What Icology does

ICology, Inc. is a private, founder-led membership community serving internal communications professionals. Founded in 2015 by Chuck Gose (30 years of IC experience at General Motors and Rolls-Royce) as a podcast, the company transitioned into a full membership community in 2019 and now counts 250+ members across six countries and dozens of industries. The core product is a private online community hosted on Mighty Networks, accessed via individual subscriptions ($19.99/month or $199/year) or corporate memberships ($4,950/year for up to 15 seats plus a custom in-person workshop). Content products include the Frequency podcast (co-hosted with Jenni Field, distributed on Apple Podcasts, Spotify, and YouTube), the ICology Insights blog, and the Lights, Camera, Communicate video series (co-hosted with Amer Tadayon of Lucihub). Structured engagement programs include a nine-month Mentorship Program ($999), Monthly Campfires, Industry Conversations, and a flagship annual in-person event — the Flyover Festival in Sioux Falls, SD — with 45 tickets and a vendor sponsorship roster including Appspace, Firstup, Workshop, Workvivo, and Lucihub.

The company operates with 1-10 employees and is bootstrapped with no disclosed outside funding. Its go-to-market is community-led and content-driven: free IC tools (Employee Persona Builder, Meeting Cost Calculator, Kano Comms Audit) function as top-of-funnel acquisition, with organic LinkedIn, podcast, and newsletter distribution driving conversion to paid membership. The customer base spans enterprise and mid-market entities including Oracle, Roche, Zillow, Warner Bros. Discovery, SoFi, GoDaddy, Mutual of Omaha, Indiana University Health, Delta Faucet, Allison Transmission, ECU Health, and Choice Bank, though the majority of revenue is derived from a distributed base of individual practitioners rather than enterprise contracts. ICology's product surface sits on rented infrastructure (Mighty Networks, Squarespace, Goldcast, lu.ma), with the proprietary value residing in community curation, founder-led content, and structured peer programs rather than in software IP.

Name

Icology

Legal name

ICology, Inc.

Website

https://joinicology.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

ICology is a private, bootstrapped membership community serving 250+ internal communications professionals across six countries, generating revenue through individual subscriptions ($19.99/month or $199/year), corporate memberships ($4,950/year), mentorship program fees, and event sponsorships.

Ownership category

akta.pro rank

Product category

Internal Communications Community & Professional Membership

NAICS

Business Associations (813910), Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Membership Organizations (8600), Services-Prepackaged Software (7372)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industries

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Virtual/Hybrid Conference Production & Platform Management (THAHACAM), Registration, Housing & Travel Desk Services (Delegate Logistics) (THAHACAJ), Onsite Operations & Event Staffing Management (THAHACAL)

Keywords

• Internal communications community
• Professional membership network
• IC professional development
• Employee communications events
• Workplace culture resources

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Membership Subscriptions: Monthly ($19.99/month) and annual ($199/year) individual memberships providing full access to the private online community, exclusive virtual events, mentorship, curated resources, and discounts to in-person experiences. Cancel anytime; annual memberships are non-refundable but remain active through the paid term.
2. Corporate Memberships: Annual corporate membership at $4,950/year, providing up to 15 individual memberships, access to all virtual events/replays/mentorship/community, plus one custom in-person experience (workshop or team development session) led by Chuck Gose and a selected ICology partner. Not a sponsorship; includes professional development delivery.
3. Mentorship Program Fees: One-time program fee of $999 USD (or $99/month spread over payments) for the nine-month mentorship program, including one year of ICology community membership. Flexible payment options and employer proposal templates provided. Scholarship/sponsorship available after exploring other options.
4. Flyover Festival Ticket Sales: In-person annual festival ticketing at $499 (general) and $599 (VIP) for non-members, with $200 member discounts ($299/$399). Includes full-day workshops, meals, networking, and optional swag pack. Limited to 45 tickets; registration transfers allowed.
5. Event Sponsorships: Sponsorship opportunities at Flyover Festival including Title Sponsor, Presenting Sponsors, and Supporting Sponsors. Sponsors include Appspace, Firstup, Workshop, Workvivo, and Lucihub. Sponsorships provide brand visibility in front of IC practitioners with budget authority.
6. Gift of Grace (Community Support): Three free months of full membership provided to communicators currently between jobs. No strings, no credit card required. Functions as community service and long-term loyalty builder rather than a direct revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

ICology operates a paid membership community for internal communications professionals, hosted on Mighty Networks, providing peer support, exclusive virtual events (12+ per year), a structured mentorship program, curated resources, and access to a network of 250+ IC practitioners across six countries. The community is supplemented by the Frequency podcast, ICology Insights blog, free practitioner tools, an annual in-person Flyover Festival, and corporate memberships for teams that include a custom workshop led by founder Chuck Gose.

