Ammersin
Rudolf Ammersin Gesellschaft m.b.H. is a family-owned Austrian beverage wholesaler and importer, founded 1897, distributing approximately 7,500 wine, beer, spirits, and cider articles to gastronomy, retail, and private customers across Austria via sales fleet, four shops, and online stores.
- Company typePrivate
- Founded1897
- HeadquartersBrunn Am Gebirge, Austria
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Ammersin does
Ammersin (Rudolf Ammersin Gesellschaft m.b.H.) is a fifth-generation, family-owned Austrian beverage wholesaler and importer founded in 1897, headquartered in Brunn am Gebirge near Vienna. The company distributes approximately 7,500 articles across wine, sparkling wine, spirits, beer, craft beer, cider, and non-alcoholic beverages to two primary B2B segments: the Austrian gastronomy/On-Trade channel (restaurants, hotels, bars, catering) and the Off-Trade/retail channel (specialty beverage retailers and food retail). Since 1999 the firm has been led by owner-managing director Sigrid Wiegand, alongside co-managing directors Robert Brekalo and Luc van Haastrecht, with a workforce of approximately 100 employees structured across dedicated sales functions for On-Trade Vienna, Off-Trade/Retail, and Import Brands.
Ammersin firmographics
Firmographics- Name
- Ammersin
- Legal name
- Rudolf Ammersin Gesellschaft m.b.H.
- Website
- https://ammersin.at
- Company type
- Private
- Founded year
- 1897
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rudolf Ammersin Gesellschaft m.b.H. is a family-owned Austrian beverage wholesaler and importer, founded 1897, distributing approximately 7,500 wine, beer, spirits, and cider articles to gastronomy, retail, and private customers across Austria via sales fleet, four shops, and online stores.
- Ownership category
- akta.pro rank
Ammersin industry classification
Industry- Product category
- Beverage Wholesale Distribution
- NAICS
- Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Beer and Ale Merchant Wholesalers (424810), Beer, Wine, and Liquor Retailers (44532), Breweries (31212)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
- akta.pro secondary industries
- Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
Keywords
Where Ammersin is headquartered
LocationHeadquarters
- HQ city
- Brunn Am Gebirge
- HQ country
- Austria
- HQ region
- Europe
Offices5 records
Markets served
Ammersin business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Beverage Wholesale Distribution: Wholesale distribution of beverages (beer, wine, spirits, craft beer, cider, non-alcoholic drinks) to gastronomy (On-Trade) and retail (Off-Trade) customers in Austria.
- Retail Sales: Direct retail sales through physical Getränkeshops and online stores (BeerLovers.at, SpiritLovers.at) to private customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B delivery pricing tiers based on order value |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Ammersin product offering
Product offeringCore offering
Ammersin is an Austrian beverage wholesaler and importer that distributes around 7,000–7,500 articles — covering beer, wine, sparkling wine, spirits, craft beer, cider, and non-alcoholic drinks — to gastronomy (On-Trade) and trade/retail (Off-Trade) customers across Austria via its own delivery fleet and freight (Spedition) logistics. The company also serves private consumers through four physical Getränkeshops and two online stores (BeerLovers.at for craft beer and SpiritLovers.at for spirits), and operates an in-house microbrewery (Muttermilch — Vienna Brewery) within its BeerLovers flagship store.
Product overview
Ammersin operates a multi-channel beverage retail and wholesale business, combining physical stores (Ammersin Getränkeshops), e-commerce platforms (BeerLovers.at and SpiritLovers.at), and B2B distribution for the Austrian gastronomy and retail sectors. The portfolio spans approximately 7,500 selected articles including beer, wine, sparkling wine, spirits, craft beer, cider, and non-alcoholic beverages. The company's house brand BeerLovers also encompasses a flagship craft beer store with an attached microbrewery (Muttermilch – Vienna Brewery), making it Austria's largest craft beer online retailer.
Differentiator
Problem solved
Functional benefit
Brands
- BeerLovers: Austrian craft beer online store and retail brand operated by Ammersin, claimed to be Austria's largest online store for craft beer, with a flagship store in Vienna.
- BeerLovers Craft Beer Store
- Muttermilch – Vienna Brewery
Products and services
- B2B Beverage Wholesale Distribution (Gastronomie/Handel) Wholesale distribution of approximately 7,500 SKUs of beer, wine, sparkling wine, spirits, craft beer, cider, and non-alcoholic drinks to Austrian gastronomy (On-Trade) businesses and beverage trade/retail (Off-Trade) accounts. Includes expert consultation, dedicated On-Trade and Off-Trade sales teams, and delivery via own fleet (Vienna area) plus Spedition freight across Austria.
