Cricket Store Online

What Cricket Store Online does

Cricket Store Online is a US-based specialty e-commerce retailer founded in 2005 that sells cricket equipment to individual players, clubs, and youth cricketers across North America and select international markets. The company operates cricketstoreonline.com on a Shopify storefront supplemented by two physical retail showrooms located in Old Bridge, New Jersey (headquarters) and Cumming, Georgia (Atlanta metro). Its catalog spans the full equipment stack — cricket bats, balls, shoes, helmets, bags, batting and wicket-keeping pads, batting and wicket-keeping gloves, accessories, and apparel — with the cricket bat category as the primary revenue driver across price tiers from sub-$200 entry-level Kashmir willow bats to $1,499+ super-premium player-edition bats.

The business model is direct-to-consumer and B2B-light, monetizing through one-time unit sales at price points varying by product category and quality grade, with promotional discounts of 9-48% off regular pricing. Cricket Store Online holds certified distribution partner status with thirteen major cricket brands including GM, SG, SS TON, Kookaburra, MRF, Shrey, Hammer, Gray Nicolls, Adidas, New Balance, DSC, TYKA, and Cricmax LLC, which provides authenticated inventory access in a market where counterfeits are prevalent. Value-added services include a factory hand-selection QC process for premium bats, professional bat-knocking and repair services, and a custom-uniform offering for clubs and teams with 100+ designs. GTM is product-led and content-supported via blog, YouTube, Twitter/X, Facebook, email newsletter, and SEO, with phone-based expert sales assistance at +1 609.666.4464.

Operationally, the company is privately held, founder/family-owned with no disclosed institutional investment, no funding rounds, and no M&A activity. Headcount is in the 11-50 range with two retail showrooms and global shipping. The proprietary technical differentiators are craft-based (factory hand-selection, bat preparation) rather than software-based, and there is no evidence of AI/ML capabilities, APIs, or technology IP beyond the standard Shopify e-commerce platform.

Name

Cricket Store Online

Legal name

Cricket Store Online

Website

https://cricketstoreonline.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Cricket Store Online is a US-based specialty e-commerce and showroom retailer, founded 2005, selling authenticated cricket bats, protective gear, shoes, and apparel from major brands to individual players, clubs, and youth cricketers across North America and select international markets.

Ownership category

akta.pro rank

Product category

Cricket Equipment Retail

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Cricket Equipment Retail (CRAMAEAH)

Keywords

• Cricket equipment retail
• Cricket bats
• Sports protective gear
• Cricket uniforms
• Team sports apparel

Headquarters

HQ city

Old Bridge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Cricket Equipment Retail: One-time product sales of cricket equipment including bats, balls, shoes, helmets, bags, pads, gloves, and accessories through e-commerce and physical retail locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cricket Store Online is an e-commerce-first cricket equipment retailer that sells cricket bats, balls, shoes, helmets, bags, batting and wicket-keeping pads, batting and keeping gloves, accessories, and cricket apparel sourced from major brands (GM, SG, SS TON, Kookaburra, MRF, Shrey, Hammer, Gray Nicolls, Adidas, New Balance). The company also offers custom team uniforms and fee-based bat knocking and repair services. Products span every price tier from budget bats under $200 to super-premium player-edition bats exceeding $1,400.

Product overview

Cricket Store Online is an e-commerce platform serving as a comprehensive cricket equipment retailer, operating as a single unified storefront built on Shopify. The product portfolio centers on cricket bats as the primary category, supplemented by complete protective gear (helmets, pads, gloves), footwear, bags, accessories, and apparel. The store offers products across all price tiers from entry-level to super premium player edition bats, and provides value-added services including custom uniform design and bat preparation/repair. Major brand sub-collections include Kookaburra, GM, SG, SS TON, MRF, Hammer, and Shrey, with authenticity guaranteed through certified distribution partnerships. The platform targets cricketers from beginner to professional levels across North America and worldwide markets.

Differentiator

Problem solved

Functional benefit

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core.