Product overview

ICology is a professional membership community for internal communications professionals, built as a unified platform combining multiple products and programs. The core offering is the Membership Community hosted on Mighty Networks, which provides peer support, exclusive virtual events (12+ per year), and networking among 250+ members across six countries. Key products include the Mentorship Program (a structured nine-month cohort-based program with in-person Graduation Summit), the Insights Blog featuring practitioner-written content on IC strategy, and the Frequency Podcast co-hosted by founder Chuck Gose. The company also produces the annual Flyover Festival in-person conference and offers Corporate Memberships for teams at $4,950/year. Free resources include a suite of online tools (Employee Persona Builder, Meeting Cost Calculator, Kano Comms Audit) and the Gift of Grace program providing complimentary membership to communicators between jobs. Pricing is simple: $19.99/month or $199/year for individual membership, with no tiers or feature gates.

Differentiator

Problem solved

Functional benefit

Brands

• Frequency: Co-hosted podcast with Jenni Field exploring rhythms and stories that shape how organizations communicate and thrive. Episodes cover employee engagement, leadership communication, AI in the workplace, and internal communications trends.
• Mentorship Program
• Flyover Festival
• Gift of Grace

Products and services

• ICology Membership Community Paid membership community for internal communications professionals, hosted on Mighty Networks, providing peer support, exclusive virtual events, mentorship access, curated resources, direct messaging, and networking across 250+ IC practitioners in six countries. Individual pricing is $19.99/month or $199/year.
• ICology Mentorship Program Nine-month structured mentorship program matching mentees with experienced IC professionals for monthly one-hour meetings, group check-ins, extracurricular activities, and an in-person Graduation Summit. Priced at $999 one-time (or $99/month installment) and includes one year of ICology community membership. Requires at least five years of career experience.
• ICology Corporate Membership Annual corporate membership at $4,950/year providing up to 15 individual memberships for an IC/HR/EX team, access to all virtual events, replays, mentorship and community, plus one custom in-person professional development experience (workshop or team development session) led by founder Chuck Gose and a selected ICology partner.
• Flyover Festival Annual in-person employee communications and culture conference held in Sioux Falls, SD, featuring interactive workshops, networking, and sessions on IC strategy, creativity, and leadership. Tickets sold at $499 General Admission (members $299) and $599 VIP (members $399), limited to 45 tickets. The 4th annual event is scheduled for August 27, 2026.
• ICology Events & Webinars Virtual events including Monthly Campfires (member-exclusive roundtable problem-solving), Industry Conversations (virtual panels with IC experts), and on-demand replays hosted via Goldcast. Includes workshops and panel discussions throughout the year.
• Frequency Podcast Weekly podcast co-hosted by Chuck Gose and Jenni Field exploring rhythms and stories that shape organizational communication and culture. Distributed free on Apple Podcasts, Spotify, and YouTube.
• ICology Insights Blog Practitioner-written content hub publishing articles multiple times weekly by Chuck Gose and ICology members on internal communications strategy, tools, leadership, AI in comms, measurement, video, and culture. Includes Frequency podcast recaps and Lights, Camera, Communicate video series summaries.
• ICology Free Tools Free suite of practitioner tools including the Employee Persona Builder, Meeting Cost Calculator, and Kano Comms Audit. No account or paywall required. Functions as a top-of-funnel acquisition asset for the IC professional audience.

