AJ Novick Group, Inc.
AJ Novick Group, founded in 2003 and headquartered in Laguna Beach, California, delivers court-mandated and voluntary online and live classes in anger management, substance abuse education, parenting, and corporate training, serving individuals, corporations, government agencies, and professional sports leagues nationwide.
- Company typePrivate
- Founded2003
- HeadquartersLaguna Beach, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What AJ Novick Group, Inc. does
AJ Novick Group, Inc. is a privately held professional services firm founded in 2003 by Dr. Ari Novick, a Licensed Marriage and Family Therapist, headquartered in Laguna Beach, California with a secondary office in Aptos (Santa Cruz County). The company delivers court-mandated and voluntary educational programs in anger management, drug and alcohol awareness, DUI, parenting, domestic violence, theft education, sexual harassment, gambling addiction, and physician disruptive-behavior remediation, serving individuals, corporations, government agencies, and professional sports leagues. Its technology platform is a conventional online distance-learning system with 24/7 self-paced access, ZOOM-delivered live group classes, interactive assessments, automated certificate generation, and a network of satellite sub-brand websites (AngerClassOnline.com, AlcoholDrugClass.com, FanConductClass.com, SexualHarassmentClass.com, TheftClassOnline.com, GamblingAddictionClass.com, DisruptivePhysicianClass.com).
The business model is primarily transactional one-time-fee pricing on per-class or per-program basis — ranging from $50 per live group class to $995 for a 78-hour DUI program — supplemented by professional services revenue from executive and physician coaching, substance abuse evaluations ($250 standard / $350 expedited), and certification training delivered through Century Anger Management and NATPIA partnerships. Go-to-market blends a product-led growth motion (self-serve online registration across 50 states with instant certificate download) with a sales-led motion through court, probation, employer EAP, and professional sports league referrals. Customer segments span court-ordered/probation-referred individuals (primary volume), corporate/executive clients (Chevron-Phillips, Raytheon, Toyota, Verizon, Toshiba, Southern California Edison, Mission Hospital), government and military (U.S. Marine Corps Family Advocacy Program, U.S. Air Force, Preble County OH, Oregon DHS), and exclusive enterprise sports partnerships (NFL, USL, Ole Miss) for the Fan Conduct Class entering its 16th year in 2026.
The company maintains a dense regulatory footprint including NAMASS supervisor/trainer authorization, SAMHSA treatment-provider listing, CCAPP and CAADE continuing-education approvals, CADTP SUD certification, DOT-qualified SAP registration, California BBS PCE provider status, and Orange County Probation Department approval since 2004. Ownership is founder-led with no disclosed institutional capital, parent company, or M&A activity, and operations are organized as a Professional Corporation (AJ Novick Group Marriage & Family Therapist A Professional Corporation).
AJ Novick Group, Inc. firmographics
Firmographics- Name
- AJ Novick Group, Inc.
- Legal name
- AJ Novick Group, Inc.
- Website
- https://ajnovickgroup.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AJ Novick Group, founded in 2003 and headquartered in Laguna Beach, California, delivers court-mandated and voluntary online and live classes in anger management, substance abuse education, parenting, and corporate training, serving individuals, corporations, government agencies, and professional sports leagues nationwide.
- Ownership category
- akta.pro rank
AJ Novick Group, Inc. industry classification
Industry- Product category
- Behavioral Health Education Services
- NAICS
- Educational Services (61), Professional and Management Development Training (61143), Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Court/Community School Programs (Diversion, Probation-Linked, Community Day Schools) (EDAJAEAI)
- akta.pro secondary industries
- Behavioral & Social-Emotional Support (ABA, PBIS, Counseling) (EDAJAKAE), Corrections, Detention & Probation Officer Training (EDAOAMAE)
Keywords
Where AJ Novick Group, Inc. is headquartered
LocationHeadquarters
- HQ city
- Laguna Beach
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
AJ Novick Group, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Online Class Fees: One-time fees for online educational programs in anger management, drug/alcohol awareness, parenting, domestic violence, theft education, and sexual harassment. Classes are priced per hour (e.g., $175 for 8-hour DUI class to $895 for 78-hour DUI class). Self-paced, instant access upon registration.
- Live Group Classes: Weekly group classes (Tuesdays and Thursdays) for anger management and parenting at $50 per class. Enrollment fee of $50 plus optional workbook ($30). Open-ended enrollment with participants able to begin at any time.
- Home Study Programs: Self-paced home study anger management programs (e.g., $195 for Home Study Program including $5 shipping). Certificate of completion awarded upon completion.
- Executive/Physician Coaching: Full-day intensive one-on-one coaching for physicians and executives, delivered via FaceTime or Zoom. Customized programs with follow-up sessions tailored to specific client needs. Contact for pricing proposal.
