What Selex Gruppo Commerciale does

Selex Gruppo Commerciale is an Italian retail consortium founded in 1964, structured as a cooperative of 18 independent member companies (Imprese Socie) that operate under both national and regional banners while sharing procurement, marketing, technology, and innovation through Centrale Selex. The group operates 3,254 retail points across six-plus formats — supermarkets (1,727), superettes/mini-markets (804), discount (425), hypermarkets/superstores (182), Cash & Carry (98), and pet shops (18) — covering all Italian regions under national brands (Famila, A&O, C+C, Animali che Passione) and approximately 24 regional banners (Emi, Emisfero, Italmark, Dok, Il Gigante, etc.). It also operates the CosìComodo aggregator e-commerce platform (launched 2017) which serves 7 member companies / 10 banners with Click & Collect, Drive, and Home Delivery covering 1,200+ postal codes.

The group's core commercial assets include a private label portfolio of approximately 8,300 SKUs across four master brands (Selex, Consilia, Vale, Il Gigante) with sub-lines spanning premium (Saper di Sapori, Val'Or, Consilia Optima), organic (Natura Chiama, La Natura Vale), health (Vivi Bene, Star Bene Vale), pet (Amico Mio), specialty (Più Pro, Le Vie dell'Uva, Le Vie del Luppolo) and low-cost (Happy dì) segments. The proprietary technology stack includes CosìComodo (e-commerce aggregation), Selex Media (retail media, launched June 2025), the Wonderflow review analytics platform (8,000+ stores monitored), the TradeLab Customer Barometer (90,000 quarterly surveys), and Selex Lab research/analytics division. Quality control is centralised, with over 65,000 analytical determinations performed in 2024 on private label food products.

Revenue is generated primarily through retail sales of consumer goods across the physical and digital network, with private label (MDD) revenue exceeding €2.3 billion in 2025 (up 7% year-on-year) and 26 coordinated national promotional campaigns (Grandi Sconti) covering ~4,145 products and generating approximately €1.1 billion in family savings. A newer revenue stream is Selex Media, a retail media platform monetising physical and digital touchpoints to brand advertisers, expanded via the June 2026 Italiaonline partnership. Beyond its direct operations, Selex co-owns ESD Italia (joint buying group with ~24.9% Italian market share and ~€36.6 billion 2025 revenue) and participates in the European Marketing Distribution (EMD) alliance spanning 16 countries with ~€180 billion aggregate European revenue. Total 2025 group revenue was €22.25 billion (+5.5% versus 2024), with a €23.25 billion 2026 forecast underpinned by a €590 million development plan (60 new store openings, 96 renovations).

Name

Selex Gruppo Commerciale

Legal name

SELEX Gruppo Commerciale S.p.A.

Website

https://selexgc.it

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

51–100 employees

Short description

Selex Gruppo Commerciale is an Italian cooperative retail consortium of 18 member companies operating 3,254 multi-format stores (supermarkets, hypermarkets, discount, Cash & Carry, pet shops) and the CosìComodo e-commerce platform, serving Italian consumers, HORECA professionals, and brand advertisers via Selex Media.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Grocery and Convenience Retailers (4451), All Other Specialty Food Retailers (445298)

SIC

Retail-Grocery Stores (5411), Wholesale-Groceries, General Line (5141), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Independent Supermarkets & Neighborhood Grocers (CRAHAAAB)

akta.pro secondary industries

Ethnic/International Bulk & Wholesale Grocers (CRAHAMAE), Bodega/Corner Stores (Urban Convenience) (CRANAJAD)

Keywords

• Organized retail distribution
• Private label grocery
• Supermarket chain operations
• Retail media platform
• Grocery e-commerce

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales — Physical Stores: Core revenue from selling consumer goods across 3,254 retail points under national and regional banners (Famila, A&O, C+C, Animali che Passione, and ~25 regional banners) covering supermarket, superstore, hypermarket, discount, Cash & Carry, and pet shop formats. 2025 revenue of approximately €22.25 billion.
2. E-commerce Sales — CosìComodo: Online grocery sales through CosìComodo platform with Click & Collect, Drive, and Home Delivery. 7 member companies (10 banners) participate. 2025 e-commerce revenue grew +8% overall and +18% for home delivery. Revenue from delivery fees and markup on online orders.
3. Retail Media — Selex Media: Advertising revenue from brands advertising in physical and digital retail touchpoints. First proprietary retail media platform in Italian GDO. Partnership with Italiaonline (June 2026) broadens advertiser base to non-GDO sectors.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels8 records

Core offering

Selex Gruppo Commerciale operates a multi-format grocery retail network across Italy through a consortium of 18 member companies running 3,254 stores (supermarkets, hypermarkets, discount, Cash & Carry, pet shops) under national banners (Famila, A&O, C+C, Animali che Passione) and regional banners. The group also sells private label products across food and non-food categories, operates the CosìComodo aggregator e-commerce platform, and runs the Selex Media retail media division.

