Bent Marine
Bent Marine is a privately-held, Louisiana-based boat dealership selling new and pre-owned boats, outboard motors, parts, accessories, and marine services — plus in-house financing — to recreational boaters and anglers in the Southeast Louisiana and Gulf Coast market.
- Company typePrivate
- Founded2000
- HeadquartersMetairie, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bent Marine does
Bent Marine is a privately-held boat dealership based in Metairie, Louisiana, founded around 2000, operating in the consumer marine retail sector. The company sells new and pre-owned boats from multiple manufacturers including Nor-Tech, Sea Hunt, Xpress, Robalo, Everglades, Chaparral, Tidewater, South Bay, and Crownline, alongside outboard motors from Mercury Marine and Yamaha Marine ranging from portable 2.5hp units to 450hp offshore engines. Bent Marine also retails boat parts and accessories — including newly added JL Audio marine audio systems — and runs an in-house service and maintenance department described as "award-winning," although specific awards are not documented in the source data.
Bent Marine firmographics
Firmographics- Name
- Bent Marine
- Legal name
- Bent Marine
- Website
- https://bentmarine.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bent Marine is a privately-held, Louisiana-based boat dealership selling new and pre-owned boats, outboard motors, parts, accessories, and marine services — plus in-house financing — to recreational boaters and anglers in the Southeast Louisiana and Gulf Coast market.
- Ownership category
- akta.pro rank
Bent Marine industry classification
Industry- Product category
- Boat Dealership
- NAICS
- Boat Dealers (441222), Ship Building and Repairing (336611), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)
- akta.pro secondary industries
- Marine & Boat Finance (FSAKADAH), Underwater Hull Inspection, Cleaning & Propeller Services (TLAKAKAJ), Boat & Marine Leasing (FSAKANAH)
Keywords
Where Bent Marine is headquartered
LocationHeadquarters
- HQ city
- Metairie
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bent Marine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- New Boat Sales: Sale of new boats from manufacturers including Nor-Tech, Sea Hunt, Xpress, Robalo, Everglades, Chaparral, Tidewater, South Bay, Crownline, and others. Boats range from entry-level to high-performance models with prices spanning from under $5,000 to above $200,000.
- Used Boat Sales: Resale of pre-owned boats to customers seeking more affordable options or specific models no longer in production.
- Outboard Motors: Sales of outboard motors from Mercury and Yamaha Marine, ranging from portable 2.5hp models to high-horsepower engines like Yamaha F450 XSA2 and Mercury V400 series.
- Parts and Accessories: Huge selection of boat parts and accessories available for purchase, including JL Audio systems.
- Service and Maintenance: Award-winning service department providing maintenance and repair services with knowledgeable technicians and state-of-the-art tools.
- Boat Financing: In-house financing services through Business Manager, offering competitive rates, low down payments, terms up to 240 months, and specialization in both perfect and marginal credit approvals.
- Trade-In Evaluations: Trade evaluation services allowing customers to offset purchase costs with value of their existing boat.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level boats and motors under $10,000 |
| Unit Pricing | Pay-as-you-go | Mid-range boats and motors ($10,001-$75,000) |
| Unit Pricing | Pay-as-you-go | Premium boats and motors ($75,001-$200,000) |
| Unit Pricing | Pay-as-you-go | Luxury/high-performance boats ($200,000+) |
| Transaction based/ take rate | Multi-year contract | Financing options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Bent Marine product offering
Product offeringCore offering
Bent Marine is a Gulf Coast boat dealership operating from a 50,000 square foot showroom in Metairie, Louisiana, selling new and pre-owned boats from nine manufacturers (Nor-Tech, Sea Hunt, Xpress, Robalo, Everglades, Chaparral, Tidewater, South Bay, Crownline) along with Mercury and Yamaha outboard motors ranging from 2.5hp to 450hp. The company complements sales with a parts and accessories department, an award-winning service and maintenance department, in-house boat financing with terms up to 240 months, trade-in evaluations, and marine insurance referrals.
Product overview
Bent Marine is a boat dealer on the Gulf Coast offering a comprehensive portfolio of products and services centered around new and used boat sales, outboard motors, parts, service, and financing. The company operates from a 50,000 square foot showroom in Metairie, Louisiana, and sells boats from multiple manufacturers including Nor-Tech, Sea Hunt, Xpress Boats, Robalo, Everglades, Chaparral, Tidewater, South Bay, and Crownline. Their outboard motor offerings include Mercury Marine (FourStroke and Pro XS series) and Yamaha Marine engines ranging from portable 2.5hp units to 450hp offshore engines. Beyond sales, Bent Marine provides full-service maintenance, parts and accessories, in-house financing with terms up to 240 months, trade evaluations, and marine insurance referrals. The company also sells JL Audio marine audio systems as an add-on product.
Differentiator
Problem solved
Functional benefit
Products and services
- New Boat Sales Retail sales of new boats from Nor-Tech High Performance Boats, Sea Hunt Boats, Xpress Boats, Robalo Boats, Everglades Boats, Chaparral Boats, Tidewater Boats, South Bay Pontoon Boats, and Crownline Boats, priced from under $5,000 to above $200,000, targeting recreational boaters and fishing enthusiasts in the Gulf Coast market.
- Used Boat Sales Resale of pre-owned boats offering customers more affordable options or specific models no longer in production, complementing the new-boat inventory.
