APW Property

What APW Property does

APW Property is a specialist residential lettings agency founded in April 1986 in Weybridge, Surrey, and now operating from two branch offices in Weybridge and Cobham. The firm is a trading name of Countrywide Residential Lettings Limited, which sits within the Countrywide Estate Agents group and ultimately the Connells Group, one of the UK's largest property services groups. APW is also a member of the John D Wood & Co. Brand Family, which links it to more than 20 offices across London and the south of England and over 3,000 international affiliate partners. The company targets individual and portfolio landlords, residential tenants, corporate relocation clients (companies, embassies, VIPs, and relocation agents), and short-let customers across Surrey, Berkshire, and southwest London.

The firm's product set centres on residential lettings: tenant placement (introduction, referencing, tenancy agreements), fully managed property services with dedicated in-house property managers and emergency out-of-hours support, a Corporate & Relocation Services team described as the largest in the country, a Short Lets Department handling tenancies of six weeks to six months, a Property Valuation service, Property Investment advisory, and a Zero Deposit Guarantee deposit-replacement product. Its technology stack is a Homeflow-powered website featuring property search, viewing booking, and tenant/landlord portal functionality — a third-party SaaS platform rather than proprietary technology. Marketing is distributed across the website, a blog providing landlord guidance and regulatory commentary (including on the Renters' Rights Act), and the physical branch footprint.

APW makes money through transaction-based and recurring fees on lettings activity. Landlords pay quote-based fees for tenant introduction, referencing, and ongoing management on multi-year contracts; tenants pay referencing fees, deposits (typically 5-6 weeks' rent), and one month's rent in advance; corporate and short-let desks generate revenue on bespoke terms. The firm holds ARLA Propertymark, NAEA Propertymark, TDS, and Propertymark Client Money Protection memberships, with Countrywide Principal Services Limited providing FCA regulation (FRN 301684). Pricing is not publicly disclosed and revenue figures are not reported.

Name

APW Property

Legal name

Countrywide Residential Lettings Limited

Website

https://apwproperty.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

APW Property is a UK residential lettings agency operating from offices in Weybridge and Cobham since 1986, serving landlords, tenants, corporate relocations, and short-let customers in Surrey and Berkshire as part of the John D Wood & Co. Brand Family.

Ownership category

akta.pro rank

Product category

Residential Lettings Services

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131), Services to Buildings and Dwellings (5617)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Corporate / Executive Housing Management (BPAJAFAK)

akta.pro secondary industries

Corporate Housing Property Management (Owner-Managed / Third-Party) (THAMAHAJ), Corporate Extended-Stay Housing (Relocation & Project-Based) (THAMAFAA)

Keywords

• Residential lettings services
• Property management
• Tenant placement
• Corporate relocation services
• Short lets

Headquarters

HQ city

Weybridge

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Lettings Agency Fees: APW Property earns fees from landlords for finding tenants, managing properties, and providing property management services. Fees are charged for tenant introduction, referencing, and ongoing management.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

APW Property is a residential lettings agency that finds suitable tenants for landlords, manages rental properties on their behalf, and provides corporate relocation sourcing and short-let accommodation (six weeks to six months). The agency operates two branches in Cobham and Weybridge across Surrey and Berkshire, serving property investors, individual landlords, professional tenants, and corporate clients relocating employees to the UK.