• GM CricketcoreChannel Partner/ Reseller/ DistributorCertified distribution partner for GM Cricket bats and equipment. Stocking extensive GM range including Radon, Maxi, Galaxy, Rival, Noir, and Diamond series.
• SG (Sanspareils Greenlands)coreChannel Partner/ Reseller/ DistributorCertified distribution partner for SG cricket bats and equipment. SG bats feature proprietary Hybrid Technology and come pre-knocked from factory.
• SS TON (Sareen Sports)coreChannel Partner/ Reseller/ DistributorOfficial SS dealer with certification. Stocking full range from Vintage to Ton series including player edition bats like Nitish Kumar Reddy and Shivam Dube models.
• KookaburracoreChannel Partner/ Reseller/ DistributorCertified distribution partner for Kookaburra cricket bats and equipment including Kahuna, Ghost, Rapid, and Aura series.
• MRFcoreChannel Partner/ Reseller/ DistributorAuthorized MRF cricket bat distributor stocking popular models including Legend VK 18, Genius Grand Edition, and Elegance series.
• ShreycoreChannel Partner/ Reseller/ DistributorAuthorized Shrey distributor for cricket bats, helmets, pads, and gloves including Precision, Crown, Momentum, and Star Full Kit products.
• Hammer CricketcoreChannel Partner/ Reseller/ DistributorDistribution partner for Hammer Cricket bats including Beserker T20, Black Edition, and HEL 156 series.
• DSC (DSC Cricket)coreChannel Partner/ Reseller/ DistributorAuthorized DSC distributor for cricket bats, bags, and equipment.
• Gray NicollscoreChannel Partner/ Reseller/ DistributorAuthorized Gray Nicolls distributor for premium cricket bats including LEGACY and Classic Reserve Edition models.
• New Balance CricketcoreChannel Partner/ Reseller/ DistributorAuthorized New Balance cricket equipment distributor for bats, shoes, and gear.
• Adidas CricketcoreChannel Partner/ Reseller/ DistributorAuthorized Adidas cricket equipment distributor for bats, shoes, and apparel.
• TYKAcoreChannel Partner/ Reseller/ DistributorAuthorized TYKA distributor for cricket shoes and sports apparel.
• Cricmax LLCcoreChannel Partner/ Reseller/ DistributorCricmax LLC certification recognizing Cricket Store Online as authorized dealer for cricket equipment.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pro:Direct Cricket: Established UK-based online cricket specialist retailer offering bats, equipment, and apparel from premium brands. Directly comparable to Cricket Store Online as a multi-brand cricket e-commerce specialist serving international customers.
• Direct Cricket Supplies: UK cricket retailer specializing in equipment from major brands. Direct competitor in the multi-brand cricket e-commerce model with overlapping supplier relationships and customer demographics.
• Cricket Asylum: US-based cricket equipment retailer serving the North American market. Closest geographic direct peer, competing for the same diaspora customer base in the United States.
• KS Cricket: UK cricket specialist retailer offering bats, pads, gloves, and accessories from leading brands. Direct e-commerce peer with similar product breadth and brand portfolio.
• ESP Cricketer: Established UK cricket retailer offering equipment, apparel, and footwear from major cricket brands. Comparable product mix and target customer (club and serious recreational cricketers).

Regional players

• Cricket Hockey: Australia-based cricket retailer serving the Australian and Oceania market with similar multi-brand assortment. Regional peer sharing supplier relationships and product focus.

Broad incumbents

• Decathlon: Global sporting goods superstore carrying cricket equipment alongside broader sporting categories. Represents the broad-incumbent threat with superior scale and pricing power.
• Dick's Sporting Goods: Largest US sporting goods retailer with physical stores nationwide. Relevant as a broad incumbent whose expansion into niche categories (including cricket) could pressure specialist retailers.
• Amazon: General e-commerce marketplace where cricket equipment is sold by multiple third-party sellers. Represents the dominant commodity-channel competitor with structural cost and selection advantages.

Others

• Gray-Nicolls: Premium cricket bat manufacturer and one of CSO's key brand partners. Relevant as a supplier-side counterparty whose DTC push could disintermediate CSO's role in the value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cricstoreonline
• YouTubeyoutube.com/channel/UCJkS-8fOy-IVbc5zJMIOucA
• Facebookfacebook.com/cricketstoreonline
• LinkedInlinkedin.com/company/cricket-store-online

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cricket Store Online