CricMax

What CricMax does

CricMax is a private U.S. cricket training and equipment company headquartered at 4440 Bordentown Ave, Old Bridge, NJ, with satellite operations in Jersey City, NJ and franchise locations in Cromwell and South Windsor, CT. Founded in 2005, the company operates an indoor cricket facility ecosystem that bundles three-tier youth coaching programs (Level 1 beginner, Level 2 intermediate, Level 3 professional), one-on-one advanced coaching, indoor lane rental, summer camps, and hosted indoor tournaments such as the Endzone U15 and Trailblazers Cup U10. The company's stated positioning is as an integrated cricket sports ecosystem rather than a single-service coaching center.

CricMax's underlying technology stack combines physical infrastructure (indoor lanes, bowling machines, speed guns, video analysis) with an AI-driven performance analysis layer and the proprietary Quixera talent identification platform, framed within the Cricket Confidence Framework™ coaching methodology. It also runs cricketstoreonline.com, which it describes as the largest cricket equipment retailer in the USA, stocking 15+ brands (Kookaburra, GM, SS, SG, MRF, Hammer, Nike, Adidas, Tyka, Payntr, Shrey) with worldwide shipping and bat repair services.

Revenue mechanics are diversified across subscription coaching programs (Levels 1-3, 12-week structures), per-session lane rental, retail equipment sales (online and in-store), summer camp enrollments, tournament entry fees, and a licensing/partnership stream via CricMax Connect's role as Official Cricket Development Partner to the Los Angeles Knight Riders franchise (announced April 2026), which establishes Knight Riders Cricket Academies nationally using the Quixera platform. GTM is community-led, driven by word-of-mouth, parent referrals ($50 credit), regional youth league participation (NJYCL, AMLCA, NAYCA, VPL, NEPCL, SBYT), cultural events (Madison Avenue India Day Parade, Times Square showcase), and an active social media presence across Facebook, Instagram, YouTube, and Twitter. The company also expanded into professional cricket through acquisition of a Minor League team. Leadership includes CEO Shrey Patel, Managing Partners Vinay A. Bhimjiani (former CEO, USA Cricket), Arpit Shah, and Amar Shah, with former international player Ashok Patel as Head Coach.

Name

CricMax

Legal name

CricMax

Website

https://cricmax.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

CricMax is a private U.S. indoor cricket facility and equipment company headquartered in Old Bridge, NJ, operating tiered youth coaching programs, lane rental, summer camps, hosted tournaments, and the largest U.S. cricket equipment retail operation across online and in-store channels.

Ownership category

akta.pro rank

Product category

Sports Training Services (Cricket Coaching & Facility)

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940), Sporting Goods Retailers (45911), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Cricket Equipment Retail (CRAMAEAH)

akta.pro secondary industry

Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Cricket coaching programs
• Indoor cricket facility
• Youth cricket academy
• Cricket equipment retail
• Lane rental services

Headquarters

HQ city

Fords

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cricket Coaching Programs: Revenue from structured coaching programs across three levels (Level 1: Beginner Fun n Learn, Level 2: Intermediate Play n Enjoy, Level 3: Professional Play Real Cricket) and 1-on-1 advanced coaching sessions. Coaching is offered to youth cricketers aged 6 and up, billed per session or as multi-week packages.
2. Lane Rental: Revenue from renting indoor cricket lanes to players of all ages and skill levels. Lanes are equipped with technology including bowling machines. Booked in advance, operating on a per-session fee model.
3. Cricket Equipment Store: Revenue from sale of cricket equipment including bats, kitbags, batpads, gloves, helmets, shoes, and accessories. Operated both at the physical facility and online at cricketstoreonline.com. Sells 15+ top cricket brands (Kookaburra, GM, SS, SG, MRF, Hammer, Nike, Adidas, Tyka, Payntr, Shrey).
4. Summer Camps and Tournaments: Revenue from summer camp enrollment and indoor cricket tournament entry fees. Summer camps offer weekly sessions with skills, games, and fitness. Tournaments include the Endzone U15 Indoor Cricket Tournament and Trailblazers Cup.
5. Cricket Development Partnership (CricMax Connect): Through CricMax Connect brand, the company serves as Official Cricket Development Partner to the Los Angeles Knight Riders franchise, establishing Knight Riders Cricket Academies nationally and leveraging the Quixera technology platform for talent identification, generating partnership and franchise revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

CricMax operates a state-of-the-art indoor cricket facility in Old Bridge, New Jersey offering three-tiered youth cricket coaching programs (Level 1 Beginner ages 6-12, Level 2 Intermediate, Level 3 Professional), 1-on-1 personalized coaching, indoor cricket lane rental with bowling machines and speed guns, and a multi-channel cricket equipment store (CSO Cricket Store) carrying 15+ brands. The company also organizes indoor cricket tournaments, runs summer camps, fields competitive youth teams across regional leagues, and operates the Knight Riders Cricket Academy sub-brand through a national development partnership with Los Angeles Knight Riders.

Product overview

CricMax is a comprehensive cricket sports ecosystem consisting of three-tiered coaching programs (Level 1-3), 1-on-1 personal coaching, indoor lane rental services, and a retail cricket store (CSO Cricket Store). The company operates the Knight Riders Cricket Academy (KRCA) as a sub-brand in partnership with Los Angeles Knight Riders, utilizing the Quixera technology platform for talent identification. Additional offerings include summer camps, indoor tournaments, and physical fitness sessions. CricMax positions itself as America's premier cricket hub offering coaching, facilities, and equipment to cricketers of all levels.

