Family Based Services of New Jersey

What Family Based Services of New Jersey does

Family Based Services Association of New Jersey, Inc. (FBSANJ) is a private, nonprofit 501(c)(3) organization headquartered at 6 Industrial Way West, Unit H23, Eatontown, NJ, operating as the designated Family Support Organization for Monmouth County within the New Jersey Children's System of Care (NJ CSOC), a department of the NJ Department of Children and Families. Its core function is to deliver peer-to-peer support, education, and advocacy to parents, caregivers, and youth of children with mental health, behavioral, developmental disability, child welfare, substance use, and juvenile justice involvement. Service delivery is human-led and community-based, with no proprietary technology platform; services include Peer Support, Support Groups, Youth Partnership, YP Academy, a Warm Line, and the Family Support Partners Program, augmented by bilingual (Spanish) capacity.

FBSANJ's business model is government-contracted managed services. The organization does not charge families for core peer support services; instead, it operates under the NJ CSOC, which provides wraparound care management to qualifying children regardless of income or insurance eligibility. Referrals are routed through PerformCare (the Administrative Services Organization), Monmouth Cares care managers, school personnel, and crisis units, with supplementary intake via a direct phone line, website contact form, email newsletter, and Instagram. The organization is also part of the statewide Alliance of Family Support Organizations, which provides peer-network infrastructure and advocacy reach.

Operational scale is small (11–50 employees) and geographically bounded to Monmouth County, New Jersey. Leadership comprises Executive Director Susan Mazzeo, DSW; a Family Support Coordinator; a Community Liaison Coordinator (currently being filled); an Executive Administrative Assistant; and approximately six Family Support Partners (including bilingual staff), supported by a Board of Trustees chaired by Graceanne Talarico. There is no disclosed revenue, no parent company, no subsidiaries, no funding rounds, no M&A activity, and no AI/ML or proprietary technology footprint. The strategic posture is service-deep rather than scale-wide: deepen peer-support quality, expand language access, and embed within the NJ CSOC referral ecosystem.

Name

Family Based Services of New Jersey

Legal name

Family Based Services Association of New Jersey, Inc.

Website

https://fbsanj.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Family Based Services Association of New Jersey is a Monmouth County nonprofit that provides peer-to-peer support, advocacy, and education to parents, caregivers, and youth of children with mental health, behavioral, developmental, child welfare, and juvenile justice involvement, operating as the county's designated partner within the NJ Children's System of Care.

Ownership category

akta.pro rank

Product category

Family Peer Support Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAEAC

Family & Parenting Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYEDACALAG

Parent Support Groups & Peer Networks

Education/Early Childhood Education/Parent Education & Family Engagement Programs

SECONDARYEDAJALAK

Family & Parent Support Services (Parent Coaching, Advocacy)

Education/K–12 / Primary & Secondary Education/K–12 Educational Support Services (Tutoring & Counseling)

Keywords

• Family peer support
• Caregiver advocacy services
• Youth mental health support
• Parent support groups
• Child welfare advocacy

Headquarters

HQ city

Eatontown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Government Contracted Services: As the Monmouth County peer support partner in the New Jersey Children's System of Care under the NJ Department of Children and Families, the organization receives government funding to provide wraparound care management and peer support services to qualifying children and families regardless of income or insurance eligibility.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Family Based Services Association of New Jersey (FBSANJ) delivers community-based peer-to-peer support, education, and advocacy to parents and caregivers of children with mental health, behavioral, developmental, child welfare, substance use, and juvenile justice challenges. As the designated Monmouth County peer support partner within the New Jersey Children's System of Care, the organization provides direct family support services including Peer Support, Support Groups, Youth Partnership programming, YP Academy, a Warm Line, and Family Support Partner coordination—all delivered free of charge to qualifying families.

Product overview

Family Based Services Association of New Jersey is a nonprofit social services organization offering a coordinated suite of peer support services for families and caregivers of children with mental health, behavioral, developmental, and other challenges. The organization operates as the Monmouth County peer support partner in the New Jersey Children's System of Care, providing services including Peer Support, Support Groups, Youth Partnership, YP Academy, and a Warm Line. These services connect families with trained peer mentors who have lived experience navigating similar challenges, offering emotional support, advocacy, and resource navigation.