Product overview

Selex Gruppo Commerciale is a retail distribution consortium comprising 18 member companies operating 3,254 stores across Italy, organized as a multi-channel network including supermarkets, hypermarkets, discount stores, and cash & carry, plus the CosìComodo e-commerce platform. The group offers private label products through four main brands—Selex (over 2,000 food and non-food products), Consilia (over 2,000 products), Vale, and Il Gigante—each with multiple specialized sub-brands addressing segments including premium (Saper di Sapori, Val'Or, Consilia Optima), organic/environmental (Natura Chiama, La Natura Vale), health/wellness (Vivi Bene, Star Bene Vale), pet care (Amico Mio, Stare Insieme Vale), and specialty categories (Più Pro, Le Vie dell'Uva, Le Vie del Luppolo, Storie di Gastronomia, Vegetale 100%, Vivi Bene Senza Glutine). Store operations are conducted through national brands (Famila, A&O, C+C, Animali Che Passione) and 24 regional retail brands, unified by the CosìComodo e-commerce platform. In 2025, the group launched Selex Media, a proprietary retail media division leveraging the group's physical and digital customer touchpoints.

Differentiator

Problem solved

Functional benefit

Brands

• Saper di Sapori: Premium top-of-the-range line featuring over 200 references across all food segments including Italian and international quality productions with important share of PDO and PGI specialties
• Natura Chiama Selex
• Vivi Bene Selex
• Vivi Bene Senza Glutine
• Primi Anni Selex
• Amico Mio Selex
• Ego Selex
• Casa Bella Selex
• Consilia Optima
• Val'Or
• La Natura Vale
• Star Bene Vale
• Stare Insieme Vale
• Più Pro
• Vegetale 100%
• Happy dì
• Le Bontà del Pasticciere
• Le Vie dell'Uva
• Le Vie del Luppolo
• Storie di Gastronomia
• Armonia e Benessere
• Sù
• Vanto
• CosìComodo
• Selex Media

Products and services

• Selex Private Label Brand Main private label brand of the group offering over 2,000 products across food, personal care (Ego Selex), household cleaning (Casa Bella Selex), and family categories for Italian consumers.
• Consilia Private Label Brand Private label brand offering a complete assortment of food and non-food products for home, personal care, and pets, with biological and sustainable options, targeting consumers seeking quality at the right price.
• Vale Private Label Brand Private label brand offering food and non-food products for home, personal care, and hygiene with guaranteed quality and safety, including lines dedicated to specific customer needs (organic, wellness, pet food).
• Il Gigante Private Label Brand Store brand for the Il Gigante retail chain, offering Italian and international quality food products at advantageous prices, including the premium sub-brand Assaggi e Paesaggi.
• Famila Supermarket Banner National retail brand operating in four formats (Famila, Famila Superstore, Iper Famila, Famila Market) with 317 stores focused on fresh foods, local excellence, assisted sales, and value for Italian consumers.
• A&O Supermarket Banner National proximity supermarket brand with 272 stores operating in three formats (Spesa A&O under 200 sqm, Svelto A&O 200-400 sqm, Supermercato A&O over 400 sqm) focused on customer service.
• C+C Cash & Carry Banner National Cash & Carry brand with 75 stores dedicated to foodservice operators and professionals, characterized by broad and deep assortment, quality-price balance, and high service level.
• Animali Che Passione Pet Shop Banner National pet shop brand with 18 stores offering 4,000-8,000 references for pets including food, hygiene products, accessories, and specialized services with qualified staff.
• CosìComodo E-commerce Platform Aggregator e-commerce platform with 7 member companies (10 banners) offering Drive, Click & Collect (including Locker), and Home Delivery covering over 1,200 postal codes; revenue grew +8% overall and +18% for home delivery in 2025.
• Selex Media Retail Media Platform Proprietary retail media platform that leverages physical and digital customer touchpoints of the group to offer brand advertisers advanced and measurable tools for targeted customer engagement.

