Gioia

What Gioia does

Gioia S.p.A. is a privately held Italian food and beverage distribution company headquartered in Ciampino (Rome), founded in 1982 by Luigi Gioia as a family-owned business. The company operates as a regional B2B wholesale distributor serving the Ho.Re.Ca. (hotel, restaurant, catering) sector across the Lazio region, with capillary coverage centered on Rome (70% of territory) and the surrounding province (30%). Its offering spans over 5,000 product references across wines (465+ wines from 80 wineries), beers (141 labels), spirits, fresh, frozen, and ambient food categories, supplemented by proprietary private-label lines including Eprus (exclusive wine), Regalis (Christmas panettone and pandoro), and Risto Gourmet Street Food (meat concept). The company also operates Domicilio S.r.l., a wholly-owned subsidiary providing door-to-door B2C delivery reaching 10,000+ families and offices.

The business model is fundamentally transactional wholesale distribution with quote-based pricing tailored to order volumes and customer type. Gioia runs a direct sales-led GTM motion through 48 external sales agents, 5 area managers, and 7 product specialists, supported by a logistics fleet of 67 vehicles executing up to 800 daily deliveries during peak season. Infrastructure footprint includes over 20,000 sqm of total facilities, with a 9,000 sqm main warehouse (600 sqm of refrigerated cold storage) and additional logistics centers in Rome. Underlying operations rely on ERP systems for order management and logistics coordination. The company supplements distribution with a Gioia Academy training program, content marketing via its blog (Approfondimenti), social presence on Instagram and LinkedIn, and participation in industry events such as Vinòforum.

Gioia maintains a portfolio of distribution partnerships with major brands including Sanpellegrino, Birra Peroni (Kozel lager), Ceres/Royal Unibrew, Distilleria Roner, and McCain, plus exclusive partnerships with select wineries including Vini Fiegl/Villa Dugo and Casa Divina Provvidenza. The company reports 3,500+ Ho.Re.Ca. clients in Lazio (1,700+ restaurants/pizzerias, 2,400+ bars, 220+ night venues, 50+ hotels, 20+ catering companies). No revenue is publicly disclosed; the firm remains family-owned with no external institutional investors, private equity involvement, or acquisitions identified in available materials. Management includes founder Luigi Gioia, Operational Director Gianni Longobardi, and multiple category managers across wine, beer, spirits, and meat categories.

Name

Gioia

Legal name

Gioia S.p.A.

Website

https://gioiaspa.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Gioia S.p.A. is a family-owned Italian B2B food and beverage distributor serving 3,500+ Ho.Re.Ca. clients across Rome and Lazio. The company distributes 5,000+ SKUs via 67 vehicles, 48 sales agents, and a wholly-owned B2C door-to-door subsidiary.

Ownership category

akta.pro rank

Product category

Food & Beverage Wholesale Distribution

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Food and beverage distribution
• Ho.Re.Ca. wholesale
• Wine and spirits supply
• Private label products
• Door-to-door delivery

Headquarters

HQ city

Ciampino

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food & Beverage Distribution: Wholesale distribution of food and beverage products to Ho.Re.Ca. professionals including restaurants, bars, hotels, and catering companies. Products include beverages, dry foods, fresh foods, and frozen products.
2. Private Label Products: Branded product lines including Regalis (Christmas panettone and pandoro line) for resale to Ho.Re.Ca. customers.
3. Consulting and Commercial Development Support: Advisory services for commercial development and product optimization for Ho.Re.Ca. clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Gioia S.p.A. is a regional food and beverage wholesale distributor serving Ho.Re.Ca. (hotels, restaurants, catering) professionals across Lazio, Italy. The company supplies more than 5,000 product references spanning beverages (wine, beer, spirits, soft drinks, coffee), fresh, frozen and ambient foods, bakery, table linens, and professional cleaning products. It complements distribution with own-brand lines (Eprus wine, Regalis panettone/pandoro, Risto Gourmet Street Food), Academy training programs, and a B2C door-to-door service through subsidiary Domicilio S.r.l.

Product overview

Gioia S.p.A. is a regional food & beverage distribution company serving the Ho.Re.Ca. (hotels, restaurants, catering) sector in Lazio. Rather than a unified software platform, its offering is a portfolio of physical product catalogs (wines, beers, spirits, food, bakery, pastry, professional cleaning, table linens) and distribution services. The company also maintains two proprietary branded lines — Eprus (exclusive wine) and Regalis (Christmas panettone and pandoro) — as well as Risto Gourmet Street Food (meat concept). Gioia supplements its distribution with an Academy training division, a door-to-door service via subsidiary Domicilio S.r.l., and online catalogs available for download.

Differentiator

Problem solved

Functional benefit

Brands

• Regalis: Premium brand of Panettone and Pandoro for the Ho.Re.Ca. sector, launched in 2021 - an elegant Christmas gift line in two versions (red and gold) with customization options for business clients
• Eprus
• Domicilio S.r.l.