- Ammersin Getränkeshops (Retail Shops) Physical retail beverage stores operated by Ammersin in Brunn am Gebirge, Vienna Hietzing, and Klosterneuburg, offering drinks for private customers and the gastronomy sector.
- BeerLovers Craft Beer Store and E-Commerce Specialty craft beer retailer combining an online store (BeerLovers.at) and a flagship physical store in Vienna's Gumpendorfer Straße, which also houses the in-house Muttermilch — Vienna Brewery microbrewery. Ships within Austria and serves as a hub for craft beer enthusiasts.
- SpiritLovers Online Spirits Store Online retail store (SpiritLovers.at) operated by Ammersin for the sale of spirits and alcoholic beverages to private customers, enabling 24/7 ordering.
- Muttermilch — Vienna Brewery (In-House Microbrewery) On-site microbrewery producing craft beer within the Ammersin portfolio, located in the basement of the BeerLovers flagship store on Gumpendorfer Straße in Vienna.
Companies that use Ammersin
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Ammersin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ammersin partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OrderlionminorOrderlion is an online ordering platform partner that enables restaurants to place orders digitally. The company displays the Orderlion badge on their website indicating this partnership for restaurant ordering.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Ammersin competitors and assessment
Company assessmentDirect peers
- Wein & Co: Austrian specialty beverage retail chain selling wine, beer, and spirits to consumers across multiple Vienna and Austrian locations. Directly comparable multi-channel beverage retailer with overlapping customer base and product categories.
- Hawesko Holding: German wine and beverage specialist with both wholesale and DTC/mail-order operations. Comparable as a multi-channel beverage distributor-retailer in the DACH region with strong import and curated assortment positioning.
- Getränke Essmann: German/DACH-region beverage retail chain operating own-brand Getränkemärkte with broad beer, wine, and spirits assortment. Closely comparable operating model combining physical retail beverage stores with multi-category assortment.
Broad incumbents
- Radeberger Gruppe: One of Germany's largest private brewery groups with extensive wholesale and beverage distribution operations. Comparable as a broad incumbent in DACH beverage distribution, though larger in scale and focused on brewing plus distribution.
- Schlumberger Wein- und Sektkellerei: Austrian producer and broad beverage player with wholesale and retail presence across multiple beverage categories. Comparable Austrian beverage incumbent with overlapping product portfolio and channel strategy.
- Krombacher: Major German brewery with significant wholesale distribution footprint and growing direct retail and craft beer ventures. Comparable as a broad DACH beverage incumbent intersecting brewing, distribution, and retail.
Emerging players
- BrewDog: Global craft beer brand operating its own brewing, retail bars, and DTC e-commerce channels. Comparable in vertically integrated craft beer strategy — own brewing combined with flagship retail and direct online sales — overlapping directly with the BeerLovers/Muttermilch ecosystem.
Regional players
- Del Fabro: Austrian beverage wholesaler serving gastronomy and retail. Comparable regional Austrian beverage wholesaler operating in the same geography with similar B2B customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Ammersin social profiles
Digital presenceAmmersin compliance and trust
Trust signalCompliance1 record
Ammersin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ammersin leadership team
Management profileNumber of profiles
Profiles11 records
Ammersin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ammersin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ammersin
What does Ammersin do?
Ammersin is an Austrian beverage wholesaler and importer that distributes around 7,000–7,500 articles — covering beer, wine, sparkling wine, spirits, craft beer, cider, and non-alcoholic drinks — to gastronomy (On-Trade) and trade/retail (Off-Trade) customers across Austria via its own delivery fleet and freight (Spedition) logistics. The company also serves private consumers through four physical Getränkeshops and two online stores (BeerLovers.at for craft beer and SpiritLovers.at for spirits), and operates an in-house microbrewery (Muttermilch — Vienna Brewery) within its BeerLovers flagship store.
Is Ammersin a public or private company?
Ammersin is a private company. It is classified as family owned and is currently operating.
When was Ammersin founded?
Ammersin was founded in 1897. It employs 51 to 100 people.
Where is Ammersin based?
Ammersin is headquartered in Brunn Am Gebirge, Austria, in the Europe region.
How does Ammersin make money?
Two revenue lines are on record. Beverage Wholesale Distribution is the primary driver. The others are retail Sales.
Who are Ammersin's main competitors?
Direct peers on record are Wein & Co, Hawesko Holding and Getränke Essmann. Broad incumbents are Radeberger Gruppe, Schlumberger Wein- und Sektkellerei and Krombacher. BrewDog is listed as an emerging player. Del Fabro is listed as a regional player.
Does Ammersin have an API?
No public API is recorded for Ammersin.
What industry is Ammersin in?
Ammersin's product category is Beverage Wholesale Distribution. Its primary akta.pro industry code is CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution, with a secondary code of CRANABAH, Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined). Its NAICS code is 4248 and its SIC code is 5180.