Differentiator

Problem solved

Functional benefit

Products and services

• Peer Support Parents and caregivers helping one another through shared experiences, providing emotional support, practical resources, and advocacy from individuals who have personally navigated similar family challenges. For parents and caregivers of children with mental health, behavioral, developmental, child welfare, substance use, or juvenile justice involvement.
• Support Groups Safe, judgment-free environments where parents and caregivers connect, share experiences, and uplift one another, led by individuals with lived experience. Includes a Spanish-speaking peer support group serving the bilingual community.
• Youth Partnership Program that empowers young people with mental health or behavioral challenges to find their voice, build resilience, and create positive change through peer connection, leadership development, and self-advocacy skill building.
• YP Academy Dynamic youth program where participants are paired with a dedicated YP Coach and Mentor for the semester, providing personalized guidance and real-world leadership experiences for young people.
• Warm Line Confidential, non-crisis support line staffed by experienced peers offering compassionate listening, guidance, and resources for families navigating mental health, behavioral concerns, substance use, and developmental delays.
• Family Support Partners Program Culturally competent support provided by Family Support Partners with firsthand experience, helping families identify goals and navigate critical moments including referrals to PerformCare, crisis units, and school-based meetings.

Quantifiable outcome

• Families successfully navigating SSI applications with peer support encouragement
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, minor and moderate.

• PerformCare NJcoreStrategic or Co-development PartnerPerformCare NJ is the contracted Administrative Services Organization for the NJ Children's System of Care. FBSANJ serves as the Monmouth County peer support partner within this system, receiving referrals and coordinating care for children and families regardless of income or insurance eligibility.
• Monmouth CarescoreStrategic or Co-development PartnerMonmouth Cares provides wraparound care management services in Monmouth County. Families receiving services from Monmouth Cares can be connected with FBSANJ Peer Support Partners through their care manager or by calling the FBSANJ office.
• NJ Department of Children and FamiliescoreStrategic or Co-development PartnerFBSANJ operates as part of the NJ Children's System of Care, a department under the NJ Department of Children and Families, which funds and oversees wraparound care management services across New Jersey.
• Monmouth ResourceNetminorChannel Partner/ Reseller/ DistributorCommunity resource directory serving Monmouth County where FBSANJ is listed as a resource for families seeking caregiver support and mental health services.
• Alliance of Family Support OrganizationsmoderateStrategic or Co-development PartnerStatewide network of Family Support Organizations in New Jersey that provides peer-to-peer support, education, and advocacy. FBSANJ is one of the community-based organizations within this alliance.
• NAMI NJminorChannel Partner/ Reseller/ DistributorNational Alliance on Mental Illness New Jersey chapter; listed as a partner resource for families seeking mental health support and education in Monmouth County.
• CPC Behavioral HealthcareminorChannel Partner/ Reseller/ DistributorPreferred Behavioral provides ICMS (Intensive Case Management Services) and NJ4S Compass Monmouth County services; listed as a system partner for referrals and coordinated care.
• Mental Health Association of Monmouth CountyminorChannel Partner/ Reseller/ DistributorProvides Family Crisis Intervention Unit (FCIU) services; listed as a partner resource for families in crisis situations requiring immediate intervention support.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mental Health America: National community-based nonprofit addressing mental health needs including peer support and family education — overlaps with FBSANJ's peer support and resource navigation, but operates as a broad national incumbent rather than a county-level peer support specialist.
• National Alliance on Mental Illness (NAMI): National nonprofit operating Family-to-Family and Peer-to-Peer programs serving families navigating mental health systems — comparable in mission and peer-support delivery model, but operating at national scale and with broader programs beyond what a single FSO delivers.
• Federation of Families for Children's Mental Health: National family-run organization supporting chapters and state organizations in family-driven, youth-guided children's mental health advocacy — directly aligned with FBSANJ's peer-support and family-voice mission and an effective counterpart at the policy and movement level.

Direct peers

• Parent to Parent USA: National network of state Parent to Parent programs providing peer support to parents of children with disabilities or special healthcare needs — directly comparable peer-to-peer support model for families of children with developmental disabilities, the same population FBSANJ serves.
• National Parent Helpline (Parents Anonymous): National peer-support helpline and mutual support group network for parents in crisis — directly comparable to FBSANJ's Warm Line and Support Groups offerings in mission, peer-led modality, and family-as-the-client orientation.
• NAMI New Jersey: Statewide affiliate of the National Alliance on Mental Illness offering peer-led family support, education, and advocacy for families of children and adults with mental health conditions in New Jersey — the closest direct peer in the family peer-support category FBSANJ operates in.
• Mental Health Association of Monmouth County: County-level nonprofit providing Family Crisis Intervention Unit (FCIU) and mental health peer/family support services in the same Monmouth County geography; functions as a referral partner rather than head-to-head for the FSO role, but is directly comparable in service mix and clientele.

Regional players

• CPC Behavioral Healthcare: New Jersey behavioral health provider delivering Intensive Case Management Services (ICMS) and NJ4S Compass Monmouth County services — a referral partner operating in the same Monmouth County care ecosystem, with overlapping family/mission overlap but more clinical in delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/familybased
• LinkedInlinkedin.com/company/family-based-services-association-of-new-jersey-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Based Services of New Jersey