Pflugfelder Group

What Pflugfelder Group does

Pflugfelder Group is a privately held, third-generation family-owned real estate company headquartered in Ludwigsburg, Germany, operating since 1972 in the Stuttgart metropolitan region. The firm provides a full-service real estate offering that spans the entire property lifecycle: brokerage (buying, selling, renting residential and commercial properties), property development (Neubauprojekte including LUMEN, Kepler-Areal, Gämsenberg 2, Stäudach, Selma, and Hälden), property and asset management for private and institutional investors across residential, office, and logistics asset classes, financing advisory, and specialized senior housing (Wohnen ab 60 / Golden Page).

The company's underlying technology consists of a digital property portal (Immobilienportal), an online cashflow calculator for investor analysis (Cashflow-Rechner), a regional market price index (Marktpreisspiegel), and an annual Immobilienmarktbericht covering price indices and trends for the Stuttgart metropolitan region. Its corporate structure comprises 40+ wholly-owned subsidiaries organized around operating companies, holding vehicles (e.g., JPS RE 1-4, P Immobilien Grundbesitz 1-9, PWB1-4), and dedicated construction/development entities (e.g., Pflugfelder Gewerbebau, Pflugfelder Baubetreuungsgesellschaft).

The revenue model combines transactional brokerage commissions, recurring rental income from the firm's owned portfolio, one-time revenue from new construction sales, and managed services/asset management fees. Go-to-market is sales-led, combining a proprietary digital portal, listings on third-party German real estate portals, print media presence, social media (Instagram, LinkedIn, WhatsApp), email newsletters, and network-based referrals, with personalized consultation at the Ludwigsburg office. Primary customer segments include private property buyers and sellers, landlords and property investors, institutional investors, and seniors seeking age-appropriate housing.

Name

Pflugfelder Group

Legal name

P Immobilien GmbH

Website

https://pflugfelder.de

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Pflugfelder Group is a third-generation, family-owned real estate company headquartered in Ludwigsburg, Germany, providing brokerage, development, property and asset management, and financing advisory services across the Stuttgart metropolitan region since 1972.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311), Lessors of Other Real Estate Property (53119)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Multifamily Brokerage (BPAJABAD)

Keywords

• Real estate brokerage
• Property development
• Property management
• Real estate investment
• New construction projects

Headquarters

HQ city

Ludwigsburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brokerage/Commission: Real estate brokerage services for buying, selling, and renting properties with commission-based fees typical for German real estate transactions
2. Rental Income: Income from company's own rental properties managed through their portfolio
3. Property Development: Revenue from new construction projects (Neubauprojekte) including development, construction, and sale of residential and commercial properties
4. Property & Asset Management: Property management and asset management services for private and institutional investors

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pflugfelder Group is a third-generation family-owned real estate company operating since 1972 in the Stuttgart metropolitan region. It offers a full-service portfolio spanning brokerage (buying, selling, renting), new construction development (residential and mixed-use projects such as Gämsenberg 2, Stäudach, Selma, Hälden, LUMEN, and Kepler-Areal), property and asset management, real estate financing advisory, senior housing (Wohnen ab 60), and digital tools such as the Cashflow-Rechner and Immobilienmarktbericht.

Product overview

Pflugfelder Group operates as a third-generation real estate company serving the Stuttgart metropolitan region since 1972, offering a comprehensive suite of services across property transactions, development, and investment management. The portfolio includes a digital property portal (Immobilienportal) and Cashflow-Rechner tool for investor analysis, complemented by new construction projects such as Gämsenberg 2, Stäudach, Selma, Hälden, LUMEN, and the major mixed-use Kepler-Areal development. Core services encompass residential and commercial brokerage, property valuation, rental management (including the Vermieter-Sorglos-Paket package), financing advisory, and senior housing (Wohnen ab 60). For investors, the company provides Property & Asset Management across residential, office, and logistics asset classes, alongside the Immobilienmarktbericht annual market intelligence report.

Differentiator

Problem solved

Functional benefit

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• MHP RIESEN LudwigsburgminorGTM or Marketing Partner · 15 April 2026Pflugfelder hosts the annual Bankentag event at the MHP-Arena Ludwigsburg, home of the MHP RIESEN Ludwigsburg basketball team. This partnership demonstrates regional commitment and builds relationships with banking/financial partners. The venue choice emphasizes regional anchoring and the importance of trustworthy partnerships.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Interhyp Group: Munich-based German private mortgage broker and financing intermediary, owned by ING. Overlaps with Pflugfelder's Immobilienfinanzierung advisory service as a pure-play mortgage broker channel, though Interhyp operates at national digital scale versus Pflugfelder's regional personalized advisory.

Direct peers

• VON POLL IMMOBILIEN: Frankfurt-headquartered German premium real estate brokerage with a national shop network across Germany and Europe. Closely comparable to Pflugfelder for residential and commercial brokerage, valuation services, and financing advisory, with a similar full-service orientation toward discerning private and institutional clients.
• Engel & Völkers: Hamburg-based German premium real estate brokerage and advisory firm with full-service offerings (brokerage, project marketing, financing) across residential and commercial segments. Comparable to Pflugfelder in its German mid-to-premium market positioning and integrated service model, though operating at significantly larger scale and broader geography.
• Develon (formerly Ziegert): Berlin-based German premium real estate brokerage and project marketing firm offering brokerage, valuation, and advisory services. Directly comparable as a German independent brokerage serving private and institutional clients, though its geographic concentration is in Berlin rather than Stuttgart.

Broad incumbents

• Town & Country Haus: Germany's largest mass-market residential home builder with broad franchise-based operations nationwide. Overlaps with Pflugfelder in new residential construction (similar projects like Gämsenberg 2, Stäudach, Selma), but operates at mass scale rather than the premium regional niche Pflugfelder occupies.
• Bonava Deutschland: German subsidiary of Swedish Bonava AB, one of Germany's leading residential developers with project development in major metropolitan regions. Comparable in residential development and project sale activity, but operates in multiple German cities with a much larger headcount and broader geographic footprint.
• BPD Immobilienentwicklung: Frankfurt-headquartered German residential developer backed by Rabobank, focused on urban residential and mixed-use neighborhood development. Directly comparable as a German project developer at scale with residential and mixed-use projects similar to Pflugfelder's LUMEN and Kepler-Areal initiatives.

Others

• Immoscout24: Germany's largest online real estate marketplace (owned by AVIV Group/Silver Lake). Not a direct competitor to Pflugfelder's brokerage, but rather a key distribution channel where Pflugfelder lists properties — and a potential source of disintermediation pressure on traditional brokerages.

Regional players

• Grossmann & Berger: Hamburg-based traditional full-service real estate firm (brokerage, valuation, asset management) for residential and commercial properties. Compares to Pflugfelder as a long-tenured regional German full-service broker with deep local roots and similar service scope, though concentrated in Northern Germany.
• Sparkassen-Immobilien: Real estate brokerage arm of the German Sparkassen banking group, operating through local savings banks across Germany including the Stuttgart region. Provides brokerage, financing, and valuation services, partially overlapping with Pflugfelder, though underwritten by nationwide banking distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pflugfelder-immobilien
• Instagraminstagram.com/pflugfelder_gruppe/?hl=en
• Facebookfacebook.com/Pflugfelder.Unternehmensgruppe

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries38 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pflugfelder Group