Differentiator

Problem solved

Functional benefit

Products and services

• CricMax Cricket Coaching - Level 1 (Fun n Learn)
• CricMax Cricket Coaching - Level 2 (Play n Enjoy) Intermediate cricket coaching for players who have completed Level 1, focusing on mastering fundamental techniques, match-like conditions, and competitive play preparation. 12 weeks, 2 sessions per week.
• CricMax Cricket Coaching - Level 3 (Play Real Cricket) Advanced professional cricket coaching for competitive players focusing on intense skill refinement, game strategy, and match preparation including advanced batting, bowling, fielding, and fitness training for ages 13+.
• 1-on-1 Cricket Coaching Personalized one-on-one cricket training providing individual attention for players to master the game, including advanced coaching with Head Coach Ashok and access to industry-defining cricket technology.
• Lane Rental Indoor cricket lane rental service for players of all ages and skill levels, featuring technology-equipped lanes with bowling machines and speed guns for skill enhancement in a professional cricket setting. Bookable in advance.
• Cricket Store (CSO Cricket Store) Comprehensive cricket equipment retail store offering bats, kitbags, gloves, helmets, shoes, clothing, balls, and accessories from 15+ brands including Kookaburra, GM, SS, SG, MRF, Hammer, Nike, Adidas, Tyka, Payntr, Shrey, plus bat knocking and repair services. Operates as a physical store and e-commerce platform serving the USA and worldwide.
• CricMax Summer Camp Seasonal cricket summer camp program offering weekly sessions with games, skills, fitness, and fun activities for children, with 10% early enrollment savings available.
• Indoor Cricket Tournaments Organized indoor cricket tournaments hosted at CricMax facility including Endzone U15 Indoor Cricket Tournament and Trailblazers Cup for Under 10 age groups, with entry fees.
• Knight Riders Cricket Academy (KRCA) National network of Knight Riders Cricket Academies operated in partnership with the Los Angeles Knight Riders MLC franchise, with CricMax Connect serving as Official Cricket Development Partner. Leverages the Quixera technology platform for talent identification across the United States.

Quantifiable outcome

• Over 100 players trained at CricMax have been selected for national-level teams
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Los Angeles Knight Riders (Knight Riders Sports)coreStrategic or Co-development Partner · 27 April 2026Knight Riders Sports, owners of the Los Angeles Knight Riders (LAKR) Major League Cricket franchise, partnered with CricMax Connect as the Official Cricket Development Partner to establish a national network of Knight Riders Cricket Academies across the United States. The partnership leverages CricMax Connect's Quixera technology platform for talent identification and combines Knight Riders' global franchise model with CricMax's community cricket development expertise. Knight Riders Cricket Grounds at Fairplex in Pomona, California serves as the official home venue for the 2026 season.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Regional players

• NAYCA (North American Youth Cricket Association): One of the largest U.S. youth cricket leagues in which CricMax teams (Dominators, Destroyers, Panthers, Tigers) compete. Comparable as a regional cricket event/league operator targeting the same youth demographic, though organized as a league rather than a private academy.
• AMLCA (American Minor League Cricket Association): Youth/minor cricket league operator running U.S. tournaments (Memorial Day Nationals, Summer Derby, Elite Jr Championship) where CricMax teams win championships. Comparable as a regional tournament organizer serving the same youth cricket customer base.

Direct peers

• Cricket Store (cricketstoreonline.com under CricMax): Owned by CricMax — included as a reference for peer benchmarking of cricket-specialist equipment retailers. Comparable pure-play cricket equipment e-commerce sites include Kookaburra, SS (Sareen Sports), and GM direct-to-consumer storefronts operating in the same cricket-gear vertical.
• DreamCricket Academy: U.S.-based youth cricket academy directly competing with CricMax in regional leagues (NJYCL references Dream Cricket Panthers as opponents). Operates coaching programs and tournament teams in the same Northeast U.S. corridor with overlapping youth customer base.

Emerging players

• CricHeroes: Cricket community/scoring app used by amateur and youth leagues globally. Comparable as an emerging tech-enabled platform targeting the same cricket-community and league-management customer base CricMax serves, with overlapping community-led GTM motion.
• PitchVision: Technology platform providing ball-tracking and video analysis for cricket coaching. Comparable to CricMax's in-house AI/video analysis stack and Quixera platform, and a potential direct competitor or technology partner in the cricket performance-analytics niche.

Broad incumbents

• ICC (International Cricket Council) Americas: Governing body running the ICC Americas U19 World Cup Qualifier where 3 CricMax players represented USA. Comparable as the apex cricket competition organizer whose pathways CricMax's academy feeds into; sets the structural context for the youth-development opportunity.
• USA Cricket: National governing body for cricket in the United States (formerly USACA). CricMax's Managing Partner Vinay Bhimjiani is a former CEO of USA Cricket. The body governs national championships (e.g., U15 National Championship) where CricMax players compete and is the institutional counterpart to CricMax's grassroots pipeline.
• Kookaburra Sports: One of the world's largest cricket equipment brands, stocked by CricMax's retail store. Comparable as a cricket-specialist equipment manufacturer/retailer; brand-direct competition could pressure CricMax's aggregator advantage in cricketstoreonline.com.
• Major League Cricket (MLC): The top-tier U.S. professional T20 cricket league (LA Knight Riders is a franchise). While a league rather than an academy, MLC sets the competitive context for elite youth development and is the partner league CricMax/KRCA feeds into — directly comparable as the U.S. cricket development ecosystem anchor.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cricmax
• YouTubeyoutube.com/@cricmaxtv
• Facebookfacebook.com/cricmax
• Instagraminstagram.com/cricmax/?hl=en
• LinkedInlinkedin.com/company/cricmax

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CricMax