- Assessments and Evaluations: Substance abuse evaluations conducted by phone or video chat. Standard evaluation at $250 (10-day turnaround) and Expedited evaluation at $350 (1-2 business day turnaround). Includes clinical interview with standardized questionnaires (SASSI, MAST, etc.).
- Certification Training: Anger Management Specialist certification training through Century Anger Management (live training and home study DVD). Parent Instructor certification through National Parent Instructor Association.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Anger Management Group Classes |
| Unit Pricing | Pay-as-you-go | Parenting Group Classes |
| One time/ perpetual license | Pay-as-you-go | Home Study Program |
| Unit Pricing | Pay-as-you-go | Online Anger Management Classes (8-52 hours) |
| Unit Pricing | Pay-as-you-go | Online DUI/Drug/Alcohol Classes (8-78 hours) |
| Unit Pricing | Pay-as-you-go | Substance Abuse Evaluations |
| Unit Pricing | Pay-as-you-go | Domestic Violence Classes (8-52 hours) |
| Unit Pricing | Pay-as-you-go | Parenting/Co-Parenting Classes (2-26 hours) |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
AJ Novick Group, Inc. product offering
Product offeringCore offering
AJ Novick Group delivers court-ordered and voluntary educational classes in anger management, parenting, drug/alcohol/DUI, domestic violence, theft, sexual harassment, and gambling addiction, plus executive coaching and disruptive physician coaching. Programs are offered online (24/7 self-paced) and live (in-person or via ZOOM) with same-day completion certificates accepted by courts, probation departments, and employers nationwide.
Product overview
AJ Novick Group, Inc. offers a comprehensive portfolio of educational and counseling programs primarily focused on anger management, substance abuse education, and personal development. The company operates as a service-based educational provider with both online and in-person delivery options. The core product offerings include Online Anger Management Classes (available in 8, 10, 12, 16, and 26-hour formats) and Live Anger Management Classes (weekly Zoom or in-person groups). These are supplemented by Online Drug/Alcohol/DUI/MIP Classes in various hour-long formats, Online Parenting & Co-Parenting Classes, and Online Domestic Violence Classes. Specialty programs include the exclusive Fan Conduct Class for NFL/USL/professional sports, Sexual Harassment Training, and Theft Education Classes. The company also provides Disruptive Physician Programs (JCAHO-compliant coaching), Executive Coaching, and Workplace Training as enterprise offerings. Add-on services include Home Study Programs, Anger Management Certification Training, Parent Instructor Certification, Substance Abuse Evaluations, and Assessment & Evaluations. All programs are available in Spanish. The Century Anger Management curriculum is used for anger programs, and the company partners with Century Anger Management and National Parent Instructor Association for certification tracks.
Differentiator
Problem solved
Functional benefit
Brands
- AngerClassOnline.com: Online anger management classes - industry standard distance learning program
- AlcoholDrugClass.com
- FanConductClass.com
- DisruptivePhysicianClass.com
- Century Anger Management
- ParentInstructor.com
- SexualHarassmentClass.com
- GamblingAddictionClass.com
- TheftClassOnline.com
Products and services
- Online Anger Management Classes Self-paced online anger management courses available in 8, 10, 12, 16, and 26-hour formats that use evidence-based techniques to teach communication, stress management, impulse control, and empathy. Designed for court-ordered, self-pay, and corporate-referred adult and adolescent learners nationwide, with downloadable completion certificates accepted by courts and probation departments.
- Live Anger Management Group Classes Weekly group anger management classes held on Tuesdays and Thursdays in Laguna Beach and Santa Cruz via ZOOM, teaching the 8 Tools of Anger Control in a structured group setting at $50 per class with an enrollment fee and optional workbook. Open to court-ordered and voluntary adult and adolescent learners in Southern California.
- Online Drug, Alcohol, DUI & MIP Classes Online educational classes in 8, 10, 12, 16, 20, 24, 32, 36, 45, 60, and 78-hour formats covering alcohol awareness, drug education, DUI/DWI, and minor-in-possession requirements, priced from $175 to $895. Designed for court-ordered and self-pay adult and minor learners, with state-specific landing pages across all 50 U.S. states and a downloadable certificate upon completion.
- Online Parenting and Co-Parenting Classes Online parenting and co-parenting classes ranging from 2 to 26 hours based on Dr. Ari Novick's book 'Parenting in the Twenty-First Century: 10 Tools for Better Parenting.' Available in English and Spanish and accepted by Oregon Department of Human Services and other state agencies. Designed for court-ordered, divorce-related, and voluntary parent learners.
- Online Domestic Violence Classes Online domestic violence and batterer intervention classes available in 8, 10, 12, 16, 26, 36, and 52-hour formats with 24/7 access, including a 52-hour class priced at $995. Designed for court-mandated adult learners, with completion certificates accepted by courts and probation departments.