Product overview

APW Property is a specialist residential lettings agency operating as part of the John D Wood & Co. Brand Family. The company offers a unified platform of property services centered on tenant placement and property management. Core offerings include traditional tenant sourcing, fully managed property management with dedicated in-house managers, Corporate & Relocation Services for corporate tenants and expatriates, and Short Lets for flexible six-week to six-month tenancies. Additional services encompass Property Investment advisory, Property Valuation, and a Zero Deposit Guarantee product. The portfolio is complemented by a Blog/Market Insights platform providing research content. All services benefit from the John D Wood & Co. network of over 20 offices across London and the south of England, plus 3,000 international partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Tenant Placement Service Full residential lettings service finding suitable tenants for landlord properties, including tenant screening, referencing, and tenancy agreement preparation. Designed for landlords and property investors seeking to let residential properties in Surrey and Berkshire.
• Property Management Fully managed lettings service with dedicated in-house property managers handling day-to-day landlord and tenant needs, maintenance coordination, and emergency out-of-hours support. Each landlord is assigned a dedicated property manager.
• Corporate & Relocation Services Bespoke service sourcing corporate tenants for landlords, assigning personal account managers to relocation agents, companies, embassies, and VIPs relocating to the UK. Described as the largest Corporate & Relocation Services team in the country.
• Short Lets Flexible short-term rental solution offering furnished properties for six weeks to six months, targeting extended work trips, renovations, medical treatment, and international relocations. Works with blue-chip companies, embassies, sports clubs and VIPs.
• Property Investment Investment advisory service helping landlords purchase properties and expand portfolios, leveraging local market knowledge and connections within the John D Wood & Co. Brand Family.
• Property Valuation Expert rental valuation service providing detailed property market appraisals conducted by local specialists with in-depth knowledge of the Surrey and southwest London rental market.
• Zero Deposit Guarantee Deposit replacement product allowing tenants to rent without a traditional security deposit, providing landlords with six weeks of security while tenants avoid upfront deposit costs.

Quantifiable outcome

• 81% of landlords renewed existing tenancies with 12.5% average rental income increase at renewal
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• John D Wood & Co.coreStrategic or Co-development PartnerAPW Property is a proud member of the John D Wood & Co. Brand Family. This partnership provides access to a network of over 20 offices across London and the south of England, 10 of those in Prime Central London, as well as over 3,000 affiliated international partners worldwide. Clients benefit from a more comprehensive lettings service with wider property selection for tenants and increased market exposure for landlords.
• Glass Door Homeless CharityminorOthersThe John D Wood & Co. Brand Family announced partnership with Glass Door Homeless Charity, which coordinates the UK's largest network of open-access services for people affected by homelessness. Partnership activities include fundraising events, donating essentials, and volunteering at winter shelters.
• Connells GroupcoreOthersAPW Property is a trading name of Countrywide Residential Lettings Limited, which is part of the Connells Group. Countrywide is the UK's leading property services group.
• TDS (Tenancy Deposit Scheme)coreOthersAPW Property is a member of the Tenancy Deposit Scheme, a government-authorized scheme for protecting tenancy deposits.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• OpenRent: UK's leading online letting agent, offering landlord self-service at materially lower fees than high-street agents; a key disruption risk and partial comparator on the core tenant-find value proposition.
• Let Alliance / Touchstone Education-area corporate housing firms: Specialist UK corporate and executive housing providers competing for the same relocation mandates APW sources; an emerging direct competitor in the corporate and relocation vertical where APW claims market leadership.

Direct peers

• Foxtons: London-centric estate and lettings agency with a strong branch network and premium positioning; directly comparable as a high-street lettings agent competing in the same South East / London commuter belt market as APW.
• Chestertons: London and Surrey-focused estate and lettings agency serving prime and mid-prime markets; highly comparable to APW's Surrey-focused premium and corporate tenant book.
• John D Wood & Co. APW's sister brand within the same John D Wood & Co. Brand Family; provides Prime Central London residential sales and lettings and shares corporate/relocation infrastructure directly with APW.
• Hamptons International: UK-wide estate and lettings agency with a strong Surrey/South East presence and corporate relocation services; direct overlap with APW on both residential lettings and corporate relocation verticals.
• Winkworth: UK franchise-led estate and lettings agency with significant Surrey and South East coverage; comparable operating model and target market to APW's branch-based residential lettings business.

Broad incumbents

• Savills: Global real estate services firm with a strong UK residential lettings and corporate relocation practice; competes with APW for premium Surrey landlords and corporate relocation mandates but operates a much broader portfolio.
• Countrywide (Connells Group): APW's parent group and the UK's largest property services group; broader scale and brand portfolio make it a parent-level incumbent, but the direct operating overlap and shared corporate services make it the closest group-level comparable.
• Knight Frank: Global prime property advisor with active UK residential lettings and relocation desk; overlaps with APW on high-end Surrey and corporate relocation, but operates at significantly larger scale and broader geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/apwproperty
• Xx.com/apwproperty
• Facebookfacebook.com/APWProperty
• LinkedInlinkedin.com/company/apwproperty

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APW Property