenue Collective) is a private membership community for B2B SaaS revenue leaders, directly comparable to SaaStock's Founder Membership program in audience, value proposition, and subscription model.
Regional players
- SaaSBoomi: SaaSBoomi is the leading B2B SaaS founder community and conference in India. It targets the same founder persona as SaaStock but is regionally focused on the Indian SaaS ecosystem rather than Europe and the Americas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SaaStock social profiles
Digital presenceSaaStock financial estimates
Financial estimateRevenue estimate
Valuation estimate
SaaStock leadership team
Management profileNumber of profiles
Profiles2 records
SaaStock funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SaaStock M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SaaStock
What does SaaStock do?
SaaStock is a conference and media company that produces annual flagship B2B SaaS founder conferences in Dublin (SaaStock Europe, since 2016) and Austin (SaaStock USA, since 2023), selling tickets, corporate sponsorships, and a tiered Founder Membership subscription (€1,499–€1,999/year). Surrounding the events, it operates an 18-city SaaStock Local chapter network, a content distribution ecosystem (podcast, YouTube recordings library, eBooks), and a private membership platform with peer groups, workshops, and curated networking for B2B SaaS founders at various ARR stages. Since 2025 the program has pivoted to AI-native GTM, product, and infrastructure content, and the brand has been acquired by Founderpath with a rebrand to AI Growth Summit.
Is SaaStock a public or private company?
SaaStock is a private company. It is classified as corporate owned and is currently closed.
When was SaaStock founded?
SaaStock was founded in 2016. It employs 11 to 50 people.
Where is SaaStock based?
SaaStock is headquartered in London, United Kingdom, in the Europe region.
How does SaaStock make money?
Three revenue lines are on record. Conference Tickets are the primary driver. The others are sponsorship and founder Membership.
Who are SaaStock's main competitors?
Broad incumbents on record are Dreamforce, Web Summit and TechCrunch Disrupt. Money 20/20 is listed as an others. Direct peers are Business of Software, MicroConf, HubSpot INBOUND, SaaStr and Pavilion. SaaSBoomi is listed as a regional player.
Does SaaStock have an API?
No public API is recorded for SaaStock.
What industry is SaaStock in?
SaaStock's product category is SaaS Industry Conferences & Events. Its primary akta.pro industry code is THAHAIAC, Sales Kickoffs (SKOs) & Commercial Enablement Events, with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7311.