- Fan Conduct Class Exclusive online fan education program co-developed with the NFL and USL for ejected or misbehaving fans at professional and collegiate sporting events. Adopted by the University of Mississippi (Ole Miss) for student gameday conduct and recognized by the New York Times for its work with the NFL. Targets fan safety and league compliance.
- Online Sexual Harassment and Anti-Bullying Classes Online sexual harassment and anti-bullying training delivered to individual learners and corporate/organizational clients, with volume discounts available for organizations. Designed for workforce compliance and prevention education.
- Online Theft and Shoplifting Education Classes Online theft education and shoplifting prevention classes offered in 4, 8, 10, and 16-hour formats. Designed for court-ordered individuals and retail loss-prevention programs; pilot-tested across 30 retail stores of a major retailer in 2022-2023.
- Online Gambling Addiction Classes Online gambling addiction education classes accessible nationwide, designed for court-ordered and voluntary adult learners seeking structured education on gambling-related behavior.
- Disruptive Physician Coaching Program JCAHO-compliant FaceTime/Zoom coaching program for physicians referred for disruptive behavior, including pre/post assessment, 12 individual coaching sessions, and structured follow-up meetings at 3, 6, 9, and 12 months. Deployed with Mission Hospital and a multi-state hospital chain to support medical staff compliance and patient safety.
- Executive Coaching One-on-one customized coaching sessions for executives to improve interpersonal skills, leadership behavior, and anger management, delivered via FaceTime or Zoom on a proposal-priced engagement. Designed for senior corporate leaders and high-net-worth individuals.
- Workplace Anger Management Programs On-site workplace training programs delivered at corporate locations in Southern California or remotely via FaceTime/Zoom, covering communication, conflict resolution, stress management, and leadership skills. Sold to corporate HR/EAP functions at companies such as Chevron-Phillips, Raytheon, Southern California Edison, Toshiba, Toyota, Verizon, U.S. Air Force, and U.S. Marine Corps Family Advocacy Program.
- Home Study Program Self-paced home study anger management course with materials shipped directly to the learner, priced at $195 plus $5 shipping. Designed for adult learners without consistent internet access; awards a certificate of completion upon finishing the program.
- Anger Management Certification Training Certification training program for aspiring anger management facilitators, offered as live training or home study DVD through the Century Anger Management partnership and endorsed by the National Anger Management Association (NAMA). Leads to Anger Management Specialist-I certification.
- Parent Instructor Certification Certification program delivered in partnership with the National Parent Instructor Association (NATPIA) that trains and certifies parent instructors to teach AJ Novick Group's parenting curriculum. Targets aspiring parenting educators seeking a recognized credential.
- Substance Abuse Evaluations Comprehensive substance abuse evaluations delivered by phone or live video using standardized instruments (SASSI, MAST, Morimor-Filkins, DRI), priced at $250 for a standard 10-day turnaround and $350 for expedited 1-2 business-day turnaround with overnight shipping. Performed by a DOT-qualified Substance Abuse Professional for DOT-regulated employees.
Quantifiable outcome
- Certificate of completion awarded for all programs
- +3 more outcomes
Companies that use AJ Novick Group, Inc.
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
AJ Novick Group, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AJ Novick Group, Inc. partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Preble County Board of CommissionersminorCounty government contract for online classes starting 2023.
- Oregon Department of Human ServicesminorApproved parenting class provider for Oregon Department of Human Services (2020).
- University of Mississippi (Ole Miss)minorAdopted Fan Conduct Class for student conduct during gameday. Featured in Hotty Toddy Magazine.
- National Football League (NFL)coreExclusive provider of Fan Conduct Class for NFL, USL, colleges and professional stadium venues. 16th year of partnership in 2026. Developed cutting-edge online education for addressing fan safety through the Fan Conduct Class program. Recognized by New York Times for ongoing work with NFL.
- United Soccer League (USL)coreFan Conduct Class partner for professional soccer league. Joint development of online fan education programs.
- Century Anger ManagementcorePartnership for certification training and home study programs. Century Anger Management curriculum used by U.S. Marine Corps and AJ Novick Group. Home Study/DVD Certification Training endorsed by NAMA leads to Anger Management Specialist-I certification.
- U.S. Marine CorpscoreFamily Advocacy Program utilizing AJ Novick Group/Century Anger Management Model of intervention at military installations throughout the U.S. and abroad.
- National Anger Management Association (NAMA)coreNAMASS authorized supervisor/trainer approval. Home Study DVD certification training endorsed by NAMA. Membership and program approval.
- National Parent Instructor Association (NATPIA)minorNew collaboration for 2023-24. Parent Instructor Certification program partnership through ParentInstructor.com.
