What Brammibal's Donuts does

Brammibal's Donuts GmbH is a Berlin-headquartered specialty food retailer that operates Europe's first entirely vegan donut shop concept, founded in 2015 by Bram van Montfort and Jessica Jeworutzki. The company's core product is a rotating menu of handmade vegan donuts — five permanent classics (Pistachio Dream, Bienenstich, Choc Sprinkles, Boston Cream, Cinnamon Sugar) plus monthly and seasonal specials — produced fresh every morning in two company-owned bakeries (one in Berlin, one in Hamburg opened October 2022) without preservatives, premixes, or additives. All glazes, fillings, and toppings are made in-house from scratch, and the company sources through named ethical suppliers including Original Beans (chocolate at 1.84x Fairtrade) and Populus (coffee).

Distribution is predominantly direct-to-consumer through 13+ owned retail storefronts in high-foot-traffic Berlin and Hamburg locations (BER Airport Terminal 1, Berlin Hauptbahnhof, KaDeWe, Potsdamer Platz, Alexanderplatz, Jungfernstieg, Überseequartier, Schanzenviertel, Eppendorf, and others), complemented by online pre-order for pickup, Uber Eats/Uber Direct delivery, and corporate catering (minimum 48 donuts, with custom donut walls and letter donuts). The company also operates a mobile app (iOS/Android) with a rewards program and sells branded merchandise (apparel, accessories, puzzles, gift cards) via its own e-commerce site with DHL shipping within Germany and Europe, and runs paid workshops (Donut Deco, Mini Matcha Accessory) at its Schöneberg café.

The business is self-funded and founder-owned with no external investors identified, has raised over €500,000 for nonprofit partners since 2018 through its Strawberry Sprinkles charity donut (€0.50 per donut), and is pursuing B-Corp certification as part of a stated sustainability strategy. Pricing is unit-based (single donuts €3.80–€4.80; boxes €15–€39; workshops €30–€60; gift cards €15/€21/€39), with no subscription, licensing, or recurring-contract revenue model.

Name

Brammibal's Donuts

Legal name

Brammibal's Donuts GmbH

Website

https://brammibalsdonuts.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Brammibal's Donuts GmbH is a Berlin-based vegan donut bakery and café chain operating 13+ owned storefronts across Berlin and Hamburg. Founded in 2015, the company produces handmade vegan donuts, branded merchandise, catering, and workshops for individual consumers and corporate clients.

Ownership category

akta.pro rank

Product category

Specialty Vegan Bakery and Cafe

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811), Specialty Food Retailers (4452)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

Donut Shops (THAFAGAE)

akta.pro secondary industries

Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI), Vegan/Allergen-Free Dessert Shops (THAFAGAL), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Vegan donut retail
• Specialty cafe operations
• Event catering services
• Branded merchandise sales
• Plant-based bakery production

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Donut retail sales: Direct sales of vegan donuts through café locations and online pre-orders for pickup. Includes classic range and seasonal special donuts, plus charity donut (Strawberry Sprinkles)
2. Merchandise: Sale of branded merchandise including puzzles, travel mugs, enamel pins, tote bags, socks, t-shirts, sweaters, caps, and gift cards
3. Catering services: Corporate event catering with minimum 48 donuts, including special options like donut walls, letter donuts, mini donuts, and branded edible paper
4. Workshops: Mini Matcha Accessory Workshop and Donut Deco Workshop sessions at café locations

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Brammibal's Donuts operates Europe's first entirely vegan donut shop, producing and selling handmade fresh daily vegan donuts (classic and seasonal specials) through company-owned cafes in Berlin and Hamburg, online pre-ordering, delivery via Uber Eats/Uber Direct, and corporate catering. The company also retails branded merchandise (apparel, accessories, puzzles, gift cards) and hosts donut decorating and matcha accessory workshops at its cafe locations.

Product overview

Brammibal's Donuts operates as a vegan donut bakery and lifestyle brand with two core product lines: fresh handmade donuts and branded merchandise. The donut business offers a rotating selection of classic and seasonal vegan donuts (with 5 permanent classics and monthly rotating specials), available individually or in pre-packaged boxes of 4, 6, or 12. The merchandise line includes apparel (t-shirts, sweaters, socks, caps), accessories (tote bags, enamel pins, travel mugs), and gift items (puzzles, gift cards). The company also provides catering services for events with custom options including donut walls and letter donuts. Supplementary experiences include donut decorating and matcha accessory workshops. All products are vegan and produced in-house at company bakeries in Berlin and Hamburg.