Quantifiable outcome

• Consumer savings of €1.1 billion through coordinated promotions in 2025, with 28.4% of sales on promotion
• +6 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ItaliaonlinecoreGTM or Marketing Partner · 24 June 2026Partnership between Selex Gruppo Commerciale and Italiaonline to accelerate Retail Media development in Italy. The partnership expands Selex Media ecosystem opportunities and opens access to the Group's touchpoints for new advertisers from non-GDO sectors. Announced June 2026.
• Croce Rossa Italiana (Italian Red Cross)minorStrategic or Co-development Partner · 1 January 2024Humanitarian partnership for emergency relief. €505,061 donated for Emilia Romagna flood relief (2023). €738,086 donated for Ukraine humanitarian crisis to Médecins Sans Frontières. Tutti per il Venezuela earthquake relief campaign (2024).
• Medici Senza Frontière (MSF — Doctors Without Borders)minorStrategic or Co-development Partner · 1 January 2022Medical humanitarian organisation. €738,086 donated via Selex 'Tutti per Ucraina' campaign for MSF operations in Ukraine, Poland, Hungary, Moldova, Slovakia, Belarus, Russia, and Italy.
• ESD ItaliacoreStrategic or Co-development PartnerESD Italia is the largest buying/negotiation central in Italy, co-founded by Selex. It achieved 24.9% market share (Circana June 2025) and estimated revenue of €36.6 billion at end 2025. It has over 6,000 stores across 5 million sqm. In 2026, the network will expand with ~€880M investment for 187 openings and 113 renovations. Members: Acqua & Sapone, Agorà, Aspiag, and Gruppo Selex.
• EMD (European Marketing Distribution)coreStrategic or Co-development PartnerEuropean buying/negotiation alliance operating in 16 countries with 56,000 retail points and €180 billion revenue in Europe. Selex participates through ESD Italia membership. In 2026, Finnish market leader S-Group joins EMD. Dagrofa (Denmark) and Dagab (Sweden) open on-top negotiations. South Korean Lotte group collaborates on private label.
• ALTIS Advisory (Università Cattolica del Sacro Cuore)minorStrategic or Co-development PartnerALTIS Advisory is the spin-off of Università Cattolica del Sacro Cuore. Collaborated on the Comemangio® food education platform and co-authored the group's Code of Ethics.
• Banco Alimentare (Food Bank)minorStrategic or Co-development PartnerAnnual National Food Collection Day partnership. 1,495 stores participated in 2024 with 1,086,893 kg of products donated (€3.9M estimated value). Ongoing food waste reduction and surplus redistribution partnership.
• Fondazione Progetto ArcaminorStrategic or Co-development PartnerCharitable foundation supporting homeless people. Selex supports with Christmas dinner donations (1,400 people fed in 2024 across Milan, Turin, Padua, Rome, Naples, Bacoli, Bari).
• FISDIR (Italian Federation of Sport for People with Intellectual Disabilities)minorStrategic or Co-development PartnerSports federation for people with intellectual disabilities. €250,000 donated for 60th Selex anniversary to fund 500 sports pathways for children and young people with intellectual disabilities.
• Italian Celiac Association (AIC)minorOthersSelex private label products approved by AIC are listed in the Celiac Association's Prontuario (handbook). Products carry the Spiga Barrata (crossed grain) symbol. Available for celiac and gluten-sensitive consumers.
• ALTIS AdvisoryminorStrategic or Co-development PartnerSpin-off of Università Cattolica del Sacro Cuore. Collaborated on Comemangio® food education platform and development of group's Code of Ethics document.
• Lotte (South Korea)minorStrategic or Co-development PartnerSouth Korean retail group collaborating with EMD on private label development. One of the most important players in the Asian market. Partnership on distributor brand products.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Conad - Consorzio Nazionale Dettaglianti: Italy's largest cooperative grocery consortium with a similar multi-banner, member-owned structure. Directly comparable: both operate networks of independent retailers under national and regional brands, with shared procurement and private label programmes; Conad is Selex's primary domestic competitor.
• Coop Italia: Major Italian cooperative retail group operating hypermarkets, supermarkets, and discount banners (Coop, Coop Alleanza, ecc.). Comparable to Selex in cooperative ethos, broad assortment, and national scale; competes directly in private label and loyalty programmes.
• Esselunga: Leading Italian supermarket chain known for innovation, fresh quality, and loyalty (Fìdaty). Comparable in grocery retail core but operates under single ownership rather than consortium; relevant benchmark for store-level economics and digital execution.
• Eurospin: Italy's largest discount chain, part of Eurospin Group. Directly competes on price and is the primary driver of promotional pressure Selex faces; comparable on store footprint scale and private label strategy (e.g., Eurospin's brand portfolio).
• Bennet: Italian hypermarket and supermarket chain with multi-format presence. Comparable to Selex's hypermarket/superstore operations and Famila banner positioning; relevant for benchmarking assortment and HORECA-adjacent offerings.
• Pam Panorama: Italian regional grocery chain with hypermarket and supermarket formats. Comparable as a domestic multi-format retailer competing in similar geographies; relevant for store-format economics and private label positioning.
• Despar Italia: Consortium of Italian retailers operating under Despar, Eurospar, and Interspar banners via partnership with SPAR International. Closely comparable to Selex in multi-banner consortium structure, member-owned model, and central procurement; competing for the same regional retailers.
• Gruppo VéGé: Italian retail consortium aggregating independent supermarkets under the VéGé banner. Comparable to Selex's cooperative model with similar member-driven structure, central services, and multi-banner portfolio; direct competitor for retailer recruitment and supplier negotiations.

Broad incumbents

• Carrefour Italia: Italian arm of global retailer Carrefour, operating hypermarkets, supermarkets, and convenience formats. Comparable on grocery retail operations and private label, but benefits from multinational scale, supply chain, and digital investment unavailable to purely domestic operators.
• Lidl Italia: Italian subsidiary of Schwarz Group's Lidl discount chain. Comparable on store-format expansion and hard-discount pressure on Selex's promotional strategy; relevant peer for benchmarking price competition and private label innovation in Italy.

Market position

Strengths4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/selex-gruppo-commerciale
• Xx.com/grupposelex

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selex Gruppo Commerciale