Products and services

• Food Distribution Service Wholesale food distribution service for Ho.Re.Ca. professionals offering over 5,000 product references including fresh, frozen, ambient, and specialty foods (cheese, fish, meat, produce, bakery).
• Beverage Distribution Service Wholesale beverage distribution covering soft drinks, beers, wines, spirits, coffee, and hot beverages for bars, restaurants, hotels, and nightlife venues.
• Academy Training Programs

Quantifiable outcome

• 5,000+ product references available
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Roner DistilleriacoreChannel Partner/ Reseller/ Distributor · 10 September 2021Italian spirits distillery partnership represented at Vinòforum 2021. Featured products include Z44 Gin with cimbro and pine, Holler Samb liqueur, and La Gold Grappa aged 12 months in oak barrels.
• Vini Fiegl / Villa DugocoreStrategic or Co-development PartnerExclusive distribution partnership for Villa Dugo wines for Rome and Province. Fiegl winery founded 1782, family-owned with 33 hectares of vineyards in Collio region producing mineral, acidic wines. Villa Dugo brand is eco-sustainable with complete grass coverage viticulture.
• Casa Divina ProvvidenzacoreStrategic or Co-development PartnerWine partner whose Cesanese won second best wine in Italy at 5StarWines/Vinitaly 2021 with 95 points. 200-year history winery led by sisters Adelaide and Piera Cosmi, focused on Cacchione grape variety near Netuno coast.
• Ceres (Royal Unibrew)coreChannel Partner/ Reseller/ DistributorDanish beer brand distribution partnership. Royal Unibrew company with exclusive Italian representation. New products include Ceres Unfiltered 6.9% and Ceres Extreme Ten 10%. Ceres Club App for promotional support.
• SanpellegrinocoreChannel Partner/ Reseller/ DistributorItalian beverage giant partnership for water, soft drinks, and mixers. Products include new glass range of beverages, Chinò, Ginger Beer, tonics with oak extract, and citrus tonics. 120+ years of experience, present in 140+ countries.
• Birra PeronicoreChannel Partner/ Reseller/ DistributorKozel beer distribution from Czech Republic, premium lager brand. Kozel founded 1874 near Prague, traditional recipe with select raw materials. Premium Lager 4.6% and Dark variants, innovative pouring methods (Kozel Cut, Kozel Mix, Kozel Cinnamon, Kozel Honey Crust).
• Birra SalentominorChannel Partner/ Reseller/ DistributorCraft brewery founded 2017 with 3 generations of brewing tradition. Products include Fresca (wheat beer), Agricola (flagship lager), Igea (Gluten Free certified), Nuda e Cruda (Pils), and Laguna Beach (American IPA). Territory-focused with Salento ingredients.
• Domicilio srlcoreStrategic or Co-development PartnerGroup company providing B2C door-to-door service reaching 10,000+ families and offices in Rome and province. Enables direct consumer distribution complementing B2B Ho.Re.Ca. focus.
• McCainminorChannel Partner/ Reseller/ DistributorFrozen products partnership for restaurant sector. Distributor Agros organized tasting events at their facility for Gioia commercial staff.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Selex Gruppo Commerciale: Largest Italian voluntary retail buying group spanning grocery and foodservice categories. Comparable through affiliated wholesale distribution to independent retail and Ho.Re.Ca. customers, though much larger in scope.
• Metro Italia Cash and Carry: Cash-and-carry operator serving Italian Ho.Re.Ca. professionals with food and non-food assortment. Competes indirectly with Gioia for restaurant and hotel bulk purchasing, but operates a self-service wholesale format rather than last-mile delivery.
• Dimar S.p.A. National Italian food and grocery distributor (part of Gruppo Selex). Overlaps with Gioia on food wholesale to retail and foodservice channels, but operates at substantially broader geographic and category scale.

Direct peers

• Doreca S.p.A. Italy's largest Ho.Re.Ca. food and beverage distributor, serving bars, restaurants and hotels across all regions. Most relevant national-scale comparison to Gioia's regional Ho.Re.Ca. distribution model.
• CFadda S.p.A. Italian Ho.Re.Ca. distributor with multi-regional coverage across beverages and foodservice products. Comparable in customer base (hospitality professionals), assortment breadth and field-sales-led GTM.
• Italbev S.r.l. Specialised Italian beverage distributor serving the on-trade and Ho.Re.Ca. channel with beers, wines and spirits. Closely comparable on beverage category mix and Lazio/Central-Italy footprint.
• Pedron Group: Italian Ho.Re.Ca. distribution group active in beverages and foodservice. Comparable in customer focus (bars/restaurants) and product breadth across food and beverage categories.

Regional players

• M.D. S.p.A. (La Doria Group channels): Italian food distribution and private-label producer serving retail and foodservice channels. Comparable through category overlap (dry, frozen and ambient foods distributed via wholesale to hospitality), though primarily a producer rather than regional distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/gioiaspa
• LinkedInlinkedin.com/company/gioia-spa
• Facebookfacebook.com/gioiaspadistribuzione

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gioia