Differentiator

Problem solved

Functional benefit

Products and services

• Vegan Donuts Handmade vegan donuts produced fresh every morning in-house in company bakeries. Includes rotating classic flavors (Pistachio Dream, Bienenstich, Choc Sprinkles, Boston Cream, Cinnamon Sugar) and monthly/seasonal specials (Pistachio Spaghettieis, Strawberry Shortcake, Mango Tajin, Biscoff Cheesecake, Matcha Banana Pudding, Tiramisu, Blackberry White Chocolate). Made from scratch without preservatives; consumed same day. For individual consumers visiting cafes or ordering online for pickup or delivery.
• Donut Box Deals Pre-packaged assortments of 4, 6, or 12 donuts at fixed prices (€15, €21, €39 respectively), such as the seasonal June Donut Box containing curated specialty flavors. Targeted at individual consumers and small groups wanting variety.
• Letter Donuts Custom donuts with letters A-Z and numbers hand-cut to spell messages. Minimum 8 letters at €33.60, with each additional letter at €4.20; classic flavor mix only. Designed for personal celebrations and gifting.
• Charity Donut (Strawberry Sprinkles) Permanent charity product where €0.50 from each Strawberry Sprinkles donut sold is donated to nonprofit partners (current Q2 partner: Changing Cities e.V.). Since 2018, over €500,000 has been raised for charitable causes. Targeted at individual consumers wanting to support sustainability causes.
• Catering Services Corporate and event catering with a minimum order of 48 donuts. Options include mini donuts, donut walls (minimum 272 donuts in Berlin, 100 in Hamburg), letter donuts (8-50 letters), custom branded edible paper toppings, and custom sprinkles (minimum 100 donuts). Requires minimum 2 weeks advance notice; free delivery from 12 donuts. Targeted at businesses, event planners, and corporate clients.
• Donut Deco Workshop One-hour hands-on workshop where participants decorate 4 festive donuts under the guidance of the Recipe Development Manager, Melanie. Held at the Schöneberg cafe location. Includes a complimentary drink. Priced at €30 per session. Targeted at individuals and small groups.
• Mini Matcha Accessory Workshop Creative small-group workshop (max 6 participants) at the Schöneberg store where attendees craft matcha-inspired mini food accessories such as charms, earrings, and pins. Includes 3 accessories, a matcha drink, and a donut. Priced at €60 per person. Targeted at individuals and small groups interested in DIY experiences.
• Branded Merchandise Range of branded apparel and accessories including a 500-piece puzzle (€15), travel mug (€19.90), enamel pins (€6), tote bags, vegan socks (€10-10.50), unisex t-shirts (€12), crew-neck sweaters (€25), and jockey caps (€18). Made from organic cotton and recycled materials where applicable. Targeted at brand fans and lifestyle consumers; sold online with DHL shipping.
• Digital Gift Cards Reusable digital gift cards delivered via email as PDF attachments. Available in denominations of €15, €21, and €39. Redeemable only in cafe locations, not in the online shop. Targeted at individuals purchasing gifts.

Quantifiable outcome

• Over €500,000 raised for charity since 2018 through Strawberry Sprinkles charity donut
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PopuluscoreOthersCoffee supplier providing sustainably sourced coffee with focus on environmental impact and equal opportunity for coffee farmers. Direct connection to coffee farmers ensures quality and fair payment.
• Original BeanscoreOthersSustainable chocolate supplier sourcing cacao beans directly from farmers at 1.84x Fairtrade price, 100% slave-free supply chain with no child labor, and no monocultures. Partnership focused on quality and ethical sourcing.
• enduureminorGTM or Marketing PartnerCommunity partnership for run clubs held at various Berlin locations every week. Joint marketing through WhatsApp group links and mutual promotion.
• Changing Cities e.V.minorOthersQ2 charity partner - nonprofit organization advocating for more livable, safe, and sustainable cities through creative campaigns for better bike infrastructure, less car traffic, and more public space.
• Uber (Uber Eats/Uber Direct)coreChannel Partner/ Reseller/ DistributorDelivery service partner for delivering donuts to customers. Data transferred includes delivery address, phone number, email address, and order information. Data processing may occur in the USA under standard contractual clauses.
• 1892HilftminorOthersFood donation organization that picks up leftover donuts from KaDeWe location for donation to people in need.

Scale indicators6 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Donutelier: Berlin-based specialty donut shop with a direct local overlap — competes for the same Berlin specialty donut customer and serves as the closest domestic direct competitor.
• Crosstown Doughnuts: UK-based specialty doughnut chain with cafés in London and other cities, offering craft sourdough donuts with rotating seasonal flavors — directly comparable as a multi-location specialty donut café concept in a major European city.
• Doughnut Time: UK donut chain with creative, Instagram-led flavors and café-style retail locations; comparable as a premium, design-forward donut shop concept targeting urban millennial consumers.
• Five Daughters Bakery: US artisan donut shop known for 100-layer cronut-style donuts and creative flavors — comparable as a craft donut concept with rotating seasonal specials and a strong Instagram-driven brand.

Broad incumbents

• Voodoo Doughnut: US-based creative donut chain with iconic retail locations and a strong brand identity — comparable as a design-led, experience-focused donut retail concept, though operating at a different scale and geography.
• Krispy Kreme: Global donut chain with retail cafés and broad consumer appeal — comparable as a scaled donut retail format, though Brammibal's competes on craft/vegan positioning rather than mass-market reach.
• Dunkin': Global donut and coffee chain with a similar café + beverage + donut retail model; a broad incumbent whose mass-market positioning contrasts with Brammibal's premium vegan niche.
• J.CO Donuts & Coffee: Asia-Pacific donut and coffee chain with café retail format — comparable as a multi-location donut-plus-coffee retail concept, though operating at larger scale and in different geographies.

Others

• Original Beans (partner): Sustainable chocolate supplier already partnered with Brammibal's; listed here as an ecosystem participant rather than a competitor — illustrates the ethical-sourcing positioning Brammibal's uses as brand differentiation.

Emerging players

• HappyCowz Donuts: UK-based vegan donut concept; comparable as a fellow plant-based donut specialist competing for the same ethical-consumer segment in Europe, though at an earlier stage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brammibalsdonuts
• LinkedInlinkedin.com/company/brammibals-donuts
• Instagraminstagram.com/brammibalsdonuts
• TikToktiktok.com/@brammibalsdonuts
• Xx.com/Brammibals

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brammibal's Donuts