- National Conflict Resolution CenterminorReferral partnership for district attorney referrals. Referring partner provides 'Offer Code' for class registration without payment. Classes include parenting, drug/alcohol, anger management, DUI, domestic violence, and theft education.
- DOT (Department of Transportation)coreDOT-qualified Substance Abuse Professional (SAP) registered with Federal Motor Carrier Safety Administration. Trusted to conduct federally regulated substance use evaluations for U.S. DOT-regulated employees.
- Multi-State Hospital ChainminorPartnership providing Disruptive Physician Coaching services across multiple hospital locations.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
AJ Novick Group, Inc. competitors and assessment
Company assessmentBroad incumbents
- BetterHelp: Largest online counseling platform with nationwide reach. Overlaps with AJ Novick's online counseling/psychotherapy and executive coaching offerings, though BetterHelp is broader and consumer-direct rather than court- or compliance-driven.
- Talkspace: Established online therapy platform serving individuals and employer/EAP channels. Competes for the same digital behavioral-health budget and corporate EAP dollars that AJ Novick's workplace and executive programs address.
- Mothers Against Drunk Driving (MADD): National DUI/victim-impact education organization with Victim Impact Panel programs. Overlaps with AJ Novick's DUI classes and victim impact panel offering as a high-visibility DUI-education incumbent.
- National Anger Management Association (NAMA): The national industry body for anger management providers, of which AJ Novick is a NAMASS-approved member. Sets standards and approves competing training programs; the certifying/umbrella organization in this niche.
Emerging players
- Open Sky Behavioral Health: Online behavioral health and education provider offering court-ordered classes, anger management, and substance abuse education. Directly competes with AJ Novick on the online court-mandated class segment.
- DrugRehab.com: Online resource and education directory for substance abuse treatment and education. Adjacent in the substance abuse education niche where AJ Novick's SAMHSA-listed programs operate.
- Recovery.org: Online substance abuse and addiction education platform. Partial overlap with AJ Novick's drug/alcohol awareness and SAP evaluation services for the consumer and employer-referred segments.
Direct peers
- Century Anger Management: Anger management training and certification organization founded by Dr. Tony Fiore — the co-developer of AJ Novick's 8 Tools curriculum. Operates as both a strategic partner (referral, certification) and adjacent competitor in training/certification.
- Anderson & Anderson: Long-established anger management training and certification provider serving court-ordered and corporate clients. Directly overlaps with AJ Novick on certification curricula and court-approved anger programs, making it the closest head-to-head competitor.
Others
- National Parent Instructor Association (NATPIA): Industry body and partner for AJ Novick's Parent Instructor certification track. Indirect competitor/enabler in parenting-class instruction rather than a direct service rival.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AJ Novick Group, Inc. social profiles
Digital presenceAJ Novick Group, Inc. compliance and trust
Trust signalCompliance12 records
AJ Novick Group, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
AJ Novick Group, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
AJ Novick Group, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AJ Novick Group, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AJ Novick Group, Inc.
What does AJ Novick Group, Inc. do?
AJ Novick Group delivers court-ordered and voluntary educational classes in anger management, parenting, drug/alcohol/DUI, domestic violence, theft, sexual harassment, and gambling addiction, plus executive coaching and disruptive physician coaching. Programs are offered online (24/7 self-paced) and live (in-person or via ZOOM) with same-day completion certificates accepted by courts, probation departments, and employers nationwide.
Is AJ Novick Group, Inc. a public or private company?
AJ Novick Group, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AJ Novick Group, Inc. founded?
AJ Novick Group, Inc. was founded in 2003. It employs 51 to 100 people.
Where is AJ Novick Group, Inc. based?
AJ Novick Group, Inc. is headquartered in Laguna Beach, United States, in the North America region.
How does AJ Novick Group, Inc. make money?
Six revenue lines are on record. Online Class Fees are the primary driver. The others are live Group Classes, home Study Programs, executive/Physician Coaching, assessments and Evaluations and certification Training.
Who are AJ Novick Group, Inc.'s main competitors?
Broad incumbents on record are BetterHelp, Talkspace, Mothers Against Drunk Driving (MADD) and National Anger Management Association (NAMA). Emerging players are Open Sky Behavioral Health, DrugRehab.com and Recovery.org. Direct peers are Century Anger Management and Anderson & Anderson. National Parent Instructor Association (NATPIA) is listed as an others.
Does AJ Novick Group, Inc. have an API?
No public API is recorded for AJ Novick Group, Inc..
What industry is AJ Novick Group, Inc. in?
AJ Novick Group, Inc.'s product category is Behavioral Health Education Services. Its primary akta.pro industry code is EDAJAEAI, Court/Community School Programs (Diversion, Probation-Linked, Community Day Schools), with a secondary code of EDAJAKAE, Behavioral & Social-Emotional Support (ABA, PBIS, Counseling). Its NAICS code is 61 and its SIC code is 8200.