Quantifiable outcome

• 31% of 2,500 eventual attendees at BAYADA Awards Weekend registered on day one following IC campaign — signaling clarity and confidence despite travel constraints (Greg Howe, ICology member, Strategic Global Awards winner)
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• AppspacecoreGTM or Marketing Partner · 1 January 2026Appspace is the Title Sponsor of Flyover Festival 2026. Appspace is also a Leader in the 2026 Gartner Magic Quadrant for Workplace Experience Applications and a Challenger in the Gartner Magic Quadrant for Intranet Packaged Solutions. ICology obtained and distributed the Gartner WEX Magic Quadrant report. ICology has an ongoing partnership relationship with Appspace.
• FirstupcoreGTM or Marketing Partner · 1 January 2026Firstup is a Presenting Sponsor of Flyover Festival 2026. Firstup is an employee communications platform and contributor to IC research (their 2026 engagement reports are referenced on ICology Insights).
• WorkshopcoreGTM or Marketing Partner · 1 January 2026Workshop is a Presenting Sponsor of Flyover Festival 2026 and host of the BrightSide annual employee comms and culture conference. Workshop also contributes research data (2026 internal communications benchmarks report covering 186 million emails across 580 companies) referenced on ICology Insights.
• Workvivo (by Zoom)coreGTM or Marketing Partner · 1 January 2026Workvivo (an employee communications platform owned by Zoom) is a Presenting Sponsor of Flyover Festival 2026. ICology has a noted partnership relationship with Zoom.
• Mighty NetworkscoreTechnology or IntegrationMighty Networks hosts the ICology private online community, enabling member groups, event RSVP, direct messaging, and resource access. This is the core technology platform for the community product.
• BlinkminorGTM or Marketing PartnerBlink's Chicago Breakfast Club is an invitation-only breakfast for Chicago's employee experience leaders. Chuck Gose is keynoting at this event, which is listed on ICology's events calendar. Blink is an employee experience app.
• IABC (International Association of Business Communicators)minorGTM or Marketing PartnerChuck Gose is speaking at IABC World Conference 2026 in Toronto (June 14-16) alongside Pinaki Kathiari of Local Wisdom. ICology hosts a Members Happy Hour during the conference. Multiple ICology community members are on the IABC program.
• UnilyminorGTM or Marketing PartnerChuck Gose and Jenni Field record a live episode of the Frequency podcast on stage at Unily's Unite 26 employee experience conference (September 29-30, 2026) at 22 Bishopsgate, London.
• ContactMonkeyminorGTM or Marketing PartnerComms Reboot Toronto (June 17, 2026) is hosted at ContactMonkey HQ in Toronto. This unconference for communicators is hosted by Jenni Field, with Chuck Gose facilitating.
• bink.minorStrategic or Co-development PartnerAnn Melinger, CEO of bink., is a recurring guest and collaborator on ICology content, including the Lights, Camera, Communicate episode on unscripted culture and ICology Insights posts. bink. is a culture strategy firm.
• LucihubminorStrategic or Co-development PartnerAmer Tadayon, CEO of Lucihub, co-hosts the Lights, Camera, Communicate video series with Chuck Gose. The series covers internal video strategy, culture storytelling, and production. Lucihub is a presenting sponsor of Flyover Festival 2026.
• AppspacecoreStrategic or Co-development PartnerChuck Gose co-hosted a free webinar with David Fletcher (VP, Appspace) on building an intranet business case that wins budget. Appspace has been featured in ICology Insights coverage of Gartner Magic Quadrant reports. ICology has an ongoing partnership with Appspace for content co-creation and events.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• ContactMonkey: Internal email and communications platform headquartered in Toronto that co-hosts Comms Reboot unconferences with ICology leadership. Functions as both a vendor partner and a peer in the IC practitioner community ecosystem, particularly in Canada.

Broad incumbents

• IABC (International Association of Business Communicators): The largest global professional association for business communicators, offering membership, certifications, chapters, and the World Conference. IABC is the institutional incumbent that ICology complements for IC-specialist practitioners; their members overlap heavily with ICology's audience and Chuck Gose speaks at IABC events.
• Firstup: Enterprise employee communications and intelligent content delivery platform; Presenting Sponsor of Flyover Festival 2026. Sells software to the same IC buyers ICology serves with community/membership, making it both a commercial partner and a broad-incumbent peer in the IC tooling ecosystem.
• PRSA (Public Relations Society of America): Major professional association for PR and communications practitioners with membership, certifications, chapters, and events. Adjacent rather than direct — its corporate communications membership overlaps with ICology's audience at the corp comms/HR boundary.
• Appspace: Workplace experience and intranet platform recognized as a Leader in the Gartner Magic Quadrant for Workplace Experience Applications; Title Sponsor of Flyover Festival 2026. Co-creates content with Chuck Gose and serves the same enterprise IC buyers.
• Ragan Communications: Long-standing media and training company serving communicators and HR professionals with webinars, conferences, awards, and a newsroom. Ragan is a broad incumbent with deep content production in the comms/HR space; comparable to ICology's content-and-events model but at much larger scale and across more verticals.
• Workshop (by Vyond): Employee comms and culture platform that hosts the BrightSide annual conference and contributes research benchmarks to ICology Insights. Presenting Sponsor of Flyover Festival 2026 and a peer in the IC tooling and content ecosystem.
• Workvivo (by Zoom): Employee experience and internal communications app acquired by Zoom; Presenting Sponsor of Flyover Festival 2026. Targets the same IC buyer persona with software while ICology targets them with community — a natural partner/peer pairing in the IC space.

Direct peers

• Spin Sucks (Gini Dietrich): Long-running PR and communications community/blog/podcast built around a recognized practitioner (Gini Dietrich) with community membership, courses, and agency services. Operates the same community-plus-content-plus-education model as ICology, but anchored in PR/comms rather than IC specifically.
• Jenni Field (The Field Report / Comms Reboot): Independent IC consultant who co-hosts the Frequency podcast with Chuck Gose and runs Comms Reboot unconferences (Toronto hosted by ICology). Jenni operates an overlapping community-and-content practice in the UK/Europe, making her the closest individual peer and active collaborator in the same niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ICology
• LinkedInlinkedin.com/company/icology
• Xx.com/joinicology

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Icology