- Outboard Motors Sales of Mercury Marine (FourStroke, Pro XS, V8 series) and Yamaha Marine outboard motors ranging from portable 2.5hp units to high-horsepower offshore engines (e.g., Yamaha F450 XSA2, Mercury V400 series).
- Boat Parts & Accessories Sale of boat parts, accessories, and JL Audio marine audio systems to support customer boats post-purchase.
- Boat Service & Maintenance Full-service maintenance and repair department staffed with experienced technicians using state-of-the-art tools, supporting both Bent Marine customers and outside boat owners.
- Boat Financing In-house finance department offering competitive rates, low down payments, and terms up to 240 months, with specialization in both prime and marginal credit approvals.
- Trade Evaluation Trade-in appraisal service that lets customers apply the value of their current boat toward the purchase of a new or pre-owned vessel from Bent Marine.
- Marine Insurance Referral Referral service connecting customers with marine insurance agencies for boat and yacht coverage.
Quantifiable outcome
- 50,000 square foot showroom with new boats arriving daily
Companies that use Bent Marine
Customer profileSegments3 records
Ideal customer profiles3 records
Bent Marine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bent Marine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JL AudiominorBent Marine is an authorized dealer for JL Audio marine audio systems, selling and installing JL Audio products as part of their accessory offerings.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Bent Marine competitors and assessment
Company assessmentDirect peers
- MarineMax: Largest recreational boat retailer in the United States, operating multi-brand showrooms across coastal markets with sales, service, financing, and F&I offerings — the closest public-market analogue to Bent Marine's multi-brand dealership model.
- Legendary Marine: Gulf Coast (Destin, FL) boat dealer carrying major fishing and family boat brands with full sales, service, and parts operations — a regional competitor in the same Gulf Coast recreational boating market.
- Performance Boat Center: Performance and offshore boat dealer representing brands like Nor-Tech, Mystic, and Cigarette — a focused competitor within Bent Marine's high-performance segment.
- Sun Sports Marine: Texas-based multi-brand boat dealer representing brands like Nautique, Moomba, and Supra with sales, service, and financing — a comparable multi-brand dealer serving the western Gulf Coast market.
- Bosun's Marine: Multi-location Southeast boat dealer (Florida) with new/used sales, service, and marina operations — comparable scale and operating model for a regional Gulf-adjacent dealer.
- Pier One Marine: Alabama-based multi-brand boat dealer offering sales, service, and storage of fishing and recreational boats — overlaps with Bent Marine's brand portfolio and Gulf Coast geography.
- Galati Yacht Sales: Multi-brand yacht and boat dealer with locations across the Gulf Coast (Florida and Alabama), offering new/used sales, brokerage, service, and financing — directly comparable to Bent Marine's Gulf Coast positioning and product breadth.
Emerging players
- Scout Boats: South Carolina-based boat manufacturer building bay boats, center consoles, and sport fishers — a potential brand partner and indirect competitor to brands Bent Marine already carries.
Broad incumbents
- Hatteras Yachts: Established yacht manufacturer with an authorized dealer network across the Southeast and Gulf Coast — represents the type of premium OEM relationship Bent Marine's larger-format competitors pursue.
- Yamaha Motor USA (Marine Division): Manufacturer of the outboard motors Bent Marine sells and services; represents a critical supplier relationship and the largest incumbent in the outboard category carried by Bent Marine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Bent Marine social profiles
Digital presenceBent Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bent Marine leadership team
Management profileNumber of profiles
Profiles1 record
Bent Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bent Marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bent Marine
What does Bent Marine do?
Bent Marine is a Gulf Coast boat dealership operating from a 50,000 square foot showroom in Metairie, Louisiana, selling new and pre-owned boats from nine manufacturers (Nor-Tech, Sea Hunt, Xpress, Robalo, Everglades, Chaparral, Tidewater, South Bay, Crownline) along with Mercury and Yamaha outboard motors ranging from 2.5hp to 450hp. The company complements sales with a parts and accessories department, an award-winning service and maintenance department, in-house boat financing with terms up to 240 months, trade-in evaluations, and marine insurance referrals.
Is Bent Marine a public or private company?
Bent Marine is a private company. It is classified as family owned and is currently operating.
When was Bent Marine founded?
Bent Marine was founded in 2000. It employs 11 to 50 people.
Where is Bent Marine based?
Bent Marine is headquartered in Metairie, United States, in the North America region.
How does Bent Marine make money?
Seven revenue lines are on record. New Boat Sales are the primary driver. The others are used Boat Sales, outboard Motors, parts and Accessories, service and Maintenance, boat Financing and trade-In Evaluations.
Who are Bent Marine's main competitors?
Direct peers on record are MarineMax, Legendary Marine, Performance Boat Center, Sun Sports Marine, Bosun's Marine, Pier One Marine and Galati Yacht Sales. Scout Boats is listed as an emerging player. Broad incumbents are Hatteras Yachts and Yamaha Motor USA (Marine Division).
Does Bent Marine have an API?
No public API is recorded for Bent Marine.
What industry is Bent Marine in?
Bent Marine's product category is Boat Dealership. Its primary akta.pro industry code is CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail, with a secondary code of FSAKADAH, Marine & Boat Finance. Its NAICS code is 441222 and its SIC code is 3730.